Weekly Store Strategy Meeting Agenda 9/24/20 © Weekly KPI Update & Key Beats © Talk about 2020 Infographic HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126938 Dx-3399,001Rocket League Free to Play Launch - Day 1 © 374k New EGS Users directly att © EGS PCCU pushed past 11mm for the first time since March © 3.7MEntitlements © 877k players © S117kin Day 1 RL pu s (pre-coupon) EGS Gross $ overall jumped ~130% across store need ¢ 159k peak CCU on 9/23 (as reported by Pysonix) 138K on Steam (as reported by Pysonix) Epic Games Launcher CI HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126040 Dx-3399.002Rocket League Free to Play Launch - So Far Today Philip Piliero 10.42 4M ia) EGS crushing it this AM. x [7:26 AM] Rocket League Prime Steam: 84,459 PS4: 335,802 XboxOne: 78,910 Switch: 37,928 Total: 741,426 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Dx-3399.003 EPIC_00126044oO: ~ Congratulations to everyone on 02 SES> hitting § million Insta followers this week! h jaaram.com/o/CFeW2BrbWP/?utm source=ig_we Li HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_o0126942 Dx-3399.004Weekly KPI Review HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126943, Dx-3399.005First Epic Games Store Account action/New EGS Users (excl FN PC) by day LTD through 9/23 eee... cay Es — Sactenbec Fuller Conse Tycoon 3 toe be Cabot Taal War wrcaoret Norns aE, Ovecouhnd 2 eg oma 2+ Halowoon bere Free Samrs @ math on {Ghonnaers Remand, Gczoara ce, Layers of Fea 2) ee I ercited —Sencoe Gouin an bate ein ves Otshonca Tsuna Dose tE DUNT ateNe icons Fee subnautoa Fee Farming / toniniandes_/ ' ' ‘Launch / \ Nera HIGHLY CONFIDENTIAL ATTORNEYS EYES ONLY ePic_oor20o4a Dx-3399.006DAU All (web+launcher EGS excl. FN PC) LTD through 9/23 cv Free craFee+ | /; = - fe Batman Games Free * rota | anes Bae 278 | Sena Bekins] Fan i 9 Shauch AN HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126945, Dx-3399.007esto 6000K s500K s000k 4500K 3000K 250K 2000K 1500K 10004 sa DAU Transacted or Played LTD through 9/23 aLcotFee omfnes ens ‘Mega Sale start ns sus cate ve Fee ny 60 +2 Ny evden Starch Doscine a Saree Sat ron Sem? Sibractia Foe N, \ Onei,18—FabL.19 Apr, 19—Jund.19—ug39 Oct, 39 Dac,A9——FebLL2D— Ayr, 2 4.20. ALLA td HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY EPIC_00126946 DxX-3399.008Epic Games store Daily Gross Revenue LTD through 9/23 ‘Moga Sole'20 Stat Ena Lawl] o w\ te es / | | PU / ae | | lt : / srry \. aie \ — hay! = HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_o0126947, (Dx-3399.009Sep Top 15 Sellers Revenue MTD sess aS % of Total $ Sep MTD ~$18.6 excluding couponing,tronding to $24-26mm HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Title Tony Hawk 1-2 Remastered Red Dead Redemption 2 Spellbreak ‘The Outer Worlds Borderlands 3 Grand Theft Auto V Rogue Company Crysis 1 Remaster Remnant From the Ashes civé Dauntless ‘Snowrunner Control wz Rainbow 6 Siege Hots Notes = 96 % EGS Eocamive inns oraro0 aT = 4 = Bibperne metiea core ki roniss a Bae ee cecmveyeaneen ames pec aan ~ 4% Former EGS Exclusive (016 released & curently on sale) 1 RO cer <5 Eascomverssasacie ~ 2% Released 8/13/20 as Free Game. (5 here mostly DLC) a ~ 2% EGS Exclusive released May ‘19 =i) Rae micas ruaniea scezn DR Former eos Coasmie ot 91778: ptmn ~ 1% Lifetime EGS Exclusive released 4/16/19 es ‘Top 16 Sellers account for ~68% of MTD ravanue EPIC_o0126948, Dx-3399.010Top 15 Most Played In Last 7 Days Bank Title Players 1 Grand Theft Auto V 1.6m 2. Football Manager 2020 4.4M FS Watch Dogs 2 1.0M 5, Spellbreak 0.8M 6. Hitman 0.3m 7. Sid Meiers