МІНІСТЕРСТВО ОСВІТИ І НАУКИ УКРАЇНИ

КИЇВСЬКИЙ НАЦІОНАЛЬНИЙ УНІВЕРСИТЕТ ТЕХНОЛОГІЙ

ТА ДИЗАЙНУ

Кафедра філології та перекладу

ІНОЗЕМНА МОВА ФАХОВОГО СПРЯМУВАННЯ

Методичні вказівки до виконання контрольних робіт

для здобувачів вищої освіти заочної форми навчання
спеціальності 022 Дизайн,
освітньої програми Дизайн (за видами)
першого (бакалаврського) рівня вищої освіти

Київ 2022
Розробник: ГОНЧАРЕНКО Світлана Миколаївна, старша викладачка
кафедри філології та перекладу

Обговорено і рекомендовано на засіданні кафедри філології та

перекладу
Протокол № 1 від 2 серпня 2022 р.
CONTENT / ЗМІСТ

ВСТУП………………………………………………………………………...р.4

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ …………………………………………….р.5

V СЕМЕСТР.

КОНТРОЛЬНА РОБОТА № 1. HISTORY OF ARTS. FASHION

HISTORY………………………………………………………………….p.p.5-9

VI СЕМЕСТР.

КОНТРОЛЬНА РОБОТА № 2. DESIGN PRINCIPLES AND ELEMENTS.

COSTUME DESIGN. THEATRICAL COSTUME……………………..p.p10-14

VII СЕМЕСТР.

КОНТРОЛЬНА РОБОТА № 3. INTERIOR DESIGN. TEXSTILES IN

INTERIOR. FLORAL DESIGN. HAIRDRESSING…………………...p.p.14-18

VIII СЕМЕСТР.

КОНТРОЛЬНА РОБОТА № 4. GRAPHIC DESIGN. WEB DESIGN. PHOTO

AND VIDEO DESIGN. CORPORATE IDENTITY…………………...p.p.18-22
 ВСТУП

Дані методичні вказівки містять 4 контрольні роботи для здобувачів вищої

освіти – заочної форми навчання. Для кожного змістовного модуля
пропонується одна контрольна робота. Контрольні роботи включають
завдання з граматики та лексики. Здобувач вищої освіти повинен вміти:
усно спілкуватися іноземною мовою в межах лексичного мінімуму та
тематики, передбачених робочою програмою; писати іноземною мовою, а
саме - перекази, реферати на професійну тематику, анотації до тексту за
фахом, працювати з різними типами словників; читати, розуміти та
перекладати автентичну фахову літературу.

V семестр:
Змістовий модуль 1. History of arts. Fashion history. Історія розвитку
мистецтва. Історія моди.

VI семестр:
Змістовий модуль 2. Design principles and elements. Costume design.
Theatrical costume.
Принципи та елементи дизайну. Дизайн костюму. Театральний костюм.

VII семестр:
Змістовий модуль 3. Interior design. Textiles in the interior. Floral design.
Hairdressing. Дизайн інтер‘єру. Текстиль в інтер‘єрі. Квітковий дизайн.
Перукарська справа

VIII семестр:
Змістовий модуль 4. Graphic design. Web design. Photo and video design.
Corporate identity. Графічний дизайн. Веб дизайн. Фото та відео дизайн.
Корпоративний стиль.
 Методичні рекомендації до виконання письмових
контрольних робіт
1. Перед тим, як виконувати вправи контрольної роботи, треба
опрацювати граматичний, матеріал татексти.
2. Усі вправи повинні бути переписані у зошит, при цьому треба вказати
номер вправи, завдання та всі номери речень вправи.
3. Всі вправи, незалежно від їх характеру, повинні бути перекладені
рідною мовою.
4. Обов’язково треба залишати поля в зошиті для зауважень рецензента
та виправлення помилок. Крім того, контрольна робота повинна бути
виконана охайно, розбірливим почерком, інакше робота буде повернена
студенту незарахованою.
5. Контрольна робота повинна бути виконана самостійно. З цією метою
під час екзаменаційної сесії проводиться співбесіда з контрольної роботи.
Виконавець відповідає на запитання викладача стосовно завдань контрольної
роботи та виправляє помилки.
6. Рецензент пише на полях позначки, які вказують на характер зробленої
помилки: SP - орфографічна; GR - граматична; TR - помилка при перекладі.
7. Якщо контрольна робота недопущена або незарахована, треба ще раз
виконати всю контрольну роботу, а не тільки ті вправи, в яких зроблені
помилки.
8. Якщо контрольна робота зарахована, але в ній допущені помилки, тоді
треба їх виправити в цьому ж зошиті, не переписуючи всю контрольну
роботу.
9. Без виконаної контрольної роботи студент не допускається до заліку
або екзамену.

V семестр:
Змістовий модуль 1. History of arts. Fashion history.

Теми для співбесіди:

History of arts.
First steps in fashion.

