Market & Competition

I/ Market Insights:

1. Target Customers:
• Our target customers include Eco-Conscious Shoppers, GenZ, Celebrities,
KOLs, Online Shoppers, and Environmental Leaders.
• Who seek clothing options with a sustainable, eco-friendly, and ethical
approach to fashion.

2. Market Segments:
• Our market segments cover Everyday Wear, Accessories, Seasonal Fashion,
and High-End Fashion, offering a broad spectrum of sustainable fashion
choices to cater to various preferences and styles.

II/ Market Competitors:

1. Key Competition:
MoiDien, Ecopark Market, Re.Stocks, Fashion4Freedom
• These brands have made significant strides in providing recycled clothing
and promoting sustainability. They have strong brand recognition and a
wide reach in the market.
To compete effectively, my brand will highlight its unique value proposition for
eco-conscious consumers.
2. Considerations Beyond My Brand:
• Consumers explore local sustainable brands, thrift stores for pre-loved
fashion, customization services, and DIY upcycling projects. These options
highlight the diversity within the sustainable fashion ecosystem.
To succeed in the sustainable fashion market, our brand will prioritize a unique
value proposition, high-quality products, and strategic partnerships.