Sowmya Gadipally

+1 2245512985| sowmyagadipally@gmail.com
PROFESSIONAL SUMMARY

Highly skilled, experienced Senior SQL Developer with expertise in SQL, data visualization, and business intelligence.
Proven track record of developing and implementing effective BI solutions to drive data analysis and decision-making for
organizations. Strong knowledge of SQL databases and data modeling. Excellent communication and problem-solving
skills. Dedicated professional committed to delivering high-quality results and exceeding client expectations.
• Skilled in data extraction, transformation, and loading (ETL) processes.
• Strong Data Modelling experience using ER diagram, Dimensional Data modelling, Star Schema modeling, Snow-
flake modelling using Erwin.
• Proficient in SQL querying and data manipulation using Microsoft SQL Server.
• Worked with SQL Server Integration Services (SSIS) for data extraction and transformation.
• Extensive experience in using Microsoft BI studio products like SSIS, SSAS, SSRS for implementation of ETL
methodology.
• Expertise in generating reports using SQL Server Reporting Services (SSRS), Crystal Reports, MS Excel spreadsheets
and Power Pivot.
• Integrated diverse data sources including SQL Server, Oracle, and Excel spreadsheets into SSRS reports, ensuring
data accuracy and consistency.
• Expert in designing Enterprise reports using SQL Server Reporting Services(SSRS) generated drill down reports,
parameterized reports, linked reports, sub reports, matrix dynamics and filters, charts in SSRS.
• Created and designed interactive and visually appealing reports using SSRS, incorporating charts, tables, and KPIs
to facilitate data-driven decision-making.
• Extract data from various source systems, which could include databases, APIs, flat files, and more.
• Collaborated with data analysts and business users to gather requirements and translate them into effective
visualizations.
• Collaborated with data engineering team to design efficient data pipelines.
• Strong expertise in Power BI, Tableau, Tableau CRM including creating complex reports and dashboards.
• In-depth knowledge of data modeling, DAX expressions, and M language.
• Proven experience in implementing pagination for reports, improving usability.
• Created calculated columns, measures, and KPIs using DAX expressions.
• Implemented role-based security to control data access for different user groups.

TECHNICAL SKILLS

Programming languages Python

Database management SQL, MySQL, MongoDB, SQL Server, SAQL, Snowflake, SSIS, SSRS, SSAS, PostgreSQL
Cloud computing Microsoft Azure, Google Cloud Platform (GCP)
Visualization Tableau, Power BI, CRM Analytics, QlikView, Matplotlib
Machine Learning scikit-learn, Classification and Regression Models, Clustering, Pandas, NumPy.
Salesforce Salesforce Admin, CRM Analytics, Einstein prediction Builder, Einstein Discovery,
 Quip

PROFESSIONAL EXPERIENCE

Qlik Inc Charlotte, NC

Senior SQL/BI Developer May 2023 – Present
• Designed and developed interactive and user-friendly QlikView dashboards, providing end-users with intuitive data
visualizations and insights.
• Created efficient data models in QlikView, including data associations, scripting, and data transformations, to ensure
accurate and responsive dashboards.
• Extracted and transformed data from various sources, including databases, spreadsheets, and APIs, and loaded it into
QlikView applications for real-time analysis.
• Implemented advanced set analysis expressions to enable dynamic filtering and comparative analysis within QlikView
dashboards.
• Developed custom QlikView extensions and objects to enhance the functionality and aesthetics of dashboards, catering
to specific business needs.
• Optimized QlikView applications for performance by reducing data model size, optimizing data load scripts, and
utilizing QVD files for incremental data loads.
• Implemented automated report generation using Qlik NPrinting, enabling scheduled delivery of QlikView-generated
reports in various formats (PDF, Excel, etc.).
• Designed and customized report templates in Qlik NPrinting, ensuring branding consistency and alignment with
corporate standards.
• Created data-driven reports in Qlik NPrinting, allowing dynamic report generation based on user selections within
QlikView dashboards.
• Scheduled and managed report distribution to meet business requirements, automating the delivery of critical insights
to decision-makers.
• Implemented version control and archival processes for Qlik NPrinting reports to maintain historical data records.
• Monitored the health and performance of Qlik NPrinting services, diagnosing and resolving issues to ensure reliable
report delivery.
• Provided support and assistance to end-users in accessing and understanding Qlik NPrinting reports, addressing any
technical or usability issues.

