تقييم الأداء في المؤسسة و دوره في تحفيز العمال

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‫ﺗﻘﻴﻴﻢ ﺍﻷﺩﺍﺀ ﻓﻲ ﺍﻟﻤﺆﺳﺴﺔ ﻭﺩﻭﺭﻩ‬

‫ﻓﻲ ﺗﺤﻔﻴﺰ ﺍﻟﻌﻤﺎﻝ‬


‫ ‬
‫אس ‬ ‫א  ‬
‫ذ‪  J‬‬
‫ ز  ‬
‫*) ('& א‪#$%‬א"! وא‪ ,-%‬‬
‫‪< <<“~×Ú‬‬
‫‪ 89 :‬ن  ‪ &&6' ,&1‬א‪5‬دא‪ (   ,&12 3 4‬و‪ &' ,/&0‬א‪%‬א د‬
‫ ?‪;<&=،,‬و&‪&6,‬س*‪ 6‬א‪C5‬אد‪@AB1‬א‪D&)'@*#$%‬‬
‫א‪C5‬אد‪ ;6،;  '،‬و'&; وא‪/:‬د*@‪E2،;'* F‬א*@);‪ ،,‬و*@‬
‫);‪MI'NF,G‬א‪C5‬אد‪L‬א‪@K‬א‪;&CHIJ‬و' ‪PQRS;IC‬دא‪ K;O‬‬
‫*@‪X'X2‬ول‪V 2‬א‪ %‬א‪;/*,F‬م ‪&&6',&1‬א‪5‬دא‪ 4‬و‪ 2‬א‪Y،;C‬א‪-‬ق‬
‫א‪,&1 (,1I%‬א‪Y&&6‬א^&[ ]'‪&&6‬א‪5‬دא‪([C\4‬א‪،,$%‬‬
‫و‪E2‬א * ‪6‬د ‪` HI‬م א_א‪ [C‬و‪-F‬א‪ a2 * Y ،D1&1"' #‬א_א‪[C‬‬
‫א‪ ,&bc‬وא_א‪ [C‬א &‪ ،,‬و‪ ]  D RS X"F‬א‪ I ,$%‬א‪&6‬م ‪&&6‬‬
‫دא‪4‬א‪1I‬ل &;ن‪ d‬א_א‪[C‬א‪,&bc‬א‪%‬د‪;X*,‬وא‪,XI%‬א‪e,1Of%‬دא‪4‬‬
‫‪C‬ق א‪I‬د‪ -' RS hC  i ،‬א‪c‬ج وא[د ( א‪jk' 1 ،,&)c‬‬
‫א‪]GS,$%‬א_א‪[C‬א &‪j،,‬دא‪6‬א‪ mn‬א& ‪lI‬א‪1I‬ل‪ K‬‬
‫ﺘﻘﺩﻴــﻡ ﺍﻝﺩﺭﺍﺴـــﺔ‬
‫? ‪GG G;/* G G‬م'‪ &GG G‬א‪GG G%‬א دא ?‪GG G1rRS,GG G‬عא‪pGG G‬א*‪o‬وא‪HOGG G0‬‬
‫وא‪,-?5‬א‪ 2&`I,11"%‬א‪@*sM‬א‪/‬دوא‪ K,$%‬‬
‫و'‪SMI‬دא א‪C5‬אد‪»;j‬ذ‪8‬א‪G?X‬طא‪c‬دא א‪ G&FtGI%‬و'‪P&GI‬‬
‫א=&) ‪#GG‬א‪GG ?%‬وع* ‪@GG‬א‪NGG 6‬א‪,GG *I‬و'‪ G G 5GG 2 C‬אدوא‪4GG /A‬א‪#‬א‪ G Gv‬د‬
‫و'‪t&X‬א‪/:‬د*@‪VE2‬א‪w‬وא ?‪ E1 F«,XAi4/] j,‬‬

‫‪155‬‬
P&GGI'‫ و‬GG&F,GG6I%‫א‬,GG&‫א‬8GG'»‫אد‬GGC5‫دא א‬SGGJMGGI'GG1
,G*I‫א‬NG6‫&א‬G`X']G sG1I‫وא‬،#G%‫א‬h&{(‫אد‬C5‫א‬,*I*‫و‬z '‫و‬
‫ل‬GG|GG;X&,GG&‫و‬I'}‫ و‬tGGF‫دא و‬c‫א‬,GG‫( א‬GG;6Y‫د‬GG‫وز‬, G $%‫א‬sGGF‫دא‬
 E2 F«,&)c‫;א‬K] RS,$%
sGwB,G? ‫א دא‬G%‫& א‬G'‫ن‬jG‫ل‬G6‫@א‬GA~,6G‫א‬H GI‫لא‬fF@*
tGG-X%‫אא‬EGG2@GG*‫و‬،P/0GG%‫وא‬, G$%‫א‬PGGGG*,GGfI‫&א‬GG`XaGG5‫ א‬GGv‫א‬
 W,&‫&א‬2/%‫ ]& א‬s1I',*2,&k&'‫^א‬S ‫دא‬S I'
،, G G&I/GG 2-'‫و‬G G;' ‫دא‬SzGG b, 1wGG ‫א‬:G G|,GG ? ‫א دא‬GG %‫ א‬GG  ‫א‬-
G G%‫א‬sGG )5‫(א‬DGG 66QEGG ‫دودא‬GG %‫لא‬fGG F@GG *,GG $%‫א‬4GG /‫ز‬pGG '‫و‬
 K4‫دא‬5‫א‬N*PQ‫و‬,&)c‫(زدא‬fwis-‫وא‬
]G"‫ل‬EG] P*I‫ א‬sA?s1I‫لא‬r(a/&0‫‚א‬X%‫א‬,ƒ&;' -
 K,=%‫*; א';و א';א‬s&!?'‫';و‬K
tGG6„sAGG?,GG? ‫א دא‬GG%‫دא א‬S#KGG?‫و‬#GG&‫و‬M‫ א‬G2‫ אد‬G S‫&و‬1GG"' -
#GG -6‫א‬#KGG ?‫و‬#GG &‫و‬M‫ א‬G G2,GG &6hGG *‫;و‬XGG &tGG X‫وא‬tGG C‫אא‬
 K,$%‫(א‬NF5‫א‬
(V ‫ودو‬,$%‫(א‬4‫دא‬5‫&&א‬6'a2‫و‬,*2,-6] [^, ‫א‬VE2
‫א د‬G%‫'& א‬,/&0‫ (و‬,&12@*3%8‫وذ‬،P/0%‫لوא‬1I‫&[א‬/Q
@G*#$%‫@א‬AB;1‫אد‬C5‫ א‬6*‫&س‬6,&‫;و‬a/A&C،,? ‫א‬
G;G1،;'* F@*‫د‬/:‫;و'&;وא‬6،;  '‫אدو‬C5‫א‬D&)'
 K;O‫دא‬N*PQRS;IC '‫&;و‬CHIJ‫@א‬K‫א‬L‫אد‬C5‫א‬MI'
;C‫ א‬G2‫و‬4‫دא‬5‫&א‬G&6' ,G&1 ‫م‬G;/*‫ن‬G& ':‫\ولو‬XGtG-X%‫אא‬EG2@*‫و‬
GG&Y‫و‬،&GG&6‫א‬,GG&1 (,1IGG%‫قא‬GG-‫وא‬4‫دא‬5‫&א‬GG&6'‫م‬GG`RS GG9c‫א‬GGY
‫ق‬G/‫و‬،,G$%‫[(א‬C‫א‬G_‫مא‬G`4X ‫س‬j4‫دא‬5‫&&א‬6'‫ن‬RS‫ق‬-‫א‬
@GG *,GG {4GG XRS G GF5‫(א‬s"XGG G،,& GG ‫وא‬,&kGG Gc‫[א‬C‫א‬GG _‫א‬PGG GG X2
Kt&C‫א‬P*‫& אن‬%‫אא‬E2(#&|‫وא‬#=‫^א‬:‫א‬

156
: ‫ – ﻤﻔﻬﻭﻡ ﻋﻤﻠﻴﺔ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‬1
4‫دא‬5‫&א‬GG&6'‫م‬G;/*‫ل‬G=‫ع‬G%‫אא‬EG;‫ن‬G1;%‫א‬G;6K G‫א‬#&1G‫א‬#‫ د‬GI'
RS‫ ون‬G ?GG*‫و‬Eperformance evaluationF4‫دא‬5‫&א‬GG&6';1GG GGC
†-GG"*GG2 GG?‫א‬GGw5‫نא‬:SE efficiency evaluationF4GG/A‫سא‬GG&
E3 F
K 4‫دא‬5‫&&א‬6'

