BROCK UNIVERSITY

GOODMAN SCHOOL OF BUSINESS [MIBS]

Course Number: MGMT 1P96 – Section 09

Term/Year/Duration: Winter 2022 – D3
Course Title: Principles of Communication in the Business Environment

COURSE DETAILS
Instructor: Dr. Kent Walker
E-mail: Sakai E-mail only
Office: GSB 345
Office Hours: Tuesday & Thursday, 2-3 p.m.
Class Times/Room: Wednesday & Friday, 11:00-12:20 a.m. [GSB 305]

COURSE OVERVIEW/COURSE OBJECTIVES

Course Calendar Description

Skilled-based introduction to business problem solving. Structured case study

analysis in major functional areas of business to develop critical reasoning,
teamwork, professionalism, report writing and business presentational skills.

Learning Objectives/Outcomes

MGMT 1P96 involves content that exemplifies procedural learning. Throughout the
semester, you will develop skill sets that are integral to your success in completing your
university degree and in acquiring competence and confidence in three key areas that will
allow you to successfully survive in high-performance workplaces:

Communication Skills – reading, writing, speaking, and listening

Analytical Skills – the ability to learn, to reason, to think creatively, to make decisions and
to solve problems
Personal/Interpersonal Skills – individual responsibility, time-management, teamwork,
and integrity

The course will focus on the following dimensions that parallel the procedural learning
strategy of the course: Communication Strategies, Qualitative Case Analysis, Quantitative
Case Analysis, Presentations and Class Participation. Beyond that, you should develop
abilities in decision-making, critical reasoning, financial literacy, and leadership.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 1

REQUIRED COURSE MATERIALS

Students are required to purchase (through the Campus Store only) an access code to the
following e-text:

Margot Northey & Jana Seijts. Impact: A Guide to Business Communication. 9th Edition.
ISBN # 13: 978-0-13-431080-0.

In addition to the e-text, the code will provide access to the following required course
materials:
1. MyLab LMS (Learning Management System)
2. Four (4) ongoing communication-related assignments
3. An AI (Artificial Intelligence) Business Simulation (Ametros)
4. Ivey Cases (purchase and registration required)

Instructions on how to use the purchased access code, register for MyLab, and navigate
the site are stored under Sakai > “Resources” > Start-up Instructions > Accessing MyLab.

Students will also need to download [myoffice.brocku.ca] the free Office 365 suite in
order to format submissions in MS Word and to perform tasks through MS Teams.

Students should also review instructions for various additional online activities. See
“Resources” > Start-up Instructions.

COURSE COMMUNICATIONS
,
Sakai will be used for all course-wide announcements.

Specific inquiries from individual students or teams must be sent through Sakai
“Messages” only. (Click on my name in the “To” drop-down box when you click on
“Compose a Message”).

Requests (in writing only) for virtual or in-person consultations during the posted office
hours must be sent at least 48 hours before the desired meeting time (allotted in 15-
minute slots, or longer if time is available). The request e-mail must include a specific
guiding “Subject” line, and, in the body of the message, a specific explanation of the
rationale for the consultation and a designation of any questions and/or materials that
might need to be reviewed beforehand. Students must wait for a confirmation e-mail that
the requested time is available. Students can expect a response within one business day.

Note: Messages sent through any medium other than Sakai “Messages” will not be
acknowledged.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 2

COURSE EVALUATION COMPONENTS [GRADE COMPOSITION]

Individual and group work in both the academic and corporate environments is a reality.
Accordingly, assessments in MGMT 1P96 will be graded with this fact in mind. Throughout
the course, that is, there are a number of individual and team assignments to be
submitted or presented. Be sure to read the course requirement descriptions below to
fully understand the rationale and criteria for these important learning activities.