PricewaterhouseCoopers (PWC) Tysons Corner, VA

Senior SQL/SSRS Developer August 2021 – June 2022
Project 1: Migration
• Managed the migration of SQL Server 2005 databases to SQL Server latest.
• Created Tables, Stored procedures, and defined functions. Created SQL scripts for tuning and scheduling.
• Fine-tuning Stored Procedures to improve performance that was achieved by removing unnecessary cursors and used
SQL Profiler to improve performance.
• Developed physical data models, data warehouse models and created DDL scripts to create database schema and
database objects.
• Generated periodic reports based on the statistical analysis of the data from various time frames and division using SQL
Server Reporting Services (SSRS).
• Developed various operational, drill-through and drill-down reports using SSRS.
• Designed Star schema (identification of facts, measures, and dimensions) and Snowflake schema.
• Migrated all DTS packages to SQL Server Integration Services (SSIS) and modified the package according to the
advanced feature of SQL Server Integration Services.
• Migrated data from Heterogeneous Data Sources and legacy system (Cognos, DB2, Access, Excel) to SQL Server
databases using SQL Server Integration Services (SSIS) to overcome transformation constraints.
 • Used SSIS to create ETL packages to validate, extract, transform and load data to data warehouse databases and data
mart databases.
Project 2:
• Created databases and schema objects including tables, indexes and applied constraints, connected various
applications to the database and written functions, stored procedures and triggers.
• DDL Scripts for generating Tables, Views, Functions.
• Analyzed and designed software and database solutions.
• Involved in performance tuning using indexing (Clustered Index, Non-Clustered Index) tables.
• Performed daily tasks including backup and restore by using SQL Server 2008 tools like SQL Server Management Studio,
SQL Server Profiler, SQL Server Agent, and Database Engine Tuning Advisor.
• Work done performance tuning for example column store index and in memory tables in SQL Server 2016.
• Proficient in usage of SSIS Control Flow items (For Loop, execute package/SQL tasks, Script task, send mail task) and
SSIS Data Flow items (Conditional Split, Data Conversion, Fuzzy lookup, Fuzzy Grouping, Pivot).
• Experience in building SSIS packages(.dtsx) involving ETL process, extracting data from various flat files, Excel files,
legacy systems and loading into SQL server.
• Experience in creating Jobs, Alerts, SQL Server Mail Agent, and schedule using DTS/SSIS Packages.
• Implemented Copy activity, Custom Azure Data Factory Pipeline Activities
• Primarily involved in Data Migration using SQL, SQL Azure, Azure storage, and Azure Data Factory, SSIS, PowerShell
• Hands on experience working with SSIS, for ETL process ensuring proper implementation of Event Handlers, Loggings,
Checkpoints, Transactions, and package configurations.
• Created SSIS/DTS packages to copy tables, schemas, and views and to extract data from Excel and Oracle.
• Worked as a developer in creating complex Stored Procedures, SSIS packages, triggers, cursors, tables, and views and
other SQL joins and statements for applications.
• Generated Reports using Global Variables, Expressions and Functions for the reports.
• Developed complex Stored Procedures and views to generate various Drill-through reports, parameterized reports and
linked reports using SSRS.

Enquero - A Genpact Company Atlanta, GA

Senior Data Scientist November 2018 – August 2021
Project 1: Integrated Account Planning
Client: Cisco
• Worked on extracting, transforming, and loading data using SSIS Import/Export Wizard.
• Created SSIS Packages to integrate data coming from Text files and Excel files.
• Created Tables, Stored procedures, and defined functions. Created SQL scripts for tuning and scheduling.
• Developed physical data models, data warehouse models and created DDL scripts to create database schema and
database objects.
• Migrated all DTS packages to SQL Server Integration Services (SSIS) and modified the package according to the
advanced feature of SQL Server Integration Services.
• Provided Full Reporting Life Cycle support using SQL Server Reporting Service (SSRS) 2008.
• Integrated diverse data sources including SQL Server, Oracle, and Excel spreadsheets into SSRS reports, ensuring data
accuracy and consistency.
• Developed Tabular Reports, Sub Reports, Matrix Reports, Drill down Reports and Charts using SQL Server Reporting
Services (SSRS).
• Utilized custom expressions and functions in SSRS to calculate and display key metrics and KPIs in reports.
• Created Query Parameters and Report Parameters to control data returned by the query and filter data at report level.
• Understood the various complex reporting requirements of the company and created web reports using Reporting
Services (SSRS).
• Developed tables, Views, Stored Procedures and Triggers using SQL Server Management Studio.
• Optimized the performance of queries with modifications in T-SQL queries, removed unnecessary columns, and
eliminated redundant and inconsistent data.
• Improved reporting efficiency by implementing advanced calculations and measures using DAX expressions.
 • Conducted performance tuning and optimization activities to enhance report rendering and data refresh times.
• Led a team of junior developers and provided guidance on Power BI best practices and development standards.
• Design and implement database schemas based on application requirements.
• Normalize and optimize database structures for efficient data storage and retrieval.
• Design and create indexes, views, and stored procedures to enhance database performance.
• Document database designs, schemas, and processes for reference and knowledge sharing.

