Head and shoulders

Perusahaan: Procter and Gamble

Tagline: “move on ke head & shoulders”.

Brand Ambassador: Joe Taslim (2019) Chelsea Islan (2021) Fadil Jaidi (2022)

Varian: SUPRÊME MOISTURE SHAMPO ANTI-KETOMBE, SUPRÊME ANTI-HAIRFALL SHAMPO, SUPRÊME

SMOOTH SHAMPO ANTI-KETOMBE, SHAMPO ANTI KETOMBE ITCH CARE DENGAN EUCALYPTUS,
SHAMPO ANTI-KETOMBE ANTI APEK DENGAN CHARCOAL, SHAMPO ANTI-KETOMBE COOL MENTHOL,
LEMON SEGAR, SENSASI DINGIN MEN, SHAMPO ANTI-KETOMBE UNTUK RAMBUT RONTOK, BERSIH DAN
HARUM, SELEMBUT SUTERA, TEBAL & KUAT SHAMPO ANTI-KETOMBE

Kata kunci: shampoo anti ketombe, efektif kalahkan ketombe basah

Lifebuoy

Perusahaan : PT Unilever Indonesia Surabaya. Tbk, Unilever

Tag line : “tumbuhkan rambut kuat dan lebat bersama shampoo lifebuoy”

Brand ambassador : Christian Sugiono dan Titi Kamal (2019)

Varian : Shampoo Perawatan Rambut Rontok, shampoo kuat dan berkilau, shampoo anti ketombe,
shampoo anti ketombe refresh n cool

Kata kunci: rambut kuat dan lebat

Clear

Perusahaan : Unilever, PT Unilever Indonesia Tbk

Tag line : Sikat Habis Ketombe dan Rawat Kulit Kepala dengan Sampo Anti Ketombe Generasi Baru, Clear
siapa takut, Clear sikat habis ketombe

Brand ambassador : Christiano Ronaldo,Sherina Munaf,Marcello Tahitoe,Agnez Mo,Sivia Azizah,Maliq &

D'Essentials, Laleilmanino,Mahalini Raharja

Varian : CLEAR Complete Soft Care, CLEAR Ice Cool Menthol, CLEAR Superfresh Apple, CLEAR Natural
Black, CLEAR MEN Complete Care, CLEAR MEN Cool Sport Menthol, CLEAR MEN 3 IN 1 Active Clean,
CLEAR Fresh Cool Lemon (2019-2020, 2021-sekarang), CLEAR HIJAB PURE Anti Ketombe + Anti Rontok,
CLEAR HIJAB PURE Anti Ketombe + Anti Lepek, CLEAR Coconut + Rice Freshness
Kata kunci : Clear sampo anti ketombe nomor 1 di Indonesia

Tresemme

Perusahaan : PT. Unilever Indonsia, Unilever

Tagline :

Professional. Affordable.

Used By Professionals.

Let your color thrive.

Brand ambassador : Pevita Pearce, Ayla Dimitri, Patricia Gunawan, Kelly Tandiono dan Maria Rahajeng

Varian :DEEP CLEANSE & PROTECT, KERATIN SMOOTH, TOTAL SALON REPAIR, EXTRA HOLD HAIRSPRAY,
SCALP CARE, TRESEMMÉ COLOR RADIANCE & REPAIR FOR COLORED HAIR, HAIR FALL CONTROL

Kata kunci : Menutrisi hingga 10 lapisan untuk Rambut lembut kualitas salon

Emeron

Perusahaan : PT. Lion Wings Indonesia (1982)

Tag line : Hitam Berkilau, dare to be lovely, spread your glow, naturally Different

Brand ambassasor : Mawar de Jongh

Varian : Varian Shampoo ~ Regular Series :

Emeron Nutritive Shampoo Black Shine

Emeron Nutritive Shampoo Soft Smooth

Emeron Nutritive Shampoo Anti Dandruff

Emeron Nutritive Shampoo Hair Fall Control

~ Hijab Series :