 Wa* ‡%‫א‬H I‫א‬P@*‫و‬


, GX‫د‬G/1G%‫وא‬, G1`X%‫ א‬6‫&&وא‬6‫א‬,&1 a24‫دא‬5‫&&א‬6'?G
 KE4 F?s 6%‫(א‬V -'‫و‬D&1X'#I'‫و‬s1I‫(א‬D'‫Šزא‬:
,GG`=f*‫;و‬GG1IP*GGI‫א‬4‫دא‬sGG&Q‫و‬,G ‫لد א‬GG1I‫א‬4‫&دא‬GG&6 G "6?G
NG*‫=;و‬GŠN G*]G GA\8G‫ود‬،sG1I‫א‬4GXY;'CG"'‫;و‬
G 1X‫א‬,GG&A*S]GG GGA\8EGG‫و‬،,GG&_‫א‬3GG1 j‫م‬GG&6‫';(א‬4GG/
HOGG 0,GG &^‫وא‬pGG #&‫و‬$GG %;GG 1Q‫و‬،s 6GG %‫אد(א‬GG Ce‫ م‬G G6‫وא‬
 KNF
 E5 FW *,{oX,6‫א‬H I‫*@א‬
,GG&=@GG*‫و‬،,GG&=@GG*DGG1 oOGG‫دو‬GG/‫א‬4‫]دא‬GG zGG"X&GG&6‫ نא‬-
 KD'C"'‫و‬D] NF
،,G&=@G*,G&_‫א‬DG/&0‫د(و‬G/‫}א‬GŠ]G A_‫@א‬1J&&6‫ نא‬-
KNF,&=@*s 6%‫(א‬D&'‫و‬D=ŠN *] A_‫وא‬
‫ل‬G1I‫א‬,12*N *] A_‫א‬،s1I‫א‬,/A&&6‫א‬,&1 @ pI J
]G ‫و‬s1I‫א‬4XY;'C"'‫و ];و‬،3s' ‫لא‬1 5‫Šزא‬S(
G ;Of*‫ز‬,GG*I*]GG ‫و‬sG 1I‫א‬4‫;(دא‬GG]GG GGKEGG‫@א‬GG\‫ א א‬G 6*
  E6 F?;&‫و*‹و‬
:‫ ﺃﻫﻤﻴﺔ ﻋﻤﻠﻴﺔ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ ﻭﺃﻫﺩﺍﻓﻬﺎ‬-2
, G XP*GGI‫א‬4‫&دא‬GG&6',GG&1 ;&GGA' G‫א‬,GG&125‫א‬RS:‫و‬GGX2 G?
K;6&6QRS,$%‫]א‬I' ‫&&א‬6‫א‬,&1 M‫ א‬2a2*Y،,$1

157
:‫ ﺃﻫﻤﻴﺔ ﻋﻤﻠﻴﺔ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‬-1.2
(‫ل‬GG1I‫א‬4‫@دא‬GG ,GG&C#GG*I*C‫א‬GG'@GG*8GG9:,GG$%‫& א‬/GG'
‫*ن‬GGI‫אدא‬GGC5‫& א‬/GGGG1،GG;1Of*N G *@GG* G j‫وא‬#‫א א‬GG6‫دא‬GGdS
، G'*,GE!'‫ل‬fF@*;O‫دא‬N*,CI*W12P&=@*&&6‫*عא‬
GG `XGG I&{;&GG SGG `X‫ ;وא‬GG  GG‫א‬#‫دא‬GG ;‫א‬sGG 2‫دون‬,GG &_‫وא‬
 KK =‫وא‬
:‫ ﺍﻝﻤﺴﺎﻋﺩﺓ ﻋﻠﻰ ﺇﺘﺨﺎﺩ ﺍﻝﻘﺭﺍﺭﺍﺕ‬- 1.1.2
‫؟‬DG6zGb@G*‫؟‬GF‫ن‬GA*(DIG‫دو‬G S‫و‬DG"Czb@*‫؟‬D&'zb@*
 ‫؟‬4Ž5‫א‬s'(,1Of%‫א‬,/&0‫د؟*אא‬/hC E‫א‬z'‫אא‬2*
(,G&*, G ‫دא‬S#‫א א‬G‫ذ‬Gd‫لא‬fGF@G*2 m‫و‬,ƒ5‫א‬VE2] ,)c‫نא‬S
‫س‬GG]GG #‫א א‬GG6‫א‬VEGG2]GGX '‫ن‬zGGbpGGI*oOGGRS‫ل‬GG|‫و‬،#GG$%‫א‬
KP/0%‫لوא‬1I‫א‬4‫دא‬5a *1*`X*&&6'
: ‫ ﺘﻭﻓﻴﺭ ﺍﻝﺘﻭﺜﻴﻕ‬-2.1.2
,&,&/FsA?1;*6&Y',$%‫(א‬4‫دא‬5‫&&א‬6'#fkC'
،E1F ‫ دא‬#&|‫  א‬6 ‫ *" א‬swB 1 ،, ‫دא‬c‫ א‬#C"‫ وא‬#‫א א‬6
,I)‫*א‬RShJd‫=&ن‬5‫ *@א‬w(, ‫دא‬c‫א‬#‫א א‬6‫نא‬8E‫م‬I%‫وא‬
E‡%‫א‬#‫א א‬6‫א‬p,$%‫دא א‬S] zbX2@*‫و‬،‫<*@א ج‬YMK
]  X&‫ ]س‬#Ed‫א‬#‫א א‬6‫א‬VE2‫ ]ن‬,&CA‫א‬,‫د‬5‫ مא‬6'‫ن‬
 K4‫دא‬ea *&&6'
Feed –Back :‫ ﺇﻤﺩﺍﺩ ﺍﻝﻌﻤﺎل ﺘﺼﺤﻴﺢ ﺍﺭﺘﺠﺎﻋﻲ ﻋﻥ ﺍﻷﺩﺍﺀ‬-3.1.2
;/OG0G;O‫دא‬,G&I CNG*,CI*RS‫ل د‬1I‫א‬h-‫&ن‬I& K
,&G‫وو‬,G6K,GCG'8EG,kG‫وא‬،;XG*hG*G2G*h*, 6*
 K‫ل‬1I‫א‬4‫=لدא‬,& *#*I*،4‫دא‬5‫א‬6
;&G-I#I‫א‬h*, 6*s1I‫ *;(א‬6'N *] ‫ل‬1I‫عא‬fKS‫ن‬S
, G 1Of%‫ א‬G mnGG‫א‬a=‫א‬GG]GG MGGI‫وא‬s 6GG%‫(א‬GG;O‫دא‬PGG\,GG|C
 E2F; X] s1I‫א‬a‫دא و‬c‫`א‬,;)‫';*@و‬4/@*s6' ‫وא‬
158
sG G1I‫مא‬GG `‫^אم‬GG =‫]א‬GG  ‫ل‬GG 1I‫א‬4‫&دא‬GG &6a GG %‫مא‬GG `X‫ א‬GG 
GwDGIbD'CG"'‫و‬DG&G6@G*nGX2‫ن‬jGsG*I‫ א‬IG9‫ن‬5V ‫وא‬
PGG \&GG ‫[א‬CGG =sAGG ?‫و‬E3F,& GG %‫א‬sGG 1I‫ א‬G G ‫موא‬GG `XGG *‫א[א‬
 KDO‫دא‬N*
‫ل‬GG 1I‫عא‬GG ‫لو‬GG =,GG &‫*& א‬#GG ‫م א‬GG &6GG *2‫א‬GG 9$*pGG I–4.1.2
 K;/,$%‫א‬s 6*‫)&;و‬S‫و‬
#G&)_z&kG‫و‬zGX*[C‫א‬G_‫ذאن`مא‬S1&C ‫دא‬P ' J5.1.2
 E4F[C‫א_א‬,*`X*( "‫و‬sFnX2‫من‬،;'I-'‫אدو‬C5‫א‬
: ‫ ﺃﻫﺩﺍﻑ ﻋﻤﻠﻴﺔ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‬-2.2
G;6&6\]IG ‫א‬M‫ א‬25‫لא‬fF@*? ‫"א‬XI‫א‬4‫&سدא‬,&12h X'
 Wa12‫ذ‬XXA~ ‫وא‬4‫دא‬5‫&سא‬
: ‫ ﺍﻝﺘﺭﻗﻴﺔ ﻭﺍﻝﻨﻘل‬-1.2.2
،] HO0‫و‬RS;&',&A*SY@*‫و‬،‫אد‬C5‫א‬#‫ @ א‬4‫دא‬5‫&سא‬H?A
 K;' 6*‫و‬zX'NFHO0‫و‬RS;6‫و‬
: ‫ – ﺘﻘﻴﻴﻡ ﺍﻝﻤﺸﺭﻓﻴﻥ ﻭﺍﻝﻤﺩﺭﻴﻥ‬2.2.2
-'(;' 6*N *‫ @و‬%‫وא‬PC?%‫א‬,&IC  Q(4‫دא‬5‫ &سא‬
 K;';&)'‫;و‬C‫א‬9S‫ق‬-‘Qh6E‫א‬s1I‫א‬tC
: ‫– ﺇﺠﺭﺍﺀ ﺘﻌﺩﻴﻼﺕ ﻓﻲ ﺍﻝﺭﻭﺍﺘﺏ ﻭﺍﻷﺠﻭﺭ‬3.2.2
4GG G]GG IC،‫אد‬GG GCe, G GX%‫א‬,GG G&%‫א‬#GG ƒ/A%‫^א}א‬GG G‫(א‬4‫دא‬5‫سא‬GG &2GG 
4‫א‬GG )S@GG A~,GG $%‫(א‬4‫دא‬5‫&א‬GG &6'‫م‬GG `GG 2C GG‫א‬#GG &-I%‫وא‬#GG *I%‫א‬
[C‫א‬GG=‫م‬GG`hGG‫@و‬GGA~GG1،GG"6‫دو‬GG‫ ز‬GG)5‫وא‬zGG'‫]אوא‬GG #f GI'
 K3PI*
,GG‫ول א‬GGXW&GG&6‫א‬,GG&1 (,1IGG%‫قא‬GG-‫وא‬4‫دא‬5‫&א‬GG&6'‫م‬GG`–3
 K4‫دא‬5‫&&א‬6'‫ق‬KY4‫دא‬5‫&&א‬6'‫`م‬:‫و‬
: ‫– ﻨﻅﺎﻡ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‬1.3
VGG /'‫و‬DG GX pGG I'GG |X @GG *‫م‬GG `sGG w*DGG w*4‫دא‬5‫&א‬GG &6'‫م‬GG `‫ن‬GG A
 W4‫دא‬5‫&&א‬6'‫`م‬X,A%‫|א‬XI‫†א‬a‫א‬sA?‫وא‬

