APPENDIX

Questionnaire

A study on consumer behavior towards Aditya Birla

Insurance Company.
1. Personal Details:
 Name:
 Email:
 Address:
 Mobile Number:

 Gender: a) Male
b) Female
`
 Age Group:
a) 18-30
b) 31-45
c) 46-60
d) 60 & above

 Occupation:
a) Businessman
b) Professional
c) Services
`
d) Student
`

 Monthly Income:
a) 00-25,000
b) 25,001-50,000
c) 50,001-75,000
d) 75,001- more than that
 2.Which insurance you prefer from Aditya Birla insurance company?
a) Life Insurance
b) Health Insurance
c) Motor Insurance
d) Travel Insurance
e) Home Insurance
f) Personal Accident Insurance
g) Business Insurance
h) Wealth & Retirement Insurance

3. Are you aware about Aditya Birla insurance company?

a) Yes
b) No

4. How do you come to know about Aditya Birla insurance company?

a) T.V. & Newspaper
b) Friends & Family
c) Social Media
`
d) Agent
e) Other _______

5.What influenced your decision to purchase from Aditya Birla insurance company?
a) Competitive Pricing
b) Coverage Options
c) Brand Reputation
d) Recommendation from other
e) Online Presence & ease of purchase

6.How would you describe your familiarity with Aditya Birla insurance’s products
& services?
a) Very Familiar
b) Somewhat Familiar
c) Not Familiar

7.Do you follow Aditya Birla insurance on any social media platforms?
a) Yes
b) No

8.How often do you engage with Aditya Birla insurance’s content on social media or
their website?
a) Daily
b) Weekly
c) Monthly
 d) Rarely
e) Never

9. How you rate the policies provided by Aditya Birla insurance?

a) Good
b) Average
c) Very good
d) Excellent

10. What you like in the policies of Aditya Birla insurance company?
a) Rate of return
b) Affordable premium
c) Low premium allocation charges
d) Surrender value

11. How you feel the behavior Aditya Birla insurance company’s employers while
interacting with them?
a) Excellent
b) Very good
c) Average
d) Good

12. Do you think that Aditya Birla insurance company is working better than its
competitors?
a) Yes
b) No

13. Do you think that plans provided by Aditya Birla insurance company are
beneficial?
a)Yes
b) No

14. Do you think that Aditya Birla insurance company is reliable in the coming
future?
a) Yes
b) No

15. Would you consider switching to Aditya Birla insurance for your insurance needs in
the future?
a) Yes
b) No
c) Unsure
 16. Is there anything else you would like to share about your experience or perception
of Aditya Birla insurance company?
a) Yes
b) No

17. What would you look for in Aditya Birla insurance company?
a) A trusted name
b) Friendly service & responsiveness
c) Good plans
d) Accessibility

18. Are you satisfied with the service provided by Aditya Birla insurance company?
a) Satisfied
b) Unsatisfied
c) Not responding

19. Do you really think the necessity insurance policy cover in today’s scenario?
a) Very essential
b) Essential
c) Partially
d) Not required

20. What is the right age to buy Insurance?

a) After 25 years
b) After 35 years
c) After 45 years

21. Would you be willing to pay a slightly higher premium if Aditya Birla insurance
offered additional benefits or coverage option?
a) Yes
b) No
c) Maybe

22. Any suggestions & recommendation?

Date: Signature:

☺THANK YOU FOR VALUABLE TIME ☺