UTBK - Tes Literasi Bahasa Inggris - 001

A marketing campaign that manages to stand out and get great visibility can be de nitely termed as successful. As a
business owner, you are always looking for creative marketing ideas which can work for you. Most out-of-the-box
campaigns like that tend to get amazing results. By nature, marketing requires that you keep re-evaluating your strategy to
stay current and updated. You don't need to reinvent the wheel. You should just look around and nd some inspiration
from successful brands in the digital marketing world. This can help you come up with a creative marketing campaign.
Such a campaign will connect you with your audience, increase their brand awareness, and multiply your revenue
signi cantly. With an increasing number of channels and technologies available to brands today, the scope for innovative
and in uential campaigns is higher than ever before. We have compiled a list of the top marketing campaigns that are
worth getting inspired from.
1. The underlined expression 'out-of-the-box' in the passage means that ....

A. do not follow regulations

B. demand a lot of effort
C. have a lot of impact
D. are held outdoors
E. are very creative

2. The underlined word 'should' in the passage is used to express ....

A. ability
B. obligation
C. possibility
D. opportunity
E. recommendation

A marketing campaign that manages to stand out and get great visibility can be de nitely termed as successful. As a
business owner, you are always looking for creative marketing ideas which can work for you. Most out-of-the-box
campaigns like that tend to get amazing results. By nature, marketing requires that you keep re-evaluating your
strategy to stay current and updated. You don't need to reinvent the wheel. You should just look around and nd some
inspiration from successful brands in the digital marketing world. This can help you come up with a creative marketing
campaign. Such a campaign will connect you with your audience, increase their brand awareness, and multiply your
revenue signi cantly. With an increasing number of channels and technologies available to brands today, the scope for
innovative and in uential campaigns is higher than ever before. We have compiled a list of the top marketing campaigns
that are worth getting inspired from.

3. It is always necessary to ... your marketing strategies to keep up with the changing times. Which
of the following is correct to complete the paraphrase of line 4 above?

A. reconsider
B. visualize
C. relocate
D. inspire
E. invent

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

Reuters has had long experience in at least three ways of telling a story: text. photos and video, not to mention
combinations of all three. But there is a fourth, and it is fast becoming a key part of how we bring information and insight
to our readers and customers. Information graphics--and its cousin, data visualization--are fast coming into their own at
Thomson Reuters. They are both a re ection of the growing importance of smart, well-researched and well-designed
graphics in a world increasingly awash in data. In addition, the signi cant strides the graphics team has taken in the past
year to improve its skills, capabilities and infrastructure.
1 Our team of visual journalists--based in Singapore, New York and London--spent much of 2014 upgrading their skills to

create more interactive graphics. 2We collected data from all over the world. 3With steady, day-to-day progress, the
department has transformed itself into a hybrid print and digital shop. 4And the results have been evident in the file. 5We
went from publishing just a handful of interactive graphics in 2013 to more than 100 in 2014.
Among the notable work has been interactive graphics on the U.S. border crisis, World Cup brackets, and Malaysian
Airlines MH370. One of our graphics that tracks the sobering number of journalist deaths worldwide has been re-tweeted
more than 13,000 times.
1 The team has been taking advantage of a tool built to allow reporters and graphics editors to work from a common

spreadsheet. 2This means reporters can update data and edit text inside a graphic by themselves, increasing the number
of graphics we can create and send to customers.
There is always more to be done, of course, but we now have a strong suite of digital tools. Many of which we hope to put
in the hands of more text journalists. And as the team develops new skills, you can expect to see better and more
integrated graphics offerings in many more stories.

4. The author describes the increasing skills of Reuter journalists effectively in paragraph ....

A. 1
B. 2
C. 3
D. 4
E. 5

5. The irrelevant statement in paragraph 2 is ….

A. sentence 1
B. sentence 2
C. sentence 3
D. sentence 4
E. sentence 5

Reuters has had long experience in at least three ways of telling a story: text. photos and video, not to mention
combinations of all three. But there is a fourth, and it is fast becoming a key part of how we bring information and insight
to our readers and customers. Information graphics--and its cousin, data visualization--are fast coming into their own at
Thomson Reuters. They are both a re ection of the growing importance of smart, well-researched and well-designed
graphics in a world increasingly awash in data. In addition, the signi cant strides the graphics team has taken in the past
year to improve its skills, capabilities and infrastructure.
1 Our team of visual journalists--based in Singapore, New York and London--spent much of 2014 upgrading their skills to