159
‫ﺸﻜل)‪ :(1‬ﻋﻨﺎﺼﺭ ﻨﻅﺎﻡ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‪.‬‬

‫ا‪&0-1‬ام ا‪*+,-.$‬‬ ‫)(&'& ا‪"#$‬ض‬

‫ا=<;‪,‬ر ‪*+,-.$,9‬‬ ‫‪ 78‬ا‪456$‬ول‬

‫ا‪CD'"E$‬‬ ‫ا‪"?',B6$‬‬ ‫ا‪>?@A-$‬‬


‫ﺍﻝﻤﺼﺩﺭ ‪ :‬ﺃﺤﻤﺩ ﻤﺎﻫﺭ ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ‪ ،‬ﺍﻝﺩﺍﺭ ﺍﻝﺠﺎﻤﻌﻴﺔ ﻝﻠﻁﺒﺎﻋﺔ ﻭﺍﻝﻨﺸﺭ‬
‫ﻭﺍﻝﺘﻭﺯﻴﻊ ﺍﻹﺴﻜﻨﺩﺭﻴﺔ‪. 1999،‬ﺹ ‪288‬‬

‫ﺇﻥ ﻗﺭﺍﺀﺓ ﻫﺫﺍ ﺍﻝﺸﻜل ﺍﻝﺒﻴﺎﻨﻲ ﺘﺠﻌﻠﻨﺎ ﻨﺴﺠل ﻤﺎ ﻴﻠﻲ ‪:‬‬


‫‪ –1.1.3‬ﺘﺤﺩﻴﺩ ﺍﻝﻐﺭﺽ ‪:‬‬
‫'‪6‬مא‪ ‡,$%‬אم`‪&G&6,1‬א‪5‬دא‪،4‬وذ‪#G*I*@G*G3VCG'G%8G‬‬
‫*‪@  &/‬א‪C5‬אد‪،‬و'‡ م‪VE2‬א‪m I#*I%‬אض*‪ W;X‬‬
‫‪,1Of*N *  Q J‬א‪,/&0‬א_&‪/,‬د‪،‬و‪D6,&A*S‬وא‪DGX 4X!G:‬‬
‫و'&‪] DƒCA1D‬دא‪DO‬א‪ K[&1%‬‬
‫‪  Q J‬و)‪D‬א‪ "6‬وא‪(“6X‬دא‪4‬א‪/‬دوא=&)'‪-D‬وא‪ K,&1X‬‬
‫‪ 6'  J‬א‪1I#*I%‬ل‪)@ ;/‬د و‪4/‬دא‪] ;I&k?;O‬‬
‫‪PQ‬دא‪ Kw;O‬‬
‫‪  Q  J‬زدא‪#‬א‪ )5‬وא‪ #ƒCA%‬وא‪fI‬وא‪X#‬ع*@א‪ s6%‬وא\‪] [&/‬‬
‫א‪5‬دא‪4‬א‪ K[&1%‬‬
‫‪160‬‬
;6&6\ ‫אض‬m5‫ א‬VE2 @* w ‫ ن '[  ] وא= و‬,$1 ]6 ‫و‬
K,&b ' "
: ‫ ﻤﻥ ﺍﻝﻤﺴﺅﻭل ﻋﻥ ﺍﻝﺘﻘﻴﻴﻡ‬- 2.1.3
 G  ،‫אد‬GC5‫]א‬G 9 %‫&”א‬O‫א‬s @*E/X'&&6‫א‬o*‫ *@א‬w
GG9 %‫لא‬GG"':‫א‬GGA•;1&GG&6'‫و‬D&GG‫*‹و‬nGG,GG`=f*]GG  G5‫א‬GG2DGG
<G&=،sG1I‫(א‬4f*[G‫א‬tGK@G &G&6‫א‬,G&A*SaG/X:‫א‬E2‫و‬،;a*&‫وא‬
‫ن‬G9 %‫&”א‬OG@GA~G1،sG1I‫א‬,G {4J 4‫&&دא‬6‫د‬Cs‫م‬6
,;)‫ ]و‬MIs1I‫א‬, 1r(‫אد‬C5‫א‬a PI*‫د‬/D1&&6'(s"
,GG G|/‫א‬aGG G-I– \GG G*GG GFVGG G‫א‬nGG GX2‫و‬،DGG GO‫&دא‬GG G&6'‫و‬DjGG G?2GG G`
]G 2[/„iEa'‫א‬E‫&&א‬6‫א‬F;/&&6‫ ون‬%‫א‬,|FP‫‹و‬1
 Ka/&0‫א‬2 *&-d
:‫ ﺍﻝﺘﻭﻗﻴﺕ‬-3.1.3
G]G*aGw‫אلא‬$G‫وא‬X&&6'*،}‫و‬-%‫אلא‬$‫א‬X2‫و‬
 ‫&&؟‬6‫א‬
 K^/‫א‬,;(‫و‬X =‫&&*وא‬6‫א‬Dz!‫א‬
:‫ ﺍﻝﻤﻌﺎﻴﻴﺭ‬- 4.1.3
VEGG 2،,GG X&I* GG I*hGG ‫و‬aGG J6,& GG *,/GG "‫د‬GG /‫א‬4‫&دא‬GG &6
‫ع‬GG *sGG *I‫א‬#‫ א‬G G6‫و‬nGG ‫و‬,G G&)c 'GG *GG 2GG *GG ;X* GG I%‫א‬
 K&&6‫א‬
  *,{@1J'‫و‬W,&)c,|F I* J
 D' -*‫و‬s1I,CI%‫א‬G
  6%‫جא‬c‫א‬#: I*t6QN *…‫ج‬c‫א‬,&1G
 K‫و*א א א—د‬s1I‫نא‬6'SN *…‫ج‬c‫)دא‬G
E7 F
  ‫ل‬w%‫א‬s& ] ;X*Wn,"* I* J
 D) FP*I%‫א‬h*‫و‬s1I‫نא‬A*sF‫وندא‬I‫א‬G

161
 ,I1D)=‫و‬D'&‫و‬$%V 6'N *G
 K#:˜‫א دوא‬%‫ ]א‬D0/=‫و‬D|=N *G
 K‫ وאوج‬J_‫*א & א‬،, 0‫א‬%‫א‬G
 Ka6&6_‫א‬s1I‫* א‬،‘‫دא א‬SG
 Kt‫وא‬a"‡?‫א‬n‫א‬G
 Wa*;X*E‫و‬E8 FWs*I‫א‬#‫ א‬6,"* I* J
sGG sGG?%‫ل‬GG_‫ א‬CGG'‫و‬hG ‫]א‬GG  G 6‫א‬G ;‫د‬GG"6%‫وא‬،‫د‬GG %‫א‬G
 K,=%‫א‬#&A*c‫و ;(= ودא‬
N G*‫;و‬G G‫ א‬G=sG1I‫&א‬G`X']G MG?%‫&”وא‬OG‫ א‬GG
tG6„GL;& s1I‫א‬h‫و'ز‬D&‫*‹و‬,I*‫و‬z '،D&)'] D' 
 KoOX‫א‬sJC
 K,=%‫א‬z ‫صא‬C@*‫د‬/:‫א‬N *G
: ‫ – ﺍﻝﻁﺭﻴﻘﺔ‬5.1.3
,G$%‫]א‬G DGX*‫و‬،,Gw _‫وא‬,G &6‫א‬G;X*،4‫دא‬5‫&א‬G&6 G ‫ق‬KnX2
 K‫ل‬1I‫א‬4‫دא‬5&‫و‬a *&&6'@1J' ‫א‬,6-‫& א‬F‫א‬
: ‫ ﺍﻷﺨﺒﺎﺭ ﺒﺎﻝﻨﺘﺎﺌﺞ‬-6.1.3

