Innovazy, LLC

Business plan
 CONFIDENTIALITY AGREEMENT
The undersigned reader acknowledges that the information provided by Innovazy, LLC in this

business plan is confidential; therefore, reader agrees not to disclose it without the express

written permission of Innovazy, LLC. It is acknowledged by reader that information to be

furnished in this business plan is in all respects confidential in nature, other than information

which is in the public domain through other means and that any disclosure or use of same by

reader may cause serious harm or damage to Innovazy, LLC.

Upon request, this document is to be immediately returned to Innovazy, LLC.

__________________

Signature

__________________

Name (typed or printed)

__________________

Date

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 TABLE OF CONTENTS
CONFIDENTIALITY AGREEMENT............................................................................................2

Table of Contents.............................................................................................................................3

owner’s profile.................................................................................................................................5

EXECUTIVE SUMMARY.............................................................................................................7

1.1 Business Objectives..........................................................................................................9

1.2 Keys to Success...............................................................................................................10

1.3 Guiding Principles...........................................................................................................11

1.4 OUR Core Values...........................................................................................................12

2. COMPANY SUMMARY......................................................................................................14

2.1 Mission and Vision Statement........................................................................................15

2.1.1 Mission Statement........................................................................................................15

2.1.1 Vision Statement...........................................................................................................15

2.2 Product and Service Description.....................................................................................15

2.3 Management & Organization..........................................................................................16

2.4 Management Team Responsibility..................................................................................16

2.5 Company Details.............................................................................................................17

2.6 history and Background..................................................................................................17

3. MARKET ANALYSIS..........................................................................................................18

3.1 Market Overview............................................................................................................18

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 3.2 Market Drivers................................................................................................................19

3.3 Market segmentation through insights............................................................................21

3.4 IT Professional Services Market Share Insights.............................................................25

3.5 Target Market Strategy...................................................................................................26

4. COMPANY ANALYSIS.......................................................................................................27

4.1 SWOT Analysis..............................................................................................................27

4.1.1 Strengths.......................................................................................................................27

4.1.2. Weaknesses..................................................................................................................27

4.1.3 Opportunities................................................................................................................28

4.1.4 Threats..........................................................................................................................28

4.2 Competitor Analysis.......................................................................................................28

4.2.3 Competitive Edge.........................................................................................................29

5. STRATEGY AND IMPLEMENTATION SUMMARY......................................................30

5.1 Web Plan Summary........................................................................................................30

5.2 Tech Platform Usage.......................................................................................................30

5.3 Strategic Alliances..........................................................................................................31

5.4 Marketing Strategy..........................................................................................................31

5.4.1 Direct Client Marketing................................................................................................31

5.4.2 Indirect/Referral Marketing..........................................................................................32

5.4.3 Organizational Structure...............................................................................................33

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6. FINANCIAL PLAN..............................................................................................................40

6.1 Important Assumptions...................................................................................................40

Table: General Assumptions.................................................................................................40

6.2 Startup Analysis..............................................................................................................40

6.3 Financial Overview.........................................................................................................40

6.4 Profit and Loss................................................................................................................40

6.5 Cash Flow Statement......................................................................................................40

6.6 Balance Sheet..................................................................................................................40

6.7 Break-Even Analysis.......................................................................................................40

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 OWNER’S PROFILE
The owner of Innovazy, Fiaz AlI Saleemi has 18 years of experience of Software development
and started his journey as a freelancer in 2009. In 2018, he launched his web-designing agency
by the name of as Code Frenetics in Pakistan with one employee. The company targeted US
based clients through Upwork by providing high quality work in discounted rates. This unique,
all-in-one agency was created to revolutionize industries and make our client’s products not only
survive but thrive. Slowly but steadily the company grew generating high revenue over the years.
In 2019, an additional resource was added to the team. In September 2020, Code Frenetics was
incorporated in Islamabad Pakistan by the founder. As the business grew, two more team leads
were hired in 2020. In year 2021, to cater the growing clientele in USA the founder made 9 more
additions to the team. As of today, in 2022 the team consists of 16 resources ranging from team
leads, software designers, content writers to admin staff and WordPress developers. The
company has just moved to a 2,400 Square Feet office from a 1,100 Square Feet office. The
company plans to increase its team to thirty in next 6 months. Code Frenetics is also expanding
into the United States of America, as Innovazy and the CEO – Saleemi would be the sole staff at
the initial stage. Innovazy, LLC, located in New York represents the United States arm of the
company ‘Code Frenetics (SMC) Ltd. The company already have multiple happy clients in the
US who used our services for multiple different projects. The company has excellent reviews on
Upwork.com with 100% job success rate and have sustained Top Rated Plus Upwork status for
over a year.

Innovazy currently have two active clients in New York and another client from Nebraska. They
have great reviews about our services and are willing to provide their reference. In the past they
have worked for clients from Dallas, Austin, and California. The founder of the company, Fiaz
Saleemi now aims to directly target the US clientele by establishing a physical setup in New
York. The company can maximize its margins by tapping into the market by providing lower
than market rates as the backend operations will be sourced in Pakistan, giving the company a
cost competitive edge over the competitors. He will hire a marketing team/agency to reach out
to businesses while we will run a targeted digital marketing campaign to market our
products/services and find clients through digital platforms.

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 EXECUTIVE SUMMARY

Market Opportunity

According to the world-renowned research organization – Grandview, the global IT

professional services market size was valued at USD 562.06 billion in 2017 and is expected to

reach USD 1,070.28 billion by 2025, growing at a CAGR of 8.4% from 2018 to 2025.