Контрольна робота №1

TOPIC: History of Arts

I. Read and translate the following text:

The history of arts is an attempt to survey art through human history, classifying
cultures and periods by their distinguishing features.
The history of art is often told as a chronology of masterpieces created in
each civilization in the world.
The oldest surviving art forms include small sculptures and paintings on rocks and in
caves. Ancient art began when ancient civilizations developed a form of written
language. The great traditions in art have a foundation in the art of one of the six great
ancient civilizations: ancient Egypt, Mesopotamia, Greece, Rome, India, or China.
Each of these centers of early civilization developed a unique and characteristic style
in their art.
Ancient Roman art depicted gods as idealized humans. In Byzantine and
Gothic art of the Middle Ages, the dominance of the church insisted on the expression
of biblical truths. Byzantine monumental Church mosaics are one of the great
achievements of medieval art.
The medieval art of the Western world covers a vast scope of time and place,
over 1000 years of art history. Medieval art was produced in many media, and the
works that remain in large numbers include sculpture, illuminated manuscripts,
stained glass, metalwork and mosaics.
Medieval art in Europe grew out of the artistic heritage of the Roman Empire
and the iconographic traditions of the early Christian church.
At the start of the medieval period most significant works of art were very rare
and costly objects associated with secular elites, monasteries or major churches.
The use of valuable materials is a constant in medieval art; until the of the
period. Gold was used for objects for churches and palaces, personal jewelry and the
fittings of clothes.
The period of the Middle Ages neither begins nor ends neatly at any particular
date, nor at the same time in all regions, and the same is true for the major phases of
art within the period.
Byzantine art is the art of the Greek-speaking Byzantine Empire. Byzantine art
was extremely conservative, for religious and cultural reasons, but retained a
continuous tradition of Greek realism.
The Byzantine Empire produced much of the finest art of the Middle Ages in
terms of quality of material and workmanship. Byzantine silk, textiles, often woven
or embroidered with designs of both animal and human figures were produced in
workshops in Constantinople. Some other decorative arts were lessdeveloped.
The Medieval era ended with Renaissance followed by the Baroque and
Rococo. The 18th and 19th centuries included Neoclassicism, Romantic art,
Academic art, and Realism in art. Art historians disagree when Modern art began. It
was either in the mid- eighteenth century with the artist Francisco Goya, the mid-
nineteenth century with the industrial revolution or the late nineteenth century with
the advent of Impressionism. The art movements of the late nineteenth through the
early twenty first centuries are too numerous to detail. They can be broadly divided
into two categories: Modernism and Contemporary art or Postmodern art.

II Answer the questions:

1. What is the history of art?
2. What are the oldest surviving forms of art?
3. When and where did the biblical truths dominate in art?
4. In what media was medieval art produced in?
5. Was the use of valuable materials constant in medieval art?10
6. What are characteristic features of Byzantine art?
7. What was Constantinople famous for?
8. What was medieval era?
9. What forms of art are typical for the 18th - 19thcenturies?
Ш. Find the English equivalents for:
Малюнки на скалах заставний рукопис, середньовічне мистецтво, оздоблення
одягу, зберігати традиції майстерність, поява (виникнення), кольорове скло,
металообробка.

IV. Give definitions to the words and word-combinations: sculpture; painting;

mosaics; jewelry; advent.

V. Translate the sentences into English:

1. Кожна з древніх цивілізацій розвинула свій унікальний та характерний
стиль мистецтва.
2. Візантійська монументальна мозаїка є однією з величезних досягнень
середньовічного мистецтва.
3. Середньовічне мистецтво Західного світу охоплює широкий простір
часу, понад 1000 років історії мистецтва.
4. У Європі середньовічне мистецтво виросло зі спадщини Римської
імперії.
5. Період Середньовіччя не має точної дати свого початку.
6. Візантійське мистецтво було дуже консервативним з релігійних та
культурних причин.
7. Ера Середньовіччя закінчилась із виникненням Ренесансу, а потім
Барокко та Рококо.
8. Академічне мистецтво виникло у 18-19століттях.
9. Мистецтвознавці не однакової думки щодо періоду виникнення
Модерну.
10. Художні течії (напрямки) кінця 19, 20 та початку 21 століття
дуже чисельні.

TOPIC: First Steps in Fashion

I. Read and translate the following text:

The history of fashion reveals not only the importance of changes in

appearance but also its historical interpretation.
The turning point in medieval fashion came in the eleventh century.
Emerging monarchies in France, England and Spain created courts with real
wealth to spend on fashionable clothes. These monarchies sent knights and
soldiers on religious crusades to the Middle East and the returning crusaders
brought with them ideas and clothes from the developed societies of the
Byzantine Empire. These influences brought a revolution in fashion.
The real innovation in medieval fashion was that men=s and women=s
clothing began to develop in completely different directions. One of the primary
causes of this fashion revolution was the emergence of the professional tailor.
Tailors across Europe developed new methods of cutting and sewing.
The Middle Ages was perhaps the last period in European history when
clothing was a simple matter of necessity rather than extravagant, everchanging
fashion. The fifteenth century saw transformations in the nature of costume and
culture that are key to our understanding of Western fashion. Until the fifteenth
century the clothing customs of most cultures had been determined by tradition,
the availability of certain kinds of fabric and the skill of the tailor. During the
fifteenth century, however, the nature of European costume began to emphasize
fashion.
The sixteenth century was one of the most splendid periods in all of costume
history. Some of the larger cultural trends of the time included the rise and spread
of books, the expansion of trade and exploration. The increase in power and wealth
of national monarchies in France, England and Spain caused the emergence of
trendsetters.
Perhaps the greatest fashion trendsetter of the century was Elizabeth I of
England who ruled from 1558 to 1603. This powerful female ruler drove fashion
to extremes in her pursuit of richness and ornament.
The clothing worn by Europeans during the seventeenth century was
influenced by fashion trends as never before. During the course of the century
garments went from restrictive to comfortable and back to restrictive again, and
excessive ornament was both stripped away and added back to clothing for both
men and women. While the wealthy continued to determine the styles the rise of
the middle classes also began to have a significant influence on fashion.
By the 1620s styles began to change fairly dramatically. While the garments
worn remained the same the overall trend through the mid-century was toward
softness and comfort. People continued to value rich materials
and exquisite design, and didn’t add ornament for ornament sake.
These changes in fashion reflected the rising influence of France with its
free sense of style.