Emeron Hijab Nutritive Shampoo Clean & Fresh

Emeron Hijab Nutritive Shampoo Anti Dandruff

Emeron Hijab Nutritive Shampoo Hair Fall Control

Kata kunci : #HitamItuCantik

Zinc

Perusahaan : PT.Lion Wings

Tag line: More than Anti Dandruff Shampoo, Zinc shampoo ketombe no worries, Zinc Lebih Dari
Shampoo Anti Ketombe Biasa

Brand ambassador: Samuel Zylgwyn, Anya Geraldine

Varian : Refreshing Cool, Clean Active, Hair Fall Treatment, Soft Shine, Black Shine, Active Cool (Men),
Anti Hair Fall (Men).

Kata kunci :

Rejoice

Perusahan : PT. Procter & Gamble(P&G)

Tagline: Anti Kusut Sampai Lusa, Harum tahan lama

Brand ambassador :

Lyodra ginting

Fatin shidqia

Ayu Putri Sundari

Varian :

Shampoo Rejoice Rich Soft Smooth.

Shampoo Rejoice 3in1 Anti Dandruff.

Shampoo Rejoice Perfume Smooth.

Shampoo Rejoice Shiny Black.

Shampoo Rejoice Frizz Repair.

Shampoo Rejoice Moisture Smooth.

Shampoo Rejoice Perfume Fresh.

Shampoo Anti Hairfall.

Shampoo Rejoice 3-in-1 Perfect Cool

Shampoo Rejoice Korean Jeju Rose Edition

Kata kunci:

Lebih lembut tampak lebih Hitam Berkilau

Dove

Perusahaan : PT Unilever Indonesia Tbk, Unilever

Tag line : rambut aku,kata aku. , Beauty is for everyone, Real beauty from Real Care, The secret of
beautiful hair, Give your hair just the right level of care, Nourished hair. Beautiful hair, Everyday
Moisture is the key to beautiful skin, Let’s change beauty.

Brand ambassador : Sarah Sechan, Maia Estianty, Ersa Mayori, dan Titi Sjuman Dian Sastrowardoyo

Varian :Dove Micellar Shampoo Deep Cleanse Nourishment.

Dove Micellar Shampoo Hair Boost Nourishment.

Dove Anti Ketombe Serum Shampoo.

Dove Hijab Natural Anti Ketombe dan Hitam & Panjang.

Dove Hijab Natural Anti Ketombe dan Menthol Dingin

Kata kunci : rahasia rambut indah

Sunsilk

Perusahaan :PT. Unilever Indonesia, Unilever

Tagline : Hair on your side.

Life can’t wait.

All you need is Sunsilk.

Make your hair happen.

A helping hand to style your hair.

Every day’s a good hair day with Sunsilk.

Brand ambassador : Desy Ratnasari (1 Januari 1990-31 Desember 1994)

Alya Rohali (1 Januari 1995-31 Desember 1996)

Amara (1 Januari 1997-30 Juni 1997)

Maudy Koesnaedi (1 Juli 1997-31 Desember 1997)

Meisya Siregar (1 Januari 1998-31 Desember 1998)

Dian Sastrowardoyo (1 Januari 1999-31 Desember 2000)

Annisa Pohan (1 Januari 2001-30 Juni 2001)

Yulia Rachman (1 Juli 2001-31 Desember 2001)

Fera Feriska (1 Januari 2002-30 April 2002)

Intan Nuraini (1 Mei 2002-31 Agustus 2002)

Agni Pratistha (1 September 2002-31 Desember 2002)

Bunga Citra Lestari (1 Januari 2003-30 Juni 2003)

Mariana Renata (1 Juli 2003-31 Desember 2003)

Luna Maya (1 Januari 2004-31 Desember 2004)

Alyssa Soebandono (1 Januari 2006-31 Desember 2006)

Mieke Amalia (1 Januari 2007-31 Desember 2007)

Shanty (1 Juli 2007-9 Maret 2008)