Capitalizing on the huge growth and opportunity in the industry and offering improved services

and solutions, Innovazy, LLC would provide a broad range of IT- enabled business support

services, including Custom Software Development, Web/Mobile Application Development,

Cloud Consultancy, Search Engine Optimization, Digital Marketing, UI/UX Design, Graphic

Design, Quality Assurance and Project Management Services.

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1.1 Business Model

Innovazy, LLC, located in New York represents the United States arm of the company ‘Code

Frenetics (SMC) Ltd,’ which was incorporated in Islamabad, Pakistan by founder Fiaz Ali

Saleemi in September 2020. This unique, all-in-one agency was created to revolutionize

industries and make our client’s products not only survive but thrive!

Corporate Journey

ACCES TO DIRECT MARKET

The company’s key goal is to deliver outstanding service to each client. Thus, we would strive

towards the success of our clients by making recommendations and suggestions on the best

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business processes to effect needed positive IT changes that are far beyond the outlined services,

and this is what would set us apart!

We understand that every project is different, every company is unique and whether our clients

are in the brainstorming stage or already have their specifications in place, we will adapt to their

needs and support them at any stage of their IT project development, no matter their budget or

industry or the size of their company. Success of course can be quantified in terms of revenue

earned, profits made, hours of productivity saved and often improvement in the corporate

perception which leads to greater organizational growth. Innovazy as a company will build

partnerships that last – partnerships that are not defined by linear processes. There is no

beginning or end to our services. We will work with our clients to reach their goals. We will

work for them to exceed expectations. Every single project at Innovazy would go through a

similar set of quality process, regardless of how intricate or trivial the project may be. We will

never compromise on quality of service, even while maintaining our competitive rates. For us,

quality would not only include the absence of bugs, but it would relate to the overall

performance, usability, scalability, and aesthetic appeal of our products.

1.1 BUSINESS OBJECTIVES

Our objectives at Innovazy are as follows

 To become the leading IT- enabled business support services brand in NY and beyond.

 To create a service-based company whose ambition is to continually exceed the client's

expectations.

 To maintain a steady growth in patronage volume that will sustain the business long-

term.

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  To build a business tagged with excellence and quality.

 To establish a minimum 95% customer satisfaction rate to establish long-term

relationships with our clients and create good word-of-mouth in the market.

 To achieve a consistently increasing marginal profit.

1.2 KEYS TO SUCCESS

We have come to make this business a successful business as we aim to record huge success

within three years of being in the industry. In order to achieve success in our business, we will

work with the following keys.

 Rigorous Marketing and Promotion

It is our resolution to make Innovazy a perfectly known and patronized company for its services

throughout NY and beyond. This will be achieved through concentrate efforts on marketing. We

plan to achieve this by using media mix (printed and electronic). Thus, we are confident of an

increase in the popularity of our services, the rate at which people patronize us and also spread

the good news of our services to their friends and families.

 Professionalism

With the management team’s passion and the uniqueness of our services, the company is

confident of being ahead of the competition in the market. Our team will consist of individuals

with professional background and experience in the business world and distinctly in this line of

trade. This will help us to do our job right and efficiently

 Proactive to Issues

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We will always be proactive, not reactive such that issues are anticipated, risks are managed,

faults and limitations are foreseen and handled even before they emerge or are reported to us.

 Ergonomic Website

Our business will also make use of the company website. Our website serves the purpose of

linking us to our customers. If we continually keep our website running, we can be assured of

good turnout rate in patronization.

1.3 GUIDING PRINCIPLES

We would operate with the following principles guiding the organization and its members.

 Services of the Highest Quality

We understand the value of resources and time, and we make certain that the design is

implemented without rework. Our team conducts a thorough study of the client's needs and

meticulously explores the most viable options.

 Cost-effective Practices

Both the design and the process of development are quite expensive. However, those who work

with us can expect to save money because of our flexible approach to procedures, which keeps

our services reasonable for our clients.

 Service Scalability

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We have the resources necessary to scale up our services in order to accelerate processes. Our

staff of professionals and specialists allows us to expand our 360° services and handle large

workloads without sacrificing service quality.

 Professional Team

Our pride is our team. Our team has years of expertise in their area and is committed to

providing our customers with the finest service possible.

 All time Quality

Clients don't have to pay for quality. We have a strong and unwavering dedication to excellence.

Our experts carry out all tasks correctly the first time and every time, from concept through

design, safety, operation, optimization, and easy maintenance.

 Quick Turnaround Time

We are dedicated to completing all of your work objectives within the agreed-upon deadlines and

providing the industry's shortest turnaround times.

1.4 OUR CORE VALUES

At Innovazy we uphold very distinct and premium values which inclu

Professionalism

CORE
Teamwork VALUE Integrity
S

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Excellence
  PROFESSIONALISM: We will promote professionalism through exemplary

conduct, deportment, positive attitudes and the highest ethical standards.

 INTEGRITY: We will uphold the highest level of integrity in every aspect of our

business.

 QUALITY SERVICE: We strive to ensure customers’ satisfaction through quality

service and continuous development of new and attractive products.

 TEAMWORK: Teamwork is important to us as it encourages harmonious relations

among employees as we aim to achieve the Company’s goals and objectives.

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 2. COMPANY SUMMARY
About us

Innovazy, LLC is an IT- enabled business support services organization. Established in

Islamabad, Pakistan, as Code Frenetics in 2020 and connected all around the world, our expertise

spans a broad spectrum of IT- enabled business support services, including Custom Software

Development, Web/Mobile Application Development, Cloud Consultancy, Search Engine

Optimization, Digital Marketing, UI/UX Design, Graphic Design, Quality Assurance and Project

Management Services.

Why us?

