Para oe ORE ROLE QTR412(GD1-HK2-2122).2 GS. TS. Th Thanh Ha ‘Giang vin Ca0 ofp 180 Men: GTCL va PTKN, ‘khoa QTKD, FTU Email: ‘Mot 84.935 049,000 2/12/2023 Trinh bay nhém vé dé 4n phat trign khéi nghigp + C&1op 8 duge chi that 17 nor, Thanh vin hom 58 do Gung wen phan be + Gm cu in bt cui noe DSSS UH SAEBNS + Tieng thats mB bub 8c 2 nim nh bay + Khung, sum tin ly 6 do Gig vn cung ep, + Mol thn vid pa any + Ki tinh bay xong, ce than vin s@ chuénb] BB én dang fle Word va np len he thng 4 lam can ci tinh ‘ibm gira ky, chuyes cd, MUC THEU CUA HOC PHAN Tei pity gts oi tgp cde doa nig ot + Tim ido ha the nh coh ki Job + Phi iénké hoo kink dar + Tim igus hoot ne marketing trong cS doen nei ahh + Ap dung kn the 8 quan tong host dng cs de dann nahin fo. +m nig ang tmnt caren wf qu cin Be oan nghigp ah + Nien dogs ce yd xd mi rng at php x8 ia oan nghign a, + Lip A ogc Ris das. NOI DUNG HQC PHAN CCHUONG I Kei skin doar (CHUONG I 14 thvée v dan aside nh (CHONG I: Lys chon hog hi dinghy kin doanh (CHONG 1V: Phin ich rh inh doanh (CHUONG Vi Xty dng hogch inh doanh (CHONG VE Marketing ign oe (CHUNG Vi: Quin te nghigp (CHUONG Vin: Quin bi lye trong ce doanh aghigp mi vi abo CCHUONG DX Quin tv thing tin i ei2/12/2023 TAILIEU HOC TAP + Gao fn Kn oan, 2018, ch bn PGS TS Ngxnentigoc Faye, nha sua ban dal hoc ke quoe an + 2.Giao rnh Quant doanh nghiep, bien soan Nguyen Hal ‘San, nha xuat ban Thong Ke, + Estontials of Entrepreneurship and Small Business Management. 2019 Pearson, Searbourough and Comal Onn eee nyt i men ot PHUONG PHAP DANH GIA Phong pha ink the Trang 8 Pod ‘inh gi (Chay cin il danh vi thao is) 10% teen ip [BAT ip whim gta) Bio eo vé visHipke | 30% Is ge kinh dah Fini br ale hoe Tai vie co din Nee ikea Cony2/12/2023 Chuong 1 carat eae KSKD Mye tiéu 1, Binh nghia vai vo oda ngual KSKO. 2, Migu i ic aibm cua ngudi KSKO. Myc tiéu 3-A. Miéu td Igi ich cia KSKD. 3-B. Miéu ta nhirng han ché ctia KSKD. 4. Giai thich nhing xung Ie the day sy tng trudng cia KSKD. 5. Gidi thich sy da dang van hoa cia KSKD. 6. Vai tré quan trong cia DNN dong gop vao nén kinh t6. Mye tigu oor) 1. Xem xet sy that bai 6 khia canh chudn chinh hon. 8. Giai thich tai sao ngudi KSKD 6 thé tranh duge rihcing that bai 9, Phat hign cd KS nang cia KSKD nhw: ty duy phan big, gia quydt dn 4, tam wig nom, ha rng vie, truyén dat, hop tac nhom, anh dao, ‘sng tao, va dao dire cong bu tréch nhigm x8 1 €6 thé ding véi vige lva chon nghé Khoi su KD va con duéng di cua cube séng ngudi Khoi nghigp.2/12/2023 ‘Thé gi6i cua nhimg ngwai KSKD (oe + Hang nam, & My nhang nguoi KSKD da cho ra di khoang hon 6.6 trigu doanh nghiép méi + Tinh than KSKD Ia sy phat trién kinh 18 66 y rnghia nhat trong lich str can dai. = Trén pham vi toan cdu, ctr 1 ngudi trong s6 8 ngudi I6n tudi cing da bat tay khoi sv kinh doanh, cho ra doi mot doanh nghiép moi Hinh 1.1 Céc hogt dng KSKD trén toan chu int ul I hs Bing 1.1. cfc qudc gia than thign KSKD cosh cen waht Patni ann cd Be Seeonoro th