Apple Company

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Apple Company: Problems and Solutions
Brief History of Apple Inc.
In 1976, Steve Jobs and Steve Woziniak, who had both left school, started Apple Computer Company.
They made the decision to create the Apple 1 computer circuit board while working in a Californian
family garage. Within a few months of starting, they produced more than 200 units.
They made the decision to add a new, more qualified partner in order to grow their startup and seek
venture money. In order to create a computer that was simple to operate, these two businessmen set
out to create the Apple II in 1978. In less than three years, their efforts completely revolutionized the PC
market, increasing sales to $1 billion.
Before starting its initial public offering (IPO) in 1980, the business was one of the most prosperous
dealers of computers. But as revenues began to decline in recent years, the corporation started to run
into issues. As more competitors entered the PC market, such as Windows 7, Apple was pushed even
harder, which made the issue worse (Yoffie and Kim 2). The issues that Apple has been having will be
covered in this essay, along with potential solutions.
Elhyne
Apple Marketing Problems
A major marketing issue brought on by intense industry competition is one of Apple Inc.'s biggest issues,
and it significantly adds to the company's sporadic failures. Prior to encountering fierce competition
from other PC manufacturers like IBM, Apple was primarily in the Macintosh computer business. Apple
eventually made the decision to go from the PC market to the mobile phone industry.
Alongside Macintosh computers, the corporation wished to adopt a digital hub strategy. In 2001 and
2007, respectively, the iPod and the iPhone denoted this change. The company unveiled the iPad later in
2010. One of the distinctive aspects of Apple Inc. iPods is the iTunes software that they integrated.
Following these developments, the business changed its name from Apple computers to Apple Inc.
(Yoffie and Kim 9).
Apple Inc. has had tense ties with content providers despite the popularity of the iTunes. These
businesses are adamantly opposed to Apple Inc.'s market dominance and fixed price structure in the
digital music industry.
Almira
Furthermore, because their expensive CDs are being forced off the market, music labels are aware of the
threat posed by Apple Inc. Apple Inc.'s marketing methods are frequently hampered by the fierce
competition it encounters from online music retailers like Napster, Amazon.com, and Walmart.com.
These online music retailers have been giving out music downloads at a discount. Some record
companies have permitted music retailers to sell DRM-free music. As an illustration, the social network
MySpace has forged relationships with other record companies to develop its own music service.
Because of the resulting rise in competition, Apple Inc. is now forced to look for new marketing tactics in
order to stay competitive.
Apple Inc. faces threats from both the music services offered by social networks and the free streaming
services offered by internet radio websites like Pandora and last.fm. These websites also constitute a
threat to Apple Inc. Nokia and other businesses began integrating music services with their mobile
devices.
This competition has the effect of forcing Apple Inc. to diversify its marketing approaches and hunt for
new products, which is expensive for the business. For instance, in 2009 the business had to purchase
the music streaming site Lala.com in reaction to these challenges. This sparked rumors among rival
companies that Apple Inc. intended to develop a new system for storing digital music.
Apple's entry into the mobile phone sector is a dangerous venture because there are potent rivals with
impressive industry experience. Additionally, the items' lifespans are brief and they use sophisticated
technology, an area in which Apple Inc. has limited expertise. The distribution process also presents a
significant issue because some of the competitors, like Vodafone, are very strong. Due to this, Apple
Inc.'s marketing techniques are difficult (Yoffie and Kim 9)
Nicole
Proposed Solution for the problems
Through thorough market research and analysis, Apple Inc. can address the marketing issue brought on
by rising competition. The plans and tactics that Apple Inc's competitors are employing should be closely
monitored. In addition to keeping an eye on its competitors, the business should continually research
the market to determine what the needs of its customers are.
The organization will be able to apply the necessary innovativeness in bringing new items to the market
by having a thorough understanding of the needs of the customers and the tactics utilized by the
competition. To prevent rivals from profiting from the company's subpar distribution techniques, the
company should also strive to invest heavily in these strategies.
Elhyne
Current Situation of Apple Inc.
Apple Inc. is now doing well, despite the issues that have occasionally plagued the corporation and
caused sales to decline at various points. The corporation has experienced enormous growth with the
recent debut of its newest products, including the iPhone and the iPad. The company's shares increased
significantly in October 2010, which is a sign that business is brisk.
The company launched the Mac App Store the same year to facilitate the distribution of digital software.
This year, the company's market valuation surpassed that of Microsoft, and it was recognized as the
brand with the highest value in consumer-related concerns. The company's reserves exceeded those of
the US government by July 2011. (Apple Press Info 10)
Reference:
IvyPanda. (2022, June 19). Apple Company: Problems and Solutions Essay Example.
https://ivypanda.com/essays/apple-inc-3/

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Nicolemoguwmoguwmoguwmoguwmoguwmoguwmoguwmoguwmoguwmoguwmoguwmoguwmogu

Apple Company: Problems and Solutions

Brief History of Apple Inc.

Apple Marketing Problems

Proposed Solution for the problems

Current Situation of Apple Inc.

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