II. Answer the questions:

1. Why do we need to study fashion history?
2. What is medieval fashion characterized by?
3. What transformations did the fifteenth century see?
4. Who is the most famous trendsetter of the sixteenth century?
5. What are the main features of that period?
6. How did the fashion change in the seventeenth century?

III. Find the English equivalents for: зовнішність, визначати, тканина,

поширення, напрямок (у моді), впливати, предмети одягу, зручний
надмірний.

IV. Give definitions to the words:

professional tailor, trendsetter, exquisite design, medieval fashion, revolution in
fashion, innovation.
 V. Translate the sentences into English:
1. Революція моди стала однією з головних підстав появи професійного
кравця.
2. Поступово люди почали надавати особливого значення моді.
3. Нові тенденції в моді дуже впливали на одяг європейців у 17столітті.
4. Європейські кравці постійно винаходили нові методи пошиття одягу.
5. Шістнадцяте століття відзначилося поширенням книжок, торгівлі, а
також збільшенням могутності монархії.
6. У сімнадцятому столітті стиль одягу став зручнішим.
7. Візантійська імперія мала великий вплив на моду Європи.
8. Шістнадцяте століття було одним з найблискучіших періодів в історії
моди.

References / Рекомендована література:

1. FCE Use of English 1. Virginia. Evans. Student’s Book. Express

Publishing.2014.
2. FCE Use of English 2. Virginia. Evans. Student’s Book. Express
Publishing.2014.
3. Новий англо-український політехнічний словник/ упор.: В. В. Бугник;
ред. О. П. Онуфрієнко. -К.: Арій, 2015.- 703 с.
4. Слухинська В. С. Англійська мова для професійного спілкування (для
технічних спеціальностей): навчальний посібник / В. С. Слухинська, І. Ф.
Шилінська. - Тернопіль: Навчальна книга. - Богдан, 2014.- 120 с.
5. -A world history of art by Hugh Honour, JohnFleming- London: Laurence
King, 2012. - 936p.
6. Art history: the key concepts by Jonathan P. Harris - NY: Routledge, 2012. -
346 p.
7. Oxford Advanced Learner’s Dictionary of Current English / A. S. Hornby. -
9-th edition. - Oxford University Press, 2016. - 1905 p.
8. Oxford Living Grammar. Pre-intermediate / Paterson Ken, Harrison Mark.
Oxford University Press, 2013.-280p.
в тому числі наявна в Науково-технічній бібліотеці КНУТД:
1. Англо-український термінологічний тлумачний словник з дизайнх та
текстилю / К.Б. Кутай. - К.: КНУТД, 2012. - 312 с. Англ, мовою.
2. Бурлака І. Я. Іноземна (англійська) мова: Culture and people: метод,
вказівки з контрольними завданнями до самостійної роботи студентів усіх
спеціальностей освітнього ступеня «Бакалавр». Київ: КНУТД, 2019, 60 с.
3. Кугай К.Б. Англійська мова фахового спрямування: The Fashion World.
Методичні вказівки до самостійної роботи студентів III-IV курсів денної
форми навчання освітнього ступеня «Бакалавр» спеціальностей 022 Дизайн,
182 Технології легкої промисловості. Київ: КНУТД, 2021. 68 с.
4. Кугай К.Б. Англо-український термінологічний тлумачний словник з
дизайну. Київ: КНУТД, 2020. 76с
 VI семестр:
Змістовий модуль 2. Design principles and elements. Costume design.
Theatrical costume.

Теми для співбесіди:

The Work of a Designer
Theatrical costume.

Контрольна робота №2

I. Read and translate the following

text: TOPIC: The Work of a Designer

Costume designers create the look of each character by designing clothes
and accessories the actors will wear in performance. Depending on their style
and complexity, costumes may be made, bought, revamped out of existing stock
or rented. Their designs need to reflect faithfully the personalities of the
characters in the script. The shapes, colours and textures that a costume designer
chooses make an immediate and powerful visual statement to the audience.
Creative collaboration among the costume designer, the director, the set and
lighting designers ensures that the costumes are smoothly integrated into the
production as a whole.
Stage costumes can provide audiences with information about a
character's occupation, social status, gender, age, sense of style and tendencies
towards conformity or individualism. As well costume scan:
- reinforce the mood and style of the production
- distinguish between major and minor characters
- suggest relationships between characters
- change an actor's appearance
- suggest changes in character development and age
- be objects of beauty in their own right.
Costume designs also need to include any accessories such as canes, hats,
gloves, shoes, jewelry or masks. These costume props add a great deal of visual
interest to the overall costume design. They are often the items that truly
distinguish one character from another.
Costume designers begin their work by reading the script to be produced.
If the production is set in a specific historical era the fashions of this period will
need to be researched. To stimulate the flow of ideas at the first meeting with the
director and the design team (set, costume, lighting and sound designers) the
costume designer may present a few rough costume sketches. This is also an
appropriate time to check with the director on the exact number of characters
requiring costumes. It is the costume designer's responsibility to draw up the
costume plot. The costume plot is a list or chart that shows which characters
appear in each scene, what they are wearing and their overall movement
throughout the play. This helps to track the specific costume needs of every
character. It can also identify any potential costume challenges, such as very quick
changes between scenes. When the director and production team have approved
the costume designer's preliminary sketches she or he can draw up the final
costume designs. The final designs are done in full colour. They show the style,
silhouette, textures, accessories and unique features of each costume. Once the
show opens the designer's work is essentially complete. Now it's normally for the
job of a wardrobe assistant to be sure that every aspect of the production runs just
as the designer intended.