Evaluation Component Grade Weight

Class Contribution 10%
(Individual)
Qualitative Case Ametros Exercise 10%
(Individual)
Qualitative Case Executive Summary 5%
(Group)
Quantitative Case Analysis Report 15%
(Group)
Team Research Report 15%
Team Research Presentation 5%
Online MyLab Assignments 15%
(Individual)
Final Exam 25%
(Individual)

COURSE REQUIREMENTS

Class Contribution - 10%

This component is based on the individual effort of each student in and outside of class.
Contribution marks will be based on the quality of each student’s participation in various
in-class and online activities, including participation in on-site and MS Teams discussions
and the submission of short end-of-class worksheets. It is imperative, accordingly, to be
well prepared for every class or team meeting. Participation marks, that is, are not
awarded simply for attendance. Missed classes, however, will affect your grade. Various
non-assessed submissions will also be used to calculate the grade. Likewise, the analytics
software associated with this course will aid in determining attendance and participation.
These assessment tools will allow for an objective and accurate appraisal of attendance
and participation. Note: Most Class Contribution written activities will be submitted
through MyLab. The grade for this component of the course will be incontestable.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 3

To allow for some flexibility (usually in favour of industrious and diligence students) in
calculating the final grade for the course, however, the mark for this component will not
be posted.
Learning Objectives: Quite simply, your success in this course depends largely on the
efforts that you put forth during all class or team meetings. Fortunately, with a small class
population in MGMT 1P96, there is ample opportunity for each individual to contribute
to all class or team discussions. Your classroom contribution, particularly, will allow you
to develop several key learning objectives.

• Attendance/Reliability: Attending class is the first step in being successful at class

contribution. You will demonstrate your integrity, personal responsibility and
commitment to learning through your class attendance.
• Engagement: Success in this course is demonstrated by not just attending each lecture
but by engaging in each lecture.
• Preparation: Since this course is intended to be very interactive in nature, it is critical
that every student is prepared to contribute to class discussions. Being sufficiently
prepared means, for instance, that you have not just read the designated materials or
cases; rather, it means that you have carefully tried to determine the criteria for
activities and assignments so that you are able to provide insight to the discussions
on a regular basis.
• Articulation: It is essential that every business student develop the ability to properly
express her/his ideas. Over the course of the term, you will learn how to communicate
your opinions so that they are understood by both your fellow classmates and your
instructor.
• Professionalism: Every business student should learn the importance of business
etiquette. To ensure that our virtual classroom or team meetings remain a risk-free
learning environment, the values of courtesy, respect and cultural sensitivity will be
emphasized and practiced throughout all of your interactions.

Case Analysis Strategies – 30% [2 X 15%]

Two types of case analysis approaches will be studied and applied in this course:
Qualitative [human relations issues] and Quantitative [business growth issues].

General Case Analysis Learning Goals: Qualitative and Quantitative case analyses share
many of the same goals and will provide you with multiple opportunities to learn how to
solve interpersonal, departmental, and corporate communication problems. You will be
taught a number of the structural elements of these processes; however, it will be
incumbent on you to become proficient with theories and format guidelines for business
reporting. You will need to learn to make decisions based upon the information those
theories uncover.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 4

• Written Communication: You must learn how to communicate in the written form
individually and in groups, applying the rules of grammar appropriately and taking
responsibility for the quality of written work submitted.
• Self-Discipline: In order to excel at written communication, you must learn a certain
level of self-discipline. This will require that you plan and budget your time very
efficiently.
• Consensus Building: Group work requires that each member is able to work toward a
common goal, in this instance, case reports. That goal must, to some degree, be
accessible to each member. That only happens when each member can be
comfortable with the decisions being made.
• Decision Making: You will be given tools (theory and structure) for reporting in a
business environment, but you will be required to make decisions about designing
solutions for the problems in the assigned cases. This means that you will have to
practice the application of the tools you learn in class.
• Critical Reasoning: Making a decision and supporting that course of action are two
different, but closely, integrated things. You must clearly and concisely communicate
the logic behind your choices.

For both case reports, students are also expected to follow the Goodman Style Guide for
Written Assignments to ensure overall proper format and content. Marks will be
deducted for spelling, grammar and format errors; be sure, accordingly, to edit and
proofread all written work carefully.

QUALITATIVE CASE ACTIVITIES

The qualitative case unit has two (2) components. First, students will complete an
individual exercise (worth 10%) based on the Ametros simulation stored on MyLab. This
AI-based simulation takes you through an interactive experience of communicating with
various members of an organization. The interactions (most written responses) will
involve real business problems.

