Module 1: Intro to Product Management

Product Management
is the process of bringing a new product to market or developing an
existing one.

Product Managers:

Discover product opportunities

and make sure the company’s resources are optimised by
aligning business priorities and goals.

Build the right solutions for customers

they are in-house experts on customers, technology and
the industry.

Balances product discovery and delivery

by managing every aspect of their product across the product
lifecycle and collaborating with developers, designers and
growth teams.

Cheat sheet for Product Management Level 1

 Module 1: Intro to Product Management

Product Lifecycle
A product life cycle is the length of time from a product first being
introduced to the market until its decline. The product manager is
responsible for managing the product during its lifecycle.

Example of car industry in the product lifecycle:

Product Management Process

In general, product managers work through these 3 phases to
get a product or a feature launched:

Discovery - Figuring out Delivery - Building and Market Adoption -

what to build. launching a product. Finding market fit.
Idea Design Find market fit
Validate Develop Maintain Saturation
Strategy and Plan Launch Keep, Kill, Reboot

Cheat sheet for Product Management Level 1