Professional Documents
Culture Documents
SM Term Paper
SM Term Paper
SM Term Paper
Submitted to:
Dr. Ummya Salma
Associate Professor
Department of Business Administration in Management Studies
Submitted by:
MD. Rakib Hossain
Roll: 2024161012
Section: B, 4th Year (Batch: 05)
Department of Business Administration in Management Studies
Faculty of Business Studies
Bangladesh University of Professionals
Session: 2019-2020
Letter of Transmittal
Respected ma’am,
With due respect, we would like to inform you that we are students of the Department of
Management Studies. It is a pleasure that you have given us the opportunity to submit the
term paper on “Corporate Social Responsibility Strategy of Walton Group,” which was
assigned as a term paper in our “Strategic Management” course.
Since we are on a learning curve, this research has enabled us to learn and gain insight into
the core of total quality management practices in organizations. We would be glad if you
peruse the term paper carefully, and we will be trying to answer all the questions that you
might have about the paper. However, we will be glad to clarify any discrepancies that may
arise.
We would love to express our gratitude for your supportive thoughts and kind consideration
inside and outside the class.
Therefore, we hope you will overlook any unintentional error(s) and oblige.
Sincerely,
The completion of this study would not have been possible without the knowledge of our
dear course instructor, Dr. Ummya Salma ma’am. Throughout this semester, she supplied us
with full academic assistance and encouragement, which was quite helpful and for which we
will be eternally grateful. The completion of this term paper would not have been possible
without her invaluable assistance. Her assistance is much appreciated by all of us.
Numerous individuals, including team members, and those who provided us with valuable
material, have provided us with insightful feedback on this paper, which inspired us to
strengthen the term paper. We appreciate the assistance of everyone, both directly and
indirectly.
Abstract
This paper delves into Walton Group's Corporate Social Responsibility (CSR) initiatives and
sustainability practices, showcasing the conglomerate's commitment to environmental
stewardship, ethical business practices, and employee welfare. One focal point is the
transformative Greenhouse Gas and CFC Emissions Reduction Project initiated in
collaboration with the United Nations Development Programme in 2018. This landmark
effort reflects Walton's dedication to aligning with global environmental protocols,
specifically targeting the phased elimination of Hydrofluorocarbons (HFCs) to reduce its
carbon footprint.
Walton Group emerges as a sustainability leader through its integrated CSR strategies. The
company's extended commitment is reflected in the comprehensive recommendations
provided, encompassing areas such as circular economy implementation, community
outreach, and continuous industry collaboration. By embracing these recommendations,
Walton Group has the potential to further solidify its position as a socially responsible entity,
driving positive change within the company and setting high standards for responsible
corporate practices in the broader business landscape.
Table of Contents
Page
Chapter: 1: Introduction 1
1.1 Background of the study 2
1.2 Objectives of the study 2
1.3 Significance of the study 3
Chapter: 2: Literature Review 4
Chapter: 3: Methodology 6
3.1 Data Collection Process 6
Chapter:4: Findings & Analysis 8
4.1 Greenhouse Gas and CFC Emissions Reduction Project (2018) 8
4.2 Raw Material and Energy Consumption Efficiency 9
4.3 Sewage Effluent Emissions and Water Resource Management 9
4.4 Waste Management and Recycling Initiatives 10
4.5 Hazardous Substances Process Management 11
4.6 International Collaborations and Compliance 12
4.7 Employee Welfare and Labor Standards 13
4.8 Motivation and Employee Engagement Strategies 14
4.9 Overall Impact 15
Chapter: 5 Recommendations & Conclusion 16
5.1 Recommendations 16
5.2 Conclusion 17
References 19
Abbreviations and Short Forms
1. CSR - Corporate Social Responsibility
2. CDP - Carbon Disclosure Project
3. CRI - Center for Research and Information
4. EVP - Executive Vice President
5. CEO - Chief Executive Officer
6. NGO - Non-Governmental Organization
7. UNDP - United Nations Development Programme
8. SDGs - Sustainable Development Goals
9. GDP - Gross Domestic Product
10. ILO - International Labour Organization
11. BAPA - Bangladesh Association of Pharmaceutical Industries
12. ESG - Environmental, Social, and Governance
13. UN Global Compact - United Nations Global Compact
14. KPIs - Key Performance Indicators
15. VAT - Value Added Tax
16. ARPU - Average Revenue Per User
17. SOP - Standard Operating Procedure
18. SRI - Socially Responsible Investment
19. PR - Public Relations
20. WASH - Water, Sanitation, and Hygiene
21. NBR - National Board of Revenue
22. ICT - Information and Communication Technology
23. TBL - Triple Bottom Line (referring to financial, social, and environmental aspects)
24. NGO - Non-Governmental Organization
Chapter: 1: Introduction
In the ever-evolving landscape of global technology and commerce, certain entities emerge as
trailblazers, shaping the economic and industrial narrative of their respective regions. Among
these pioneers is the Walton Group, a formidable Bangladeshi multinational conglomerate
founded in 1977 by the visionary S. M. Nurul Alam Rezvi. Originating from humble
beginnings as a small trading entity in Chittagong, Bangladesh, Walton's early years were
marked by a commitment to quality and a forward-looking approach.