After completing the AI exercise, you will work with your assigned group on the second
component: to create an Executive Summary (worth 5%) of the Ametros simulation. The
group-submitted case report will also help students acclimate themselves to teamwork in
a simulated business environment. Each member of a team will receive the same grade
awarded to this activity.

Qualitative Case Analysis Learning Objectives: Qualitative Case Analysis should provide
you with an opportunity to operate in an environment of uncertainty and ambiguity.
When dealing with human relations issues there is never a “right” answer. All answers,
however, must recognize the uniqueness of the communication context that in turn
identifies internal problems and inefficiencies. You should learn how your decisions affect
meaningful and efficient end states of an organization through the construction of
effective and realistic goals.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 5

QUANTITATIVE CASE ACTIVITIES

The quantitative case activity will involve the designing and submission of a full group
analytical report (worth 15%) based on an Ivey case [“Medicine Hat Meat Traders”] that
is stored on MyLab. This assignment will give students an opportunity to practice this
analytical method prior to the final exam and involve themselves in another approach to
analyzing typical business problems.

Quantitative Case Analysis Learning Objectives: Quantitative Case Analysis should

provide you with an opportunity to make decisions relating to the functional areas of
marketing, operations and management. Typically, these cases describe business
situations that are dealing with business growth issues; you will have the opportunity to
determine the critical decision criteria or factors of importance to consider when
evaluating the options for growth. With this method of case analysis, you will learn the
importance of interpreting the numbers that are found in both the case script and the
case exhibits; as such, an emphasis is placed on the importance of financial analysis to
help you to justify your decisions. You will also learn how to properly conduct a SWOT
analysis (strengths, weaknesses, opportunities and threats) or a TOWS(T) analysis
(threats, opportunities, weaknesses and strengths) that will enable you to make
defensible decisions. When dealing with business growth issues, there is never a “right”
answer but there is always a “better” answer for that business at its present situation.
You should learn how your decisions impact both the short-term and long-term success
of the business.

Ultimately, you will learn how to properly read a case, interpret and analyze case facts
and produce a structured report that follows the quantitative method of case analysis
guidelines. Your ultimate goal is to be confident in case analysis so that you can
successfully complete the final exam in a controlled environment over a three-hour time

Team Research Report (15%)

The focus of this group-submitted report will be based on a current professional

communication issue in a business environment. Topics will be allocated randomly to
each group. The preparation of the report will reflect what has been learned in class
regarding effective research strategies and formal report writing. The submission will be
assessed based upon the approaches discussed in class and in the book. Each member of
a team will receive the same grade awarded to this activity.

Learning Objectives: Research and report writing are key skills required of any managerial
position in a business environment. Along with the objectives [effective written
communication; self-discipline; consensus building; decision making; critical reasoning]
outlined in the “General Case Analysis Learning Goals” above, the following objectives
should be fulfilled by the completion of this assignment:

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 6

• Persuasion: Ensuring that a business report, like any other communication,
concentrates on a persuasive (not merely informational) focus that a business
audience will be able to understand and potentially agree with.
• Research: Consolidating skills in uncovering, evaluating, incorporating, and attributing
relevant research resources to support an argument.
• Analysis: performing an in-depth analysis of a topic that relates to the overall
communication focus of this course.
• Presentation: presenting a business document, including visuals, in a professional
manner through careful planning, drafting, and revising

Team Research Oral Presentation (5%)

Each team will be responsible for deciding on what approach the team and each member
will follow in transposing the written research report into an engaging oral presentation.
This activity will be recorded and posted on each team’s private MS Teams channel, along
with feedback about the group’s and each individual’s presentation. Each member of a
team will receive the same grade awarded to this activity.

Learning Objectives: Oral presentations are of necessity a group effort in this course. As
such, the dimensions of learning are somewhat more complex than other course
activities.