Civilzation VI 0.2m 8 Railway Empire 0.2m 9 Borderlands 3 017M 10. Remnant From the Ashes 016M "1 Dauntless 014M 12. Atk 0.13M 13, Enter The Gungeon 012M 14, Troy om 16. wz o1M Notes Featured Free 5/14 (Testfight Title) Featured Free 9/17 Featured Free 9/17 Free to Play, launched 9/3 Featured Free 8:27 Featured Free 5/21 Featured Free 9/10 EGS Exclusive released Sept 19 Featured Free 8/13, Free to Play (content update last week) Featured Free 6/11 Featured Free 8/20 Free First 24 hours 813 Featured Free 3/26 7.7M Unique Players in the last 7 days (last week 5.9M), Top 4 Titles account for 64% of Active Players HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126949, DxX-3399.011Updates & Key Beats HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126950, Dx-3399.0128 September 2020 Roadmap as of September 21st Updates Theatre consiaey Splembw Zar) Now (pba an) owe oY enzon Bnd tober 28) : oa Pre Purchase ‘Ais September 24h) Heroes and Geerals (Septomber 24) Gong Unser (eptember 24%) - Port Royal (September 2) Dragon QuestxS (epee 2) a ni ion eb 2 Foote! Nereger 200 September 28) Mafia Definitve Edton3 September 25th) Alpha/Beta/Demo Nata Dette don Tog (September 250) eae a Freedom Fighters Septrber 280) itarton (OL ¥septamts 24m) Total War (TyamazensOLCSep tet 24) Rogue Company(pen eta(Oetaber1) ere Keg oor 2 Fa pate.) Saptebe 25m) convertngtrom Pepurchase Ask HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126051 Dx-3399.0138 September 2020 Roadmap as of September 21st Promotions rome Giveaway for Ubsof Forward 2 eert-Watch Doge 2 (September 78-28) Store Campaign-Cestors Choice Sle (September {om September 26). Store Campaign- aft FD #2+ Publahe Sale (September 10th September 240) Custom Sale - Red Dead 2, Bardeen, iV ‘sestors (Sepamber 10 te September 24h CV 6 tended to September 290) Custom Sale Jed Fallen Oéor (September tho September 213) Custam Sle - Sow Runner (September 2th to etter 1), 1“ HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126052 Dx-3399.014September 2020 Roadmap as of September 21st LCR CrclAA com OlC LUO) Ene eke PR ee Ree eee Role Coaster Pika w Tyen0n3 ig Stickit tothe Roller Coaster Man Tycoon 3 Football Manager 2020 Where the Water Stick itto the Tastes Like Man Wine Football Railway Empire Manage 2020, Other Free Offerings Heads Up ‘Watch Dogs 2 willbe offered for Free Sep 17thSep 24th ‘Football Manager 2020 will not release a Coming + Borderlands 2 DLC 5 (Commander Lilith) to release as Free for a month Soon page. When it releases to PAID, Football starting September 13t ‘Manager 2021 will become available for PrePurchase HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126953, Dx-3399.015What's Next: Key EGS Beats Month September October November December ey Exclusives “Tony Hawk 1-2 Remastered Rocket League F2P launch FWIRL Crossover Watch Dogs: Legion Rogue Company FZP launch Goatatt ‘Assassin's Creed Vathala Rainbow 6 Quarantine “win Mirror Fortnite CHaISs HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY ey Sim ships Iron Harvest® Star Wars Squadrons Football Manager 2021 (Cyberpunk 2077 Dx-3399.016 “Tenluole res Games Football Manager 2020 Rollercoaster Tycoon 3 Watch Dogs 2 Total War Warhammer 1 Ghostbusters Remastered Elite Dangerous Mudrunner urassie World Evolution ‘Star Viars Batlefront 2 Rage 2 Promotions/Sles Events creator Showcase (Indie) Ubi Forward ‘Take 2 Custom Sales Halioween Sale Black Friday Sale Early Access Sale 15 Days of Free Games Holiday Sate 2020 TGASale EPIC_00126054Rocket League EGS Day 1RL Stuff HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126956 