II Answer the questions:

1. What is the essence of costume designer’s work?
2. What is the main task of a stage costume?
3. What can we get to know from the costume?
4. How do costume props help the overall design?
5. How does costume designers work start?
6. What is a costume plot?
7. How do final designs look?

III Find the English equivalents to the words: вистава, попередній,

проблема, брати напрокат, забезпечувати, зовнішній вигляд, загальний,
сценарій, придатний, інвентар.

IV Give definitions to the words: jewelry, sketch, accessories, to revamp,

visual, to distinguish, fashion.

V Translate the sentences into English:

1. Художник по костюмам працює разом з художником- декоратором,
художником освітлення, групою акторів та режисером.
2. Аксесуари допомагають створити завершений образ акторів.
3. Художник по костюмам повинен передбачити всі можливі проблеми
зкостюмом.
4. З костюму ми можемо дізнатися про вік, соціальний статус, професію
та смак героя.
5. Робота художника по костюмам починається з вивчення сценарію.
6. Після того як режисер схвалить попередні ескізи костюмів, художник
по костюмам може створювати остаточний дизайн.
7. Остаточний дизайн відображає стиль, силует, аксесуари та особливості
кожного костюму.

TOPIC: Theatrical costume

I. Read and translate the following text:

Western theater tradition has its foundations in the Greek celebrations

honouring Dionysus, the god of wine and revelry. The traditional costume for
Greek tragedy consisted of a long tunic, a stylized mask for character recognition,
and a pair of high-soled shoes. All of these garments were exclusively for
theatrical use. One cannot act the hero in everyday wear. Short tunics, much like
 those worn by ordinary citizens, were thought appropriate to comedy.
The costume conventions established by the Greeks essentially remained
the same until the fall of the Roman Empire, when Western theatre disappeared
for eight hundred years.
From the fifth century mystery plays, which depicted the lives of the saints,
were increasingly performed both inside the church and on church grounds. Then
they moved to the market squares. Costumes worn in the early religious dramas
were ecclesiastical garments.
It was during the Renaissance that scenery and costume came to be even
more important than the text. Costumes depicted gods, animals, and
mythological creatures, as well as emotions.
Costumes for Shakespeare's plays were a mixture of various periods. Most
parts were performed in contemporary dress either owned by the actor or provided
by the theater. A helmet or breastplate indicated a soldier. Fairies and
nymphs might wear classical draperies.
The same principles were applied to costume in the seventeenth and
eighteen centuries. Most actors and especially actresses dressed as fashionably as
possible. A turban indicated an Eastern character. A helmet signified a soldier.
Performers provided their own wardrobe with the exception of special items
provided by the theater.
The period between the 1770s and the 1870s saw a drive toward historical
accuracy in costume design. Travelling became relatively easier, written reports
and exhibitions increased people's knowledge of other cultures. They wanted
what they saw and read about to be reflected on the stage.
Theaters used every available resource to create authentic costumes for
actors. This new realistic style greatly influenced Paris and Moscow theaters.
Nowadays, theatrical costumes are designed to support the script. If realism
or historicism is central to the text, the costumes will accurately reflect the
clothing appropriate to the period or to the environment. Costumes for the theater
have special requirements in fit, colour and effect. Garments must allow the
performer's body to move easily and be well made. For example, costumes of
professional actors and dancers often receive hard wear. Constant use or vigorous
movement for dancers, circus clowns, and acrobats can put a strain on garments,
thus requiring sturdy fabrics and specific construction. When many viewers see
costumes from afar, colours or other aspects of design may be exaggerated for
effect. Some colours, therefore, may be more bold or brilliant than choices for
everyday dress. Such choices depend on the interpretation of the costume designer
in planning the outfit for each performer's individual role and for the interaction
among the performers.

II. Answer the questions:

1. What was the traditional costume for Greek tragedy?
2. When did the costume and scenery come to be even more important than
the text?
3. What did costumes depict during the Renaissance?
4. Could you describe the costumes for Shakespeare =splays?
5. When did realistic style become popular?
6. What did actors and actresses wear in the 17th and 18thcenturies?
 7. Are modern theatrical costumes designed to support the script?
8. What are special requirements for theatrical costumes?
9. How should colours be used in costumes for actors and dancers?

III Find the English equivalent to the words: святкування; п’єса; модний;
історична творчість; стилізована маска; відображати на сцені;
підходящий, відповідний.
IV Give the definitions to the words and phrases: comedy, tragedy, theatrical
costume, culture, actor

VI. Translate the sentences into English:

1. Традиційний костюм для грецької трагедії складався з туніки та

стилізованої маски.
2. В середні віки в п’єсах зображувалось життя святих.
3. В період Ренесансу костюми були важливіші ніж текст.
4. В ХІХ столітті історична точність була важливою для театрального
костюму.
5. В наш час костюми точно відображають історичний період та середовище.
6. Іноді колір театрального костюму повинен бути більш яскравим, ніж колір
повсякденного одягу.
7. Шекспірівські п=єси грали в повсякденному одязі.
8. В 18 столітті актори використовували одяг зі свого гардеробу, окрім
деяких речей, якими забезпечував театр.
9. Театральний костюм повинен дозволяти актору вільно рухатись.

