CTT es aeEDITOR'S. NOTE Welcome to the debut issue of Afi magazine. Let us begin by telling you how it all started. Afi was started by 3 good friends one summer night in August 2016. Each of them was from very different backgrounds in their walks of life. One thing in common is that they all loved to create. As they embarked on the journey of photography, they became drawn to the mysteries of fashion photography: A genre that has almost no rules and limits to its creativity. Photos were no longer static, but instead, they all tell @ story, about life, emotions and our generation. Af Is translated from the greek word “api” meaning feel We choose this word “feel” because it can relate to so many contexts in fashion photography. Clothing can makes us feel elegant, fun, sexy, cool, relaxed... We physically feel the clothes we wear, but we also choose our outfits based on how we feel emotionally. Photography captures these expressions. Fashion editorials creatively express certain feelings toward the fashion end beauty captured. We want Afi to be a bridge for photographers new to fashion photography to the world of the elite and experienced. In each issue, we will showcase intriguing work from photographers around the world and feature someone that is involved in the production of fashion images; from photographers, models, makeup artists, hair stylists, designers, assistants to retouchers and more. Everyone is born with creativity, it is just the way we express these. It can also be learnt and devel oped. We hope Afi will give you that spark of inspiration and imagination. We believe in your creativity, so show us! Anything is achievable. Afl magazine is dedicated to showcase your work across the globe, and for that, we will make it freely accessible for their readers worldwide. We will kick off this amazing joumey together into the world of fashion photography with this debut issue. We are really exciting about the times ahead of us. Do make sure you join us on our social media to get the Istest updates, Stay creative! Conrad Lee (Editor-In-Chief) and Afi teamCONTENTS ——— VOL.1 ISSUE 1 EDITORIALS “Fall For Elegance” by Conrad Lee P.12 “Libera” by Dmitrj Vasilenko P.28 “The Endless Fall” by Natacha Van P.34 “A Spoken Account” by Meital Netzer-Israel P.50 “Eclectic Thread” by Stipe Filipovic P.64 “High Tides” by Joshua.W.Parkinson P.72 “Disquietude” by Eiya Miura P.78 INTERVIEWS Fashion Brand - IA London P.18 Makeup Artist - Bryanna-Angel Allen P.44 Fashion House Director - Nomy Khan p.56 EVENTS Kasoska Fashion Show 2016 p.58CONTRIBUTORS VOL.1 ISSUE 1 » COVER PHOTO PHOTO: Conrad Lee MODEL: Gabriella Leonard STYLIST: Stef Pitman HAIR & MAKE UP: Bryanna-Ange Allen (CREATIVE DIRECTOR: Rimante Wikin EDITORIALS | SOLO IMAGES Conrad Lee, Dmitri) Vaslenko, Nat Joshua. W.Parkinson, Stipe Filpovc, Eiya Ma, Dasin Wayne, Christan Schneider. Chris Conway, Marcel Ehcharct, Tim Copsey Ven, Metal Netze-Iorae, INTERVIEW “ATURE ka Avezov (IA London), Bryanna-Angel Allen (Kiss and Makeup Studio). Nomy Khan (Koaska Fashion House)4 www.bit.do/afimag SUBSCRIBE NOW DIGITAL & PRINT JOIN US ON SOCIAL MEDIA GO) fvWARP & WEFT STYLING 68a George Street, Old Town Hastings, TN24 4EE. UK 01424 437 180 leidanassirpour@hotmail.com www.warpandweftstyling.com ayNICO DIDONNA LONDON Gf) y¥SS ieee uae (haltdieKlappe Filmproduktion) De eeaieee mer Model: Gabriella Leonardi Cg seo Creative director: Rimante Witkin Seca Er 7 DS amece ae dG5anLONDON IA LONDON ‘is a luxury brand influenced by eccentric mix of Japanese and Western styles. This brand was established in 2015 by its creator Ira Avezov who will tell us more about it. Your style is very authentic: mix of Japa- nese and Western aesthetics. What in- spired you? Asa design student, Iwas lucky to study un- der Prof. Arthur Goodrich. Arthur pointed out the beauty of clean, undecorated con- cepts. A few years later, I came across same type of thinking in Japanese classical liter- ature, particularly in Haiku. Basho’s poetry isan apparent evidence of how one can say so much by saying so little. | try to learn to think like Japanese. It is a long road, and | am still in the very beginning Could you tell us more about a project which you consider to be the most signifi- cant in your career? Building IA LONDON is my most significant project so far, it give me all the freedom | ever wanted in the creative and business side. | learn something new everyday, i grow up with my project and THAT makes it significant. 