Dx-3399.018Discussion HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126987 Dx-3399.019Fortnite x Star Wars Squadrons Pre Order impact Trailer with end slate for FN item dropped 9/13 backed by social & EGS POP updated Pez... Preorders on EGS increased or ~2600% over prev week's avg & are now on a nice trajectory leading into the 10/2 launch here. HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126958, Dx-3399.020Recent Successes v MG Se ie Aart 2 rtesse suse 20 ene 0.9MUS P > 49M RoW 53% have not monetized w/ Fortnite > 1.3MUS > 67MROW 22% are lapsed Fortnite payers > 0.2MUS > 0.8M RoW 76% have not monetized w/ Fortnite > 0.9MUS > 29M RoW HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Fall Guys % Domestic Overlap w/ FN Lapsed Payers 385KLapsed Fn ‘aK US Aber ROW 2LbKLapsed FN eaoenoW Pc Ps EPIC_00126988 Dx-3399.050Data on EGS Releases w/Steam Comps EPIC_00126089New Release Titles/Titles Added by Year on Steam LTD-2019 fssteases Ma i 1 6 2007| in] 795) 2 / 2008] 183 379] 5 2008] 355 735| a} 20r0) 76 To 2 ony 23 208 2 2072| Ec 1.683, 2} 2073] 365 2.248 a7 2014] a7 4.020 18, 2015] 2.564 6.984 za] 2016] 4942 71,826 204) 2017] Ter 18.490 339) 2079] 8.206 21704 084, . 2079] 8.296 36.100 700 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126990 Dx-3399.052New Release Titles/Titles Added by Year on Steam & EGS LTD-2019 fssteases Mai i 6 2007| a 75) 2 2008] 183 379] 5 2008] 359 735| 20 20r0) z76 To 2 zon 283) 1284 2 2072| 359) 1883 32 2073] 65. 2.268 a7 2014] 772 4.020 18, 2015] 2.564 6.984 247, 2016] 4942 71,826 204) 2017] Tere 18.490 29) 2078] 8.206 21704 084, 2079] 8.296 36,100 700 Titles Added on EGS trending by year end to be similar to where Steam was @ end of yr 5 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126991 Dx-3399.053EGS and Steam Releases by Year Chart Combined [Year [EGS Tite Added [ReleasesiMonth year+ 64) 16 14] 7| 7| 1 lyear2 TO 9 Fi] rr 4 74] 1 year 7 a @ [=z 79] ise] 91 years 783] 379) 15 years 356) 735] 30 year? 26 Ton 2 year 203 204 24 [year 389) 1685 2 year 10 565, 2288 a year 11 7 4.020 78 Year 12 2.964 3.984 207, Year 13 rT 71.826 404) Tyaer 14 7672 79.496 639 Year 15 8.206 27.704) 684 [Year 16 8.306 36.100 700) EGS has 261 titles you can buylacquire and play (excl FN PC) Steam has over 36,000 (we have a long way to go) HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Dx-3399.054 EPIC_00126002Feature Communications: July 29 e In-Game Achievements Overlay - 1pm ET © Limited to a handful of products integrating our overlay (ARK) © Noticed on reddit, reactive communication on EGS social Certain games on the Epic Games Store may begin to display achievements as you unlock them This is an early version of the feature and you can expect to see changes & adjustments. We'll have more info to share on achievernents in the future, so stay tuned! ° Mods beta - © Limited to Mechwarrior 5, working with key modders for day one content © Piranha leads conversation with Blog and Social Media © EGS amplifies Piranha on social channels w/ EGS messaging ‘= Mod suppor is now in beta on the Epic Games Store, starting with Mechwarrior 5. This is en early teretion ofthe feature, but you can expect to see more titles supported in the future, Stay tuned! © EGS push notification to MWS owners Game Update: MechWarrior § Mod support for Mechwarror 5 is now in public Beta, Download the editor, create and "upload your mods fo wreak havoc on the batted. Leam more. HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126993, Dx-3399.055Launcher Peak CCUs 7/22 EGS v Steam tracking @ ~51% of Steam