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PESTEL

Analysis of the market influences

P E S
POLITICS ECONOMY SOCIETY
Fiscal policy GDP Demographic variables
Government activity Employment rate Cultural factor
Conflicts / help Exchange rate Religion
Taxes Inflation Lifestyle
Income level Education level

T E L
TECHNOLOGY ENVIRONMENT LAW
Technological access Environmental policies Wages
Infrastructure Recycling Rights
Research Consumption trends Job security
Technology trends Production processes Regulations
Natural risks Controlled of Marketing

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