create more interactive graphics. 2We collected data from all over the world. 3With steady, day-to-day progress, the
department has transformed itself into a hybrid print and digital shop. 4And the results have been evident in the le. 5We
went from publishing just a handful of interactive graphics in 2013 to more than 100 in 2014.
Among the notable work has been interactive graphics on the U.S. border crisis, World Cup brackets, and Malaysian
Airlines MH370. One of our graphics that tracks the sobering number of journalist deaths worldwide has been re-tweeted
more than 13,000 times.

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

1 The team has been taking advantage of a tool built to allow reporters and graphics editors to work from a common

spreadsheet. 2This means reporters can update data and edit text inside a graphic by themselves, increasing the number
of graphics we can create and send to customers.
There is always more to be done, of course, but we now have a strong suite of digital tools. Many of which we hope to put
in the hands of more text journalists. And as the team develops new skills, you can expect to see better and more
integrated graphics offerings in many more stories.

6. What is the relation between sentence 1 and sentence 2 in paragraph 4?

A. Sentence 2 provides an example of how to make a spreadsheet introduced in sentence 1.

B. Sentence 2 restates the benefits of a tool for both reporters and editors specified in sentence.
C. Sentence 1 describes a beneficial tool for journalists and sentence 2 specifies the benefits for customers.
D. Sentence 2 provides a detailed description of a graphic tool to support its benefits explained in sentence 1.
E. Sentence 2 elaborates the benefits of using a tool that can be accessed by both reporters and editors mentioned in
sentence 1.

Hypertension is a chronic medical condition in which the blood pressure in the arteries is persistently elevated.
Hypertension is also sometimes called high blood pressure. High blood pressure usually does not cause symptoms. Long-
term high blood pressure, however, is a major risk factor for many illnesses. These include coronary artery disease, stroke,
heart failure, atrial brillation, peripheral vascular disease, vision loss, chronic kidney disease, and dementia.
High blood pressure is categorized into two major types. They are primary high blood pressure and secondary high blood
pressure. According to statistics, about 90-95% of cases are primary hypertension. This type is de ned as high blood
pressure due to nonspeci c lifestyle and genetic factors. Lifestyle factors that increase the risk include excess salt in the
diet, excess body weight, smoking, and alcohol use. The remaining 5- 10% of cases are categorized as secondary high
blood pressure. This type of hypertension is de ned as high blood pressure due to an identi able cause, such as chronic
kidney disease, narrowing of the kidney arteries, an endocrine disorder, or the use of birth control pills.
Blood pressure is expressed by two measurements namely the systolic and diastolic pressures. They are the maximum and
minimum pressures respectively. For most adults, normal blood pressure at rest is within the range of 100-130 millimeters
mercury (mmHg) systolic and 60-80 mmHg diastolic. High blood pressure is present when the resting blood pressure is
persistently at or above 130/90 or 140/90 mmHg. Different numbers apply to children. High arterial blood pressure affects
between 16 and 37% of the population globally.
Lifestyle changes and medications can lower blood pressure and decrease the risk of health complications. Lifestyle
changes include weight loss, decreased salt intake, physical exercise, and a healthy diet. If lifestyle changes are not
suf cient then blood pressure medications are used. Up to three medications can control blood pressure in 90% of people.
The treatment of moderately high arterial blood pressure with medications is associated with an improved life
expectancy.

7. What topic does the paragraph following the passage most likely
discuss?
A. The type of hypertension
B. The de nition of hypertension
C. The treatment of the hypertension
D. The measurement of hypertension
E. The variations of hypertension medications

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

8. What is the author's attitude toward the topic of the passage?

A. objective
B. cautious
C. empathy
D. persuasive
E. supportive

9. Which of the following is the best summary of the passage?

A. Hypertension is concerned with classification and measurement. These two should be related one to the other.
B. Measurement of blood pressure should be regularly done as a way out to avoid hypertension. As a result, many
people can have a longer life.
C. Hypertension known as high blood pressure is one of the diseases that threaten the world. Thus, the diseases due to
hypertension have increased.
D. High blood pressure causes symptoms leading to other diseases. Due to high demand of treatments, people use
medication to lower their blood pressure.
E. Hypertension is caused by unhealthy lifestyle and genetical factors. People with high blood pressure need to
change their lifestyle and seek medical treatment.