As Walton gradually expanded its operations, making strategic forays into various industries,
it also evolved as a responsible corporate citizen. The turning point in Walton's narrative is
not only defined by its entry into the electronics sector, gaining prominence for high-quality
consumer electronics, but also by its steadfast dedication to corporate social responsibility
(CSR).
This term paper focuses on unraveling the historical journey of the Walton Group, tracing its
roots from a local trading enterprise to a diversified multinational conglomerate. It explores
how the company's growth trajectory has been intertwined with a commitment to social and
environmental stewardship. The establishment of state-of-the-art manufacturing facilities and
research centers underscores Walton's dedication to staying at the forefront of technological
advancements, all while maintaining a keen awareness of its broader societal impact.
While the history of Walton serves as a backdrop, our primary focus is on the company's CSR
strategy. The paper delves into the multifaceted dimensions of Walton Group's social
initiatives, community development projects, and sustainability efforts. It examines how
these initiatives align with the broader goals of responsible business practices and contribute
to the welfare of local communities.
Moreover, the paper aims to shed light on the strategic decisions and corporate philosophy
that underpin Walton's CSR strategy. By examining specific CSR projects, educational
initiatives, and environmental sustainability efforts, we seek to understand how Walton Group
has navigated the delicate balance between economic growth and social responsibility.
This study's main goal is to conduct a comprehensive evaluation and analysis of Walton's
Corporate Social Responsibility (CSR) activities in Bangladesh, including a detailed review
of its CSR framework, strategies, and wide range of initiatives implemented. This research
aims to present a thorough understanding of the many effects of Walton's CSR initiatives on
the community, environment, and economy while also taking into account the difficulties
encountered in their execution. This research adds to the larger conversation on how
This work is highly significant on a national and international scale. The analysis of Walton's
CSR activities provides important insights into the role of corporations in resolving these
concerns in the context of Bangladesh, where economic growth is accompanied by enduring
socio-economic challenges. The research results can help NGOs, business executives, and
governments build joint projects for sustainable development by providing information on
effective CSR practices. Walton is a useful case study for businesses looking to strike a
balance between profit-driven goals and social and environmental responsibilities,
particularly in emerging markets. This study adds to the larger conversation on the
development of CSR practices by providing guidance and motivation for companies around
the world, ultimately promoting our shared aim of integrating business objectives with social
progress.
The advent of fintech has expanded the CSR landscape. However, within this evolving sector,
the specific contributions and practices of a multinational conglomerate like Walton Group
are yet to be extensively explored in the literature.
In the Bangladeshi context, CSR has gained prominence due to increased globalization and
heightened societal awareness. Momin and Parker (2013) scrutinize the evolution of CSR in
the country, emphasizing its integration into business strategies and its impact on society. Yet,
there is a notable gap in the literature regarding how established conglomerates, such as
Walton Group, approach and contribute to CSR in Bangladesh.
For this literature review, a comprehensive exploration of Walton Group's CSR initiatives is
essential. Unlike fintech-focused studies, Walton Group's multifaceted presence in various
industries demands a specific focus on its CSR practices. Research should investigate how
Walton Group integrates CSR into its core operations, aligning with international standards
and best practices. Additionally, it is crucial to assess the challenges and opportunities Walton
Group encounters in executing effective CSR initiatives, considering factors such as resource
constraints and regulatory complexities.
The secondary data underwent meticulous content analysis, focusing on Walton Group's CSR
endeavors. Information related to areas such as community development, environmental
sustainability, corporate philanthropy, challenges faced, opportunities pursued, and impact
assessments were systematically categorized. Moreover, a comparative analysis was
undertaken to assess Walton Group's CSR practices in comparison to international CSR
standards and best practices.
It is essential to note a limitation in the study, namely the reliance on existing secondary data.
The accuracy of information is contingent on the reliability of the sources and their respective
methodologies. Despite this limitation, the systematic review of existing literature serves as a
robust foundation for the comprehensive exploration and elucidation of Walton Group's CSR
efforts.
1. Data Source Identification: The initial step involved identifying and sourcing relevant
secondary data related to Walton Group's CSR activities. This encompassed a diverse range
The collaboration with the UNDP provided international expertise and resources, amplifying
the project's impact. Financial support from the Montreal Protocol, an international treaty
focused on protecting the ozone layer, enhanced Walton's capacity to address environmental
challenges effectively.