• Time Management: You are asked to work with others and make your time as
effective as possible for yourself and your group members.
• Consensus Building: Group work requires that each member is able to work toward a
common goal (a topic-focused, persuasive, relevant and professional presentation).
• Self-Confidence: Through the opportunity to present in a controlled public venue, you
should develop increased levels of self-confidence.
• Individual and Group Responsibilities: You will learn how integral individual
preparation is to group success. Therefore, each student’s responsibilities extend
beyond individual performance.
• Task Management: The organization and delegation of tasks in a group setting is one
of the keys to success.
• Peer Coaching: Providing feedback to your group members as you prepare for a
presentation is one of the most valuable elements of this activity.

MyLab Assignments – 15%

Once you have registered for MyLab, you will have access to the e-book and a series of
four ongoing writing exercises stored under “Assignments” in the MyLab menu bar.
These four exercises are designed to give you practice in structuring and planning
reports, writing persuasively, and writing both formal and informal reports.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 7

Due dates have been set and are consistent with the course schedule. You should be
wary, though, of completing an assignment before the related learning units have been
discussed.

Final Exam – 25%

There will be a three-hour individual case-based final exam in this course. The date of
the final exam will be announced in class once it has been scheduled by the Registrar’s
Office. The final exam will require you to read, analyze and report on your case findings.
The case for the final exam will be given to you at the exam. This exam will assess your
analytical ability with respect to the Quantitative Case method developed during the
second half of the term. The exam will bell be considered “open book” (i.e., any
reference notes will be admitted into the exam). You will also need to bring a calculator.
NOTE: You must attain a grade of 50% on the Final Exam in order to pass this course.
Additionally, you must perform quantitative analysis on your final exam in order to
pass the exam. Failure to write this exam will result in a grade of zero. For any student
missing the final exam due to an acceptable medical reason, supported by appropriate
documentation, a make-up exam will be scheduled by the Department.

COURSE PROCEDURES

1. Every class will be approached as if it were taking place in a business environment.

All attendees, accordingly, will be expected to act in a professional and interactive
manner.
2. Assessed and contribution-based activities will be submitted to a variety of
electronic venues. Ensure, then, that you read and follow instructions carefully.
3. All planning, developing, and designing activities for group written and oral
submissions (i.e., Qualitative Case Executive Summary; Quantitative Case Report;
Research Report; Research Presentation) must be performed on each team’s MST
Teams channel. Students can use the “Posts”, “Files”, “Notes”, and “Tasks” tools
to schedule, organize meeting agenda, and collaborate. Each team will be
responsible for creating folders (as per the assignment name on the syllabus) for
each submission activity. Using the various functions on the team channels should
be relatively intuitive; however, links to a number of support videos have been
stored under “Resources”> MS Teams Support.
4. Attendance for every class will be recorded manually or electronically.
Undocumented absences will have a significant impact on the Class Contribution
grade.
5. All assessed submissions to Sakai will be scanned by Turnitin. If you have any
principled objection to this use, you must register this objection in writing by
January 17, 2022.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 8

CLASS PROCESS

Each class will usually begin with a recap of the learning goals of the previous class, and
will be followed by a Q & A. (usually in preparation for a written application of various key
business communication concepts). The designated topic and readings associated with
the current class will then be addressed and discussed collaboratively. In the last 15
minutes of several classes, each student or team will complete and submit (to the
associated tab in MyLab) a worksheet that should demonstrate an understanding of the
unit topic. These responses will be reviewed and assessed and will be used as part of the
Class Contribution grade. Feedback on the responses will be provided in the next class.

COURSE AND CLASS MANAGEMENT POLICIES

This course syllabus represents a type of contract between Instructor and student; it
is the student’s responsibility to be familiar with all the course policies contained in
this outline. It is the Instructor’s responsibility to make sure policies are followed in
order to ensure equitability, consistency, and fairness. It is neither fair to other
students nor acceptable for a student to ask for special consideration with regards
to a course policy. It is likewise unacceptable for the Instructor to give special
consideration to individual students with regards to course policy. It should also be
noted that this course outline is subject to modification; for various unforeseen
reasons, dates or assessment approaches may be changed during the term.

