Topic Summary: Creative Chaos - Business Model and Operations

Introduction:

Creative Chaos is a technology company that started as a web-based development service provider
and has grown into a multifaceted organization with a focus on software development, creative
services, marketing, and consultancy. This summary provides an overview of Creative Chaos's
business model, historical background, current status, future challenges, and service offerings.

Historical Background:

Umair, the founder, took over his father's travel agency business and expanded it significantly.

In 2004, Umair partnered with Shakir to start Creative Chaos, combining their business development
abilities and technical know-how.

Current Status:

Creative Chaos has over 130 employees and operates in four key areas:

Investment in early-stage companies in the US.

Technical assistance to companies on technology front.

Digital and Social Media Projects.

Incubation of technology start-ups in Pakistan.

The company has been recognized as one of the top 100 fastest-growing companies in Pakistan and
has made it to the Arabia 500 list for two consecutive years.

Future Challenges:

Staying relevant in the rapidly evolving technology industry.

Adapting to emerging trends and leveraging technology to meet changing business needs.

Retaining dedicated and committed employees amidst a competitive job market.

Service Offerings:

Software Services:

Custom software development, customization, and legacy application modernization.

Platform design, architecture, and support.

Creative Services:
User experience design, online branding, website design, and interactive design.

Print design for marketing and communication purposes.

Marcom (Marketing and Communication):

Digital strategy, social media management, search engine optimization (SEO), and digital advertising.

Mobile Services:

Mobile web development, mobile promotions, and mobile application development.

Quality Assurance:

Software quality assurance service, software testing service, and consultancy.

Consultancy:

Providing expert guidance and consultation on various aspects of technology and business.

Organizational Structure (Organogram):

The CEO and CTO oversee the overall operations and technology development, respectively.

The company is divided into departments such as Business Services, Creative Services, Software
Services, Marketing and Communication, QA Services, CC Labs, Dedicated Teams, Networks &
Infrastructure, and HR Admin & Support.

Each department has specific responsibilities aligned with the company's goals and functions.

Conclusion:

Creative Chaos has evolved from a web-based development service provider to a diversified
technology company with a strong focus on software development, creative services, marketing, and
consultancy. With a track record of success, the company faces the challenge of staying relevant in
the ever-changing technology landscape. By leveraging its expertise, dedicated employees, and a
customer-centric approach, Creative Chaos strives to meet client expectations and maintain its
growth trajectory.

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