References/ Рекомендована література:

1. FCE Use of English 1. Virginia. Evans. Student’s Book. Express
Publishing.2014.
2. FCE Use of English 2. Virginia. Evans. Student’s Book. Express
Publishing.2014.
3. Новий англо-український політехнічний словник/ упор.: В. В. Бугник;
ред. О. П. Онуфрієнко. -К.: Арій, 2015.- 703 с.
4. Слухинська В. С. Англійська мова для професійного спілкування (для
технічних спеціальностей): навчальний посібник / В. С. Слухинська, І. Ф.
Шилінська. - Тернопіль: Навчальна книга. - Богдан, 2014.- 120 с.
5. -A world history of art by Hugh Honour, JohnFleming- London: Laurence
King, 2012. - 936p.
6. Art history: the key concepts by Jonathan P. Harris - NY: Routledge, 2012. -
346 p.
7. Oxford Advanced Learner’s Dictionary of Current English / A. S. Hornby. -
9-th edition. - Oxford University Press, 2016. - 1905 p.
8. Oxford Living Grammar. Pre-intermediate / Paterson Ken, Harrison Mark.
Oxford University Press, 2013.-280p.
 в тому числі наявна в Науково-технічній бібліотеці КНУТД:
1. Англо-український термінологічний тлумачний словник з дизайнх та
текстилю / К.Б. Кутай. - К.: КНУТД, 2012. - 312 с. Англ, мовою.
2. Бурлака І. Я. Іноземна (англійська) мова: Culture and people: метод,
вказівки з контрольними завданнями до самостійної роботи студентів усіх
спеціальностей освітнього ступеня «Бакалавр». Київ: КНУТД, 2019, 60 с.
3. Кугай К.Б. Англійська мова фахового спрямування: The Fashion World.
Методичні вказівки до самостійної роботи студентів III-IV курсів денної форми
навчання освітнього ступеня «Бакалавр» спеціальностей 022 Дизайн, 182
Технології легкої промисловості. Київ: КНУТД, 2021. 68 с.
4. Кугай К.Б. Англо-український термінологічний тлумачний словник з
дизайну. Київ: КНУТД, 2020. 76с

VII семестр:

Змістовий модуль 3. Interior design. Textiles in the interior. Floral design.

Hairdressing.

Теми для співбесіди:

The Home of Ideas
Floral art. Hair style.

Контрольна робота № 3

TOPIC: The Home of Ideas

I Read and translate the following text:
Interior design is a practice concerned with anything that is founded inside
of a space - walls, windows, doors, textures, light, furnishings and furniture. All
of these elements are used by interior designers to develop the most functional
space for a building's users.
People need space and equipment to make home life convenient and
equally important. They need opportunity to express their own preferences and
ideals of beauty.
The main principle of design of a modern house is the absence of any
concrete style, a mixture of styles, an eclectic approach.
An interior designer is a person who designs interiors around contemporary
family needs. – The Home of Ideas meets our needs directly and
takes advantage of technological progress. There is common practice of
beginning home interior design or furniture selection by choosing a – style on
the basis of appearance alone.
Thoughtful planning leads to success. The needs of persons are carefully
considered as the first step in planning of attractive environment for living. They
need space for a great number of activities and a place to eat and sleep. Designers
prepare many preliminary sketches or diagrams to illustrate the vision of interior
space. Last come the refinement of the best sketches. Many designers use
computer-aided design (CAD) tools to create and better visualize the final
 product. The occupants= activities and needs are analyzed, and then the space is
zoned and furnished so that the several activities have logical, well-equipped
centers. These centers are sensibly located.
In every room, the interior architecture is a determining factor. The furniture
group becomes a visual and a focal point for the whole room. The living room is
probably the most important public land, the best decorated place in our home.
Whether the room is large or small, furniture should reflect the same feeling.
The furniture in the living room is related to its background and to the space it
occupies. This is a result of planning interior space for furniture, then selecting
appropriate pieces and placing them well. A great variety of accessories can be
chosen to create decorative elements, to suit your taste and to please the people
who to come to your place.
The bedroom is the most important private place in the home. That is why
you should design and decorate your bedroom with only your taste to guide you.
Each object expresses a purpose and material. There is a basic unifying idea of
frank simplicity expressed in the uncomplicated shapes and many plain surfaces.
The elements of design (space, line, shape, texture, light, colour and pattern)
and the principles of design (scale and proportion, balance, rhythm, emphasis and
harmony) form the foundation for all design. The organization of these elements
and principles including colour and light helps to ensure a quality design. These
elements help the designer to create an interior that is physically and
psychologically comfortable and attractive.

II Answer the questions:

1. What elements are used by interior designers to develop the most functional space?
2. What do people need in apartments?
3. What is the main principle of design of a modern house?
4. Why is the Home of Ideas called modern?
5. What were the first steps in planning the Home of ideas?
6. What does the organization of furniture groups demonstrate?
7. Does the furniture group become a visual, focal point for the whole room and why?
8. Does the organization of design elements and design principles help to ensure a
quality design?

III Translate into English:

1. Людям потрібен простір та обладнання, щоб зробити домашнє життя
зручним.
2. Головний принцип дизайну сучасного житла-відсутність прив’язки до
конкретного стилю -еклектика.
3. На першому кроці планування привабливого помешкання дизайнерами
дбайливо враховуються потреби людей.
4. Багато дизайнерів використовують комп ’ютеру у своїй роботі.
5. Меблі - це домінуючий фактор у кожній кімнаті.
6. Організація елементів та принципів дизайну допомагає забезпечити якість
дизайну.