ceca nce obabe maya ae Biifera anand Goad ceD cso nom cae rans ‘Thé gidi ciia nhing ngudi KSKD o>) + Nghién ctru cla GEM cho thay: 12.6% dan s6 My tudi tir 18 - 64 tham gia vao cdc hoat déng KSKD. — 68% dan s6 & dO tudi lam viée trén thé gidi xein ngudi KSKD C6 dia vi a0,2/12/2023 ‘Cie cong ty khoi nghigp & MF Nguoi KSIKD 1a ai? + Ho la: —Ngu‘di tao ra mét doanh nghiép moi 48 d6i mat voi rdi ro va diéu khong chac chan voi myc dich dat dug Ii nhuan va tang truéng bang vio nhan ra cac co’ hdi va tap trung nguén lye can thiét dé hién thuc hoa Ac co hdi nay. — init tn a Dic diém ciia ngudi KSKD «012 Die diém cita ngudi KSKD (202, + KKnat vong chiu trach nhigm + Mong muén phn héi trung = COKynang tS chic = Co syruyén chuyén. + Thich mize d6 im trung ian + Dat gia tf thay vi tién + Khon ngoan, dé xoay inn + Conhiu nang iene 33. + Sin sing pha bé quy the + Canhtranh + Mite 9 cam két c20 oe + Dya vao chinh minh “+ Xu huréing tong lat + Nhdn nhin v6i digu zoos sain koa tam + Tyttinvaokhé nang than — Nguéi KSKD c0 hot khong r6 rang. Meacham ong = Nguet KSKD tit yu + C6 tinh sang tao + Sy bbe bi + Quyét dosn = Nowel KSKO hang oat (Serial Entrepreneurs)2/12/2023 Cae phim ehde quan trong nh ciia ngubi KSKD KHAINIEM VE KHOI SU’ KINH DOANIT Khai nigm +. Hg qué tra ge thy hign bai ce nn, tr vige se dinh duge cie co hoi kinh doanh mi én vie bien ng eo hii ny thinh eée sin phim vi dich ww e6 thé nh doank due rth rung + Do vy, Kh srhinh doa Fién quan dén ede yeu — Neus eo = Qu rin i, hg vd Kha the ee co i 3 i a, ih id va Kai thi cco Nhimng nan té quan trong trong KSKD som ‘Nhimg nhan to quan trong trong KSKD_ Doanh ahi + Thinh tip DN dai hi it nhlt 1 nguii 6 ing co. Doanh ‘hn Ia nguor dt néx mong eho gua tinh thanh lap DN, ka guid chi huy t6i ea o6 thé nbn ra ede co hi, dua ci gun Ive 46 theo dai ning ev hoi ny va xiy dum 16 cha, rong 6 sy kt hgp ede ngudn ive can tig dé kha tic ca co gi de. + Donn nin pha fi nasi dip ive dye 4 bs 8 ~ Chi ding i kn — Tin ho wong thi hp DN pe = Kiln thie wt ~ Quan hb 8 i eit erect on tet tnt2/12/2023 2. Nhimg nhan to quan trong trong KSKD 22.00 + Crh tin hang ma trong 461 sin phim, dich vy hfe | quy rin due gg hi vi bin mie gi cao hom sie chi phi san wut m, 2. Nhimg nhan to quan trong trong KSKD 2.3, Cite mu tye + Nauti hye oth at ki ith eho thé la hd Fang mign li nhmg yéu tb ny’ ha ich. Theo hoe thuyée 4a tn ngun lye, 656 log ngusn lye nh sau: nguén hve tai chinh, nguén Iye st chit, gua nhdn lye, nguin lee fag ngh8. ng hee xt hd vA nguin eh hie 2. Nhimng nhn to quan trong trong KSKD 24. Ta hire + C6 et nbidw loi inh 18 hie Ke mhau pit how vei vige Kaithi mite hoi inh doanh. Mie dit ph bign nbd vin Ja chin gp mot doanh nghigp méi ae Ip, nhume vin 6 hing hinh thie eo ef t chie khic phi bop, nu: cB ty Jign doanh,nhuong quyén thug higu, eng ty e8 phn va sip nip daanh nehigp 2. Nhimng nhan té quan trong trong KSKD_ 25. Méi trudmg + C62 clip 49 mi trxing c6 thé anh hudmg t6i su ra doi eda sit doanh