At Innovazy, our clients’ overall best interest would always come first, and everything we do

will be guided by our values, professional ethics and international industry standards. Innovazy

will at all-time demonstrates its commitment to sustainability, both individually and as a

company, by actively participating in our communities and integrating sustainable business

practices wherever possible.

We will ensure we hold ourselves accountable to the highest standards by meeting our clients’

needs precisely and completely whenever they engage us. We aim to share common values with

our clients, and we are always excited to be a reason behind their happiness and share their

excitement and happiness with them. We will ensure that we work hard to meet and surpass our

clients’ expectations.

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 2.1 MISSION AND VISION STATEMENT

2.1.1 Mission Statement

To provide cost-effective high-quality services to the customers with the focus on building long-

term professional relationship.

2.1.1 Vision Statement

Fulfill all the Software Development, Digital Marketing, Design and Project Management needs

of the customers and build relationship with quality, integrity, trust and respect.

2.2 PRODUCT AND SERVICE DESCRIPTION

Our overall service provisions can be summarized into the following;

 Custom Software Development,

 Web/Mobile Application Development,

 Cloud Consultancy,

 Search Engine Optimization,

 Digital Marketing,

 UI/UX Design,

 Graphic Design,

 Quality Assurance and Project Management Services

 Etc.

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 2.3 MANAGEMENT & ORGANIZATION

The company’s business structure is essential to its management and success. Innovazy has laid

out plans that will ensure that our foundation is solid and at the same time remaining align with

our aims, mission, and vision as a company. Fiaz Ali Saleemi would lead the management team

of the company as the CEO. Innovazy currently has 15 employees in its Pakistan office and

having just moved to a 2,400 Square Feet office from a 1,100 Square Feet office, the company’s

plan is to increase the team to 30 in next 6 months. However, Saleemi will work alone in the US

office for now, while a marketing team/agency would be hired to reach out to prospective

customers. Innovazy will gradually hire full time employees in the US as the company has more

business and growth, we will source for prospective staff member that will not only identify our

aims, goals, and mission, but will also have the expertise required to work in this industry and

bring Innovazy to the highest standard.

2.4 MANAGEMENT TEAM RESPONSIBILITY

Roles and Responsibilities of the Management – CEO Fiaz Ali Saleemi

 Dictating the direction of the business

 Cross-checking the effectiveness of sales and marketing plan

 Signing documents relating to the business

 Identifying problems, making decisions, and evaluating the results

 Periodically evaluating the performance and developing action plans.

 Organizing meetings with different bodies regarding the business

 Preparing materials relating to the business

 Successfully implementing company policy

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  Developing strategic plans

2.5 COMPANY DETAILS

Company Name: Innovazy,

CEO: Fiaz Ali Saleemi

Legal Status: LLC

Location: NY

2.6 HISTORY AND BACKGROUND

Fiaz Ali Saleemi has 18 years of experience of Software development. He has been using

Upwork.com (Earlier oDesk.com) since 2009 to find work and was self-employed from 2010 to

2012. In Sep-2020 Saleemi incorporated a software development company in Islamabad,

Pakistan which is doing very well since its inception. Today, Code Frenetics (Innovazy Pakistan)

has 15 employees, and the company has just moved to a 2,400 Square Feet office from a 1,100

Square Feet office. The company plans to increase its team to thirty in next 6 months. Code

Frenetics is also expanding into the United States of America, and the CEO – Saleemi would be

the sole staff at the initial stage. The United States arm of the company would be called

Innovazy, LLC. The company already have multiple happy clients in the US who used our

services for multiple different projects. We also have excellent reviews on Upwork.com with

100% job success rate and we are sustaining Upwork Top Rated Plus status for more than a year.

Innovazy also currently have two active clients in New York and have another client from

Nebraska. They have great reviews about our services and are willing to provide their reference.

In the past we worked for clients from Dallas, Austin, and California.

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We will hire a marketing team/agency to reach out to businesses while we will run a targeted

digital marketing campaign to market our products/services and find clients through digital

platforms.

3. MARKET ANALYSIS
3.1 MARKET OVERVIEW

IT Services Market is expected to register a CAGR of about 10.36 % during the period 2021-

2026. With the onset of COVID-19, the vulnerability of supply chains has been exposed, for

most IT organizations, fragile ecosystems including providers of critical IT services.

Additionally, work-from-home mandates have led the service providers to ensure that mission-

critical enterprise customers have the necessary tools and technologies to enable the speed,

security, quality, and overall efficacy of services provided.

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Enterprises are opting for IT services across multiple industry verticals owing to manifold

benefits, such as accurate forecasting through business intelligence, thereby helping to optimize

the business operations, minimizing the wastage, and increasing the organizational revenues. The

increasing dependency on cloud services and infrastructure upgrading activities is significantly

driving the demand for managed IT services across the emerging market.

The growth of IT services is expected to be fueled by the introduction of digitization trends

prompting the SMBs and other large enterprises to opt for IT infrastructure, which is further

responsible for driving the growth in the adoption of IT operation solutions. With the growth of

IIoT across the Industry 4.0 platform, IT services are gaining traction within the hybrid IT-

managed environment. The usage of AI technology is also extending its application across the

areas of the manufacturing and design sector, thereby fueling the market demand, during the

forecast period.

3.2 MARKET DRIVERS

Cloud Services is Gaining Traction Due to Emergence of Cloud-Based Platform.

There had been a significant breakthrough in cloud computing over the past few years, as cloud

solutions offer various advantages but expose data hosted to substantial risks; including privacy,

identity theft, among others. Organizations adopting cloud computing should consider

implementing IT services that can analyze all executions, applications, and network connections.