1A London was found by you. Could you tell us briefly how did start it? I have an eclectic set of interests, that's covers not only creative, but also analytic and strategical visions. Enjoying freedom in my past positions, | still could not accom- modate it all. Therefore, once enough experience was gained, my own design company’s estab- lishment was just a natural development. Tell us about a typical day of yours? | work mostly during the night, It is when am the most productive, the silence in- spires me. Once | am done, i take some rest and start my day with a black americano at the coffee next door. | keep my afternoon to work on the current projects or meet with some clients. What drives you every day? What is your Muse, what inspires you? Giving design talks, | often asked the au- dience to complete the sentence “being a designer is because you can do it anywhere, anytime.”, with “easy” or “hard” as a choice. Creativity is an on-running ap- plication which connects different pieces of information, all the time. You can’t shut it down. If these are good news, or bad - it is up to you,In social media website Linkedin you mentioned that you're a design addict. Are there any other ‘addictions’ you have in your life that couldn’t imagine your life without? “Macbeth”. Coffee. Being on the road. What is your favourite piece of work you've done in the last year? Definitely Macbeth... ! After | have to admit that it is difficult to favour own work for more than 5 minutes. We offers for now 3 different collections and each are interesting ideas, | suppose. You can discover our design on the website wwwia. london.com. | think | would be curious to know what is. your favourite one Where do you see yourself in 5 years’ time? I want to build a unique design organism, combining ex- perience with a slight madness of the creative start-up. In design, we plan to collaborate with fashion, interior, fine dining and lifestyle high-end brands. Public spaces is a “to do” in IA LONDON Creative rection department, can be anything from “Thirty-six views of Anna Cleveland” for Blakes London hotel, to “50 Shades of Lobster” series of giant paintings for “Sketch London’. | also hope that the Mayor of London will let us grow Japanese Garden in Piccadilly Circus for a few nights - imagine the “Camellia” slowly growing on the giant screen! Everybody could simply watch and enjoy, it will be unforgettable. How do you see fashion in ten years’ time? Best way to predict the future is to create it, and fashion people are so amazingly talented, IA LONDON Website: jalondon.com Instagram: @ia_london Df 1K LondonBY DAIVA www.crystaldaiva.com ® 24 gf— solo — Photo: Marcel A Vie (Zeltenster] | Medel Mary Von Westphslen | HMUA: Jula Wild | Location: Hckerbrucke, Munich c a ¥ ihalen cat 4 fsPhotocTim Copsey | ModetCenys Wigley-Moss | HMUANat Endale | DesginesChio Ohajat | SIyist: Karen Wagley-Moss.HD La Photo: Dmitrij Vasilenko Model: Maria Wild Designer: Martika Parsley Assistant: Jonathan Wilson — waw.dmitei}.co.uk — Falmouth, UK Marika Parsley graduate collection 2016ae RC oe a a ce eerae38 of4096Owner of Kiss and Makeup Studio eC g So as Ce ees a) See ee nt eek ae eter ae ae jow during London Fashion Peete rst A 44 gf You are a media trained makeup artist, what does that mean and how is it different from the “usual” make up? Media makeup is a different quality and still to a normal MUA; Media makeup artists have to understand lighting, cameras, high definition, colour and grey scales... ight, motion variation, and extreme heat. In media makeup, we use more pigmented heavier products and apply them in a more seamless fashion setting it at all times. Perfection is a must as our work is mag- nified on greater levels from movie screens to billboards... We research for period work to be fully accurate, design makeups for script work, and for fashion we have to be aware of the type of lighting and lenses being