10. Based on the passage, ….

A. the heavier you are, the higher your risk of taking medications
B. the less salt you consume, the lower the chance of low systolic
C. the higher your blood pressure, the higher your risk of heart disease
D. the more you focus on hypertension, the more you need to seek for help
E. the more birth control pills you take, the higher the chance of low diastolic

A recent survey reported that Instagram is the worst social media network for mental health and wellbeing. It was
associated with high levels of anxiety, depression, bullying and fear of missing out.
Previous studies have suggested that young people who spend more than two hours a day on social networking sites are
more prone to psychological distress. The report states that seeing friends constantly can promote a 'compare and despair'
attitude.
¹The authors wrote that social media posts can set unrealistic expectations. ²Additionally, the posts create feelings of
inadequacy and low-self esteem. ³One survey respondent wrote that Instagram easily makes girls and women feel as if
their bodies are not good enough. ⁴This is re ected by people adding lter and editing their pictures in order for them to
look 'perfect'.
Other research has found that the more social networks a young adult uses, the more likely he or she is to report
depression and anxiety. Trying to navigate between different norms and friend networks on various platforms could be to
blame. On the other hand, it is also possible that people with poor mental health are drawn to multiple social media
platforms in the rst place.
¹The Royal Society is asking social media companies to make changes to reduce the harmful effects of social media on
children and young adults. ²The report recommends the introduction of a pop-up "heavy usage" warning within these
apps or websites. ³71% of the survey respondents say they would support this suggestion. ⁴Out of ve social networks
included in the survey, YouTube received the highest marks for health and wellbeing and was the only site that received a
net positive scored by respondents. ⁵It also recommends that companies nd a way to highlight photos of people that have
been digitally manipulated. ⁶Lastly it is suggested that the companies offer help to users who could be suffering from
mental health problems.

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

11. Which part of the passage discusses Instagram's effect on self-con dence?

A. Paragraph 1
B. Paragraph 2
C. Paragraph 3
D. Paragraph 4
E. Paragraph 5

12. What is the relation between sentence 1 and 2 in paragraph 3?

A. Sentence 2 is a restatement why social media has the bad effects mentioned in sentence 1.
B. Sentence 1 introduces harmful social media posts and sentence 2 provides more details.
C. Sentence 1 states the effects of social media and sentence 2 gives another one.
D. Sentence 2 provides the example of social media's effect stated in sentence 1.
E. Sentence 1 presents a view on social media and sentence 2 contradicts it.

13. Which sentence is NOT relevant in paragraph 5?

A. Sentence 1
B. Sentence 2
C. Sentence 3
D. Sentence 4
E. Sentence 5

The older we get, the more likely we are to lapse into a sedentary lifestyle. Recent research reports an estimated 67% of
older adults sitting for more than eight hours per day, whereas only 28% to 34% of adults ages 65 to 74 are physically
active.
A sedentary life can affect our health in ways we may not realize, and the consequences of too much sitting every day can
be adverse. For example, prolonged sitting, like spending hours watching television, increases our chance of developing
venous thrombosis, which potentially leads to fatal blood clots that form in the deep veins of legs. In fact, people who
watched television the most had a 70% greater risk of suffering from venous thrombosis compared with those who never
or seldom watched TV.
On the ip side, squeezing in extra movement during the day can have a big impact. For instance, standing more can help
us lose weight and keep it off. Everyday activities that incorporate more walking also build up muscles, which may help us
live longer. Researchers have found that loss of leg muscle strength and mass is associated with slower walking speeds
among older adults. Slower speeds are linked with lower 10- year survival rate for people after age 75.
One way to combat the health risks of a sedentary lifestyle is to work small bits of exercise into daily routine. It does not
matter if we aren’t sweating or feeling like we are working hard as long as we are still moving our arms and legs,
stimulating our muscles, and working our joints. Exercise doesn't always have to be intense to be effective. We can focus
on adding just 30 minutes of extra activity into our day, three days a week, or we can break it down into smaller
segments, like 10 minutes in the morning, afternoon and evening.