Due to advancements in the IT operation across the cloud-based platform, IT services have

become more data-driven as well as real-time, creating greater value for the business, especially

in the areas of operational efficiency, discovery of business opportunity, and remote access

optimization.

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As the demand for cloud services is expected to grow over the next few years, with immense

demand form the IT & Telecommunication industry across the ever-growing corporate sector,

the scope for the IT infrastructure services from these end-users are expected to grow rapidly.

United States to Register Significant Growth During the Forecast Period

The global IT services market is expanding significantly, and the United States represents one of

the major IT markets in the world. The rising adoption of smart technologies and increasing

security investments are some of the major factors driving the demand for IT services in the

United States.

Many enterprises in the country have begun adhering to new methods and processes to gain a

competitive advantage, resulting in increasing adoption of emerging technologies, like AI, IoT,

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machine learning (ML), Blockchain, robotics, and data science. This transformation is creating

gap for the growth of IT services in the country.

According to the CompTIA’s Cyberstates 2019 report, the economic impact of the US

technology sector exceeded as compared to most of the other industries, including retail,

construction, and transportation. Additionally, tech services and software accounted for half of

spending in the US technology market, and it is significantly higher than the rate in multiple

other global regions.

The penetration of smartphones and tablets is increasing in the United States, which is also likely

to drive the BYOD policy which is expected to grow further with the rapid integration of IoT

across various industries and sectors. This is projected to propel the adoption and incorporation

of managed services, thereby, fueling the growth of the market studied.

3.3 MARKET SEGMENTATION THROUGH INSIGHTS

INDUSTRY INSIGHTS

The global IT professional services’ market size was valued at USD 562.06 billion in 2017 and is

expected to reach USD 1,070.28 billion by 2025, growing at a CAGR of 8.4% from 2018 to

2025. IT professional services offer integration of services such as project-oriented services, ITO

services, IT support and training services, and enterprise cloud computing services into business

operations. Enterprises are opting for IT professional services irrespective of the industry vertical

they belong to owing to manifold benefits, such as accurate forecasting and Business Intelligence

(BI), help in optimizing the business operations, minimizing the wastage, and increasing the

organizational revenues. Business analytics services also help enterprises and organizations in

identifying business growth opportunities and determining areas for cost-saving.

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The convenience and ease of use associated with cloud deployment are prompting organizations

to shift their data to cloud-based platforms. Enterprises are particularly opting for big data

analytics to manage the business data and understand the risks, and subsequently map their

business strategies accordingly in order to augment their returns. Having realized that cloud

deployment can benefit in terms of accessibility, efficiency, immediacy, scalability, and

optimization, enterprises are opting for cloud-based IT professional services to manage their

business operations.

The high demand for IT professional services in technology, marketing, consulting, and

communication companies have led to an increase in their adoption. The companies adopt these

services with an aim to shift their business applications on the public cloud. These services are

rapidly integrating and modernizing with cloud-based applications to offer numerous benefits to

support business agility by modernizing IT infrastructure and applications.

Professional services offer organizations an affordable route to focus on the prevention of data

theft and improving cybersecurity. They provide analytic capabilities and a foundation for

managing business information. Key benefits offered by professional services include increased
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utilization of resources, reduced administrative expenses, and increased profitability, among

others.

Organizations primarily focus on factors such as improving the quality of work, enhancing the

speed of delivery, reducing the cost of work, and increasing transparency and accountability.

However, they find it challenging to fulfill customer demands quickly. In an attempt to

accelerate service delivery, companies opt for professional business process services.

INSIGHTS BY TYPES OF DIFFERENT SEGMENTATIONS

The market has been further segmented into project-oriented services, ITO service, IT support &

training service, and enterprise cloud computing services. The project-oriented services segment,

which dominated the market in 2017 owing to the adoption of project management services

among small & medium enterprises. These services are often customized to meet the individual

client needs, helping them optimize operational efficiency and deliver projects on time and

within an allocated budget.

Meanwhile, the IT outsourcing (ITO) service is gradually gaining importance owing to various

advantages such as controlled IT cost, reduced labor cost, increased efficiency &

competitiveness, easy deployment of technology, reduced risk, and high security. Enterprises opt

for IT outsourcing services as part of the efforts to cut costs and focus on core tasks. Upcoming

market trends coupled with the opportunities associated with new business models and cloud

computing are driving the growth of the IT infrastructure outsourcing services market.

Based on end-use, the market has been further segmented into technology companies, consulting

companies, marketing & communication companies, and others. Technology companies’

segment, which dominated the market in 2017 as various technology companies are focusing on

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the development of Technology as a Service (TaaS) and are opting for IT professional services

as part of their efforts to support their business operations as the technology continues to evolve.

DEPLOYMENT INSIGHTS

Based on the deployment, the market has been further segmented into on-premise and cloud.

Enterprises opting for on-premise deployment have better control of the IT infrastructure as well

as the flexibility to customize the IT infrastructure whenever required. The on-premise

deployment also helps in reducing the dependency on the internet and protecting the data from

potential losses and frauds. Such benefits are expected to encourage enterprises to opt on-

premise deployment.

The cloud-based IT professional services are expected to grow over the forecast period as cloud

deployment can benefit enterprises by providing them with operational flexibility, agility, and

efficient storage management. On the other hand, cloud-based services, such as IaaS and SaaS,

can also facilitate on-demand remote access and ensure a higher degree of stability.

Numerous marketing and communication companies integrate cloud-based services into their

operations owing to their high data storage capabilities. Many companies are moving

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communications to cloud owing to various benefits it offers such as scalability, quality of

service, and affordable redundancy, among others.