To be successful in MGMT 1P96, you will need to understand and follow all course
policies, as indicated below:

1. Late submissions (including the Final Exam), no matter the reason, will neither be
accepted nor assessed.
2. Submissions not sent through the prescribed medium or in the stipulated manner
or format (e.g., file name or format) will not be accepted for assessment.
3. Electronic messages sent through any medium other than Sakai “Messages” will
not be read.
4. Students must not record remote or on-site lectures. Any slide decks used for the
topic discussion will be posted (see “Resources” > “Lecture Presentations”) at the
end of the day on Fridays.
5. For all team-based assessed activities, every member of the team will receive
the same grade.
6. 1 point (out of 10) will be deducted from the Class Contribution grade for each
undocumented absence from a class (more than 4 missed classes = “0”).
7. The following student or group conducts are considered breaches of academic
ethics that contravene course policies:
▪ requesting an extension of a due date and/or time
▪ requesting rewrites or resubmissions

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 9

 ▪ requesting preferential treatment or penalties related to assessed group activities
Since these requests will not be granted, they should not be made through any
medium.
8. All submitted written assignments will be subject to weighty deductions (often
included in the criteria on the associated rubric) for not adhering to the
Goodman School of Business Written Assignment Style Guide (see below).

INSTITUTIONAL PROCEDURES AND POLICIES

Important Dates

February 21-25, 2022 is the scheduled reading week

February 26, 2022 is the date by which you will be notified of at least 15% of your
course grade
March 4, 2022 is the date for withdrawal from a Winter D3 course without academic
penalty.
April 11, 2022 is set aside as a make-up day due to holidays or snow days
April 12-26, 2022 is the Final Exam period.

Grades Assessment (as outlined in Undergraduate Calendar)

A - 90 to 100
Reserved for students where work is of outstanding quality that provides clear evidence
of a rare talent for the subject and of an original and/or incisive mind.

A - 80 to 89
Awarded for excellent, accurate work in which evidence of a certain flair for and
comprehension of the subject is clearly perceptible.

B - 70 to 79

Indicates competent work that shows a sound grasp of the course goals without being
distinguished.

C - 60 to 69
Represents work of adequate quality which suffers from incompleteness or inaccuracy.

D - 50 to 59
Given where the minimum requirements of a course are barely satisfied.

F - 49 or lower

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 10

Accommodation

Brock University endeavours to accommodate students whose studies become

interrupted, or who may be unable to complete academic work due to an incapacitating
medical condition. In these situations, the student must complete the Student Medical
Certificate, and include any relevant medical documentation to support his/her request
for academic accommodation based on medical grounds. The University may request
more detailed documentation in certain cases. If you are unable to write a scheduled
examination due to an incapacitating medical condition, you must follow the process set
out in the Faculty Handbook III:9.4.1.

Intellectual Property Notice:

All slides, presentations, handouts, tests, exams, and other course materials created by
the instructor in this course are the intellectual property of the instructor. A student
who publicly posts or sells an instructor’s work, without the instructor’s express
consent, may be charged with misconduct under Brock’s Academic Integrity Policy
and/or Code of Conduct, and may also face adverse legal consequences for infringement
of intellectual property rights.

Special Accommodation:

The University is committed to fostering an inclusive and supportive environment for all
students and will adhere to the Human Rights principles that ensure respect for dignity,
individualized accommodation, inclusion and full participation. The University provides a
wide range of resources to assist students, as follows:

a) If you require academic accommodation because of a disability or an ongoing

health or mental health condition, please contact Student Accessibility Services
at askSAS@brocku.ca or 905 688 5550 ext. 3240.
b) If you require academic accommodation because of an incapacitating medical
condition, you must, as soon as practicable, inform your instructor(s) of your
inability to complete your academic work. You must also submit a Brock
University Student Medical Certificate (found at
https://brocku.ca/registrar/toolkit/forms). The University may, at its discretion,
request more detailed documentation in certain cases. If you are unable to write
a scheduled examination due to an incapacitating medical condition, you must
follow the process set out in the Faculty Handbook III:9.4.1.
c) If you are experiencing mental health concerns, contact the Student Wellness
and Accessibility Centre. Good2Talk is a service specifically for post-secondary
students, available 24/7, 365 days a year, and provides anonymous assistance:
http://www.good2talk.ca/ or call 1-866-925-5454. For information on wellness,
coping and resiliency, visit: https://brocku.ca/mental-health/

