Business analytics (BA) is the practice of

iterative, methodical exploration of an

organization's data with emphasis on
statistical analysis.

Business analytics is used by companies

committed to data-driven decision making.
• Data analytics (DA) is the science of examining
raw data with the purpose of drawing
conclusions about that information.

• Data analytics is used in many industries to

allow companies and organization to make
better business decisions and in the sciences
to verify or disprove existing models or
theories
 Difference between BA & DA
• BA : Tasks assigned to business analysts include assessing the
requirements of the organization with respect to its operations and
functions. The analysts then translate the requirements to physical and
financial aspects, such as software and hardware specifications, and often
help find the best financing options

• DA : The main tasks of data analysts are to collect, manipulate and

analyze data. They prepare reports, which may be in the form of
visualizations such as graphs, charts and dashboards, detailing the
significant results they deduced
Data science is the study of data to extract meaningful insights for
business. It is a multidisciplinary approach that combines principles
and practices from the fields of mathematics, statistics, artificial
intelligence, and computer engineering to analyze large amounts of
data. This analysis helps data scientists to ask and answer questions
like what happened, why it happened, what will happen, and what
can be done with the results.
• What is the difference between data science and data analytics?

• While the terms may be used interchangeably, data analytics is a

subset of data science. Data science is an umbrella term for all
aspects of data processing—from the collection to modeling to
insights. On the other hand, data analytics is mainly concerned with
statistics, mathematics, and statistical analysis. It focuses on only
data analysis, while data science is related to the bigger picture
around organizational data.

• In most workplaces, data scientists and data analysts work together

towards common business goals. A data analyst may spend more
time on routine analysis, providing regular reports. A data scientist
may design the way data is stored, manipulated, and analyzed.
Simply put, a data analyst makes sense out of existing data, whereas
a data scientist creates new methods and tools to process data for
use by analysts.
 Big Data
• The definition of big data is data that contains
greater variety, arriving in increasing volumes and
with more velocity. This is also known as the
three Vs.
• Put simply, big data is larger, more complex data
sets, especially from new data sources. These
data sets are so voluminous that traditional data
processing software just can’t manage them. But
these massive volumes of data can be used to
address business problems you wouldn’t have
been able to tackle before.
 Three Vs of Big data
• Volume
• The amount of data matters. With big data, you’ll have to process high volumes of
low-density, unstructured data. This can be data of unknown value, such as Twitter
data feeds, clickstreams on a web page or a mobile app, or sensor-enabled
equipment. For some organizations, this might be tens of terabytes of data. For
others, it may be hundreds of petabytes.

• Velocity
• Velocity is the fast rate at which data is received and (perhaps) acted on. Normally,
the highest velocity of data streams directly into memory versus being written to
disk. Some internet-enabled smart products operate in real time or near real time
and will require real-time evaluation and action.

• Variety
• Variety refers to the many types of data that are available. Traditional data types
were structured and fit neatly in a relational database. With the rise of big data,
data comes in new unstructured data types. Unstructured and semistructured data
types, such as text, audio, and video, require additional preprocessing to derive
meaning and support metadata.
 Business Analytics & Its Applications

• https://www.geeksforgeeks.org/what-is-
business-analytics/