As a key player in the refrigeration and air cooler manufacturing sector, Walton's leadership
role was pivotal. The phased elimination of HFCs represented a proactive stance toward
addressing climate change, acknowledging the industry's influence in environmental impact.
This initiative had tangible effects on Walton's carbon footprint, contributing to global efforts
to limit temperature increases. Beyond national borders, Walton's commitment aligns with
global environmental goals outlined in agreements like the Paris Agreement. The Greenhouse
Gas and CFC Emissions Reduction Project exemplifies Walton's dedication to sustainability,
showcasing a transformative and proactive approach to environmental responsibility.
Walton Group's sustainability initiatives shine through its commitment to responsible raw
material consumption and energy efficiency, as highlighted in the 2018 graph report. The
documented efforts reveal Walton's strategic approach to minimizing hazardous material
emissions, showcasing a dedication to sustainable sourcing and production. Going beyond
mere compliance, this transparent commitment sets a precedent for ethical business practices.
A pioneering move in the industry, Walton's deployment of high-efficiency energy bulbs and
machinery positions it as an industry leader. The remarkable 90% reduction in energy
consumption, compared to conventional alternatives, is a tangible demonstration of Walton's
dedication to technological innovation in favor of environmental sustainability. This
reduction is not just a statistic but a commitment to minimizing the company's carbon
footprint and fostering a greener, more energy-efficient future.
This dedication extends across Walton's diverse product line, from energy-efficient bulbs to
televisions, refrigerators, and air coolers, all designed to consume 30-40% less electricity.
Walton's impact on the energy conservation landscape is significant, contributing to broader
goals of reducing resource depletion and environmental degradation. As a strategic industry
leader, Walton not only meets consumer demands for eco-conscious products but also
inspires a collective commitment to sustainable manufacturing practices within the sector. In
essence, Walton's approach embodies transparency, innovation, and a steadfast dedication to
environmental stewardship, shaping a more sustainable future for manufacturing.
Efficient sewage effluent management and strategic water resource practices contribute to a
broader positive environmental impact, playing a crucial role in safeguarding local
ecosystems, ensuring water quality, and aligning with global sustainability goals. In essence,
Walton Group's approach exemplifies operational excellence, showcasing how corporate
entities can proactively steward the environment while meeting operational needs.
Walton's waste management strategy is notably comprehensive, extending across the entire
lifecycle of its products. The company goes beyond conventional waste disposal,
incorporating efficient sorting, recycling, and reprocessing initiatives. These proactive
measures are integral components of a structured program designed to minimize ecological
footprints and promote sustainable practices within Walton's operational framework.
These waste management and recycling initiatives play a pivotal role in mitigating the
environmental impact of Walton's operations. By diverting waste from landfills and
promoting recycling, the company actively reduces pollution, conserves energy, and
contributes to the broader global imperative of carbon emission reduction. Beyond regulatory
requirements, Walton's commitment to waste management reflects a corporate ethos of
responsibility, resonating with an increasingly environmentally conscious consumer base. In
essence, Walton Group's initiatives embody a vision of sustainable manufacturing,
emphasizing responsible practices for the benefit of the environment and future generations.
At the core of Walton's CSR initiatives is the commitment to produce products that are
entirely free of hazardous substances. This goes beyond regulatory requirements and aligns
seamlessly with global environmental standards and practices. By ensuring that its products
are devoid of harmful substances, Walton not only prioritizes consumer safety but also
establishes itself as a responsible contributor to global environmental goals.
Walton Group's collaboration with Sony, established as a Green Partner in 2003, symbolizes a
commitment to international standards and ethical business practices. This enduring
partnership transcends conventional business alliances, representing Walton's dedication to
sustainable, responsible, and socially conscious operations.
Walton's adherence to the Responsible Business Alliance (RBA) code of conduct further
underscores its commitment to ethical business practices, covering labor practices, ethical
conduct, and environmental stewardship. This ensures that Walton's operations are in line
with global best practices.
The company's rigorous compliance with labor policies extends not only to its operations
within Bangladesh but also to its overseas employees in countries like Taiwan and China,
where Walton maintains a sizable workforce.
Walton's emphasis on environmental health and safety (EHS) policies ensures that its
operations prioritize the well-being of both employees and the environment, aligning with
global expectations for responsible corporate behavior. In essence, Walton Group's
international collaborations and compliance initiatives establish it as a socially responsible
corporate entity contributing to responsible and sustainable business practices on the
international stage.
Operating in accordance with local labor policies, Walton guarantees fair treatment of its
workforce in Bangladesh and other operational countries. The company aligns its practices
with regional regulations, ensuring compliance with legal frameworks.
The comprehensive benefits package at Walton reflects its commitment to employee welfare.
Beyond competitive salaries, employees enjoy perks like health insurance and retirement
plans, contributing to a robust benefits ecosystem.