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 11

d) If you require academic accommodation on religious grounds, you should make a
formal, written request to your instructor(s) for alternative dates and/or means
of satisfying requirements. Such requests should be made during the first two
weeks of any given academic term, or as soon as possible after a need for
accommodation is known to exist.
e) If you have been affected by sexual violence, the Human Rights & Equity Office
offers support, information, reasonable accommodations, and resources through
the Sexual Violence Support & Education Coordinator. For information on sexual
violence, visit Brock's Sexual Assault and Harassment Policy or contact the Sexual
Violence Support & Response Coordinator at humanrights@brocku.ca or
905 688 5550 ext. 4387.
f) If you feel you have experienced discrimination or harassment on any of the
above grounds, including racial, gender or other forms of discrimination, contact
the Human Rights and Equity Office at humanrights@brocku.ca.

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 12

 GOODMAN SCHOOL OF BUSINESS AT BROCK UNIVERSITY
Department of Marketing, International Business and Strategy

WRITTEN ASSIGNMENT STYLE GUIDE

Business document readers rely on clarity and consistency of format. There are,
therefore, conventions of format, organization, rhetoric, and Standard English for
written assignments in this course and in the Faculty of Business that you are required
to follow. All assessed writing assignments, consequently, will include deductions for
non-adherence to these conventions.

FORMAT/PRESENTATION
Most business environments prescribe format conventions that will maintain
consistency for internal and external documents. The instructions for each writing
assignment in the course, then, will reinforce these expectations.

Generally, unless otherwise stipulated, all written assignments must:

▪ be submitted with the stipulated file format (e.g., MS Word) and file name
(e.g., Team4TeamReport.docx)
▪ use only Calibri 12-point font
▪ left-justify all text and headings
▪ include page numbers
▪ employ APA style documentation for citing research resources

ORGANIZATION
In many instances, the organizational structure (including headings) of business
documents will be predetermined (e.g., Case Analysis Executive Summaries). In some
course assignments, structure should be followed. In other cases, students will need to
decide the most effective way to order and connect ideas to enhance reader
understanding and encourage agreement with a message’s intent.

RHETORIC
Rhetoric, as Aristotle defined, is "the faculty of discovering in any particular case all of
the available means of persuasion." Since business writing is primarily focused on
persuasion, students’ submissions must demonstrate logos (logic: sound reasoning and
evidence), ethos (writer credibility), and sometimes pathos (appeals to the reader’s
emotions).

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 13

WRITING ISSUES
All writing assignments must reflect adherence to the conventions of Standard English
(correct grammar, punctuation, spelling, mechanics). Non-adherence can not only
undermine the professionalism of a document, but also impede reader understanding.
Students, accordingly, should ensure that they carefully edit, revise, and proofread all
pending submissions. Diligent reviewing of feedback and editing annotations (see
“Resources” > “MGMT 1P96 GSB Editing Symbols”) can also enhance subsequent
submissions.

PLAGIARISM:
Plagiarism is unacceptable. The consequences of such conduct are predictable and
severe. Intellectual honesty must be the foundation of all your work. Please refer to
www.brocku.ca/academic-integrity regarding this issue and your rights and
responsibilities as a Brock University student.

MGMT 1P96-09: WINTER 2022 SCHEDULE

DATE TOPIC RESPONSIBILITIES

01/12 Course Overview: *Read Syllabus (“Resources” > Syllabus)
Rationale, Responsibilities, Policies *Submit “CC: Self-Introduction Recording”
(MyLab)
[DUE: 01/14, 11:59 p.m.]

01/14 Principles of Professional *Read Chapter 1

Communication in a Business *Submit [Individual] “CC: Business
Environment Communication Skills Worksheet”
(MyLab)
[DUE: 01/14, 12:20 p.m.]

01/19 Communicating in Teams *Retrieve “Team Rosters”, “Team Report

Topics” and “Team Activities and Policies”
(“Resources” > Team Resources)
*Submit [Group] “CC: First Team
Meeting Worksheet”
(MyLab)
[DUE: 01/19, 12:20 p.m.]

01/21 Planning for Communicating in *Read Chapter 2

Writing and Speaking *Submit Chapter 2 MyLab Assignment
[DUE: 01/25, 11:59 p.m.]

