Osgood-Schramm

Model Of Communication
MMS-1
1954
Charles E. Osgood
• Charles Egerton Osgood was an
American psychologist and professor
at the University of Illinois.
• He was known for his research on
behaviourism versus cognitivism,
psycholinguistic theory, and peace
studies.
Wilbur Lang Schramm
• Wilbur Lang Schramm was a scholar and
"authority on mass communications".

• He founded the Iowa Writers' Workshop in

1935 and served as its first director until
1941.

• Schramm was hugely influential in

establishing communications as a field of
study in the United States, and the
establishing of departments of
communication studies across
U.S. universities.
Osgood-Schramm Model Of
Communication, 1954
 The Model was presented by Osgood & Schramm in 1954.

 Firstly, this model was presented by Wilbur Schramm and adapted from the theories

of another scientist Charles Osgood.

 So it is called as Osgood & Schramm model of Communication.

Components Of Model
Who receives the What is conveyed from
message. one to another.

1 Decoder(Receiver) 3 Message

Encoder (Sender) Interpreter

Who sends the
message.
2 Person trying to under
stand or interpret.
4
The Osgood & Schramm
Circular Model
Features Of Model
 Main Features of this model is that it is a circular model.

 This model presents a complete treatment of fundamental of

communications.

 This model states about general explaination if nature of a

communication.
Advantages Of Model
01 02
It is dynamic model which It Shows that why redudancy
shows how situation change. is an essential part.

03 04
There is no separate sender & receiver. Assume that communication
Both are of same kinds person. is in circular manner.
Disadvantages Of Model

01 02
The model does not talk It only assumes about
about any semantic model. encoding and decoding.

03
There is no feedback in this model.
Our conclusions
 The model takes into account the concepts of field of experience,
a commonality between the two communicators, that makes
communication simpler.

 It also explores the idea of semantic barriers, such as beliefs,

values, or background that can change the way the message is
interpreted.
Thanks!
Team Member :- Ritik Singh
Abhishek Patel
Anish Darne
Shubham Mane
Ritu More
Shubham Mane
Pooja Nale
Sadaf Attar
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