Peak CCU Steam 19.45mm (-3% v last week) ~25.5% avg are playing games Peak CCU EGS 9.95mm (0% change v last week) ~9% avg are playing games HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_o0126004 Dx-3399.056Fortnite PC x EGS HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126995 Dx-3399.057EGS FLOW TO FORTNITE EGS Shows a surprising flow into Fortnite © 36% of Accts acquired before Tesflight played Fortnite after their EGS acquisition © 15% of Accts acquired during or after Testfiight played Fortnite after their EGS acquisition © = 28% of Total EGS accounts played Fortnite after they were first seen in EGS ‘ine py PN ae ES. £6,107 08 © Top flow is 1.6M (4%) new accounts to Fortnite © 8.7M (36%) lapsed Fortnite players returned to Fortnite after EGS HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126996, Dx-3399.058Fortnite PC x EGS Update This week: e EGS (John Kopp & Steve) met w/ Cameron Payne’s FN merchandising team about matching merchandising beats w/console and getting EGS on their outreach and plans - low hanging fruit, but will be meaningful Ongoing discussions e RMT purchases on EGS for FN targeting S15 (Battle Pass so we can launch every Season here like a new release + other smaller) © Good amount of conversation in front of us W/FN team , Ecomm and EGS teams e Lowell's action plan being explored re: how to put suggestions into action © Competitive o Specs o Other HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00126987 Dx-3399.059Q3' 19 a hard comp due to Borderlands 3 Total War Troy, Ooblets, Rocket League F2R Tony Hawk Remaster & Surgeon Sim 2 combined w/continued focus on onboarding as much key back catalog duting 03 (EAs critical) key to not falling behind v 2019 in 3 © Expect to beat 19 Q4 w/libie major releases, Godtall,& key Sim ships + continued audience growth via bigger Free Games, Promotions and. higher expectations for Increased Holiday performance HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_o0126008, Dx-3399.060Free Games 2020 YTD 2020 Totals ncluding Test Flight) yp ‘TOTAL FREE GAMES RELEASED “6 TOTAL BUYOUTCOSTS $99.00 76 ‘Average Free Game Buyout $2162.378 ‘TOTAL NEW EGS USERS 9622970 CostNew User $258 TOTAL ENTITLEMENTS (Engagement of Current Users) 207,731,567 ‘Average EntitiementsiFree Game 6620817 Note: This Cost/New User caleulation is ex uding the Media $ for TF Post Test Flight - After Effects so far: 2020 Totals (Excluding Test Flight) ‘TOTAL FREE GAMES RELEASED ‘TOTAL BUYOUTCOSTS ‘Average Free Game Buyout excluding Test Flight ‘TOTAL NEW EGS USERS CostNNew User ‘TOTAL ENTITLEMENTS (Engagement of Current Users) ‘Average EnttlementsFree Game 2 $11,000,378 $282,128, 10.985.373 $100 216204512 4702055 ‘* Avg Entitiements/Free Game are up 70% (avg. is 8mm Entitlements/Free Game up from 4.7million avg in Q1) © Average New EGS Users/Free Game on smaller Indie games is up 200% on average from ~40K to ~120K © Avg CostiNew User on smaller Free indie games is ~/S. 90/New User post Test Flight HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY DX-3399.061 EPIC_00126000EGS Revenue by month through June ‘20 “samcclttch Dx-3399,062EGS Revenue by QTR through Q2 ‘20 2019 QTR (ia milons) and 2020 QTR (in milions) HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127001 Dx-3399.063EGS MAU (excl. FN PC) LTD through June ‘20 Dx-3399.064EGS WAU/MAU (excl. FN PC) LTD through June ‘20 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127003 Dx-3399.065EGS DAU/MAU (excl. FN PC) LTD through June ‘20 aunty — HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127006 Dx-3399.066“All