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

14. The paragraph following the passage most likely discusses ....

A. some cases of the dangers of sitting all day long

B. the places we can visit to boost the frequency of our exercise
C. the benefits of maintaining a routine work-out on a daily basis
D. example of simple activities that can promote physical movements
E. recommendations on vitamins to take to make our body immune to diseases.

The older we get, the more likely we are to lapse into a sedentary lifestyle. Recent research reports an estimated 67% of
older adults sitting for more than eight hours per day, whereas only 28% to 34% of adults ages 65% to 74 are physically
active.
A sedentary life can affect our health in ways we may not realize, and the consequences of too much sitting every day can
be adverse. For example, prolonged sitting, like spending hours watching television, increases our chance of developing
venous thrombosis, which potentially leads to fatal blood clots that form in the deep veins of legs. In fact, people who
watched television the most had a 70% greater risk of suffering from venous thrombosis compared with those who never
or seldom watched TV.
On the ip side, squeezing in extra movement during the day can have a big impact. For instance, standing more can help
us lose weight and keep it off. Everyday activities that incorporate more walking also build up muscles, which may help us
live longer. Researchers have found that loss of leg muscle strength and mass is associated with slower walking speeds
among older adults. Slower speeds are linked with lower 10- year survival rate for people after age 75.
One way to combat the health risks of a sedentary lifestyle is to work small bits of exercise into daily routine. It does not
matter if we aren’t sweating or feeling like we are working hard as long as we are still moving our arms and legs,
stimulating our muscles, and working our joints. Exercise doesn't always have to be intense to be effective. We can focus
on adding just 30 minutes of extra activity into our day, three days a week, or we can break it down into smaller
segments, like 10 minutes in the morning, afternoon and evening.

15. The author's attitude regarding sedentary lifestyle is ….

A. critical
B. neutral
C. resentful
D. apologetic
E. loathsome

16. Which of the following is the best summary of the passage?

A. The current sedentary is largely caused by people's tendency to remain idle and unproductive, such as watching
TV. It is worsened by the fact that most people work by sitting all day. To reverse the trend, taking up rigorous
sports can be a solution.
B. Being physically inactive for most of the day has been a lifestyle. Unfortunately, this way of life can harm our
bodily well-being. Nevertheless, the adverse impacts may be reduced by incorporating regular movements on a
daily basis.
C. It seems that everybody now is a potato couch. One of the causes is the long hours at work, which lead people to sit
behind the desk throughout the day. While this sounds productive, its dangers to health may be profound.
D. A sedentary life is likely to distort the circulation of blood in our body. Therefore it is essential to keep active
whenever we can. As a rule of thumb, standing idle is preferred to sustained sitting.
E. Altering a sedentary lifestyle with a healthier one can be done by regularly working out. The longer the exercise,
the better the result. After all, staying vigorous is a choice, not a given situation.

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026
 UTBK - Tes Literasi Bahasa Inggris - 001

17. Based on the passage, adults' well-being will be reasonably improved if ….

A. they switch from television to the Internet

B. they regularly run to reach the workplace
C. they work while standing behind their desk
D. they avoid commuting or driving to their office
E. they engage in household chores more frequently

In this era, data and analytics play an important role in organizational decision making. Therefore, there is no excuse for
not knowing a target audience and what exactly they want. Since the last decade, technology has developed rapidly. This
has enabled marketers to collect and control massive amounts of data. The data can be from the varying stages of their
consumers' buying cycle. The times of mass broadcasting have long disappeared. Sophisticated tools are now helping
marketers to precisely reach wide audiences. Marketers no longer have to guess the demographics of their audience.
Instead, they can build accurate and relevant strategies just by following the trends found in the data of their audience.
However, being data-driven is much trickier than it would appear. In many companies, marketing departments often
struggle in this area. They nd it dif cult to nd experts to help them cope with the challenge.

18. The word 'rapidly' in the passage means …

A. swiftly
B. gradually
C. collectively
D. innovatively
E. progressively
19. The word 'can' in the passage is used to express ….

A. ability
B. request
C. obligation
D. possibility
E. permission

20. According to the passage, ... devices are currently paving the way for marketers to contact many people.

A. contemporary
B. advanced
C. intrusive
D. radical
E. useful

Bimbel Kindi Tesla

Bimbingan Belajar Paling Affordable
More Info : +62 821-2457-0026