Project 2: Marketing Bot Dashboard

Client: Juniper Networks
• Designed ETL packages dealing with different data sources (SQL Server, Flat Files, and XMLs etc.) and loaded the data
into target data sources by performing different kinds of transformations using SQL Server Integration Services (SSIS).
• Designed high level ETL architecture for overall data transfer from the source server to the Enterprise Services
Warehouse.
• Worked as a developer in creating complex Stored Procedures, SSIS packages, triggers, cursors, tables, and views and
other SQL joins and statements for applications.
• Collaborated with cross-functional teams to gather requirements, analyze data needs, and define project scope and
objectives.
• Created complex SQL queries and optimized database performance to retrieve and transform data for Tableau
visualizations.
Worked with Business Analyst and the Business users to understand the user requirements, layout, look and feel
of the application to be developed.
Project 3: Sales Recommendation Engine
Client: Cisco
• Identify the Right Customer to sell the Right product at the Right time using booking data, wallet, vertical and
install base metrics.
• Requirement gathering and analysis for building the Recommendation model for the sales Reps.
• Gather data from different data sources with the required features and retrieve data using SAP Hana.
• Data Cleansing for the datasets collected from different sources like SAP Hana, Teradata using python.
• Access and analyze data in Snowflake to build machine learning models and perform advanced analytics.
• Develop and deploy machine learning models within Snowflake using in-database capabilities.
• Collaborate with data engineers to prepare data for modeling and analysis.
• Monitor model performance and iterate to improve accuracy and efficiency.
• Build Models using Machine learning models for each segment across the cisco networks.
• Provide the results from the model as csv and make it available in UI that will be used for Sales Recommendation
engine.
• Analyze the data and provide the results to End users in visuals using Tableau.

Project 4: Merchant Segmentation

Client: Groupon
• Segment Merchants using clustering technique from machine learning model which makes business to
concentrate on high value Merchants and reach out for the business.
• Requirement gathering and analysis for segmenting Merchants.
• Teradata as source, retrieve query data from multiples tables understanding the features that are required like
Merchant status, Last sold date, Category etc.
• Perform data cleansing using python pandas data frames and then feed the data to the model to get different
merchant segments like high value merchants, Low value Merchants, Inactive Merchants etc.
• Using k-means clustering we get different clusters defined by multiple features.
• Provide the clusters to business to concentrate on right merchants at right time.
• Formulated DAX Expressions create Date to yearly columns and implemented partitions in Tabular Models for
Power BI.
 • Used recently introduced Power BI to create self-service BI capabilities and use tabular models.
• Created DAX expressions to create new measures, calculations per business requirements.
• Effectively used data blending, filters, actions, and hierarchies feature in Power BI.
• Analyzed the data using Statistical features in Power BI to develop trend analysis.
• Published the developed dashboard, reports on the Power BI Services so that the end-users can view the data.

CA Technologies Pvt Ltd Hyderabad, INDIA

Data Scientist June 2016 – November 2018
Project 1: Propensity Analytics
Client: CA Technologies
• Conceptualized and implemented one stop dashboard to find high propensity customers. Data from multiple
sources is pulled to give a unified view of a customer across multiple dimensions. Sales & Marketing teams use the
dashboard to target customers.
• Building the ‘SQL Server Analysis Services’ (SSAS) tabular models which includes
• Creating tables by fetching data from several data sources like Teradata, Azure Data warehouse, SQL Servers,
API’s & CSV files.
• Managing the relationships between these tables.
• Creating and managing roles for different sets of users using Row Level Security (RLS).
Project 2: Persona based marketing.
Client: CA Technologies
• From POC to production, classification of contacts into personas based on job titles, enabling targeted marketing
• and effective execution of sales strategy, using ML based methods.
• Designed and implemented complex ETL processes using SSIS to extract, transform, and load data from diverse
sources into a centralized data warehouse.
• Developed interactive dashboards and reports using Tableau, providing actionable insights to stakeholders, and
improving data-driven decision-making.
• Created and maintained SSRS reports for various departments, automating data delivery and enhancing report
accuracy.
• Utilized SSAS to design multidimensional cubes for efficient data analysis and implemented data mining models to
identify trends and patterns.
• Collaborated with cross-functional teams to gather requirements, design data solutions, and ensure data accuracy
and consistency.
• Supported database development and maintenance tasks, including schema design, indexing, and query
optimization.
• Assisted in migrating data from legacy systems to SQL Server databases, ensuring data integrity and consistency.
• Developed and maintained stored procedures, triggers, and functions to facilitate data processing and reporting.
• Participated in data modeling efforts to improve data structure and enhance reporting capabilities.

EDUCATION & OTHER

Qualification Subject Percentage in Year

Bachelor’s in technology from JNTUH Computer Science and Engineering 76 in 2016
Intermediate board of Education Mathematics, Physics and Chemistry 96.8 in 2012
Secondary School of Education X Std 90 in 2010

CERTIFICATIONS:
• Power BI Data Analyst Associate
• Salesforce Certified Einstein Analytics and Discovery Consultant.
• Salesforce admin