the MAUs” LTD through June ‘20 peer 336] ed 347] ood eal 403] a] ea | wal ad ws a Ce ry 2 63 nd WALLULLLLULLLLLL HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127005, Dx-3399,067HIGHLY c ATTORNEYS’ EYES ONLY Perera EPIC_00127006 Dx-3399.068HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES CNLY EPIC_00127007HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127008,EGS Test Flight KPI Final #s & % of Forecasts $41.3M 94% EPIC ee Mega Sale Gross $ =sines mast at pagination sto GAMES =~28M (186%) R= Projected New Users through 6/18 (EGS) $4.42/New User (-46%) 46% less than high end of Cost/New User forecast 915M (104%) Site Visits during Mega Sale (5/14-6/11) HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127008 Dx-3399,071EGS Test Flight Other Final #s ~12.75M EPG orien GAMES = ~45.4M ae May EGS MAU (excl FN), a new record ~61M Launcher All May MAU, a new record HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127010 Dx-3399.072HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127011HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127012HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127013GHLY CONFIDENTIAL - ATTORNEYS’ EYES CNLY EPIC_oo127014GHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127015GHLY CONFIDENTIAL - ATTORNEYS’ EYES CNLY EPIC_00127016PRET MN Be ATCT PCGAMER aU aS CIN AMIN ° carte 2020 PC per CRS EVM MIE UPA ne CF CS UC STL) AEA een een Overview Peer arr 959 aon aac Rta cas © EGS Sponsorship: 36% SOV, 14 min of video | > among Trees Pets) CAE a SS Ca Ce oy PT . Cu Allg 7 eis Seg See Pet Peter rd Sea ea eS © Surgeon Simulator 2* Peay PMS eee dn Ae) er Cae a ane Publisher support (EGS social template) eae “Segments nt part of ES Sponsorship HIGHLY CONFIDENTIAL - ATTORNEYS’ EVES ONLYPC Gaming Show - EGS Landing Page OT . Featured Carousel, six titles Teen cr) cd a AN ed Unexplored 2 . io aE oe Ra ¢ Wishlist blade and full collection” UL oR te ce Gad 3 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_o0127018PRET MN NAL = =) HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLYEpic Games store Daily Gross Revenue LTD through 6/30 Borderlands 3 Launch — dune $16 3mm net S Line chart doesn't deduct couponing from $ YTD ~$101 mm not of couponing uterworés Launch Moga Sale 20 Start & End (5/14-6/11) FNx Mayhem omens so | Sotefactry -MegaSale19—\ 7] Moto Launch yg \ /] a | ow2 | aunch Sale End \ | M Launch | | y \ || \ / \ II i ' Vy\ Wy iy WW n wo | HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY EPIC_o0127020 Dx-3399.082Self Pub Tools Status Update ANDREW/LUKEMinor updates this week only ‘* Upcoming Showoff for Publishing Tools status in the next couple weeks ¢ Team is kicking off planning the second haif of the year HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127022 Dx-3399.084Fortnite & RL PC HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127023 Dx-3399.085Grow FN on PC (and Rocket League) Strategy Harness new, 45M+, MAU as clean target set e More than 40% of that audience are non-Steam/non FN users e Make better offers and offer presentation to daily users (new and lapsed) Piggyback on Lowell's PC deep dive (pending soon) to target new and lapsed e Regional/language opportunities e Platform cross-promotion opportunities by region e PC spec/min spec of store games vs FN HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_oo127024 Dx-3399.086Grow FN on PC (and Rocket League) Tactics Agaressvely Merchandise both games on EOS Setup & Aggressively Merchandise Satie Pass and RM ove engogement among EGS 48M MAU + lows promation of more than a