Krisdayanti (10 Maret 2008-31 Mei 2010)

Ariel Peterpan (10 Maret 2008-31 Mei 2010)

Julie Estelle (1 Januari 2010-31 Mei 2010)

Raisa (1 Juni 2011-31 Desember 2021)

Mesty Ariotedjo (1 Juni 2011-30 Juni 2012)

Titi Kamal (1 Juli 2012-31 Desember 2012)

Karina Salim (1 Januari 2015-30 April 2016)

Isyana Sarasvati (1 Mei 2016-31 Desember 2021)

Kathryn Bernardo (1 Januari 2015-31 Desember 2021)

Varian : Sunsilk Active Infusion Hitam Berkilau (Black Shine)

Sunsilk Active Infusion Halus dan Lembut (Soft & Smooth)

Sunsilk Thick & Long

Sunsilk Super Shampoo Bye Bye Rambut Rontok

Sunsilk Super Shampoo Hello Lembut & Fleksibel

Sunsilk Hijab Active Infusion Anti Ketombe & Menthol Dingin

Sunsilk Hijab Active Infusion Anti Ketombe & Tidak Lepek

Sunsilk Conditioning Smoothies

Sunsilk Hair Mist 3 In 1

Kata kunci : Rambut kuat dan hitam berkilau apapun jenisnya

Pantene

Perusahaan : Procter & Gamble

Tag line : Kuat itu cantik

Hair so healthy it shines.

Don’t hate me because I’m beautiful.

Now you can say goodbye to frizz.

Let the best of you shine through.

For the healthy hair you love.

Hair so healthy you shine.

Brand ambassasor :

Priyanka Chopra (Pantene Amerika Serikat)

Selena Gomez (Pantene Amerika Serikat)

Cornelia Agatha (2003–2009) (Pantene Indonesia)

Siti Nurhaliza (2006–2008) (Pantene Indonesia, Malaysia, Singapura dan Brunei)

Marissa Nasution (2011–2012) (Pantene Indonesia)

Nirina Zubir (2011) (Pantene Indonesia)

Mariana Renata (2011) (Pantene Indonesia)

Rossa (2011–2012) (Pantene Indonesia)

Gita Gutawa (2012–2013) (Pantene Indonesia)

Dominique Diyose (2012–2013) (Pantene Indonesia)

Anggun Cipta Sasmi (2008–2020) (Pantene Indonesia)

Jenahara Nasution (2017–2020) (Pantene Indonesia)

Tara Basro (2017–2020) (Pantene Indonesia)

Elle & Jess Yamada (2017–2020) (Pantene Indonesia)

Maudy Ayunda (2018–Sekarang) (Pantene Indonesia)

Raline Shah (2014–Sekarang) (Pantene Indonesia)

Farah Ann Abdul Hadi (Pantene Malaysia dan Brunei)

Yuri Girls' Generation (Pantene Korea, Tiongkok, Hong Kong dan Taiwan)

Seohyun Girls' Generation (Pantene Korea, Tiongkok, Hong Kong dan Taiwan)

Nolwenn Leroy (Pantene Perancis)

Urassaya Sperbund (Pantene Thailand)

Anushka Sharma (Pantene India)

Ellie Goulding (Pantene Australia, Selandia Baru dan Britania Raya)

Gabbi Garcia (Pantene Singapura dan Filipina)

Gisele Bündchen (Pantene Brazil)

Ana Brenda (Pantene Meksiko)

Stephanie Cayo (Pantene Peru)

Evgenia Medvedeva (Pantene Russia)

Neslihan Atagül (Pantene Turki)

Varian :

Pantene Silky Smooth Care, Pantene Anti Dandruff, Pantene Daily Moisture Renewal, Pantene Hitam
Glow, Pantene Perfec+ On,Pantene Total Damage Care , Pantene Anti Lepek, Pantene Micellar Series,
Pantene Hair Fall Control, Pantene Gold Series, Pantene Aqua Pure

Kata kunci : aku, jadi duta shampo lain