PROJECT BUSINESS CASE

PROJECT NAME ECO-FRIENDLY BAGS AND POUCHES

PROJECT Sales Manager PROJECT
SPONSOR MANAGER
DATE OF LAST REVISION
PROJECT DATE
APPROVAL
CONTRIBUTION Since eco-friendly bags and pouches do not have many
TO BUSINESS competitor in the Philippine market yet, it would be considered
STRATEGY as first mover strategy. Unexpected product types will quickly
enter the market if they exist. Market penetration will serve as a
stepping stone for the company's success. In order to express
gratitude to cherished customers and simultaneously raise
customer happiness, the best customer service support will also
be offered. Additionally, the business will only concentrate on
developing its bag and pouch product line, so new goods that
come out in the future will be the result of that concentration.

OPTIONS For this project the following options are considered:

CONSIDERED
1. Adding more products in the production
2. Creating customize designs requested by customers
3. Using company website for promotion and marketing

BENEFITS These are the benefits that the company will gain from the
project:

1. STABLE COMPANY SALES- the type of product that

this project will produce are fast-moving in the fashion
industry thus ensuring a stable income for the company.

2. SATISFIED CUSTOMERS- the company expects a 15%

increase in customer satisfaction rate.

3. FASTER MARKETING AND PROMOTION- base on

many market analysis, bags and pouches are highly-
trend products making it easier to promote.

TIMESCALE Head start analysis of the team shows that the project will
 complete in 3 months and will be implemented continuously
from the designing, production and marketing stage.

COSTS RAW MATERIALS: 15,000.00

SALARIES AND WAGES: 20,000.00
UTILITY EXPENSE: 5,000.00
EQUIPMENT: 40,000.00
OTHER EXPENSES: 5,000.00
TOTAL: 85,000.00
EXPECTED YEAR 1: 85,000.00
RETURN ON YEAR 2: 120,000
INVESTMENT YEAR 3: 160,000.00
RISKS  Various people have various preferences resulting from
variety factors.
 Due to numerous companies operating in the fashion
industry, there is intense competition.
 The company has no established name in the market.