stale “Get” button within EGS: + Eni toMid S19 batting lockers ‘Add Gifting as sales option on store (Q4) Separate fam merchandising, opens up broader store connections & abit for oft giving purchases Work FNIRL content into Store Loyalty program for rewards (late Q4 to early Q1) Dont break cher platform user experiances, do reward playing on EGS * Conitoversiai and vil need deeper dive Hamess other AA and AAA IP with store/FN. ins (TBD but likely Q4 at best) + Dave PC sayers ith afinty toward ater PC IP on EGS toward FN, bath new players & previously lapeed FN # Conte Metaverse push with more diverse game teins + Replace T1/72 eiginal content th some intemental ein content WIEGS purchase, these can be sold cn console to oflast MGS HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127025 Dx-3399.087EGS Table of “Things” - top 3s highlighted in green Gross $ Top 3: Sep 19: BLS launch (Oct 18: BL hangover + Outerworlds Dee ‘19: Holiday Sale DAUNWAUMAU Top 3: Sep ‘19: BLS launch ‘Mar 20: Covid effect +WWZ free + Watch Dogs free ‘Apr 20: Covid effect +Just Cause 4 Free + Spring Sale 20+ Snowrunner launch HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127026 Dx-3399.088GHLY CONFIDENTIAL - ATTORNEYS’ EYES CNLY EPIC_0012702Dev Updates 4.27.20 Major Updates: © Instrument #2 SOW with legal, they'l continue on Phase 2 Achievements work starting May 4th © EPAM SOW with for Dev Exp going through final approvals, team charging ahead ‘Work and Co devs rolling off end of week (not contiing contact) © MS Dynamic Fraud Protection (50/50% of traffic split for phase 2, phase 3 will be 100% beg of June) Using 6 weeks to eval fraud rates before switching over 100% ‘Payment Provider RFP eval © Moving forward Adyen POC, will eval perf with lve traffic for the next ~two months ‘© Ramping up for Test Flight and Mega Sale Net New: © Parental Controls - options under review for approach, more info to come soon, once we know more we will have to review howl this affects our dev schedule © Our QA team size does not currently match the shipping demands we are puting on them, which delays our ability to keep pace with dev complete work. (ie anti piracy is dev complete, but not likely to get tested and shipped until mid to late may) © ACCEPT: delay feature releasesipriostize and order shipping to meet partner and EGS priority needs © MIT: continue to grow the team where we can, without bloating unnecessarily © EGS team has has over 40 inits in various phases of dev right now which spreads focus thin for many © MIT: kicking off audit to find the right balance, put some inits on hold so we can more effectively ship the highest priority items HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127028 Dx-3399.090Dev Updates 4.20.20 Major Updates: ‘¢ Entering week 5 of 6 with Instrument, all is going well, working on SOW #2 this week so we don't have a break in Achievements development (looking at an additional 9 weeks to complete the work identified in Discovery. © 10 people for 9-12 weeks, ~850k ‘Achievement looking to launch late Julylearly August © We will get Achievements in the hands of partner earlier, but need to have a line up of partners using the feature in order to finalize launch date ‘* Lick’d Integration for FN Concert © Wewill be working directly with Sony, so no work for EGS. Lick’ Integration off the table. Direct Carrier Billing - Fortumo shipped in Spain 4.15 EGS production is supporting EOS while Andre is on patemity leave - Calenting is taking on the mobile ‘sdk work with the new team and Jungles is picking up the Steam Crossplay Initiative