used. Our kits are of high value and mostly high definition (HD). We are using up to 300 brushes de- pending on the amount of faces and applications. An extensive knowledge of products and colours is always a requirement. How do you train as a media makeup artist? Usually a course in basic MUA course is required for further college or university in media makeup. Media makeup goes from level 1-6 including full media makeup, Sfx (special effects), airbrushing, hairdressing, barbery, wig making, dressing and blocking, facial hair making/grooming, making and designing also applying prosthetics, camera work, lighting, hygiene, management and clerical. There are some colleges that teach basics of these but normally for insurance purposes and more detailed learning the media makeup stage schools are better and more equipped for higher qualifications.What do you love most about makeup? | ove how dramatically you can change someone's ap- pearance. ‘What is your proudest moment in your career? Getting my degree was probably one of my proudest moments, because it gave professional recognition for my skills. There was a big exam at the end and | was 1 score away from max score which | was very proud of. ‘Why did you start Kiss and Makeup Studio? | started Kiss and Makeup Studio 3 years ago wanting to provide a base for teaching and applying media make- up, high end products, equipment and training meth- ods. What would you consider to be your signature look? (My signature look is a clean and crisp smokey eye: the type of seamless makeup that blends in nicely together. ‘You were quite involved in the London Fashion Week 2016. What was your role in it? | was the key media MUA, designing the makeups for multiple catwalks. | was also supplying, and combining, makeup teams for multiple shows, assisting castings of models for certain designed looks, press/media interviews et. You were the head of makeup for the Kaoska Fashion Show 2016 during London Fashion week. What prepa- ration did you have to do? had to design the makeups, supply a full high end team and products, assist in back of set, castings, lighting information, celebrity endorsement, press coverage, timetables ete. ‘Who is in your team? My personal team consists of myself and 3 media MUAs: Emma Freeman, Rose Fisher, Katie Johnson; as well as 2 junior MUAs Emma Taylor and Claire Smith SEWhat is your favourite brand of make-up to use? Media makeup is so very different to normal makeup, normally thicker and more ‘costly but getting a more high definition result. | regularly use: Screen face and Charles Fox Kryolan products mostly for HD makeup; | also use Anastasia Beverly Hills contours; Dose of Colour and Charlotte Tilbury for lips. Which 3 tools and products in your makeup kit that you can’t do without? Tools: blending brush, beauty blender, liner brush. Products: Kryolan translucent setting powder, Charlotte Tilbury highlighter, Dose of Colour lipsticks. What is the most difficult makeup to do in your opinion? Monochrome make up | would think is the hardest, as you have to envision all the colours in black and white and grey scales. Marilyn Monroe is also quite difficult because there are hidden shadow lines that created illusions that many people would not realise. Old-age makeup (i.e. making someone look old) also requires a lot of precision and thought into placements of lines, highlight and shadows. But ‘Once you master these makeups, everything else becomes pretty standard. What is your most memorable experience whilst doing makeup? IMy film and fashion work abroad stands out the most, because of the freedom of imiy work; BUtif Thad to pick an event, it was an actress going into labour whilst @pplying her Makelip... She insisted | completed her makeup and her scene so hat show can be continued. Lucky enough her role was short and she was able to attend hospital She had a beautiful baby gir! whom I'm now godmother to. You also do special effects make up for filming, what you had to make? ‘Afull transgender prosthetic for a film, featuring a ladyboy with a twist. It required full casting, making and applying the prosthetic pieces on a female to look.tratis= gender | regularly apply things such as