REGIONAL INSIGHTS

North America happens to be the leading regional market for IT professional services owing to

the high adoption of ERP, CRM, and cloud services for data management. Moreover, the

presence of large service providers in the U.S. such as Oracle Corporation, Microsoft

Corporation, and DXC Technology Companies are further boosting the market in North America

region.

The demand for knowledge-based services is witnessing exponential growth in Asia Pacific

countries. The increasing demand for IT professional services in legal & advisory and accounting

service industries is expected to boost the growth of the Asia Pacific market over the forecast

period. Growing economies in the Asia Pacific region are also expected to unfold numerous

opportunities for the IT professional service market.

3.4 IT PROFESSIONAL SERVICES MARKET SHARE INSIGHTS

Key industry players operating in the market include Accenture PLC, Autotask Corporation,

Capgemini SA, DXC Technology Company, Fujitsu Limited, Hewlett Packard Enterprise

Development LP (H.P.E.), International Business Machines (IBM) Corporation, Microsoft

Corporation, and Oracle Corporation. In addition, the major key strategies include

collaborations, related segment revenues, new product developments, expansion capabilities,

mergers & acquisitions, partnerships & agreements, and research & development investments,

among others

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In September 2018, IBM introduced Watson solutions & services for a variety of professions and

industries such as manufacturing, human resources, automotive, and marketing, among others.

The software services offer transparency into AI decisions. Moreover, In February 2015,

Accenture entered into an agreement to acquire Gapso for expanding its analytics capabilities in

Brazil, primarily for companies dealing with natural resources and agribusiness sectors.

3.5 TARGET MARKET STRATEGY

The market segments will be targeted in a number of different ways. It must be noted that our

target clients are scattered all over NY and beyond. Many of these potential customers are

ignorant of the benefits embedded on our services. As a result of this, our first strategy will be to

create awareness through having direct contacts with them and giving them orientation as

regards our business. Other methods that will be used for the target market segment strategy will

be:

 Networking: The networking will be based on leveraging the business personal and

professional relationships that will be developed to reach more target audience. After

being in the business for a few months, we will have a good number of people which will

be targeted.

 Client referral: A lot of business is derived from referrals. Some of the referrals will

come from customers - we will develop a relationship with each of our potential

customers and encourage them to refer us to other people.

 Targeted customer acquisition: This involves researching the areas to identify

prospective clients, and formulation of strategies to attract them.

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 4. COMPANY ANALYSIS
4.1 SWOT ANALYSIS

Going by our vision, our mission and the kind of

business we want to set – up, we don’t have any

other option than to follow due process. As a

company, we look forward to maximizing our

strength and opportunities and also to work around

our weaknesses and threats.

Here is a summary from the result of the SWOT analysis that was conducted on Innovazy.

4.1.1 Strengths

Our strength lies in the fact that we have a highly credible and determined management team that

knows what is required for success in this industry. As a matter of fact, we have one of the best

workforces in the industry with highly skilled individuals. Our strong brand portfolio is also

expected to give us an upper edge over other competitor in the market.

Our affordably priced services and solutions will also allow easy and quick market penetration.

Our unshakable plan to create a business model that attracts prospective customers and the

innovative and timeless approach towards operating a standard impacting business would greatly

favor the company.

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4.1.2. Weaknesses

We need more people (customer) for the business to be successful and to build the cycle of

customer may take time. Another weakness is that client could push for project delivery before

they are ready, which could lead to the company trying to meet artificial deadlines at the expense

of quality. In a similar fashion, the company could experience a pile up of orders, which can lead

to delay and confusion. Furthermore, Innovazy lacks the brand awareness of major competitors

who operate large technological organizations.

4.1.3 Opportunities

The opportunities available to us are unlimited, all what we are going to do to push our service to

the market is already perfected.

 Opportunity to operate a business that stands for uniqueness and exceptionality

 Opportunity to implement strategies and build business strength

 Opportunity to run a profitable and successful in business

 Opportunity to compete and secure a strong position in the market

4.1.4 Threats

 The necessity to secure substantial capital injections to fund the expansion

 Competitions from existing businesses in the nation offering similar services.

 Cancellation of order

 Lawsuit against the company.

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 4.2 COMPETITOR ANALYSIS

To our knowledge, there are numerous organizations and individuals who provide similar

services as ours in the market, including:

 IT Solution Firms

 Freelance Individuals

 And every other entity who provide Software Development, Web/Mobile Application

and Cloud Consultancy services.

These companies are considered as competitors because they are established and have spent a

considerable amount of time operating in the industry, but we are not deterred by this as we are

compelled from our capability to provide quality professional services that meet our clients’

need.

4.2.3 Competitive Edge

Following the analysis of the market and ourselves, we see that only a limited number of entities

provide the collective comprehensive services that we do. However, the possibility of the

emergence of other company is not without our notice. We understand that there would continue

to be a spring up of similar organizations offering similar services in the nearest future.

Thus, we are determined to maintain a level of operation standard and keep portraying us as the

best in what we do. We will also flow with market trend, stay up-to-date and implement these

new trends to keep abreast of the latest development and improve our services on all fronts in the

industry.

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 5. STRATEGY AND IMPLEMENTATION SUMMARY
The strategy of Innovazy is to consolidate good customer service and to exceed the expectation

of client who maximize the solutions we provide. We will launch and attend specific tech

exposition events, submit proposals, and give presentations while also focus on building the

brand awareness through digital mediums. Furthermore, the company’s website would be

maximized for easy access to information on the product and services, and how to go about

them. The webpage will also be utilized as a part of a large marketing push. To successfully

grow the business brand, we will implement the above. In lieu of this, we plan to incorporate

feedback schemes on every service rendered. This is needed to keep the management team

abreast of grey areas and suggest key measures to be affected in addressing identified issues.

