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    Produk

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    Nadia Dwi oktaviani
    1. The document defines a product as anything that can be offered to a market for attention, acquisition, use, and consumption to satisfy wants or needs. 2. Products are classified into core benefit, basic product, expected product, augmented product, and potential product based on what consumers need, want, and expect from a product. 3. New product development involves identifying ideas, selecting concepts to develop, testing concepts, and commercializing products to meet unfulfilled consumer wants, increase sales, and gain competitive advantages.

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    Produk

    Uploaded by

    Nadia Dwi oktaviani
    9 views13 pages
    1. The document defines a product as anything that can be offered to a market for attention, acquisition, use, and consumption to satisfy wants or needs. 2. Products are classified into core benefit, basic product, expected product, augmented product, and potential product based on what consumers need, want, and expect from a product. 3. New product development involves identifying ideas, selecting concepts to develop, testing concepts, and commercializing products to meet unfulfilled consumer wants, increase sales, and gain competitive advantages.

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    Produk

    Original Title

    (2) PRODUK

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    1. The document defines a product as anything that can be offered to a market for attention, acquisition, use, and consumption to satisfy wants or needs. 2. Products are classified into core benefit, basic product, expected product, augmented product, and potential product based on what consumers need, want, and expect from a product. 3. New product development involves identifying ideas, selecting concepts to develop, testing concepts, and commercializing products to meet unfulfilled consumer wants, increase sales, and gain competitive advantages.

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    © All Rights Reserved
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    9 views13 pages

    Produk

    Uploaded by

    Nadia Dwi oktaviani
    1. The document defines a product as anything that can be offered to a market for attention, acquisition, use, and consumption to satisfy wants or needs. 2. Products are classified into core benefit, basic product, expected product, augmented product, and potential product based on what consumers need, want, and expect from a product. 3. New product development involves identifying ideas, selecting concepts to develop, testing concepts, and commercializing products to meet unfulfilled consumer wants, increase sales, and gain competitive advantages.

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    of 13

    PRODUK

    DENOK WAHYUDI SR
     Segala sesuatu yg dapat dtawarkan ke pasar utk
    perhatian, akusi, penggunaan dan konsumsi
    yang dpt memuaskan keinginan atau kebutuhan
    (Kotler dan Amstrong, 1997).
     Segala sesuatu yg dpt ditawarkan produsen utk
    diperhatikan, diminta, dicari, dibeli, /dikonsumsi
    pasar sbg pemenuhan kebutuhan/ keinginan
    pasar yg bersangkutan (Tjiptono, 1997).
    Produk

    Barang Jasa
    Core benefit

    Basic product

    Expected product

    Augmented product

    Potential product
    .
     Core produk manfaat yg sebenarnya
    dibutuhkan dan dikonsumsi oleh pelanggan
     Basic product  produk dasar yg hasrus mampu
    memenuhi fungsi produk paling dasar
     Expected product  atribut produk yang
    diharapkan konsumen dapat dibeli
     Augmented product  atribut tambahan produk
    shg menambah kepuasan pelanggan
     Potential product  tambahan atau perubahan
    utk masa akan datang
    .

    Pelayanan restoran
    1. Org mau makan
    2. Perlengkapan makan, ruang makan
    3. Suasana nyaman, bersih, makanan enak
    4. Ruangan ber AC, layanan bagus
    5. Voucher makan
    .
    Semua kegiatan yg dilakukan oleh
    pabrikan/produsen dalam menentukan dan
    mengembangkan produknya, memperbaiki produk
    lama, memperbanyak keguanaan dari poduk yg
    telah ada, dan mengurangi biaya produksi maupun
    pembungkus (Cannon dan Wichert).
    1. Pemenuhan keinginan konsumen yg blm puas
    2. Menambah omset penjualan
    3. Memenangkan persaingan
    4. Mendayagunakan sumber2 produksi
    5. Meningkatkan keuntungan dg pemakaian
    bahan yg sama
    6. Mendayagunakan sisa2 bahan
    7. Mencegah kebosanan konsumen
    8. Menyederhanakan produk maupun
    pembungkus
    1. Penciptaan ide
    2. Penyaringan ide
    3. Pengembangan dan pengujian konsep
    4. Pengembangan strategi pemasaran
    5. Analisis usaha
    6. Pengembangan produk
    7. Market testing
    8. Komersialisasi
    1. Hasil inovasi baru
    2. Pengganti produk lama
     model pakaian baru
    utk mengganti yg lama
    3. Produk imitasi  baru
    bagi perusahaan
    tertentu namu tdk bagi
    masyarakat
    1. Menciptakan tambahan penggunaan  sabun
    cuci piring utk cuci buah
    2. Produk utk semua kalangan  sampo utk
    wanita dan pria
    3. Penggunaan bersama produk lain  roti dan
    selai
    4. Produk utk industri baru  produsen tepung
    utk produsen roti
     Mencari pengguna baru  sabun bayi jg utk org
    tua
     Menciptakan pengguna baru  sabun cuci utk
    piring, kendaraan
     Perluasan penggunaan  penggunaan sampo 2x
    tiap cuci rambut
    Kematangan
    Pertumbuhan

    Kemunduran
    Penjualan

    Perkenalan

    Keuntungan
    Waktu

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