Communications Plan: SustainaBuild Studio
How does the firm want to be perceived? What does it want to
be known for?
- SustainaBuild Studio aims to be perceived as a pioneering force in
sustainable architecture, known for innovative, eco-friendly, and
transformative design solutions. We want to be recognized for our
deep commitment to environmental responsibility and our dedication
to creating spaces that seamlessly blend aesthetics, functionality,
and sustainability.
What values, attributes, and specific personality fit the firm the
best? Make a list of the words describing these characteristics.
- Values: Sustainability, Innovation, Creativity, Environmental
Stewardship, Collaboration.
- Attributes: Expertise, Visionary, Passionate, Eco-conscious, Client-
focused
- Personality: Forward-thinking, Eco-chic, Inspirational, Collaborative,
Impactful.
What type of work does the firm leaders and staff love to work
on-and want more opportunities in?
- Our leaders and staff are passionate about working on projects that
involve sustainable residential, commercial, and institutional design,
especially those with a strong emphasis on green building
certifications and eco-friendly technologies.
Is there sufficient growth in this market type in the next two to
three years?
- Yes, the sustainable architecture market is expected to experience
substantial growth in the next two to three years as society places
increased emphasis on environmentally responsible design and
construction.
What is it that the firm leaders do, know, or hear from clients
that is valuable to share? Is this any different from what the
firm’s competitors do/know/hear?
- Our firm leaders possess deep expertise in biophilic design,
material sourcing for reduced environmental impact, and sustainable
technologies. We hear from clients that our ability to seamlessly
integrate these aspects into our designs sets us apart from
competitors.
How do clients in the firm’s market learn about architects,
capital expansion, and buildings? What organizations do they
rely on, which publications are they reading, and what online
resources have their attention?
- Clients in our market often learn about architects, capital expansion,
and buildings through industry events, such as sustainability
conferences and green building expos. They also rely on
publications like "Sustainable Living Today" and online resources
like the US Green Building Council's website.
What are the opportunities to communicate knowledge of
innovations, cost strategies, design, and technology to help
position the firm as a provider of choice for architecture and
planning?
- We have the opportunity to host sustainable design workshops and
webinars, create informative content on our website and social
media, and share case studies that highlight our innovative
approaches to sustainable architecture. This will position us as a go-
to provider for sustainable architecture and planning.
Do the firm’s current tools-website, social media pages-tell the
right story?
- We will review our website and social media presence to ensure
that they effectively communicate our values, expertise, and
dedication to sustainability. Adjustments will be made as needed.
What are the stories the firm tells when citing examples of its
work and success as a firm?
- We often share stories of our projects, emphasizing their
sustainable features, client satisfaction, and the positive
environmental impact they have. These stories underline our
mission and commitment to eco-conscious design.
What do these stories tell the firm about its message and about
what makes it different?
- These stories convey our message that sustainable design is at the
core of everything we do. They highlight what makes us different:
our ability to create aesthetically pleasing, functional, and
environmentally responsible spaces. These stories also emphasize
our commitment to excellence and collaboration with clients in
achieving their sustainability goals.