Business Plan on

Motorbike- Stealth 2023

Course: Innovation and Entrepreneurship Development

Course Code: MGT 3203

Submitted to:
Souman Guha
Lecturer
Department of Management Studies
Faculty of Business Studies
Bangladesh University of Professionals

Submitted by:
MD. Rakib Hossain
Roll: 2024161012
Section: B, 4th Year (Batch: 05)
Department of Business Administration in Management Studies
Faculty of Business Studies
Bangladesh University of Professionals

Date of Submission: 26th February 2023

Brief Description
Stealth Automobiles aims to provide top-quality quad bikes and quad bike parts to a
fast-expanding community of motorcycle enthusiasts. For newcomers, Team Stealth offers an
affordable first bike without compromising on quality. Meanwhile, experienced riders can
benefit from our high-grade standard parts, which can significantly reduce repair and
modification expenses by 50% to 75%.

Industry- The Bike Industry

Objective
Stealth Automobiles is committed to becoming the go-to destination for high-quality bikes in
Bangladesh, and to achieving excellence in the areas of engineering, procurement, and
manufacturing of these vehicles. As part of our vision for the future of mobility, we aim to
revolutionize the way people move around the world by providing much safer, more
innovative, and easier-to-use transportation solutions that enrich people's lives.

Competitors
1. Bajaj
2. TVS
3. Yamaha
4. Honda

Competitor’s analysis

Strength Weakness Opportunities Threats

Bajaj Strong Not a Global Launch new Intense

Distribution brand vehicles competition in
the 2-wheeler
market

TVS Strong Lack of Scale Global Environmental

Financial Expansion Regulations
Performance

Yamaha Rigid Service Electric Bikes Lack of

construction Promotion

Honda Strong position Hero and Honda Diversification Effect of

in Asia’s Separation Pandemic
motorcycle
markets

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