nghigp:edp 46 cng dng doanh nghigp vi cap 149 x8 i. ~ 6 cl d3 ofng ding doanh nphitp, ca sb lugng cc doanh ‘ghigp tong nginha mdi quan chit che gida ct dan rahigp tong nginhdéu quan trong ti sya di ei ede ais aghis. = @ ein 5 xii, it dt 2 kia can hin thin néa mdi twig hogt dng ia met 1 chi: ee gi van hb va ie Thos ding, chinh sich es chinh phi2/12/2023 (3. Qua trinh KSKD [Same 11, DOANH NHAN 2. De dlém ca mpt coanh nbn thank dgt Tain C6 xu hung chp nnn 0 Lin boat *Bhe hp tong dy Neh ye va sing ming “Chim chi -Sing to Nhe than ep |. DOANH NHAN 2. Dj didm cia mt doanh nbn thin dgt Cody ube syns *Ludn edn nhiie ng ti d® nghi/aot C4 phim ehdt tinh dgo tinh hogt *Lingudi kh xing Dai io v8 mau ive *KY ming giao tgp tot *Kign nhin Binh hug loi hun Khoi sy kinh doanh = Mét dac diém cua nguoi khoi nghiép néi trdi dé la: Sy da dang! * Bat ky ai — Kndng ké tudi tac, ching t6c, giéi tinh, mau da, nguén géc, hoac cac dac diém knac déu co thé tro: thanh ngudi KSKD (Mac di: khéng phai tat cd moi nguéi déu nén).2/12/2023 Lot ich cia KSKD + 86 chin la co hoi 8: ~Te0 ra s6 phn cia riéng minh = Tao ra su kha bbe — Bat duge td nang aay a ~ Gat hai li nhugn én tong. = Déng gép cho xa hi, 38 duge ong nh. = Lam ning gi minh thich, ui vi aibu 46. Mat trai eva KSKD + Thu nhap khéng chic chin + Riiro mAtcd vin du ir + Lam vie mid, vt + chat rong cuoe séag np eno an ca xn oann nghep «a vong vang + Stoss niu = DOI Kh thy ndn hi, Khong due khich 8, Tiép thém ngon lita khoi nghigp «i 19) + Ngwat KSKD 8 anh hong + Gido dye KSKO + Gite nha t6 dan s6 noe Hogt dng KSKD toan chu theo d@ tudi2/12/2023 1ép thém ngon tua khot nghigp eu + nuts KSKO ave xem nquenhing + Gio ave KSKO + Cac yéu t6 dan s6 hoc + ch tng nn + Tin cng ah + Phang ch ng, + lent En tan dam my. vd mobile marking + Corhdi quéc t6, ede e6ng ty da quéc gia siéunho Doanh sé ban lé tryc tuyén @ MF Da dang vin héa cia khéi nghigp kinh doanb 0s + hong ngués KSKD + hang ngués KSKD tana D§e diém cae doanh nghigp do phy ni tam cha 102/12/2023 Da dang vin héa cia khoi nghigp kinh doamh ars + Nngng nguei KSKD tre + Nhdng nguéi KSKD ta nr + Doanih nghigp do nguéi thiéu sé lam chis thuge sie toe Nhimg ngwoi khéi ngk thidn 36 ty “TY 6 ngud4 khdi nahiep 16° 1096 dén 2016 Ba dang vin héa vé KSKD os + Nguoi KSKD Ia nguéi tré + Nguoi KSKD [a phy no. = Cc cng ty do nhom ngudi thiéu sé nam git + Ngudi KSKD Ia nhing ngudi nhap cur + Nguoi KSKD ban thdi gian. a dang vin héa v8 KSKD Gu: + bean ng ava eo ga nn + Doan ghia don ~ Doanh nghiép do gia dinh so hou + nang nowt dng KSKO (Copreneurs) + (Gazalles) Mot sé quin ly cde bg ty ln bi sa thai va ee mann nguen KSKO + Nhimg ngue' Ion tt khét nghigp vi muén tim thdy side vul + Thé he lon tub: vn mun Khoi nghigp (KFC) 12/12/2023 Dan Mj dé xé nghi vige dé lam chit cout nme announce g Socal ity does g gr hr rst gt het rt ch ‘Bra en ins et hl Sn nn hyo i cl ‘cena lg hig te to eg liga mab "oe cn tangs eg op hn on eh eter nen aw gh ib ng 4 hry 0 td bt ‘ah rca uy