bullet wound, axes in headsjoBen surgery, cuits, knife wounds and acid burns on a regular selectionof horror makeups and ‘applications. the craziest prostheticaRO cre an ee eee nce) running the make-up backstage. How do you feel it Pe un Cc Oe UR RCC 1 cud Ce acura ti aoe Cet ee oan Ree ae eeu Cd Cee eee see cond ‘out for each other. I’m very proud of the profession- Seu Deh eau Ey ‘who want to get into the fashion industry? My advice is to join a media makeup stage school. Pe ee cu re ee ee contracts and behind the scenes work. Get hands- ‘on experience via the stage school, making sure you Peer Ut eect nee dents and local designers to build your knowledge, Cee ag Se cen ec Cee ot td50 of A SPOKEN ACCOUNT Photo: Meital Netzer-Israe! Models: Amanda Noelle, Liz Mariz, Sam Obrigewitsch Hair & Make-up: Amy Maetche Alberta, CanadaaDadFashion House Director Nomy Khan CEO Rais Fashion House Young entrepreneur and CEO of Kaoska Fashion House, Nomy KAQSKA Khan is the mastermind behind 2"0\2u5 a global fashion platform for es- tablished and upcoming fashion creatives. Afi ‘magazine went to his fashion show during Lon- don Fashion Week and shares his story. me CUS gm. ‘What is the Kaoska fashion house? kaoska Fashion House UK is an organization that focuses on providing opportunities for upcoming fashion designers students and creatives to explore their interest in fashion, while showcasing their artistic talents in our exclusive fash- ion shows. We bring together key industry professionals to provide a platform for raising talents. What does Kaoska mean? Kaoska comes from Kaos... and bringing changes in Fashion industry by unique strategic ways. When and why did you start Kaoska? kaoska was found and launched in 2013, with an aim to pro- vide opportunities for young and upcoming creative talents throughout the globe. | graduated with a degree in Interna- tional Business and have always been interested in fashion. I trained as an actor and have modelled for numerous cam- paigns including JAGUAR, Topman and Samsung. | under- stand the industry and wanted to use my experience to help new comers. Since we started, we have supported several fashion colleges such as Royal College of Arts, London Col- lege of Fashion and Brighton University etc, and provided their students a platform to network and show off their tal- ents to the industry. Any proud moments during your time as CEO at Kaoska? My favourite moments are when | raise fund for internation- al charities and support and contribute them by success of the events. In 2015, our fashion show supported the chil- dren’s charity “Variety” helping children with disabilities, sickness and those that are socially disadvantaged. This year, we are showing our support to Cancer Research UK. The Kasoska Fashion show this year held during the Lon- don Fashion Week was a huge success, raising money for Cancer Research UK. Who were your sidekicks at the show? It’s all team work and we worked very hard to make this event successful. | am very much thankful to the all team supported Kaoska fashion show 2016. The Head of Event Jay Hofman along with his creative team of coordinators did an amazing job to make the event run smoothly. We also had excellent catwalk coaching at the show by international cho- reographers Evrin Bashak and Barbod Mayriz. The designers for this years’ show Tony Q’aja, Olga Kokoeva, Zibi London, Faye Dee, Hira Malik, Nikki Shyke, Shannen Eghbali and jew- ellery designer Daiva Dawood all brought their brilliant rang- es to showcase; and were really brought into the limelightat the catwalk by our presenter Diana Ellis Jones, compliment- ed with trendy runway music by Vita Delay. Bryanna-Angel __Allen’s makeup team, Adem Oygur and Shannen Eghbalis’ hair teams all worked their wonders backstage creating beautiful looks for the show. Last but not least, the show couldn't have happened without all our sponsors and es- pecially to Double Tree Hilton Hotel at Marble Arch for the elegant venue. What are your plans for Kaoska in the future? Kaoskas’ objective is to do more and more events, bigger and better to support charities and work with internation- altalent throughout the globe. &) (f) (in0 re = QI = © q