,G ‫دو‬#‫^א‬GC] ‫‹وس‬%‫א‬,6*9 %‫&”א‬O‫*@א‬#?‫ *@א‬wA‫א‬z-'


‫א‬EGG;‫و‬،,XGG‫لא‬fGGFHGG01aGGI/‫&א‬GG&6‫א‬NGGs&GG|'‫و‬DG O‫دא‬,GG?X%
4‫ א‬GSGY@G*‫و‬sG1I‫(א‬HG0%‫ مא‬G6'N G*]G ”&OG‫א‬HG69 %‫'"لא‬:‫א‬
KDO‫(دא‬9 %‫א‬D&O  H0%‫א‬I‫و‬،D†O"X‫א‬
: ‫ ﺍﺴﺘﺨﺩﺍﻡ ﺍﻝﻨﺘﺎﺌﺞ‬-7.1.3
 W‫; ]א"ص‬X*E،#:‫ *@א‬w(4‫دא‬5‫&&א‬6'oO‫'‡ م‬
#‫א‬XG GIsG1I‫(א‬DG'4/N G*‫دو‬G/‫א‬4‫سدא‬G&‫ن‬S :‫ ﺍﻝﺘﺭﻗﻴﺔ‬-1.7.1.3
s!GG ?DGG &6=N GG*‫و‬DG '‫و א‬DGG'f2$*@GG HGG?A& GG *GG &6*pGGI
162
sGF‫دא‬m?‫א‬HO0‫א‬s!?D&'Y@*‫و‬،,&|5‫א‬D/&0‫ ]*@و‬,/&0‫و‬
 K&`X‫א‬
N G*]G GA\‫ א‬G&I*4‫دא‬5‫&א‬G&6'oOGpGI' :‫ ﺍﻝﺘﻌﻴﻴﻥ ﻭﺍﻝﻨﻘل‬-2.7.1.3
sGw~1،D'‫و א‬D'4/h*Of',X&I*,/&0‫و‬s!?‫د‬/‫& א‬F‫א‬,*f
zGG GX'NGG G FHOGG G 0‫و‬RS;GG G 6zGG G b@ GG G‫א‬8GG G ƒ‫و‬,GG G CI%,GG GIC‫دא‬
 K;'‫ א‬6*‫و‬
@*V;`*‫و‬4‫دא‬5‫&&א‬6'‫ن‬S : ‫ ﺍﻝﻜﺸﻑ ﻋﻥ ﺍﻻﺤﺘﻴﺎﺠﺎﺕ ﺍﻝﺘﺩﺭﻴﺒﻴﺔ‬- 3.7.1.3
4‫(دא‬HIGJ‫طא‬G6‫ز‬pGG;C،z G‫م‬G&6,G1Of*‫]و‬Gw*‫ دא‬GIoOG
GOf*hG*(#G)&=:‫ א‬G Q@G ,‫و‬$G%‫א‬,G;—‫نא‬GA'GY@*‫و‬،‫אد‬C5‫א‬
 K4‫دא‬5‫&&א‬6'2‫ز‬p ‫א‬HIJ‫طא‬6,—I%,&  ‫א‬o*‫א‬p‫א‬h
 G6' G?'EG‫دא‬G/‫نא‬S :‫ ﺘﺤﻘﻴﻕ ﺍﻻﻨﻀﺒﺎﻁ ﺩﺍﺨـل ﺍﻝﻤﺅﺴﺴـﺔ‬-4.7.1.3
D=fG|S]G):‫و‬،GOf* GmD‫ون‬4/A‫ א‬DDj?4‫دא‬5‫&&א‬6'
4‫دא‬5‫&&א‬6'sA?X2@*‫و‬،s1I‫ @א‬V‫د‬IS ‫و‬J‫" †*@א‬،DO‫دא‬PQ‫و‬
 K, —‫ طوא‬J:‫אد ]א‬C5‫א‬hC‫=Ž(د‬f*
: ‫ ﻁﺭﻕ ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‬-2.3
 G‫و‬،#GG$%‫(א‬P/0GG%‫لوא‬GG1I‫א‬4‫&دא‬GG&6‫ق‬GGK@GG* G I‫ א‬G)'
‫ق‬G-‫א‬VEG2@G*lI G‫א‬،‫ق‬G-‫א‬VEG2EG&/X'‫ و‬G Q( GI* ‘* ‡‫א‬
, G&OXw‫א‬,G 6%‫א‬,G6K،zG&'^‫א‬,G6K،a& ‫א جא‬,6KWsw*, &6'
‫ق‬GGK G )'GG1،O‫א‬GG6‫א‬,GG6K‫ و‬GG )c‫א‬hGG‫אز‬,GG6K،P*GGI‫א‬PGG
 Wa1&C;"/X ‫ &وא‬,w =pI'NF
: ‫ ﻁﺭﻴﻘﺔ ﺍﻝﺘﻘﻴﻴﻡ ﻋﻠﻰ ﺃﺴﺎﺱ ﺍﻝﻨﺘﺎﺌﺞ‬-1-2-3
 G ‫وא‬،4‫دא‬5‫&א‬GG&6'(,GGI %‫ &א‬G ,GGw _‫قא‬GG-‫@א‬GG*,GG6-‫א‬VEGG2pGGI'
 Wa1&C:{S;"&‡'@A~
zGG)‫אא‬oOGGX‫ א‬G  \8GG‫وذ‬،D&GG‫‹و‬L‫ع‬GG1):GG9 %‫&”א‬OGG‫مא‬GG6G
 K;6&6\,6C‫א‬%‫ א‬%‫&;وא‬S‫א|ل‬

163
 G6'‫ل‬fGF@G*8G‫وذ‬،‫‹ وس‬G%‫ و  (* א‬9 %‫&”א‬O‫مא‬6G
tGC‫زو‬GŠc‫א‬,*fG@G* Gj‫وא‬EG&/X‫^ضא‬GI' G‫א‬# 6I‫א‬s&E'‫"†و‬X‫א‬
 K‫ د‬v‫א‬,-‫א‬
VEGG2}GGŠHGG‫و‬،4‫دא‬5‫&א‬GG&6',GG&1 GG'،GG;& tGG/%‫ א‬G %‫א‬4GG;‫ א‬G X G
]GG  DGG &IC‫دא‬,GG ) ‫]د‬GG  8EGG ‫و‬،DGG 1I‫‹وس‬GG %‫مא‬GG %S,GG ) ‫]د‬GG  ,GG 6-‫א‬
 E9 Fs1I‫א‬
@GG* G X*‫א‬GG)tGGš‫ن‬DjGG9@GG*4‫دא‬5‫سא‬GG&(,GG6-‫א‬VEGG2‫‡ אم‬GG‫نא‬S
#:GG r]GG  ,&GG c‫א‬hC‫ وא‬G G‫א‬8GG Q‫و‬,&‫و‬$GG %‫(א‬, GG ?%‫وא‬،‫ون‬GG I‫א‬
‫س‬GG /(‫ن‬GG *5‫وא‬,G GX&j1-‫ و}א‬,GG 6-‫א‬VEGG 2h&GG ?'GG 1،GG 1w*,GG &bS
 E1 0 F4‫دא‬5‫&سא‬,&1I,k‫א‬w;I‫و‬،‫ل‬1I‫א‬
: ‫ ﻁﺭﻴﻘﺔ ﺍﻝﻭﻗﺎﺌﻊ ﺍﻝﺤﺭﺠﺔ‬- 2.2.3
(z G' G‫א‬hOG‫@א‬G*@GAi‫ د‬G pGhG&1]G ,6-‫[א‬A''
‫ق‬GG/Fc‫}وא‬GGkX‫<א‬GG&=@GG*4‫א‬GG‫אد‬GGC5‫א‬4‫(دא‬Y$GG%‫وא‬sG 1I‫א‬sGG?C‫}و‬GGŠ
&&6GGOGG6‫א‬hGG-:‫و‬،sG 1I‫(א‬GG;&12zGG=,GGY‫=د‬sGG,GG1&‫ د‬G Q‫و‬
 K8E
 G‫א‬hO‫&\ دא‬،t&‫د‬sA?‫د‬/‫א‬4‫دא‬,`=fL&&6O6‫مא‬6
 G  \,‫و‬$GG%‫א‬,GG;—‫مא‬GG6's&kGG‫אא‬EGG2 G I‫و‬،DGG1I‫د‬GG/‫لא‬fGGF– G Q
8GG ‫وذ‬،, & G GX‫א‬GG ;&12‫אد–و‬GG _‫ دא‬G G ‫س‬GG ]GG  8GG ‫دوذ‬GG /‫א‬4GG /
 K;* @*‫د‬/‫א‬4/@ pIE‫ א‬F5‫ لא‬I%‫‡جא‬
‫ذ‬S،@GG9 %‫א‬4GG‹,GG& 4GG/zGG-',GG6-‫א‬VEGG2‫ن‬GGX2 G ?‫و‬
]GG  MGG ،;&G G‫*‹و‬4‫دא‬5,GG 6&‫د‬,GG `=fL‫م‬GG &6‫א‬GG *5‫;א‬XGG *zGG -
 E1 1 F‫ د‬v‫א‬hO‫א‬h*8‫ذ‬, 6*‫ ›و‬5‫א‬s&Q‫و‬،;‫*ن‬6 ‫لא‬1 5‫א‬
:‫ ﻁﺭﻴﻘﺔ ﺍﻝﺒﺤﺙ ﺍﻝﻤﻴﺩﺍﻨﻲ‬-3-2-3
,GI/‫א‬, G?%‫]א‬G ,G$%‫ل‬1I‫א‬4‫(&سدא‬,6-‫א‬VE2 1I'
sG,G6L GF5‫א‬VEG2@G PwGi‫و‬sGwi‫م‬G6<&=،‫אد‬C5‫دא א‬Ss @*
‫ص‬G"œG;X #G)S]G ‫وא_"ل‬,ƒ5‫א‬lIDD&)'‫و‬D A*(”&O

