3Is Activity

The Impact of Online Selling as a Marketing Strategy in the Business Performance of

Clothing Boutiques amidst Pandemic
Significance of the Study
The study's findings will be beneficial to the following:

1. Business Owners. They will be able to know the significance of web based marketing in

making the business beneficial and successful. With the help of technology, transforming

your business online will benefit you in terms of lowering operational costs, increasing

revenues, and being able to open your store or shop 24/7. Additionally, you can allow

your customers to visit and learn about your services or products at any time from any

corner of the world with the help of an online storefront.

2. Entrepreneurs. From the study, entrepreneurs will gain insight into the impact of online

selling as a marketing strategy for businesses amidst a pandemic or other crisis. The

results of the study will help entrepreneurs understand the advantages and disadvantages

of online selling. Moreover, entrepreneurs will be able to know how to sell their products

efficiently using the internet for their businesses to stay profitable and avoid bankruptcy.

3. Wantrepreneurs. This study will encourage the aspiring entrepreneurs to use online

selling as their marketing strategy or tool when they decided to start a business. They can

use this study as proof that using this strategy will save them a lot of money and efforts.

Some of the benefits of online selling includes promoting the business’ products easily,

reducing their costs, reaching new customers, and having more opportunities to sell.

4. To the Researchers. The findings of this study will provide knowledge and guidance to

the researchers in determining the impact of online marketing in the business

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 performance of a business. This study will expand the knowledge and understanding of

the researchers in their chosen field. In addition, the researchers will be benefited in terms

of fostering their critical thinking and analytical skills

5. Future Researchers. The study's information and findings regarding online selling as a

marketing strategy may be useful to future researchers that will conduct a business-

related study. This research may be used by future researchers to support facts, gather

evidence for theories, and generate new and creative concepts. The contribution of the

study in future business-related studies may improve them to be more effective and

helpful in developing deeper knowledge on the field of business, which can help with

social issues, factors, strategies, and discoveries related to business.

The study's information and findings regarding online selling as a marketing strategy may
be useful to future researchers that will conduct a business-related study. This research
may be used by future researchers to support facts, gather evidence for theories, and
generate new and creative concepts. The contribution of the study in future business-
related studies may benefit them

Future studies on business may benefit from the study's contribution to making them
more efficient and helpful in gaining a deeper understanding of the field, which can help
with social issues, factors, strategies, and discoveries related to business.

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