Net New: '¢ BOG integration work - now on hold due to GOG delay Risks: ‘¢ RISK: Test Flight will be a merging of many things...will it hold together and survive the QAening? © MIT: ECOMM end of April release, scaling early in prep for test fight © MIT: Dev ints shipping 4/24 to start testing early ‘* RISK: Shipping many things in May, QA burden will be high © MIT: pacing releases as much best as possible © MIT: testing early, encouraging additional dev testing HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127029 Dx-3399,091HIGHLY cTestflight Market Penetration en eee Gormary France Braal Japan Poland ‘Avetala South Korea Russia ‘Avgentna Turkey Chile spain Czech Repu Saud Arabia Peru Peers 81,000,000 10,000,000 sez27241 12413291 saga772 6,460,020 23,800,000 7,000,000 14,000,000 11.265.404 3,800,020 9,100,000 30,000,000 4,185,000 18,000,000 4548,000 10,800,000 2754972 s1g10297 3,300,340 2028,785 657,785 484,003, 41479,770 563,060 62,178 3351757 532612 758,116 360,77 933,410 384673 151,386 267.227 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY sorry 11% 13% 4% 1% 1% o% Dx-3399,093 8,884,507 11259,908 2,734,562 477,600 2,064,702 41460,420 3.523,130 41928.872 926,172 41807760 201.207 4,703,730 6,409,782 964,322 2278978 785,627 1523.528 464,457 172,755 517.012 16% 21% 18% 21% 23% 12% 17% 14% 1% 1%. 15% 5% 4% 4% 5% 4% % 6% 10% 6% 6% 1% 10% 10% % 5% 4% 0% % EPIC_00127031,EGS New Users 5/14 through 6/2 HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIc_o0127032 DxX-3399,094New Epic Accounts 5/14 through 6/2 Testhight Gainin New Epic Accourts am teas bok ee accounts HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIc_00127033, Dx-3399.095Media Market Comparison Cost Por Site Visit ney ne Mi I HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Dx-3399.096 EPIC_00127036Ark Week Media Pivots Starting target budget: $9M Revised target budget:~$5.5M Changes: Move from Nordic Digital to Poland Digital Move some UK Digital to Russia and Turkey Increase Russia and Turkey beyond Catchup Brazil for underspending Increase Brazil Digital and Social Increase rest of Latam Social Reduce Japan Digital Cancel US Digital and Social due to world events HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY EPIC_00127035 Dx-3399.097Spring Sale Recap Users spent $9.9M during Spring Sale, exceeding For the Love of Games ($5.7M) and Block Friday ($8M) but stil behind Holiday ($21.8M) and Mego (stsm ‘* User spend was unusually higher in North America ($8M/42% of revenue} ‘and lower in China ($0.9M/5%) compared to previous sales © FTLOG: North America: $4M/34%, China:$1.4M/ 12% ‘* 125M Users took thelr first action during Spring Sale, with 7.8% of those users paying for their first purchase. © This is comparable to FTLOG: 1.3M new users, 7.8% pald ‘* 174k Free Users converted to paid during the petiod, which is comparable to FTLOG (163K) © Thisis surprising as we acquired 2.85x as many new users in the 30 days prior to the Spring Sale as FTLOG. However, analysis of past sales revealed that 60% of free-to-paid users took 6 months to 1 year or more from first action to paid conversion © During Spring Sale, we observed a higher relative proportion of free-to-paid users within the 2-4 weeks between first action and fist pd transaction. This maps to World War Z free users, that compose 8% of the total (13.8) accounts * Revenue reported is post Secours, vat, coupons, and ees HIGHLY CONFIDENTIAL - ATTORNEYS’ EYES ONLY Dx-3399.098 Distribution of Time to Conver, by Sale Group - at an Free to Paid Users by Time-To- Convert, Sle E EPIC_00127036