GCT-Summer-22

Internship Program

Monthly Report
Interns Zehra Hussain, Avinash Kumar, Laraib
Rehman
Course: Digital Marketing
Venue: GCT Hilal School
Reporting Month: December June and July
1) Please provide a list of the planned deliverables/activities that took place during the month.
• Course Related activities:
• Creating professional social media accounts (Gmail, Facebook, Instagram)  Creating a
CV
• Posting CV on Jobee.pk and other Freelancing groups.
• Posting Ads on Facebook Marketplace
• Creating Logos on Canva and Adobe
• Logo Making competition
• Slogan and brand pitching competition
• Collaborating with MS office students for enhancement of logos
• Poster Making
• Creating Facebook Pages of their assigned themes
• Content creation competition
• Creating Introductory posts on Facebook pages.
• Promoting their pages to their friends and general public on social media

ENERGIZERS

• “Sell me a pen”
• Pictionary
• Naat competition
• Rabbit-wall-gun game
• Chinese Whisper


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2) Please provide details of the activities (mentioned above) carried out during the month.

• Creating professional social media accounts (Gmail, Facebook, Instagram): We

found out that most of the students in our class already knew how to make social media accounts
so we decided to teach them how to be safe and also make others feel safe on social media. We
taught them how to choose decent names for their social media accounts and Gmail ids

• Creating a CV
A lot of our students were really interested in learning about freelancing, thou it was not the part of
our course outline, yet, keeping in mind the interests of our students, we decided to give them basic
knowledge of freelancing, in this regard, we taught them how to make CVs and post it on different
platforms like Jobee.pk, Facebook Freelancing groups.

• Posting Ads on Facebook Marketplace

We asked students to bring anything that they want to sell and create an ad on the FB marketplace.
We were successful in creating and posting ads of Rohaan’s Casio Watch and Sir Avinash’s phone.
This activity was a huge success as we got amazing offers for these products. The main reason was
to make students understand the concept of buying and selling things online.

• Creating Logos on Canva and Adobe

Students were introduced to the basic creation of brand identity and this included logo making.
We introduced Canva templates to kids. We worked on basic logo making for coffee shops and
worked with different logo templates. We also taught them rules and do’s and don’ts of logo
making.

• Logo Making competition

After teaching them how to make logos, we decided to let students explore themselves and spark
their creativity. We created 3 teams and asked them to create a logo and slogan of their brand. This
competition was a huge success as we saw brilliant logo ideas coming from these kids. We also
taught them how to create slogans for their brands and how to relate your slogans to the current
social media trends.

• Slogan and brand pitching competition

After creating logos we decided to teach them how to pitch their brands. We acted as judges and
gave them marks based on their performances. This activity was essentially done to groom their
presenting skills. We taught them how to give basic introduction of themselves and their brands.
Furthermore, students were asked some challenging questions such as “why should we buy your
product” and “what makes your product different than the ones already in market”. To our surprise,
the students tackled these questions really well.

• Collaborating with MS office students for enhancement of logos and Team building
skills
The above competition sparked curiosity among students from other departments so we unofficially
collaborated with the students and asked them to create logos. This activity was done to enhance
team working and team building skills in students. All of the students welcomed other students and
even asked us to officially give credits to MS office students under their logos.

• Poster Making

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 We noticed a curiosity in students regarding logos so we decided to further work on their intrests
and teach them how to make posters. We taught them the difference between posters and logos,
The importance of posters and how to create their posters to the ongoing trends. Students came
up with brilliant poster making ideas.

• Creating Facebook Pages of their assigned themes the final week was preplanned for
the practical work of students and their involvement in one united project. The themes selected
in the previous week were introduced to students and each student was given a theme to prepare
a Facebook page on. Students first all attended an orientation session of their specific theme
where they interacted with other students of MS office, English language, and graphic
designing. Later students were guided on how to create a Facebook page and an activity about
thinking of a unique name for the page was assigned.