164
‫‪GGCsGG‬د‪GG-(sGG1I‬ق‪GG9S‬א‪GG62 G I،DC‬م‪SsGGwi‬دא ‪GGC5‬אد"‪VEGG2,&GG‬‬
‫א‪#)c‬و'‪ =(;X&1J‬א‪ 6‬א‪iW#‬ز‪ 6*، &)،‬ل‪ Ka* m،‬‬
‫‪m‬ن‪VE2‬א‪$',6-‬د‪RS‬א_"ل ]&‪w#‬د‪@ ,‬א‪/‬د‬
‫*عא‪;;& ›ID m،,&#*I* 6'@*sJC&&6‬‬
‫'!قو‪,G&1 4G;cfGK‘G‬א‪RS,CGc،&G&6‬ن&‪G‬سدא‪4‬א‪sG*I‬‬
‫دون*‪,*f] Y$ D6‬א‪oOX‬و* &;‪ K‬‬
‫و*‪@GGA~GGX2@GG‬א‪GG6‬لنŠ‪VEGG2}GG‬א‪ GG;*]GG HGG,GG6-‬و ‪ G‬‬
‫و‪S4/‬دא א‪C5‬אد‪f‡:,$%‬ص‪,&*oO‬و&‪ K,1‬‬
‫‪ -4-2-3‬ﻁﺭﻴﻘﺔ ﺍﻹﺩﺍﺭﺓ ﺒﺎﻷﻫﺩﺍﻑ ‪:‬‬
‫'‡ م‪VE2‬א‪/':,6-‬ق‪P‬א‪s*I‬وא‪@G*,G 1r]G M?%‬א‪ G25‬א‪M‬‬
‫א‪,GG&X;%‬א ‪]GG aGG! X G‬א‪^GGC(GG;6&6QsGG*I‬ز*‪ G ,GG&X‬د‪،‬و‪GG6‬سدא‪4‬‬
‫א‪ŠS, ] 4XH0%‬ز‪VE3V‬א‪ 25‬א‪ KM‬‬
‫وא?‪sA‬א‪ 6',&1 †a‬دא‪4‬א‪tK@ H0%‬א‪c‬دא ‪ 25‬א‪ M‬‬
‫ﺸﻜل )‪ : (2‬ﻁﺭﻴﻘﺔ ﺍﻹﺩﺍﺭﺓ ﺒﺎﻷﻫﺩﺍﻑ‬

‫ﺍﻝﻤﺼﺩﺭ ‪ :‬ﻨﺎﺼﺭ ﻤﺤﻤﺩ ﺍﻝﻌﺩﻴﻠﻲ ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﻝﺴﻠﻭﻙ ﺍﻝﺘﻨﻅﻴﻤﻲ‪ ،‬ﺍﻝﻤﻤﻠﻜﺔ ﺍﻝﻌﺭﺒﻴـﺔ ﺍﻝﺴـﻌﻭﺩﻴﺔ‪:‬‬
‫ﻤﺭﺍﻤﺭ ﻝﻠﻁﺒﺎﻋﺔ ﺍﻹﻝﻜﺘﺭﻭﻨﻴﺔ ‪ ،‬ﻁ‪ ،1993 1‬ﺹ‪419 .‬‬

‫‪165‬‬
: ‫ ﺘﻘﻴﻴﻡ ﺃﺩﺍﺀ ﺍﻝﻌﻤﺎل ﻜﺤﺎﻓﺯ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺔ‬-4
‫دل‬GG ‫و‬aG 6-X*‫م‬GG`hGG‫و‬GG2HOGG0‫&א‬GG&6'@GG*aGG&O‫א‬M G 3‫نא‬GG‫ذא‬S
,Gk%‫א‬HOG0 )5‫(א‬sY1‫א‬D&C‫س‬5‫نא‬A،,$%‫א‬sF‫) دא‬e
 K[C‫`مא_א‬4X2‫ل‬1I‫א‬4‫&&دא‬6',&1 @*2—‫א‬M 3‫نא‬C،
: ‫ – ﻨﻅﺎﻡ ﺍﻝﺤﻭﺍﻓﺯ‬1 .4
: ‫ –ﺘﻌﺭﻴﻑ ﻨﻅﺎﻡ ﺍﻝﺤﻭﺍﻓﺯ‬1 .1. 4
 G ‫دوא‬GG/‫(א‬,GGX*A‫א‬NGG6‫ א‬GGYSRSM G ;' G ‫א‬sGG*‫א‬I‫א‬aGG2[C‫א‬GG_‫א‬
DGG')&=‫א‬,GGC#GG YStGGK@GG ،›GG-%‫א‬MGG"‫وא‬nGG‫א‬GG‫ د‬G Q
 KE1 2 F,&c‫א‬
<G_,G$%‫;א‬1IG' G‫א‬, G/‡%‫א‬sOG‫א‬G;] 8EMI'‫و‬
DG* ‫و‬DG': IL‫ل‬G|‫وא‬،Fj‫و‬sA?‫ج‬c‫; ]زدא‬I&k?'‫لو‬1I‫א‬
tGG&6QGGY@GG*‫و‬،‫م‬GG*5‫א‬RS‫ج‬GGc‫א‬,GG&1IhC G GGi،DGGGG-žGG2GG*RS
 K,$1,&)S,/
sGGA,GG)c‫[؟وא‬C‫א‬GG_‫†א‬XGGB‫س‬GG]GG ‫א˜ن‬،}‫و‬GG-%‫אلא‬$GG‫وא‬،‫א‬EGG2
‫د‬GI‫قא‬GC4‫دא‬5‫وא‬4‫دא‬5‫&[(א‬1‫א‬2[C‫†א_א‬X%a5‫א‬، &I%‫نא‬,K
‫و‬،‫د‬G—‫وא‬,G&1A‫(א‬8G‫نذ‬G4‫א‬G4‫دא‬eGaG-1X‫ لא‬GI%‫*[  @א‬
 KF‫و(* د‬H&A‫(א‬C‫وو‬،s1I‫(و‘א‬C‫و‬
‫ع‬GG -(‫ل‬GG _‫א‬GG 2GG 1w*sGG 1I‫א‬o'GG ‫س‬GG &GG &=zIGG "DGG ‫ א‬GG  
sGG‫א‬GG; G m[C‫א‬GG_‫†א‬XG %NGGF GGI* G 1I'،,GG&*A_‫א‬O‫ وא‬G ‫وא‬#* G‫א‬
#‫א‬4‫א‬GG ،#‫;دא‬GG 9F GG ;%‫א‬،,GG &* :‫א‬،‫د‬GG ;‫א‬WsGG w*4‫دא‬5‫ א‬GG &I*@GG *,GG &12
 KE…،,&  '#‫دو א‬،‫^אع‬F‫א‬
: ‫ ﺨﻁﻭﺍﺕ ﺘﺼﻤﻴﻡ ﻨﻅﺎﻡ ﺍﻝﺤﻭﺍﻓﺯ‬-2-1-4
 Wa‫א‬-‡%‫אز(א‬S@A~,$%‫[(א‬C‫&`مא_א‬1"'
 

