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025239032 (1)
025239032 (1)
SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for
identifying both the Opportunities open to you and the Threats you face.
What makes SWOT particularly powerful is that, with a little thought, it can help you uncover
opportunities that you are well-placed to exploit. And by understanding the weaknesses of your
business, you can manage and eliminate threats that would otherwise catch you unawares.
More than this, by looking at yourself and your competitors using the SWOT framework, you
can start to craft a strategy that helps you distinguish yourself from your competitors, so that you
can compete successfully in your market.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly
from the farmers and processes through state of the art machinery at our several factories into
hygienically packed food and drinks products. The brand “PRAN” has established itself in every category
of food and beverage industry and can boost a product range from Juices, Carbonated Drinks,
Confectionery, Snacks, Spices, Dairy products to even Textiles products .Today, our consumers not only
value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality
confectionery products with high visual appeal and exciting texture. We intend to expand our presence
to every corner of the world and strive to make “PRAN” a truly international brand to be recognized
globally. There are ten industrial park in all over the Bangladesh such as Natore, Rangpur, Rajshahi,
Ghorashal , Narsingdi, Sirajgonj and many other place.
Conclusion
As a merger company PRAN not only takes a big portion on market share through Food &
Beverage but also Garments products are dominating large portion in the markets Garments
sector. Their target is to reduce poverty through increasing employment and it has become
possible for PRAN by taking a stable position in the market share. Companies first consider the
demand of customers, on which they provide products to give better satisfaction to the
customer.
Reference
https://www.mindtools.com/pages/article/newTMC_05.htm
https://en.wikipedia.org/wiki/PRAN-RFL_Group