DH S = Gc N oe By 3 4 N ° 3 NZ ee Peace ects ean ee on Rr eee ue ht Seca eee ae es their work and talent. This year for the September London Fash- PORN cone td hosted one of its best shows at Perea ee ees Pee emer ey eee Seed graduates, the show was a spec~ Peer ec ows Pee Gn ae eee er acd behind the chaos and teamwork at the backstage leading to the show.Nica Didonwa (Bs Nico Didonna showcases his versatile range of couture outfits, each has the designer Italian heritage integral to its innovative tailoring, merging the classic with a conptempory feel. More of his collection can be viewed at wwwinicodidonna.com Hina Malik (G remavos Tee et a eee teense ete London Fashion College, shows her talent and skills for immaculate hand embroidery in her dress collection.Tomy Qaja ‘qaia_bespoke Renowned designer and stylist Tony Qaja hits the catwalk with his bespoke golfing and XXIV menswear collections. Shannen Eghabli, owner of Shannen Couture, shows her bespoke leather gar- ‘ments with everlasting quality and style. More at wwew.shannen.ukNed Sheth, 9-00 [Nikki Sheikhali, a recently graduated designer from Univer- sity of West London pushes the boundary of creativity with her evening dress collection. Persian Alchemy, a fusion of tradition Persian patterns with contemporary style. Faye Stevenson Faye Stevenson of Fay-Dee sprinkles the runway with a sparkle of princess-like couture dresses.Olga Koliotva © ves (Olga Kokoeva’s showed her “Shades of Life” collection. Her hand dyed “organza dresses moved with a fairytale like quality. Its textiles inspired from the process of embryo development. ib ondon Zeynep Kucuk 9 Zeynep Kucuk of ZibiLondon showcases her elegant collection of evening dresses with an array of lace and patterns.64 of Inspiration for the collection “Eclectic Thread” by Stipe Filipovic was found in a thread. The thread is usually a very fragile, gentle, delicate and self-defining. In this collection a new dimension, pow- er, strength and obtrusiveness was given to the thread. The sensuality of hair- styles is pointed out with very unusual textures. These very textures are what make the impression of fragility of the hairstyles and not just part of a_ strictly stylish behavior under no circumstances. Stipe Filipovic Sarajevo, Bosnia ane Herzegovina ‘wwwstipefilipavic.comPane ee:Photo: Joshua.WW.Parkinson Model: Demi Lawrence Hair & Makeup: John Norton74 gfDISQUIE TUBS Disquietude: a state of uneasiness or anxiety. Photo: Balazs Maar Model: Marina Lagutina @Shot Agency Management Hair & Make-up: Vesta Goodarz Designer & Styling: Eriya Miura | www.eriyamiura.com 7 xDreams are an interpretation of our sub-conscious; our most intimate and personal thoughts that can rarely be expressed outside of the mind. Night- mares and bad dreams reach another level of our unconscious - our deep- fest fears. It Is said that we normally sleep through 2 bad dream, however four body wakes us up when we are experiencing 2 nightmare.This demi-couture thesis collec tion is an intangible story told through the medium of clothing, integrating unconventional yet tradltional methods of process and construction. The main use of handwork, textile manipulations ‘and craftsmanship is important to the concept of the collection.Each of the 6 looks featured is de~ fived from a fear or nightmare 1 have experienced that the rest of the world can as well relate to. Disquietude begins with a commonly experienced nightmare and progresses until the highest level of fear ~ the end of life. The journey of this collection leads to an overcoming of one’s phobia or trauma; an enlightenment and accep tance within oneselfSNfe BS86fe90 of“When we think of the unending growth and decay of life and civilizations, we cannot escape the impression of absolute nullity. Yet | have never lost a sense of something that lives and endures undemeath the eternal flux. What we see is the blossom, which passes. The rhizome remains.” - C.G. Jung, Memories, Dreams, Reflections foBUY IN PRINT ~ www.bit.do/afimag— solo — Photo: Christian Schneider (haltdieklappe Filmproduktion ) Rec R!4, SUBMISSIONS OPEN Fashion/beauty editorials & interview features to showcase your work JOIN US ON SOCIAL MEDIA GO) fv