This effort is expected to command customer loyalty and word of mouth advantage in the

market.

5.1 WEB PLAN SUMMARY

Innovazy will have a website where the clients can reach out to us, and it will also serve as a

dynamic marketing tool for the business. We will be making part of the website live with a

clickable link at the top leading into its own section. The website will be updated with

information about our services. We will incorporate links to our social media accounts: a

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Facebook Like button, a Tweet button etc. on the webpage. The website will also communicate

news to create and maintain positive public relations with the community.

5.2 TECH PLATFORM USAGE

The company would continue to take up jobs on freelance platforms while utilizing topnotch

CRM solutions to ease its management activities. This strategy would make monitoring,

information sourcing and data gathering easy on the go. This would also ease clients as they need

not go through a lot of processes to get the needed data and information about payments and

other transactions.

5.3 STRATEGIC ALLIANCES

Innovazy will form alliances with other firms and engage freelance talents who have the same

vision has ours and can work with us to achieve common goals. We will go all out to ensure that

we build a professional team that is not only committed but understand our vision and where we

are going to and are willing to ensure that we attain our corporate goals and objectives. Such

firms include marketing firms, law firms, etc.

5.4 MARKETING STRATEGY

The highest priority delivery is expediting the growth of the number of clients. The volume of

customers will dramatically increase the revenue streams available to the company. We will

approach and follow up all prospective clients with a clear and thorough marketing strategy.

Innovazy will leverage on the marketing knowledge of a marketing team/agency to deploy

integrated, multi-faceted acquisition campaigns. This will be split between direct and indirect

marketing strategies:

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5.4.1 PROMOTION

a) Direct Client Marketing

Our marketing efforts would be directed towards our target clientele in this case. The objective

would be to make the target market aware of our existence and to educate them about the

services we offer, with the intention of turning these prospects into new clients.

Sending out proposals, making appointments, giving presentations, attending, and hosting tech

related events, Newspaper ads, our website and SEO (search engine optimization), email

marketing, and having a listing on consumer outreach websites are some examples of direct

client marketing that would be adopted.

b) Indirect/Referral Marketing

Current clients and other organizations that are in alliances with us would be the target of

this marketing activity, rather than prospective new clients. They would serve as referral sources

for Innovazy. if we reach out, create, and maintain a solid relationship of trust with them, they

will gladly suggest our solutions/services to individuals/organizations who they know are in need

of our services.

5.4.2 PRODUCT

Our overall service provisions can be summarized into the following:

 Custom Software Development,

 Web/Mobile Application Development,

 Cloud Consultancy,

 Search Engine Optimization,

 Digital Marketing,

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  UI/UX Design,

 Graphic Design,

 Quality Assurance and Project Management Services

 Etc.

5.4.2 PRICE

The pricing strategy that we will implement for prices initially will be market penetrative prices.

As Innovazy will source the back-end services via Pakistan, the cost will be lower than the US

market which will give us a competitive edge while pricing. We will apply lower than market

prices to penetrate the market and gauge a market share. The rate will be per hour as per the

industry rate. A net profit margin will be calculated and added to the overall cost.

5.4.3 PLACE

The services will be distributed via wholesale, retail and online. The distribution segments will

be as follows:

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 30 Wholesale
%

40 Online
%

30 Retail
%

Innovazy will have an in-house website where our services will be sold directly to the customers.

Our aim is to target 40% of our audience via our own website; http://codefrenetics.com/.

Our services will also be sold via retail directly via our physical store in New York. 30% of the

services will be distributed via retail.

The third channel we will source our services through is wholesale. We are already enlisted on

Upwork and have a well-established network. We will tap other online markets such as Fiver.

About 30% of our services will eb distributed via wholesale.

Page 34 of 52
Page 35 of 52
5.4.3 Organizational Structure

Software Engineer

Software Engineer

Software Engineer

Quality Assurance
Engineer

UX Designer

Software Engineer
Team Lead Admin Staff
CEO Software Engineer
Team Lead
Junior Software
Engineer

Senior Software
Engineer

Accountant

Wordpress
developer

Content writer

Wordpress
developer

Page 36 of 52
Management Team

CEO

Mr. Fiaz Saleem is an aspiring entrepreneur and highly motivated to serve the business as Chief

Executive Officer (CEO) and manage the whole business and its day-to-day operations. Mr

Saleemi is a leading web-developer in Pakistan and have been engaged in multiple clients

internationally. He will be saddled with the responsibility of making executive and

administrative decisions as regards the operations and functionality of the company. He is also

very creative, forward thinking, and strong, hands-on team leader, highly efficient and results-

oriented with exceptional management and organizational skills. Job Description will be as

below:

 Dictating the direction of the business

 Cross-checking the effectiveness of sales and marketing plan

 Signing documents relating to the business

 Identifying problems, making decisions, and evaluating the results

 Periodically evaluating the performance and developing action plans.

 Organizing meetings with different bodies regarding the business

 Preparing materials relating to the business

 Successfully implementing company policy

 Developing strategic plans

Team lead

Mr Abdul Basit Asif joined the company in September 2018 and is working as a team lead. His

responsibilities include:

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  Software Design and Development

 Gathering Requirements from Clients

 Preparing timelines and providing estimates

 Software Development using ASP.Net, Node. js, Angular, React.js, Ionic Framework

 Performing Team Management Activities

Admin staff

Mr. Zil e Subhan joined the company in October 2019 and is working in Administration. His

responsibilities include:

 Purchasing office supplies and kitchen groceries

 Supervising Kitchen Maintenance

 Supervising Office Cleaning

Team Lead

Mr. Nauman Akhtar started working on Feb-2020 and works in the Team Lead department. His

main Responsibilities are:

 Software Design and Development

 Gathering Requirements from Clients

 Preparing timelines and providing estimates

 Software Development using ASP.Net, Node. js, React.js

 Performing Team Management Activities

Software Engineer

Page 38 of 52
Mr Hamza Waseem is a Software Engineer and joined company on Dec 2020 and His main

Responsibilities includes:

 Software Design and Development

 Software Development using Node.js, Angular, React.js

 Present in meetings with client

Software Engineer

Mr Muhammad Qadeer joined the company on Apr-2021 and is working as a Software Engineer.