166
‫ﺸﻜل )‪ :(3‬ﺨﻁﻭﺍﺕ ﺘﺼﻤﻴﻡ ﻨﻅﺎﻡ ﺍﻝﺤﻭﺍﻓﺯ‬

‫ﻭﺿﻊ ﺇﺟﺮﺍﺀﺍﺕ‬ ‫ﲢﺪﻳﺪ‬ ‫ﺩﺭﺍﺳﺔ‬ ‫ﲢﺪﻳﺪ ﻫﺪﻑ‬


‫ﻟﻠﻨﻈﺎﻡ‬ ‫ﺍﳌﻴﺰﺍﻧﻴﺔ‬ ‫ﺍﻷﺩﺍﺀ‬ ‫ﺍﻟﻨﻈﺎﻡ‬

‫ﺍﻝﻤﺼﺩﺭ ‪ :‬ﺃﺤﻤﺩ ﻤﺎﻫﺭ ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ‪ ،‬ﻤﺭﺠﻊ ﺴﺎﺒﻕ ‪ ،‬ﺹ‪.256.‬‬

‫א‪4‬א?‪sA‬א &‪skXIVf a‬א&\‪#‬א&‪ W,‬‬


‫* ﺘﺤﺩﻴﺩ ﻫﺩﻑ ﺍﻝﻨﻅﺎﻡ‪:‬‬
‫‪^S ,$* sA‬א'&‪  ,&k‬د و‪ 2‬א‪sA9 ( )^' ;6&6Q RS ]I' M‬‬
‫‪`X M 2‬م א_א‪A 6C ،[C‬ن ‪` M 2‬م א_א‪ l/F 2 [C‬א‪H&A‬‬
‫و'‪&`I‬א‪} 5‬و ‪ @*hC‬א‪1 5‬لو‪PQ‬א—د‪،‬و‪@*2 m‬א‪ 25‬א‪ KM‬‬
‫و\‪t&6‬א‪M 3‬א‪I‬م‪`X‬مא_א‪ 2RSD1&6'@* :[C‬א‪*,&O[)M‬ز ‪,‬‬
‫?‪RS] @*a'sA‬א‪s/5‬دא‪ssF‬و= '‪@*,&1&`X‬א‪c‬دא א‪,*I‬‬
‫‪RS‬א‪, %‬א‪RS,& /‬א‪5‬م‪RS،‬א‪,12%‬א‪/‬د‪VE2t&6Q(s*I,‬‬
‫א‪ 25‬א‪M‬و(‪”/‬א‘‪ *t&6Q‬א‪(, ?%‬و‪`h‬مא_א‪ K[C‬‬
‫* ﺩﺭﺍﺴﺔ ﺍﻷﺩﺍﺀ ‪:‬‬
‫د א‪ ,‬א‪5‬دא‪  Q aJ6 4‬و'|&‪ H‬א‪5‬دא‪ 4‬א‪ ›-%‬و‪& ,6K  Q‬س‬
‫א‪5‬دא‪4‬א‪aI/‬و‪E2‬א‪ W *,{z-‬‬
‫‪ J‬و)دو‪HO0‬ذא‪&&1"'#‬وא\‪,‬و*‪,*;/‬א‪ KŸI%‬‬
‫‪ J‬و)د‪K‬ق ‪,1&s1‬و&‪ez‬دא‪4‬وא‪"':‬ل‪،‬و‪-F‬א‪#‬وא\‪#fF %,‬‬
‫א‪s1I‬وž)'‪ KD‬‬
‫‪  J‬و)د ‪0‬و‪ ,6O: s1  M‬و*‪ <&= @* ,1Of‬א˜‪ #:‬وא‪[&;k‬א‪ #‬א‪4c‬‬
‫وא_א ‪،‬א;‪,‬وא‪%‬א|‪#f‬و‪ K2 m‬‬
‫‪ J‬و)د د د*@א‪1I‬ل‪s& ] ,/X"*31 s2Y،‬א?‪D‬و‬
‫א?‪h‬وא‪،s*A‬و‪E2‬א‪`h‬م‪C‬دو{ ‪\a‬א‪ K[C‬‬

‫‪167‬‬
‫‪  J‬و)د&‪/,*-‬د ]א‪ )s1I‬د‪0@*#‬و‪  \,&) FM‬‬
‫‪sA9‬א'‪o‬א‪ s1I‬‬
‫‪  J‬ن  א‪ @  I‬دא‪9$* sA9 4‬א‪ŠS #‬ز‪ ,&1 sw* W‬א‪  F s1I‬د‬
‫א= א‪#‬א‪(,kX%‬و= א[*@‪)،E‬دא‪ <&=@*s1I‬دא= א‪#‬א&‪,1‬‬
‫‪k=،‬א‪%‬دودא‪k=،#‬א‪ ………H‬‬
‫‪  J‬نא‪5‬دא‪iWsw* 64‬ز‪ ) &)،‬א‪ 6*، &)،‬ل‪،H&I،‬‬
‫وא^'&‪z‬א‪5‬ول‪awC‬و‪EA2‬א…… ‬
‫* ﺘﺤﺩﻴﺩ ﻤﻴﺯﺍﻨﻴﺔ ﺍﻝﺤﻭﺍﻓﺯ‪:‬‬
‫‪[&* "6‬א&‪,‬א_א‪ ،[C‬א‪1 :‬دא‪a%‬א‪`] t/XaA“"‡%‬مא_א‪،[C‬‬
‫و‪E2‬אא‪1 :‬دא‪zba%‬ن!‪a-‬א ‪X‬دא&‪ W,‬‬
‫‪  J‬א ‪X‬دא—[‪sw*,&O‬א‪#ƒCA%‬وא‪fI‬وא‪#‬وא=‪#f‬وא‪ 3‬אو‪ K2 m‬‬
‫‪  J‬א ‪X‬د א—[‪ ,&O‬א '!‪ a-‬א‪ H&A‬א‪c‬دא ‪ sw* ,‬א‪?X‬א‪ #‬א‪،,&*f c‬‬
‫א‪#6"%‬א ‪،,&O‬א‪%‬א‪#f‬و‪#-F‬א?‪A‬وא‪CI‬ن‪K‬‬
‫* ﻭﻀﻊ ﺇﺠﺭﺍﺀﺍﺕ ﺍﻝﻨﻅﺎﻡ ‪:‬‬
‫¡'{‪`,‬مא_א‪)SsA9([C‬א‪4‬א‪s&k I',&1 #‬א‪5‬دא‪4‬و='‪D‬‬
‫وذ)‪ D‬وא)‪ D' 1‬ودوא א‪ D&C P ?%‬وאع א_א‪[C‬وא—א‪,Cc ،[O‬‬
‫‪ 6'‘&'RS‬א_א‪ K[C‬‬
‫‪ -2-4‬ﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ ﻜﺤﺎﻓﺯ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺔ ‪:‬‬
‫‪&I& K‬ن'‪= 6'RS,$*]I‬א‪ERS;IC 31 RS[C‬لא‪ G[%‬‬
‫*‪@G‬א—;‪ G‬و‪;GK k/G‬و*‪G‬א‪ GšGL; 2‬م*"‪,\G‬א‪،,G$%‬و'‪ ‡GG‬م‬
‫‪sGG)5‬ذ‪&GG&6',GG&1 8GG‬א‪5‬دא‪GG&614‬س‪t\GG@GG* G  1‬א‪,GGƒCA%‬و*‪@GG‬‬
‫\‪t‬א‪،›G6I‬و(‪EG2‬אא‪PG[G& GKc‬א_‪G‬א‪[C‬א‪,G&bc‬وא_‪G‬א‪[C‬א‪,& G‬‬
‫وא ‪C,/"†XB‬د‪,‬و{ &‪ K,‬‬
‫ ‬
‫ ‬
‫‪168‬‬
: ‫ ﺍﻝﺤﻭﺍﻓﺯ ﺍﻹﻴﺠﺎﺒﻴﺔ‬-1-2-4
[C‫א‬G_‫א‬M G;'‫و‬hC‫ א‬G‫عא‬G 'c,&4-I‫;א‬X z'^ ‫[א‬C‫א_א‬a2‫و‬
h&kG?‫א‬sF G*‫ل‬fGF@G*4‫دא‬5‫א‬PGQ‫و‬,G&)c‫א‬,G/A‫א‬hGC RS,&bc‫א‬
tK@ ,&1X']  ‫دא‬c‫&و' א‬bS8‫دن‬/‫א‬hC E‫א‬
[C‫א‬GG _‫א‬,GG * ,/GG "‫و‬، GG&—‫א‬4‫دא‬eGG ‫د‬GG %‫ א‬GGm‫دو‬GG %‫א‬zGG A‫صא‬GG C CGG '
]GG @GGA G "6‫א‬N G %‫(א‬sGG,GG&)S‫و‬،,GG& ,GGXI*GG=‫ و‬CGG',GG&bc‫א‬
]G ,G& G1IEG‫א‬N G%‫א‬G* G,G) ,G&)c‫ א‬G['sG-‫א‬N G%‫א‬
 KabS ODjMI,&bc‫[א‬C‫›א_א‬
: ‫ ﺍﻝﺤﻭﺍﻓﺯ ﺍﻝﻤﺎﺩﻴﺔ‬-1.1.2.4
]G  G6‫א‬G3،G2 m‫دون‬G6C,G‫د‬%‫دא‬/‫א‬#)&=‫א‬h ' ‫א‬8'a2
 Wa*[C‫א_א‬VE2s1?'‫و‬,&5‫دא‬/‫א‬#)=P*j'
:‫* ﺍﻷﺠﻭﺭ‬
,G‫دود‬G*PGQsG)@G*,G? ‫א دא‬G%‫א‬,\G"*‫م‬G*,=%‫א‬sO‫*@א‬a2
aGG%‫א‬sGG6%‫@א‬GG  GG aGG2‫و‬،; G GG‫א‬GG"X tGG&6Q‫و‬2[GG&/Q‫ل‬GG1I‫א‬
 Ks*I‫א‬DE E‫; א‬k
&G`X‫אدא‬GC,GC[G&/Qh&-G G)‫م‬G`&1G"'zI"‫*@א‬Dm ‫و‬
،sG1I,G|‫[א‬C‫א‬G_‫א‬G2 = )5‫]א‬6 '8‫ذ‬h*D:S،,) ‫”א‬/X
G'aG2‫ و‬G  :‫א‬PGI8G‫ذ‬EGFj'‫אدن‬GC5‫دא א‬S,\G"*zG)‫@وא‬G*]6 ‫و‬
 E1 3 FWP&@"X  ‫*א‬h*,$%‫[(א‬C‫`مא_א‬
 ,&)c‫) وא‬5‫א‬P,f ”&j'W13‫و‬
 ,I/'* )] ‫אد(א_"ل‬C5‫א‬N , m‫א‬C'W1;&Y
: ‫* ﺍﻝﺯﻴﺎﺩﺍﺕ ﺍﻝﺴﻨﻭﻴﺔ ﻋﻠﻰ ﺍﻝﺭﺍﺘﺏ‬
‫ج‬GGcGG;- ‫ط‬GG?sGG1I‫]א‬GG ‫[א‬CGG=zGG'‫]אא‬G  ,XGG‫א‬#‫دא‬GG[‫א‬sAGG?'
[C\2XI* 6/';¢Cfw*,&* 5‘- ‫ذא‬S*،‫د‬/‫א‬,&)S@Q‫و‬
 K4‫دא‬5‫א‬N*PQ‫و‬s1I‫]א‬