I Read and translate the following text:

 TOPIC: Floral Art

Floral design is the art of using plant materials and flowers to create a
pleasing and balanced composition. Evidence of refined floristry is found as far
back as the culture of Ancient Egypt. Floristry, flower arranging, floral
arrangement, floral design or floral arts are all the names denoting the art of
creating flower arrangements in vases, bowls and baskets, or making bouquets and
compositions from cut flowers, foliage, herbs, ornamental grasses and other
botanical materials. Floristry refers to the cultivation of flowers as well as their
arrangement and selling. However, the floral industry is the basic drive behind
floristry.
Basic varieties of flowers sold in florist shops include abundant varieties of
roses, tulips, irises, orchids and lilies. Fashion sometimes plays a role in floristry;
what is considered the flower that everyone needs to have today can change very
quickly.
Floral business is seasonal and is heavily influenced by the following
holidays and events: Christmas, Valentine's Day, Victory Day, Mothers' Day,
Easter, weddings and funerals. These occasions make up the largest part of the
business, with the sale of house plants and home decor being a smaller, but more
constant, part. Flowers for personal enjoyment as well as those selected to celebrate
birthdays, anniversaries, thankyous are also a significant portion of a florist's
business. The floral business has been impacted significantly by the corporate and
social event world as flowers play a large part in the decor of special events and
meetings. Centerpieces, entryways, reception tables, bridal bouquets and stage sets
are only a few examples of how flowers are used in business and social event
arenas.
There are many styles of floristry. Many nations have their own style of
floral arranging. Ikebana is an oriental style of floral design that features simplicity
and purity of lines and colours. In contrast, European style emphasizes colour and
variety in mass gatherings of multiple flowers. These designs are often done as low
mounds, or taller vase arrangements that are all-sided (360°). Many florists that
follow this design style usually do not use carnations. High Style is a form of design
originating from the United States. These designs often include a 'less is more'
motto. Flowers that are popular among High Style florists include many rare
tropical flowers and also more popular flowers such as carnations.
The craft of floristry involves various skills. These include selecting flowers
that will look good together (based on principles of design or general instinct),
knowing how to cut, treat, and arrange flowers and other stock plants so they will
remain fresh as long as possible, and selling them, which involves knowledge of
customer requirements and expectations. Floristry requires a certain creative flair and
imagination combined with the knowledge of how to apply scientific and business
practices. Knowing how to create original and bespoken floral arrangements, floral
tributes, wreaths, bouquets, corsages, boutonnieres/'buttonholes', artificial
arrangements and other more complicated arrangements is also important. Wreaths
for example can be made of many different types of flowers and plants, and often
include ribbon and artificial product.
II Answer the questions.
1. What are the names used to denote the floral art?
2. What is floral design?
3. What flowers are mainly sold in florist shops?
4. What is floral business influenced by? How does the corporate and social event
world impact the floral business?
5. Does floral business depend on fashion? In what way?
6. What styles of floristry do you know? What is the difference between oriental
and western styles of floral design?
7. What skills are needed for the craft of floristry?
8. What influences the choice of flowers that will look good together?
9. What kinds of floral arrangements exist?
10. What floral arrangement includes ribbon?

III Find the English equivalents to the words:

штучні квіти, садівництво, забезпечувати якісне навчання, відповідати
вимогам, очікування споживачів, розрізняти рослини, розширювати навички,
листяний орнамент, створення букетів, декоративні рослини, квіти на знак
подяки, букет нареченої.

TOPIC: Hair Style

I Read and translate the following text:

For hair style you should consider five points: your type, the shape of your
face, the kind of hair you have, how handy you are with it, and your life style. A good
hairdresser is your best friend, and you must give him or her as much information as
possible about you and your hair. Discuss your facial shape and your life style. He or
she is trained to help you achieve flattering lines. If your face is long and thin or
rectangular, you will want to add fullness to the sides of your face. If it is round or
square, you should minimize the sides. If you run into a stylist who wants to give you
the latest without regard to how it looks on you, find another one. Don’t hesitate to
insist that you are the classic rather than the dramatic type if you are being urged to
have a frizzy and you feel it isn’t for you.
An excellent cut is a must. I have moved many times over the last fifteen years
and one of my first problems after relocating is finding a good haircut. My best tip,
tried and true, is to keep an eye out for someone whose hair looks the way you would
like yours to look and ask who her hairdresser is. Most people, even strangers, are
flattered to be asked and are happy to share this information. But remember that some
hairdressers are best at cutting certain types of hair— naturally curly, limp and
straight, thin or thick. For this reason it is best to find a woman whose hair is of similar
texture to yours. Spend money on your haircut. A good cut makes all the difference
in your daily appearance.
Long hair is fine for young women, but after thirty-five it is aging. Then it is
best to keep shoulder length the limit, or wear a style swept off the face. After all,
gravity tends to pull the face down, so we need to keep our hair on the upside. The
older the woman, the shorter the hair. Many men love long hair, and some women in
their middle years keep long hair to please a husband or friend. Perhaps the reason is
the youthful or sexual connotation of lengthy locks, but in both cases too-long hair
defeats the purpose. Shorter hair on an older woman is both more youthful and sexier.
Hair is a marvelous tool with which a woman can express her sexuality and how she
feels about herself. Women who neglect their hair or wear an unflattering style are
telling the world they are afraid to be beautiful.
Your hair style can date you, so do keep abreast of fashion. If you are wearing
the same hair style you wore ten years ago, you undoubtedly look less youthful than
you could. By the same token, wearing a super short, severe cut when you are a
romantic needing femininity and curls is sacrificing your beauty to fashion. Be
fashionable, be chic, but always be yourself. Adapt the current trend so that it works
for you. The right hair colour and style work wonders for your total appearance.