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 14

 01/26 Communicating Persuasively in *Read Chapter 6
Business Writing *Submit [Individual] “CC: Deciding on
Persuasive Focus in Business Writing
Worksheet”
(MyLab)
[DUE: 01/26, 12:20 p.m.]
*Submit Chapter 6 MyLab Assignment
[DUE: 01/30, 11:59 p.m.]

01/28 Qualitative Case Analysis *Read “Qualitative Case Analysis”

(“Resources” > Case Analysis
Methodologies > Qualitative Case
Analysis Method)

02/02 Practice Qualitative Case Analysis *Access and Read “Steve Jackson Faces
Resistance to Change” case (“MyLab” >
Ivey Case Studies)
*Submit [Group] “CC: Team Practice
Qualitative Case Analysis Worksheet”
(MyLab)
[DUE: 02/02, 12:20 p.m.]

02/04 Communicating through Informal *Read Chapter 7

Business Reports *Submit Chapter 7 MyLab Assignment
[DUE: 02/08, 11:59 p.m.]
*Submit “Qualitative Case Ametros
Exercise” (MyLab > Ametros)
[DUE: 02/10, 11:59 p.m.]

02/09 Communicating through Formal *Read Chapter 8

Business Reports *Submit Chapter 8 MyLab Assignment
[DUE: 02/13, 11:59 p.m.]

02/11 WORKSHOP *Work in Teams on “Qualitative Case

Analysis Executive Summary”
Assignment
[DUE: 02/15, 11:59 p.m.]

02/16 Quantitative Case Analysis I * Read “Quantitative Case Analysis”

(“Resources” > Case Analysis
Methodologies > Quantitative Case
Analysis Method)

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 15

 02/18 Quantitative Case Analysis II *Read “Quantitative Case Analysis”
(“Resources” > Case Analysis
Methodologies > Quantitative Case
Analysis Method)

02/21- READING WEEK No classes

02/25
03/02 Practice Quantitative Case *Read Instructor-provided Case
Analysis *Submit [Group] “CC: Team Practice
Quantitative Case Analysis Worksheet”
(MyLab)
[DUE: 03/02, 12:20 p.m.]

03/04 WORKSHOP *Review work sheets and

templates under Quantitative
Method of Case Analysis
(“Resources” > Case Analysis
Methodologies)
*Work in Teams on “Quantitative Case
Analysis Report” Assignment
[DUE: 03/11, 11:59 p.m.]

03/09 Communicating Research in *Read Chapter 3 & pp. 143-144

Reports *Review “Resources” > Research
Reporting > Research: Best Practices

03/11 Citing and Documenting Research *Review “Resources” > Research

Reporting > APA Documentation
Conventions

03/16 WORKSHOP *Work on Research Report

*Submit Team Research Report
[DUE: 03/24, 11:59 p.m.]
03/18 Communicating Orally in Business *Review Chapter 10
& Environments *Review Materials in “Resources” > Oral
03/23 Communication
*Submit [Group] “CC: Team Presentation
Template” (MyLab)
[DUE: 03/23, 12:20 p.m.]
03/25 WORKSHOP Work in teams on Team Presentation
03/30- Team Presentations Dates set by Instructor
04/06
04/08 FINAL EXAM Preparation

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 16

Key Assignment Due Dates

02/10, 11:59 p.m. Qualitative Case Ametros Exercise

(Individual Submission)
02/15, 11:59 p.m. Qualitative Case Executive Summary
(Group Submission)
03/11, 11:59 p.m. Quantitative Case Analysis Report
(Group Submission)
03/24, 11:59 p.m. Team Research Report
03/30 – 04/06 Team Research Presentation
(Dates for each group set by Instructor)
TBD FINAL EXAM (Individual Exam)

MyLab Online Assignment Due Dates

01/25, 11:59 p.m. Chapter 2 Assignment

01/30, 11:59 p.m. Chapter 6 Assignment
02/08, 11:59 p.m. Chapter 7 Assignment
02/13, 11:59 p.m. Chapter 8 Assignment

MGMT 1P96 – Section # 9 Winter 2022 – K. Walker Page 17