His major responsibilities are:

 Perform tasks assigned by Team Lead

 Software Development using Node.js and React.js

Software Engineer

Mr Saqlain Azim started working on Apr-2021 as a Software Engineer. His major

responsibilities are:

 Perform tasks assigned by Team Lead

 Software Development using Node.js and React.js

Quality Assurance Engineer:

Mr Wajeeh Sikandar joined company on Jul-2021, working as a Quality Assurance Engineer.

His main responsibilities are to:

 Attend meetings with clients to understand their requirements

 Perform software testing and quality assurance

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  Report software bugs and issues to development team

UI/UX Designer

Mr Muhammad Sharjeel joined company on Aug-2021 working as a UI/UX Designer. His main

responsibilities are;

 Create Website Design

 Create Prototypes using Figma

 Implement UI/UX to enhance User Experience

 Perform Frontend Development

Software Engineer

Mr Usman Umar joined the company on Aug-2021 and working as a Software Engineer. His

main responsibilities are to ;

 Perform tasks assigned by Team Lead

 Software Development using Angular and React.js

 Perform Frontend Development 46,000

Software Engineer

Mr Hashir Rao joined the company on Aug-2021 and working as a Software Engineer. His main

responsibilities are to ;

 Perform tasks assigned by Team Lead

 Software Development using Node.js and React.js

Software Engineer

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Mr Mohsin Ali joined company on Sep-2021 as a Junior Software Engineer. His work

responsibilities are:

 Perform tasks assigned by Team Lead

 Software Development using Node.js and React.js

Senior software Engineer

Mr Niazi Khan joined the firm on Nov-2021 as a Senior Software Engineer. His main

responsibilities are;

 Software Design and Development

 Software Development using ASP.Net and Angular

 Present in meetings with client

1Accountant

Mr Rashid Khan joined company on Jul-2021 and is working as a Accountant Part-time. His

responsibilities include:

 Accounting and Bookkeeping

 Preparing Tax Returns

 Preparing Financial Statements

 Compliance with SECP and FBR

Word Press Developer

Mr Ali Masud Khan joined the company on Feb-2022 and working as a Word Press Developer.

His main responsibilities are to:

Page 41 of 52
  Analyse Customer Requirements

 Propose relevant templates and design themes

 Prepare Times lines and provide estimates

 Develop Word Press Websites

Content Writer:

Ms Anum Daud joined the company on Feb-2022 as a Content Writer. Her major responsibilities

are to;

 Write Website Content

 Write blogs

 Draft Proposals

 Do Copywriting

Word Press Developer:

Mr Nabeel Khalid joined the company on Mar-2022 and working as a Word Press Developer.

His major responsibilities are to:

 Analyze Customer Requirements

 Propose relevant templates and design themes

 Prepare Times lines and provide estimates

 Develop Word Press Websites

 Customize word press themes

 Word Press plugins

Page 42 of 52
 6. FINANCIAL PLAN
The following section contains the financial information for Innovazy, LLC Financial

Projections. Tables and charts show annual projections for the first five business years.

6.1 IMPORTANT ASSUMPTIONS

The financials of this plan are predicated on the following table of assumptions. The tax rate is

6.50%.

Table: General Assumptions

General Assumptions

Year 1 Year 2 Year 3 Year 4 Year 4

Tax Rate 6.50% 6.50% 6.50% 6.50% 6.50%

Investment $30,000

6.2 STARTUP ANALYSIS

Innovazy

Startup Expense Cost

Total Startup Expenses $20,000.00

Page 43 of 52
 Amount Invested $30,000.00

6.3 FINANCIAL OVERVIEW

Below is the financial overview showing the profitability of the business as the sales increases

with little change in the cost. The profit is seen to increase with sales.

Financial Overview

Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue $132,000.00 $264,000.00 $528,000.00 $792,000.00 $1,029,600.00

Total Expenses $84,000.00 $159,600.00 $356,280.00 $602,364.00 $610,273.20

Net Profit $44,880.00 $97,614.00 $160,558.20 $177,309.66 $392,070.56

Chart: Financial Overview

Page 44 of 52
 Financial Overview
$1,200,000.00

$1,000,000.00

$800,000.00

$600,000.00

$400,000.00

$200,000.00

$-
1 2 3 4 5
Year

Total Revenue Total Expenses Net Income

6.4 PROFIT AND LOSS

The below table is the profit and loss projection for the first five business years. The sales are

seen to increase each year, causing a considerable increase in the net profit too.