169
‫* ﺍﻝﻤﻜﺎﻓﺌﺎﺕ‪:‬‬
‫و‪G/]G-Ia*£ *a2‬د‪GŠS4G6‬ز‪PGI*NG*tG&6\،[G&isG1 V‬‬
‫*@א‪c‬ج‪،‬و‪l&/d‬א‪ K* =RS,/A‬‬
‫* ﺍﻝﻤﺸﺎﺭﻜﺔ ﻓﻲ ﺍﻷﺭﺒﺎﺡ ‪:‬‬
‫و‪} @*,X&I*, a2‬א?‪',‬ز ;‪ ] X‬א‪1I‬ل‪@*w]  ،‬‬
‫س‪z=،‬א‪z'%‬وא )‪,‬وא‪N%‬א‪c‬دא و‪4/‬א‪5‬دא‪ K4‬‬
‫و*@ &›‪VE2‬א‪,6-‬و)د ‪P,$* m,f‬دא‪4‬א‪/‬دوא‪5‬دא‪4‬א‪،aA‬‬
‫‪ t&6\C‬א‪J I : } 5 ,$%‬و  دא‪ sA &) 4‬א‪C5‬אد א‪،; P*I‬‬
‫و*‪h‬ذ‪VE;C8‬א‪ ?*a1X',6-‬א‪41:‬وא‪ K,$1,JI‬‬
‫* ﺍﻝﻌﻼﻭﺍﺕ ‪:‬‬
‫و &[ ‪f  W P X2‬و א‪ ، 4/A‬و‪ a2‬زد ( א‪ ]  4X )5‬زد ‪,&)S‬‬
‫א‪،s*I‬و ‪f‬وא‪] hXB,&* 5‬س ‪,J‬א‪(s*I‬א‪ K,$%‬‬
‫و‪ †XB‬א‪fI‬و א‪ X ,&OXw:‬و)د دא‪ lI' a [&1G* 4‬א‪K aOXw‬‬
‫‪E2‬א ‪ ،‬و‪   :‬א‪fI‬وא‪ #‬دא ‪ zb [&/Q‬ن ' ‪& ]  ]X‬س & * ‪a‬‬
‫‪e‬دא‪4‬ون‪\':‬ل‪RS‬ع*@א‪sCA‬א‪ Ka 1):‬‬
‫‪ – 2-1-2-4‬ﺍﻝﺤﻭﺍﻓﺯ ﺍﻝﻤﻌﻨﻭﻴﺔ ‪:‬‬
‫‪VE2‬א_א‪*Y3”&[C‬د*‪1‬س‪]  1I's‬و‪;,XI*sO‬‬
‫א=^אمא‪"XI‬א ? و'‪D'I-‬א‪,& 1):‬א ‪fF@*t&6QRS]I‬ل‬
‫‪,$%D1‬و*@‪ W;12‬‬
‫‪C,='S  J‬ص^&‪s6,&A*S,‬א‪V[*@*s*I‬א_‪[*RSa‬‬
‫ ] ‪  ,&=f| D&-I‬و*‪$‬و&‪[ ,\"* p #‬د *&‪ ، ,‬و‪E2‬א ‪I K‬‬
‫]سא‪ K4/A‬‬

‫‪170‬‬
A9sO D&)'‫و‬, 6'#‫;دא‬9;\XL8‫وذ‬،P*I‫ ); א‬6' J
,= ]  ;OŽ s&k ‫ و‬,&  ‫ج‬S #* ‫ن‬66„ @E‫ل א‬1I
 K,$%‫ن ز(א‬A*(tI'M9
,$%‫دא א‬S”r(;&witK@ 8‫دא  وذ‬c‫ل(א‬1I‫א‬n‫א‬9S  J
‫ ]س‬o*‫א‬p‫وא‬#&‫و א‬،s1I‫ ]א‬2[/=‫&;و‬12j2 I9c
 K‫ل‬1I‫א‬#)&=‫وא‬# m,*,‫د א‬
 Yj'D*2‫[א‬C=pI‫ل‬1I ‫دא‬c‫א‬VC'E‫א‬s1I‫א (א‬6:‫نא‬S J
 K‫;ل‬r m@*M‫);دونא‬S] Y@*‫';و‬XI*]  
 * 2 4‫دא‬5‫&& א‬6' ( a5‫ א‬M 3C ،‫د‬/ a/&0‫ א‬%‫    א‬J
Hž ‫ =ل‬#*I% V ‫‡ و'[و‬%‫ א‬a/&0‫ א‬%‫د  ] א ج ( א‬/‫א‬
 K,$%‫א‬sF‫دא‬,XA1%‫א‬,&/&0‫א‬#‫ א‬%‫وא‬HO0‫א‬
: ‫ – ﺍﻝﺤﻭﺍﻓﺯ ﺍﻝﺴﻠﺒﻴﺔ‬2.4
n( Yj‫א‬M ;‫א‬E2‫و‬،›6I‫[ ]אعא;  وא‬C‫א_א‬VE2s1?'
‫^ددون‬:‫‡ص‬9nX2‫*دאم‬،H‡‫› وא‬6I‫لא‬fF@*&bSs*I‫א‬
‫ج‬c‫ א‬s&-I'‫ و‬s1I‫א  ] '  و‘ א‬1I ‫ن‬,|/‫ א‬3 ‘\&' * ‫ذא‬S
#6I‫ א‬h' 4:$2 sw1C ،s1I‫   ] =› א‬,&"‡9 zA* ‫א‬66\&
 ‫א‬A' @* H‡%‫ א‬hX% ,&‫ و‬DXA‫ و‬,m ”& D'‫› ( = ذא‬6I‫ن א‬S    E1 4 F
 Y˜‫א‬RS,/ž›A' ‫(א‬A/@*sAD& X'‫دא‬Dz)RSD/ž
 KD'C"'] z'^'‫@ن‬A~ ‫א‬
 Wa'˜;1&6'@A~#‫א‬4‫وא—[א‬#6I‫א‬VE2
sw*،H‡%‫א‬s*I‫א‬RS9 %‫&”א‬O‫*@א‬,2/9D)',XI*#6   J
 K/?‫א א‬Ec‫א‬،`X‫‘א‬/،z&j‫א‬
‫دون‬s"/ ‫א‬Ec‫ א‬،s"/ ‫א‬Ec‫ א‬،aA‫א א‬Ec‫א‬sw* ،,&#6   J
 KlI'‫و‬,ƒCA*
 ،D '‫و א‬s*I‫ع*@)א‬-:،,&*#6  J

