Muhammad Hermanto Bin

Marsyidi
No 18, Jalan Tun Sambanthan 1, 50470, Kuala Lumpur,
Wilayah Persekutuan KL
0145885049
muhdhermanto0613@gmail.com

About Myself
Experienced Public Relations and Communication Associate with a track record
of 10 months in interpreting and assessing qualitative data. Proficient in creating
reports for diverse clientele across various industries. Provide valuable insights,
analytics, and business intelligence to inform clients' decision-making regarding
their campaigns and social media performance.

Work Experience
Public Relation & Communication Associate
Socio Intelligence Sdn Bhd
December 2022 - September 2023
Conducted daily data tracking, cleaning, categorization, and visualization
for over 20 diverse clients during crisis situations.
Played a pivotal role in addressing key issues on short notice, social media
monitoring for social media analysis purposes, aiding clients in decision-
making, enhancing performance, and assessing sentiment in various
scenarios.
Orchestrated project timelines, deadlines, and KPIs to ensure clients'
campaigns aligned with delivery targets.
Active involvement in various proposals encompassing tasks such as
reporting, analysis, cost estimation, and data visualization, earning
recognition from the CEO and team leads for the ability to grasp objectives
and meet deadlines independently.
Conducted social media monitoring to detect and address fake accounts
related to clients, taking actions like reporting and filing complaints with
the Malaysian Communications and Multimedia Commission (MCMC) to
safeguard clients' reputations.
Played a key role in developing a marketing strategy to boost public
awareness of client campaigns.
Authored written content for social media posts and ensured adherence to
posting schedules to enhance content engagement efforts.
Managed media procurement by identifying suitable vendors, including Key
Opinion Leaders (KOLs) and radio stations, to meet the client's campaign
and content requirements.
Collecting data on consumers, competitors and market place and
 consolidating information into actionable items, reports and presentations

Retail Sales Assistant

March 2019 – April 2019
Hackett London

Handle customer enquiries and provide information about the various

product lines available, store policies and the services on offer.
Receiving and unpacking deliveries and keeping a storeroom tidy and
organized.
Working on a point-of-sale system and cashing up the till at the end of the
shift.
Packing and replenishing shelves as needed.
Informing shoppers about ongoing sales, promotions and discounts to
increase revenue.
Describing the features and benefits of products to shoppers to increase
sales.
Addressing and resolving shoppers' complaints, such as returns and
refunds, to improve satisfaction and loyalty.

References
SHAFFIQUE AHMAD ZEHNUN, Senior Manager, Branding, CYBERVIEW
SDN BHD +6019 288 5051, shafque@cyberview.com.my
IZZUDIN BIN RAZALI, Media Analyst, Socio Intelligence Sdn Bhd,
+60124018646, izzudinraz@gmail.com
MUHAMMAD IZZAT BIN AMIR ZAKRI, Regional HR Operation (Asia)
PETRONAS Lubricants International, +60162142804, izzat.amirzakri@pli-
petronas.com

Education
BACHELOR OF COMMUNICATION (HONOURS) (CORPORATE
COMMUNICATION)
Nov 2019 - Nov 2022
University Of Selangor (UNISEL)

Attained a first-class honours degree with a commendable 3.67 CGPA.

Specialized in Marketing, Communication, Media Relation, Event
Management and Crisis Management.
University sports program team: Organizing a ping pong sports event
among lecturers held at Unisel.
Assistant Director for the poster exhibition event: Coordinating a poster
exhibition with a patriotism and community theme involving students from
the Communication faculty.
Student Representative Council election event crew: Assisting in the voting
event for selecting members of the Unisel Student Representative Council.
Intercultural Communication fundraising event participant: Contributing to
fundraising activities for Eid celebrations as part of the Intercultural
Communication subject.
 Eid celebrations crew for the Communication faculty: Collaborating in the
Eid celebrations for Unisel students within the Communication faculty.

Skills
Technical: Microsoft Office, Microsoft Excel, Microsoft Word, Microsoft
PowerPoint.
Observation • Data Analytics • Disciplinary Hearings • Conflict Resolution •
Customer Satisfaction • Customer Experience • Performance Motivation •
Customer Service • Written Communication • Mathematics •
Statistics • Analytical Skills • Passionate about Work • Problem Solving •
Initiative • Teamwork • Communication • Social Media Analytics •
Reporting & Analysis •
Strategic Communications • Attention to Detail • Marketing Campaigns •
Proposal Preparation • Organization Skills • Press Releases • Data Analysis •
Media Buy • Crisis Communications • Crisis Management • Copywriting
Languages : Malay, English, Indonesia