STATISTIKA BISNIS

Dosen Pengampu:
Sekarsari Utami Wijaya, S.Stat., M.Si.
Universitas Internasional Semen
Indonesia sekarsari.wijaya@uisi.ac.id
Class Rules
Students must arrive on time.
Maximum delay tolerance is
10 minutes. if it is more than
10 minutes, you can join class
without filling in attendance
All late assignments will
receive a 0 unless an
acceptable excuse is
provided (sick, important
event, etc..).

2 4

1 3 5

Sick leave should be reported

no later than three days after If you abstain four times, you
the class (by email). will be unable to take the
final exam.

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Topic

What is statistics
Sampling methods and the central limit theorem
Describing data: Frequency tables, frequency distributions, and graphic presentation
Estimation and confidence intervals
Describing data: Numerical Measures
One-sample test of hypothesis
Describing data: Displaying and exploring data
Two sample tests of hypothesis
Quiz 1
Materi

Materi
Quiz 2
A survey of probability concepts
Correlation and linear
Discrete and continuous probability distributions
regression
Mid exam
Multiple regression analysis
Final Exam

Presentation
 1. Statistical techniques
in business &
economics /
Douglas
Referensi A. Lind, William G.
Marchal, Samuel A.
Wathen. — 15th ed.

2. Statistics for Business

and Economics,
Eleventh Edition.
David R. Anderson,
Dennis J. Sweeney,
Thomas A. Williams

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 Evaluation

Participation Assignment Quiz Mid Exam Final Exam

10% 20% 20% 25% 25%

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Google Classroom
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What is Statistics
SUBTITLE
Goals Learning Objectives

1. List ways that statistics is used

2. Know the differences between descriptive and inferential statistics
3. Understand the differences between a sample and a population
4. Explain the difference between qualitative and quantitative variables
5. Compare the differences between discrete and continuous variables
6. Recognize the levels of measurement in data

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Statistics

STATISTICS : The science of collecting, organizing, presenting, analyzing, and interpreting data

Step 1. In investigating a problem is to collect relevant data.

Step 2. They must be organized in some way and perhaps presented in a chart, such as

Step 3. Only after the data have been organized are we then able to analyze and interpret them.
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  The biggest difference is the examples
used. The course content is basically
the same.
 In the College of Business we are
interested in such things as profits,
What are the differences in the statistics courses taught
hoursinworked,
the Engineering
and wages. College, the Psyc
 Psychologists are interested in test
scores
 Engineers are interested in how many
units are manufactured on a particular
machine.
 However, all three are interested in
what is a typical value and how
much variation there is in the data.
 There may also be a difference in the
level of mathematics required.
 An engineering statistics course usually
requires calculus.
 Statistics courses in colleges of business
and education usually teach the
course at a more applied level.

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Why study statistics?

Statistical techniques are No matter what your career, you

used to make many will make professional decisions
Data are everywhere decisions that affect our that involve data
lives
An understanding of statistical
Insurance companies use methods will help you make
statistical analysis to set rates these decisions more
for home, automobile, life, and effectively
health insurance. Tables are
available showing estimates
that a 20-yearold female has
60.25 years of life remaining, an
87-year-old woman 4.56 years
remaining, and a 50-year-old
man 27.85 years remaining. Life
insurance premiums are
established based on these
estimates of life expectancy.
These tables are

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 Research analysts for Merrill Lynch
Example evaluate many facets of a
particular stock before making a
“buy” or “sell” recommendation.
They collect the past sales data of the
company and estimate future earnings.
Other factors, such as the projected
worldwide demand for the company’s
products, the strength of the
competition, and the effect of the
new union–management contract,
are also considered before making a
recommendation.

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Types of Statistics
Methods of organizing,
DESCRIPTIVE summarizing, and
STATISTICS presenting
data in an informative

Types of Example: The average person spent $103.00 on traditional Valentine’s Day merchandise
in 2010. This is an increase of $0.50 from 2009. As in previous years, men will spend nearly
Statistics twice the amount women spend on the holiday. The average man spent $135.35 to
impress the people in his life while women only spent $72.28.Family pets will also feel
the love, the average person spending $3.27 on their furry friends, up from $2.17 last year.

The methods used to

INFERENTIAL estimate a property of
STATISTICS a population
on the basis of a
Example: a recent survey showed only 46 percent of high school seniors can solve
problems involving fractions, decimals, and percentages; and only 77 percent of high
school seniors correctly totaled the cost of a salad, burger, fries, and a cola on a
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 restaurant menu.

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Population vs Sample
Populasi:
Sebuah kumpulan dari semua kemungkinan orang-orang, benda-benda, dan ukuran
Sampel:
lain dari objek yang menjadi perhatian.
Suatu bagian dari populasi tertentu yang menjadi perhatian

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Population vs Sample

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Types of Variables
Qualitative variable or
an attribute
• When the characteristic being studied is
nonnumeric.
• Examples: gender, religious affiliation,
type of automobile owned, state of
birth, and eye color.
• When the data are qualitative, we
are usually interested in how many or
what percent fall in each category.
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Quantitative variable.
• When the variable studied can be
reported numerically.
• Examples: the balance in your checking
account, the ages of company
presidents, the life of an automobile
battery (such as 42 months), and the
number of children in a family
Presentation 1
Quantitative Variable

Discrete and Continuous

Variable
• Discrete variables can assume only certain
values, and there are “gaps” between the
values. Examples: the number of bedrooms in a
house (1, 2, 3, 4, etc.), the number of cars
arriving at Exit 25 on I-4 in Florida near Walt
Disney World in an hour (326, 421, etc.), and the
number of students in each section of a
statistics course (25in section A, 42 in section B,
and 18 in section C).
• Continuous variable can assume any value
within a specific range. Examples: Grade point
average (GPA) is a continuous variable. We
could report the GPA of a particular student as
3.2576952. The usual practice is to round to 3
places—3.258.

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Levels of Measurement
Nominal-Level Data Ordinal-Level Data Interval-Level Data Ratio-Level Data
Data classifications are Data classifications are Data classifications are
The variable of interest is represented by sets of ordered according to ordered according to
divided into categories labels or names the amount of the the amount of the
or outcomes (high, medium, low) characteristic characteristics
that they possess. they possess.
have relative values.
Equal differences in the
Equal differences in the
Because of the relative characteristic are
characteristic are
There is no natural order values, the data represented by equal
represented by equal
to the outcomes. classified can be differences in
differences in
ranked or ordered. the numbers assigned to
the measurements.
the classifications.

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 The zero point is the
absence of the
characteristic and the
ratio between two
numbers is meaningful.

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Levels of Measurement

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Levels of Measurement

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Exercises

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Thank you
Sekarsari Utami Wijaya, S.Stat., M.Si.

sekarsari.wijaya@uisi.ac.id

UISI