II Mark each true statement T and each false one F:

1. You should give your hairdresser as much information as possible about you and
your hair.
2. Finding a good hairdresser remember that some hairdressers are best at cutting
certain types of hair.
3. Long hair on an older woman is more youthful.
4. If you wear the same hair style for ten years you will look more youthful.
5. Women who wear an unflattering style are telling the world they are beautiful.

Список рекомендованої літератури:

1. Англійська мова. Практична граматика для студентів напрямів

підготовки—ТехнологіятадизайнтекстильнихматеріалівІта —
ТехнологіявиробівлегкоїпромисловостіІ/упор.А.М.Ткаленко- К.:КНУТД,
2013. - 34 с. Англ. мовою.
2. Англо-український термінологічний тлумачний словник з дизайнута
текстилю. / К.Б. Кугай. - К.: КНУТД, 2012. - 312 с. Англ.мовою
3. Т.В. Барамикова, Л.П. Ільєнко, К.Б. Кугай, А.В. Спіжова,Н.В. Зимнікова,
А.М. Ткаленко. «ESP: Design»: Підручник для студентів Ш- IV курсів всіх
спеціальностей факультету Дизайн. - К.: КНУТД, 2012 - 275 с. -
Англійською мовою.
4. Hugh Dellar, Andrew Walkley. Outcomes Pre-Intermediate Student‘s Book.
Second edition. Cengage Learning, 2016.- 215p.
5. Raymond Murphy, English Grammar in Use Third edition, A Self-study
Reference and Practice Book for Intermediate Students, Cambridge University
Press, 2015. - 380р.

VIII семестр

Змістовий модуль 4. Graphic design. Web design. Photo and video design.
Corporate identity.

Теми для співбесіди:

Principles and Elements of Web Design
Corporate identity.
 Контрольна робота №4

I Read and translate the following text:

TOPIC: Principles and Elements of Web Design

Web design is a kind of graphic design intended for development and styling
of objects of the Internet's information environment to provide them with high-end
consumer features and aesthetic qualities.
The main task of web design is perhaps the creation of a website or a web
page.
The process of designing web pages, web sites, web applications or
multimedia for the Web is very complicated one and may utilize multiple
disciplines, such as animation, authoring, communication design, corporate identity,
graphic design, human-computer interaction, information architecture, interaction
design, marketing, photography, search engine optimization and typography.
Websites vary greatly in content, style, focus and a number of other aspects.
A successful website, evidently, is the one that is capable of attracting quality
visitors and retain them. The core of this attractiveness is its content. However, only
content is not enough - just as a good product needs good packaging a successful
site needs elegant presentation and promotion.
When creating a website or web page, the 5 golden principles of design:
balance, rhythm, proportion, dominance, and unity should always be kept in
mind.
The primary tool for web design is the creative mind. Critical, observational,
quantitative and analytic thinking is required for designing page layout and rendering.
The eye and the hand are often augmented with the use of external traditional or
digital image editing tools. The selection of the appropriate one to the communication
problem at hand is also a key skill in web design work, and a defining factor of the
rendering style.
A web designer's work could be viewed by thousands of people every day.
Web designers create the pages, layout, and graphics for web pages, and play a key
role in the development of a website. Web designers have the task of creating the look
and feel of a website by choosing the style, and by designing attractive graphics,
images, and other visual elements, and adapting them for the website =s pages. The
graphics and lay-out of the site contribute to that first impression and overall image.
Web designers also design and develop the navigation tools of a site. Web designers
may make decisions regarding what content is included on a web page, where things
are placed, and how the aesthetic and continuity is maintained from one screen to the
next. Site quality content must be balanced with good graphics at all times. Any
graphic image which has a directional aspect should be placed to point towards the
most important section of the page. If you have a picture of a bird on the top left
corner of your page, make sure it is facing inward and that its beak is leading the eye
to the centre of the page, not away from it. The same applies to all graphics. Faces
should 'look' to the centre of the page. Cars should be 'parked' facing towards the
centre of the page. Roads, neck ties etc. should all be placed to lead the eye across
from left to right, or down from top to bottom.
Any web design must be stylish, using original illustrations, not downloaded
ones. The overall effect should be that of exclusivity.
II Answer the questions:
1. What is web design?
2. What disciplines are incorporated in web design?
3. How can a successful website be characterized?
4. What 5 golden principles of design should always be kept in mind, when creating
a website or a webpage?
5. What professional and personal qualities are needed for a web designer?
6. What does the work of a web designer include?
7. What contributes greatly to the first impression and overall image of a website?
8. How should content and graphics be related?
9. What rule should be followed, when arranging the graphics on the page?
10. What skills are necessary for web designers and developers?
III Find the English equivalents to the words: естетичні якості, натхнення,
красива упакова, витончене представлення, ескіз, ключова навичка в роботі
вебдизайнера, спостережливий, графічне оформлення друкованого тексту,
розташування.

IV Give definitions to the words and word-combinations: web design, graphic

design, web page, web site, web applications, animation, authoring, communication
design, content, corporate identity.

V Translate the sentences into English:

1. Процес створення веб сторінок або веб сайтів дуже складний.
2. Вебсайти дуже відрізняються за змістом, стилем та багатьма іншими
аспектами.
3. Ядром привабливості сайту є його зміст.
4. Будь-яке графічне зображення, яке має напрямок, треба розмістити так, щоб
воно було спрямоване до найголовнішої секції сторінки.
5. Будь-який вебдизайн має бути стильним, з використанням оригінальних
ілюстрацій.
6. 5 золотих принципів будь-якого дизайну включають рівновагу, ритм,
пропорцію, переваги ієдність.

