SR Brief

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Hi,

Scarlett Rain is a new wine label soon to be launched. It is a premium quality wine with
a price to match so the logo design needs to convey this. This wine will be sold in
restaurants in Australia as well as exported to overseas markets. The wine is sourced from
premium wine regions in Australia such as Margaret River WA, Barossa SA etc . The logo
should reflect the brand’s identity and appeal to the target audience, which includes wine
enthusiasts, connoisseurs, and gift buyers.

Name of the Wine Brand: Scarlett Rain


Tagline: We don’t have one, but open to Suggestion
Ideal Customers: Fine dining restaurant customers. Rich folks, high end meetings, luxury dat gift.
Brand Style: Luxury, sophistication, elegance, exclusivity, refinement, Exclusive
Our Competitors: Penfolds, Stonefish Wines, Grant Burge
Color Preference: Scarlett (red) like the name of the wine and Black. (open to creative suggestions)
Font Preference: Somethings that give Elegant and luxury vibe- Open to Suggestions
Logo design guide: We need a unique and luxurious logomark that will go with the brand name

Looking for amazing design and creative arts.


Thanks

P.S. Please note the budget is for a label design too but we will work on the logo first and once we
decide to move forward with you, you can create the label, not now. Thank you!

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