171
،FRSs\‫وא‬,&XI* %s1I‫ @א‬H‫א‬sw* ،,&‫د‬#6   J
 …،‫و‬fI‫وא_*ن*@א‬, '‫א‬l/F
< <V<í{{{³^}
 &GG'(GG;&12‫و‬4‫دא‬5‫&א‬GG&6',GG&1 ‫م‬GG;/*RSXGGI',GG ‫א‬VEGG2(
s&Q‫و‬,‫د א‬,&1 ;RS9<&=،,‫"د‬:‫א‬,$%‫(א‬,? ‫א دא‬%‫א‬
GA\8G‫وذ‬،s1I‫א‬4XY;'C"'‫;و‬,`=f*‫;و‬1I‫ل‬1I‫دאא‬
#&‫و‬$G%2 G6'‫و‬f 6G*2 G-',G&A*S‫';و‬4G/‫=;و‬GŠN G*]
&&6',&1 ‫ن‬RS91،¤=f%‫“א‬6X‫وא‬s‫و'"\&†א‬،p
 K;6&6QRS]I',$%‫א‬MK@*,**‫ دو‬M‫ א‬234‫دא‬5‫א‬
‫ق‬GG G-‫א‬GG GY،VGG G|X ‫و‬4‫دא‬5‫&א‬GG G&6'‫م‬GG G`RSXGG I'NGG GF,GG G;)@GG G*
@G*2G—‫א‬M G3‫لنא‬6‫א‬RS F5‫(א‬s"X،&&6‫א‬,&1 (,1I%‫א‬
M G2 G Q@GG*8G‫ذ‬zGG-G*‫[و‬C‫א‬G\‫م‬GG`4GXGG24‫دא‬5‫&א‬G&6',G&1
 K‫`م‬X,&1I‫א‬#‫א‬4‫)א‬c‫א‬h‫و‬،,&‫&[א‬%‫  א‬Q،4‫دא‬5‫א‬,‫د א‬،‫`م‬X‫א‬
 GGd‫ن‬،‫ل‬GG1I‫א‬4‫&دא‬GG&6‫م‬GG&6‫ א‬GI,GG$%‫]א‬GG zGGbDGGXGG"F‫و‬
(‫د‬G‫ز‬sGw*‫د‬GI‫قא‬GC4‫دא‬eG‫و‬،[G&1%‫א‬G|XI,1Of%‫א‬,&bc‫[א‬C‫א_א‬
]GG sGG1I‫وא‬،,GG‫[*د‬C‫א‬GG\،}GG 5‫(א‬, GG?%‫א‬،#‫وא‬fGGI‫وא‬#GGƒCA%‫א‬، GG)5‫א‬
,G&^‫ص‬G/‫א‬,G='S‫دא وא& و‬c‫(א‬D‫א‬9S‫و‬D/&0‫(و‬s*I‫א א‬6‫א‬
nG‫א‬G6‫دא‬jG,& G‫[א‬C‫א_א‬RS,$%‫א‬jk'1،s*I‫אزא‬S‫و‬
 K;'C"'@ z'^'  ‫ א‬Y˜‫א‬RS;;& X'‫لو‬1I‫א‬lI &‫ א‬m

 

: ‫ﺍﻝﻤﺭﺍﺠــﻊ‬
,&I*—‫ א‬,$%‫ א‬W#‫  و‬،a1&`X‫ א‬4‫دא‬5‫ א‬4/‫ و‬,? ‫א د א‬%‫دא  א‬S ،s*   J1
 K1997،1‫ط‬،h‫?وאز‬X‫وא‬#‫ א‬
 ‫ دא‬W26‫ א‬،,&c‫ א‬#fI‫ وא‬a1 `X* ( ‫אد‬C5‫دא  א‬S ،H&‫   *;  =@ زو‬J2
 K1994،1‫ط‬،h‫?وאز‬X‫و‬: r

172
‫א!‪S ،a/X= /‬دא א‪C5‬אد وא‪#fI‬א‪ ،,&c‬א‪W26‬‬ ‫א ‪ a‬و‬ ‫‪ }f|  J3‬א @‬
‫א‪zA%‬א‪aI‬א_ <‪ K1998،?X‬‬
‫‪  J4‬دل=@‪S،‬دא א‪C5‬אدوא‪#fI‬א‪,9W"*،,&c‬א‪p‬א‪4‬ز‪ K1998،h‬‬
‫‪ *  J5‬ن‪1,{'،[X2S‬د*] و‪F‬ون‪S،‬دא א‪5‬دא‪،4‬א‪,A1%‬א‪,&I‬א‪I‬د‪W,‬‬
‫*‪ ;I‬א‪c‬دא א‪S،,*I‬دא •–‪ K1998،‬‬
‫‪S،2* ¥ J6‬دא א‪%‬א دא ?‪،,‬א‪,9W26‬א‪p‬א‪4‬ز‪،h‬ط‪ K1997،2‬‬
‫א‪ }/‬د› =@‪S ،‬دא  א‪%‬א د א ?‪ ،,‬א‪ ,9 W26‬א‪p‬א‪ 4‬ز‪ ،h‬ط‪،2‬‬ ‫‪  J7‬‬
‫‪ K1997‬‬
‫‪ 1| J8‬א‪S،a&I‬دא א‪n‬א‪،a1&`X‬א‪,A1%‬א‪,&I‬א‪I‬د‪*W,‬א*‪,  -‬‬
‫א‪^Ac‬و&‪،,‬ط‪ K1993،1‬‬
‫‪9z&Š]/-"* J9‬وش‪S،‬دא א‪C5‬אد‪،‬دא א?وق‪،‬ط‪ K1‬‬
‫‪ a   J10‬א‪S ،a1‬دא  א‪C5‬אد وא‪ 4/A‬א‪ ،,&)c‬دא ‪ ,  - zm‬وא‪ ?X‬وאز‪،h‬‬
‫ط‪ K2‬‬
‫ ‬
‫]‪< <V<Ú]ç‬‬
‫‪a  J1‬א‪S،a1‬دא א‪C5‬אدوא‪4/A‬א‪،,&)c‬دא ‪,  -zm‬وא‪?X‬وאز‪،h‬ط‪،2‬ص‪17‬‬
‫‪S،sG*G J2‬دא א‪G%‬א دא ?‪,G‬و‪4G/‬א‪5‬دא‪4‬א‪،aG1&`X‬א‪,G$%‬א—*‪ ,G&I‬א‪#G‬وא‪G?X‬وאز‪،hGG‬‬
‫ط‪،1997،‬ص‪K12.‬‬
‫‪ * J3‬ن‪]* 1,{'،[&X2‬و‪F‬ون‪S،‬دא א‪5‬دא‪S،4‬دא א \–‪،‬א‪c‬دא א‪،,*I‬א‪,A1%‬א‪,&I‬‬
‫א‪I‬د‪،1998،,‬ص‪127‬‬
‫‪  J4‬دل=@‪S،‬دא א‪C5‬אدوא‪#fI‬א‪,9،,&c‬א‪p‬א‪4‬ز‪،1998،"*،h‬ص‪268K‬‬
‫א‪،th)*،a/X= 1!X‬ص‪307K‬‬ ‫א ‪،a‬و‬ ‫‪}f| J5‬א @‬
‫‪ * J6‬ن‪،th)*،[&X2‬ص‪127K‬‬
‫א‪}/‬د›=@‪S،‬دא א‪%‬א دא ?‪,9W"*،,‬א‪p‬א‪4‬ز‪،h‬ط‪،1997،2‬ص‪320K‬‬ ‫‪ J7‬‬
‫א!‪،th)*،a/X= /‬ص‪K377L316K‬‬ ‫א ‪a‬و‬ ‫‪}f| J8‬א @‬
‫א!‪،th)*،a/X= /‬ص‪327K‬‬ ‫א ‪a‬و‬ ‫‪}f| J9‬א @‬
‫‪9z&Š]/-"* J10‬و¨‪Kth)*،‬ص‪97K‬‬
‫‪ X;* J11‬س=@زو‪th)*،H‬ص‪K308K‬‬
‫‪،th)*،s* J12‬ص‪102K‬‬
‫‪،th)*،th)*،s* J13‬ص‪114‬‬
‫‪@= ;* J14‬زو‪،th)*،H‬ص‪ 318K‬‬
‫ ‬

‫‪173‬‬
 

174

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