emel cords gen 2 Tegel cg en aang, exes gsm cen on _notonsinsssewinvecaiseh Orme eesti cpt Om penn ata et Hay bat dau khoi nghigp khi cdn dang hgc gi hge (Collegiate Entrepreneurs) Sire manh cia doanh nghigp nhé (>) + Fano nghiep som Wenge dal noe ta ot né vi Da con te +X dyna m6tké hoach Kh thi + Si dyng tit o8 ngubn ly sin 06 + nog KSKD mot min + Tim métrnqud thy bu 68 hal kin le edn + Knén kno tid th) sn pdm cd min + Quin tha glan hop + Co thoi gian ngh nga, th gian + Boann ngnigp nne: ~ Chiém 98.7% cis hom 28.8 vibu doanh nghiép & My ~ Sit dung 48% ys lzgng lao d6ng rong khu vye tr hin Tao anibu vie lém hon cfc cng ty on * Tao 63% Cong vic rong trong thd kj qua. += 5% cde cing ty nhd tga ra 67% cc cg vibe ng rita Hoa Ky ~ Gc céng ty nhd (gpd gazelos) i nhiing céng ty 66 mie tang truéng lién tye trong 4 nam & mire 20% va c@ doanh sé nang ném la $100 k 122/12/2023 Doanh nghigp nhd theo nginh ‘Sire manh cua doanh nghigp nho + Doanh nghigp ahd: = Tao ra hon 48.5% GOP khu wuc kin ty aha cia Hos i. ~ Chiém 47% Doan 86 doanh nghigp. ~ a0 a Tw tin cat bang sang ené pinn quan eno 1 nan ‘88mg 80 war eae 6g ty en, = Bat Wa, dai bin dn laser, Bib ha nit 9, cu ‘hang, bong don, may tinh c& nan, chuyén sé ty ong, varat bu cdc san phém kha déu do cdc anh nghigpnine! con cn won anorcn non tra = ‘iconv: ne ae steamer sani ong oH om cuvencnner vAnwona ou ure EURUATH RDM toners pag carer oun ona a9 chert race apn hate gti secon ‘Srey yn ar oo er tt nett ‘ne ene op don nang WHO VAVOA ‘eketnectoteos 2030 tig tarty anton sway Sabet oeStamcaas eae ements es ee toe eee ee 13,2/12/2023 Nén hiéu ding nguyén nhan that bai cia cde DN nho Nguoi KSKD khdng bj té ctrng bat d6ng béi vién canh that bai. «Ma xem that bai la mét phan tu nhién cla qua trinh sang tao. +Nhiing ngu@i KSKD thanh cong can phai hoc cach that bai thong minh. "Ty I cae doanh nghigp nh khoi nghigp that qos On ee ‘Tranh cde cam bay that bai ctia ede DNNo cr + Higu biét sau v8 doann nghigp cua ban + Xay dung mot mé hinh kinh doanh chac chan va thir nghigm true da += Sir dung nguyén tc khéi nghiép linh hoat + Biét khi nao la ding + Phat trién mot ké hoach kinh doanh chéc chan, + Hidu biét v8 cdc bao co tai chin ‘Tranh cde cam bay that bai cia ede DNN (or + Quan ly ngubn lye tai chinn. + Higu cae bang «hai tai chinh, + Xay dung nhém lam vige ding dn, + Hoc cach quan ly nhan vin higu qua + Van hanh doanh nghiép tranh xa canh tranh. + Duy tri mot thai d6 tich eye. 142/12/2023 Phat trién kf ning nghé nghigp + C6 tu duy phan bién va gidi quyét van a. * Kha nana giao tiép ndi va viet. + Lam viée nhom va hop tac Vom Iai + Nguéi Khéi su Kinh doanh: —La mt phn quan trong cia hé théng doanh nghiép ty do. Ld Ot nh6m nguéi da dang va tai nang. Bai dign rong khdp cho xa héi. La ngudi cé kha nang cling cé Ig nhuan *Lanh dao. doanh nghiép théng qua viée tich ly kién. + Sang tao thire va kinh nghigm bé sung + Bao dire va trach nhiém xa hoi. o— ciedbeaacmysi nema hom pts penn pata tn 15