• Content creation competition

We held a small competition of content searching and content creation among students of
different themes. Students explored their creativity and explained their ideas about what type
of content they want on their pages. They were asked to utilize the professional use of search
engine and google images leant in the first week.

• Creating Introductory posts on Facebook pages the students worked on adding

introductory and initially the first official posts on their Facebook page. Students were given
access to the Facebook pages as admins, and they were told to post freely relating to the topic
and run the page and maintain engagement. Students ended the class with good regards and
looked excited to be launched in the professional world and show their creativity.

• Promoting their pages to their friends and general public on social media Students
were extremely excited to share their pages with their friends and family. We also promoted
their pages on our personal Instagram and Facebook stories.

• ENERGIZERS: We planned few fun filled activities for our students which included
“Sell me a pen” Pictionary; Naat competition, Rabbit-wall-gun game, Chinese Whisper and
many more. These activities were done initially to break the ice and later on to make sure that
students are engaged with us and to create an easily approachable, judgement free environment
in our classes!

3) If applicable during this reporting period; please provide the number of the direct beneficiaries:

The number of Participants/Beneficiaries:

Institution/Venue Activity Date Age Male Female total
group

GCT Hilal School Teaching 13th June – 14-16 15 15

Digital 1st July 2022
Marketing

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Training Attendance:
Institution Date Age Male Female total
group

GCT Hilal School 13th June – 1st 14-17 15 0 15

July
4) If applicable during this reporting period; please provide some quotes from the beneficiaries:
 Aapne bohot achi tarah hume facebook page banana aur marketplace use krna sikhaya.
 InshahAllah hum next year bhi summer camp ayeinge aur kuch naya seekheinge is class
k hawale se.
 Sir hum marketplace pr kaam kreinge baray hokr.
 Sir aapne hume facebook pr post lagana aur logon se raabte main rehna sikhaya. Ye
humare kaafi kaam ayegi.
 Miss yeh class normal day classes se bohat different hai
 Yahan akar sach mein parhayi karne ka dil karta hai
 Ham digital marketing ko agay parhna chahte hain

5) Please provide details of the issues/challenges faced, success stories and lesson learnt
challenges:

 The main challenges faced were in dealing with students individually since none of them
came from a business background or had business studies in their courses before.

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 • The class knew most of the stuff we were supposed to teach in first week and hence we
had to change the whole curriculum and teach them something challenging.
• The class was very active in questioning and answering their questions without getting
them confused with the whole tech world was itself challenging.
• Teaching individuals step by step how to make a secure google account was hectic too
when students were unable to pick good rememberable usernames for gmail.
• Dealing with different class strengths each day was a huge challenge for us.
• Recapping the marketplace to students while simultaneously covering branding stuff was
challenging.
• It was hectic to keep class engaging in times when we had internet issues.
• It became harder to cater 4 themes in one class with each student working on individual
themes.
• We were challenged when we found out none of students had a proper Facebook id to
make a Facebook account.
• Most students had no Gmail account or phone number to make Facebook pages.
• We catered creation of multiple pages since the student who had access to poetry page
was absent on the final day.

Successes:

• We were able to build a successful relationship with students. They were respectful of
what was taught and were eager to learn.
• The energizers like ‘sell me a pen’, ‘Pictionary’ and some other fun games gave class a
youthful touch.
• We were able to answer questions that students had queries in. these included but not
limited to, ‘how to delete a Google account?’, ‘how to erase google account from
Motorola after factory rest?’, ‘where to receive money in foreign currency terms?’ etc.
• Students were excited to run their own businesses once they grow up and got a broad
perspective of how a corporate world works.
• The professional use of social media platforms and how to get a job online fascinated
them.
• We were successful in building interest in students related to the marketplace.
• Many students came up with their own business ideas when they were given some life
experience exposure.
• Students showed immense creativity in making logos.
• Students felt confident enough than they did in their first week when presenting their
brand restaurants
• Operating Facebook now came in handy to each student. They explored options to delete
a page or even delete an account with critical thinking than just following instructions
given on google.
• Operating google and using search engines became easier for the students too and most
of the work done on Facebook pages was assisted through use of google search engine.
• Students simultaneously were working on their presentational skills when they were first
asked to present their brand identity in 2nd week. Later the skill was further nourished
when they were asked to describe their Facebook pages. All this assisted in boosting their
confidence when they were asked to dictate their experience in front of the camera.