Walton actively promotes career development through diverse opportunities for skill
enhancement. The organization empowers employees to evolve professionally within the
company, enhancing individual career trajectories and overall workforce vitality.
Engaging employee programs, such as incentive tours, festival bonuses, and health support
initiatives, underscore Walton's commitment to ensuring its employees feel valued,
motivated, and supported both professionally and personally. In essence, Walton Group's
approach to employee welfare not only meets standard labor requirements but actively
cultivates a workplace environment that prioritizes the well-being and fulfillment of its
valuable workforce.
The commitment to eco-friendly campuses and tree plantation drives reflects Walton's
understanding of the positive impact of a sustainable workplace on employee morale. This
not only contributes to environmental sustainability but also fosters a sense of participation in
broader ecological initiatives.
Walton Group's motivational and employee engagement strategies transcend mere incentives.
Rooted in the organization's commitment to sustainability, cultural diversity, individual
recognition, and overall well-being, these strategies contribute to a positive workplace culture
aligned with the broader objectives of Walton's CSR initiatives.
5.1 Recommendations
In pursuit of sustainable and responsible corporate practices, Walton Group has undertaken a
multifaceted exploration of its Corporate Social Responsibility (CSR) initiatives. As we
reflect on the comprehensive discussions across various environmental and social domains, it
is evident that Walton is on a trajectory toward meaningful change. Building upon these
discussions, the following recommendations are proposed to propel Walton's commitment to
sustainability to greater heights.
1. Holistic Product Lifecycle Analysis: Walton Group should conduct a comprehensive
analysis of the entire lifecycle of its products, from raw material extraction to
disposal. This analysis will provide a deeper understanding of environmental impacts
at every stage, allowing the company to identify areas for improvement and
implement more sustainable practices.
2. Supply Chain Sustainability Integration: Extend sustainability initiatives to the
entire supply chain. Encourage suppliers to adopt eco-friendly practices, ensuring that
the raw materials sourced align with Walton's commitment to environmental
responsibility. This collaborative approach can create a cascading effect, positively
influencing the entire industry.
3. Circular Economy Implementation: Embrace circular economy principles by
designing products with recycling in mind. Develop strategies for the responsible
disposal and recycling of end-of-life products. Initiatives such as take-back programs
or partnerships with recycling facilities can contribute to reducing overall
environmental impact.
4. Community Outreach Programs: Expand community outreach programs to involve
local communities directly in environmental initiatives. This could include organizing
tree-planting drives, environmental education programs, or involving communities in
waste management projects. Building strong community ties fosters a sense of shared
responsibility for the environment.
5. Integration of Sustainable Technologies: Explore and invest in emerging
sustainable technologies. This could involve incorporating renewable energy sources,
optimizing energy-efficient manufacturing processes, or utilizing innovative materials
5.2 Conclusion
Bangladesh 2nd fastest growing economy in South Asia: WB. (2019, October 13). The Daily
Star.
https://www.thedailystar.net/business/bangladesh-2nd-fastest-growing-economy-inasia-18131
56 Bangladesh on way to be a gadget-making hub. (2018, September 7). The Daily Star.
Retrieved from
https://www.thedailystar.net/business/news/bangladesh-way-be-gadget-makinghub-1630471
Bangladesh's GDP to grow at 6.9% in 2021-22: ADB. (2022, April 6). The Daily Star.
Retrieved from
https://www.thedailystar.net/business/economy/news/bangladeshs-gdp-grow-69-2021-22-adb
-2999196
Begum, F.A., Zami, T. (2018, May 13). Domestic electrical and electronics products gaining
consumer confidence. The Financial Express. Retrieved from
https://thefinancialexpress.com.bd/views/domestic-electrical-and-electronics-productsgaining
-consumer-confidence-1526224882
Bhuiyan, M. S. A. (2020, April 15). Covid-19 and its impact on Bangladesh economy. The
Business Standard.
https://www.tbsnews.net/thoughts/covid-19-and-its-impactbangladesh-economy-69541
Electronics goods exports jump 8.5 times in nine months. (2021, June 1). The Financial
Express.
Fernando, J. (2020, September 17). Understanding Earnings Per Share – EPS. Investopedia.
https://www.investopedia.com/terms/e/eps.asp
GDP growth rate 6.94% in FY 2020-21, per capita income $2,591: BBS. (2022, February 8).
The Business Standard.
https://www.tbsnews.net/economy/gdp-growth-rate-694-fy-2020-21-capita-income-2591-bbs-
368017
Islam, T.U., (2022, January 20). Growth recovery and higher inflation: Intended and
unintended outcomes of pandemic era expansionary monetary policies. The Business
Standard. Retrieved from
https://www.tbsnews.net/supplement/growth-recovery-and-higherinflation-intended-and-unin
tended-outcomes-pandemic-era