TOPIC: Corporate Identity

I Read and translate the following text:
Corporate identity is a symbol. It can be as simple as a colour scheme or a word,
written in a certain way or even a picture. The concept of corporate identity and its
management evolve over the last 50 years, and programs are now used in most large
organizations, in the private as well as the public sector. Corporate identity manifests
itself in many ways. It’s a corporate title, logo (logotype or logogram), and supporting
devices. They are commonly assembled within a set of guide lines.
Every organization, regardless of its size, has a corporate identity, and it can be
either formal or informal. It allows customers, suppliers and staff to recognize,
understand and clearly describe the organization.
The function of corporate identity consists in reflecting of the organization, its
goals in a consistent and positive manner.
Corporate communication, corporate image, and corporate reputation are the
fundamental variables in the process of managing corporate identity. It is the unique,
individual personality of the company that differentiates it from other companies.
Usually, a company focuses on providing uniform communications which
present the corporation in a positive light. These communications also encourage
consumers to think of the company when they need a specific product or service.
Communications include things like advertisements, press releases, news features,
and phone services. Finally, corporate behavior and ethics are a crucial component of
corporate identity. Since some consumers actually base their buying habits on how
companies act, many companies
focus on presenting a very specific image.
Today there are many corporations, agencies, legal entities, products, brands,
services and other using an ideogram (sign, icon) or an emblem (symbol) or a
combination of sign and emblem as a logo. As a result, only a few of the thousands
of ideograms are recognized without name. It is sensible to use an ideogram as a logo,
even with the name, if people do not duly identify it. The company, such as
McDonald=s, has its own identity that runs through all of its products and
merchandise. The trademark “M” logo and the yellow and red colour appears
consistently throughout the McDonald’s packaging and advertisements.

II Answer the questions:

1. What is corporate identity?
2. What does corporate identity manifest itself in?
3. What are the fundamental variables in the process for managing corporate
identity?
4. Does a company focus on providing uniform communications?
5. What do consumers actually base their buying habits on?
6. Why are only a few of the thousands of ideograms recognized without name?

III Find the English equivalents to the words: знак, гамма кольору,
розвиватися, корпоративний стиль, не зважаючи на розмір, забезпечити,
відображати організацію, послідовний, корпоративний зв'язок, керування
корпоративним стилем, реклама, ключовий компонент

IV Give definitions to the words:

fundamental variables, unique and individual personality, recognize,
communication, clearly describe, merchandise

V Translate the sentences into English:

1. Корпоративний стиль може бути як простим так і гамою кольору або
назвою чи зображенням.
2. Кожна організація, незалежно від її розміру, має фірмовий
корпоративний стиль, який може бути офіційним і неофіційним.
3. Корпоративний стиль, корпоративний зв'язок, корпоративний імідж та
репутація є індивідуальною особливістю компанії, що відрізняє її від
інших.
4. Зазвичай фірма зосереджується на здійсненні єдиної комунікаційної
політики, яка представляє її в позитивномусвіті.
5. Сьогодні існує багато корпорацій, послуг, продуктів та інших
економічних одиниць, які використовують ідеограму, емблему або їх
 комбінацію, як фірмовий знак.

References/ Рекомендована література:

1. FCE Use of English 1. Virginia. Evans. Student’s Book. Express

Publishing.2014.
2. FCE Use of English 2. Virginia. Evans. Student’s Book. Express
Publishing.2014.
3. Новий англо-український політехнічний словник/ упор.: В. В. Бугник;
ред. О. П. Онуфрієнко. -К.: Арій, 2015.- 703 с.
4. Слухинська В. С. Англійська мова для професійного спілкування (для
технічних спеціальностей): навчальний посібник / В. С. Слухинська, І. Ф.
Шилінська. - Тернопіль: Навчальна книга. - Богдан, 2014.- 120 с.
5. -A world history of art by Hugh Honour, JohnFleming- London: Laurence
King, 2012. - 936p.
6. Art history: the key concepts by Jonathan P. Harris - NY: Routledge, 2012. -
346 p.
7. Oxford Advanced Learner’s Dictionary of Current English / A. S. Hornby. -
9-th edition. - Oxford University Press, 2016. - 1905 p.
8. Oxford Living Grammar. Pre-intermediate / Paterson Ken, Harrison Mark.
Oxford University Press, 2013.-280p.
в тому числі наявна в Науково-технічній бібліотеці КНУТД:
1. Англо-український термінологічний тлумачний словник з дизайнх та
текстилю / К.Б. Кутай. - К.: КНУТД, 2012. - 312 с. Англ, мовою.
2. Бурлака І. Я. Іноземна (англійська) мова: Culture and people: метод,
вказівки з контрольними завданнями до самостійної роботи студентів усіх
спеціальностей освітнього ступеня «Бакалавр». Київ: КНУТД, 2019, 60 с.
3. Кугай К.Б. Англійська мова фахового спрямування: The Fashion World.
Методичні вказівки до самостійної роботи студентів III-IV курсів денної
форми навчання освітнього ступеня «Бакалавр» спеціальностей 022 Дизайн,
182 Технології легкої промисловості. Київ: КНУТД, 2021. 68 с.
4. Кугай К.Б. Англо-український термінологічний тлумачний словник з
дизайну. Київ: КНУТД, 2020. 76с