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 • The creative side of students was also explored when they were writing page
descriptions. The students were responsive and well versed about what they were making
their page about

Success Story (if any):

• We got the opportunity to meet the mother of one of student Rohaan and she was
extremely satisfied with her son’s performance. She shared some stories about how
Rohaan keeps talking about digital marketing at home and prepares himself for the next
day. She also told us that now Rohan is using his phone for useful purposes and keeping
in mind the interests of her son, she is planning to buy a second-hand laptop for him so
that he can further polish his skills. Receiving acknowledgement and positive feedback
from Rohaan’s mother made us extremely happy and we believe that this is a huge
success for all three of us, infact for the whole the GCT community!

Lesson Learnt:

• This journey was really amazing for all three of us. Every single moment spent in the
field was worth it. We learnt how these kids just need a slight push to do wonders. While
engaging in a conversation regarding feedbacks from students we learnt that they really
liked the way we are teaching them as normally their teachers are very strict and hence
they find studies hard and mentally exhausting. This made us realize how important it is
to introduce fun-filled learning based activities in our classrooms. We as teachers need to
engage and connect with students on personal level for the personality development and
growth of our students all across Pakistan. This journey also instilled a sense of empathy
in us as we found ourselves connecting with students belonging to a different
backgrounds.

9) Please attach as separate documents or annexes to this report (whatever applicable during this
reporting period):

• Photos with captions

• Sign-in sheets

10) Please attach pictures:

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Caption 1: Orientation day for 3rd week

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Caption 2: Explaining Poetry theme to students

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Caption 3: Collaborating with MS Office Students for logo Making competition

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Caption 4: Logo made by winner team

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Caption 5: Energizer activities with students

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Caption 5: Last day fun and sad moments

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Caption 6: assisting students with their queries

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Caption 7: Normal Day at class

GCT - Summer Camp Program'22 SUBJECT

Digital Marketing
S No Name School Name Grade 13-Jun-22 14-Jun-22 15-Jun-22 16-Jun-22 20-Jun-22 21-Jun-22 22-Jun-22 27-Jun-22 28-Jun-22 29-Jun-
22
1 Asad khan Hilal Public School 9th P p p p p p p p p p
2 Bilal pervaiz Hilal Public School 9th P p p p p p p p p p
3 Mudassir Mushtaq Hilal Public School 9th P p p Absent p absent absent absent p p
4 Mohammad Hasan Hilal Public School 9th P p absent absent absent absent absent absent absent
5 Asad Zahoor Hilal Public School 9th P p absent absent absent absent absent absent
absent absent absent
6 Zahid khan Hilal Public School 9th P p absent absent p absent p absent absent absent
7 Mohammad Rohaan Hilal Public School 9th P p p p p p p p p absent
8 Mohammad Azaan Hilal Public School 9th P p absent absent absent p p absent p p
9 Rehman Mustafa Hilal Public School 9th P p absent absent absent absent absent absent absent
10 Mohammad Farhan Hilal Public School 9th P p absent absent absent absent absent absent
11 Abdul Rehman Hilal Public School 9th P p absent absent absent absent absent absent
12 Mohammad Meher Hilal Public School 9th P p absent absent absent absent absent absent
13 Mohammad Yasir Hilal Public School 9th P p absent absent absent absent absent absent
absent absent Absent absent absent absent
absent absent absent
14 Usman Ali Hilal Public School 9th P p absent absent absent absent p p p p

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Attendance Report:

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