Profit and Loss

Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
SALES
Hourly Rate Orders
Price Per Hour 100 100 100 100 100
Hours Worked 1,200 2,400 4,800 7,200 9,360
Subtotal 120,000 240,000 480,000 720,000 936,000
Lump Sum Jobs
Average Price Per Sale 1,000 1,000 1,000 1,000 1,000

Page 45 of 52
Number of Units Sold 12 24 48 72 94
Subtotal 12,000 24,000 48,000 72,000 93,600
Total Sales 132,000 264,000 528,000 792,000 1,029,600

COSTS OF OPERATION
Recurrent expenses 12,000 15,600 20,280 26,364 34,273
Payroll 72,000 144,000 336,000 576,000 576,000
Pakistan Staff 72,000 144,000 288,000 480,000 480,000
US Staff - - 48,000 96,000 96,000
Total Operating Cost 84,000 159,600 356,280 602,364 610,273

Operating Income 48,000 104,400 171,720 189,636 419,327

Operating Margin % 36% 40% 33% 24% 41%

EBITDA 48,000 104,400 171,720 189,636 419,327

Depreciation & 0 0 0 0 0
Amortization
Interest Expense - - - - -
Tax Incurred 3120 6786 11162 12326 27256

Net Profit $44,880.00 $97,614.00 $160,558.20 $177,309.66 $392,070.56

Net Profit/Sales % 34% 37% 30% 22% 38%

From the above analysis, total revenue of $132,000 was made in the first year of business

activities. Every business always aspires to increase its sales. With the marketing strategy

adopted, it is assumed that this will yield an increase in the subsequent years of business

activities, causing the revenue for each year to increase too.

The volume of revenue influences the profit that will be made during the year, therefore revenue

generated in the course of running the business results in an increase in profit made by the

business after taking care of all expenses.

Chart: Profit and Loss

Page 46 of 52
 Net Profit
$392,070.56
$400,000.00

$350,000.00

$300,000.00

$250,000.00

$177,309.66
$200,000.00 $160,558.20

$150,000.00
$97,614.00
$100,000.00
$44,880.00
$50,000.00

$-
1 2 3 4 5
Year

6.5 CASH FLOW STATEMENT

Below is the cash flow statement projection for five years showing the movement of cash within

the business. The management invested the sum of $30,000 for the business funding.

Cash Flow
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
Cash From
Operations
Cash Sales 132,000 264,000 528,000 792,000 1,029,600
Subtotal Cash 132,000 264,000 528,000 792,000 1,029,600
from Operations

Additional Cash
Received
Investment $30,000.00
New Long-term - 0 0 0 0
Liabilities

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 Sales of Other 0 0 0 0 0
Current Assets
Sales of Long- 0 0 0 0 0
term Assets
New Investment 0 0 0 0 0
Received
Subtotal Cash 162,000 264,000 528,000 792,000 1,029,600
Received

Expenditures Year 1 Year 2 Year 3 Year 4 Year 5

Expenditures
from Operations
Total Operating 84,000 159,600 356,280 602,364 610,273
Cost
Interest Expense - - - - -
Tax Incurred 3120 6786 11162 12326 27256
Subtotal Spent 87,120 166,386 367,442 614,690 637,529
on Operations

Additional Cash
Spent
Other Liabilities 0 0 0 0 0
Principal
Repayment
Long-term - - - - -
Liabilities
Principal
Repayment
Startup 20,000 0 0 0 0
Expenses
Purchase Long- 0 0 0 0 0
term Assets
Owner's 22440 48807 80279 88655 196035
Drawing
Subtotal Cash 129,560 215,193 447,721 703,345 833,565
Spent

Net Cash Flow $32,440.00 $48,807.00 $80,279.10 $88,654.83 $196,035.28

Cash Balance $32,440.00 $81,247.00 $161,526.10 $250,180.93 $446,216.21

Chart: Cash Flow

Page 48 of 52
 Cash Flow
$450,000.00
$400,000.00
$350,000.00
$300,000.00
$250,000.00
$200,000.00
$150,000.00
$100,000.00
$50,000.00
$-
1 2 3 4 5
Year

Cash Flow Cash Balance

The graph above shows an upward movement of the closing cash balance which indicates that

there is an increase in cash balance at the end of every period.

6.6 BALANCE SHEET

Below is the financial forecast of the balance sheet for the business. The below table shows the

steady growth in the net worth of the organization, this shows that the business is a very

profitable one.

Table: Balance Sheet

Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
Assets

Current Assets
Cash 32,440 81,247 161,526 250,181 446,216
Other Current 0 0 0 0 0
Assets
Total Current 32,440 81,247 161,526 250,181 446,216
Assets

Page 49 of 52
 Long-term
Assets
Long-term - - - - -
Assets
Accumulated 0 0 0 0 0
Depreciation
Total Long-term - - - 0 0
Assets
Total Assets 32,440 81,247 161,526 250,181 446,216

Liabilities and
Capital

Current
Liabilities
Accounts 0 0 0 0 0
Payable
Current 0 0 0 0 0
Borrowing
Other Current 0 0 0 0 0
Liabilities
Subtotal Current 0 0 0 0 0
Liabilities

Long-term - - - 0 0
Liabilities
Total Liabilities - - - 0 0

Paid-in Capital 0 0 0 0 0
Retained 44,880 142,494 303,052 480,362 872,432
Earnings
Earning 44,880 97,614 160,558 177,310 392,071
Total Capital 32,440 81,247 161,526 250,181 446,216
Total Liabilities 32,440 81,247 161,526 250,181 446,216
and Capital

Net Worth $32,440.00 $81,247.00 $161,526.10 $250,180.93 $446,216.21

Chart: Net Worth

Page 50 of 52
 Net Worth
$500,000.00

$450,000.00 $446,216.21
$400,000.00

$350,000.00

$300,000.00

$250,000.00 $250,180.93

$200,000.00

$150,000.00 $161,526.10

$100,000.00
$81,247.00
$50,000.00
$32,440.00
$-
1 2 3 4 5
Year

6.7 BREAK-EVEN ANALYSIS

Break-even is the point where the business neither makes profit nor loss. This means that at

break-even, the business is only able to pay up its expenses both fixed and variable cost without

any excess. The essence of break-even is to determine the amount of sales that could lead to

profitability.

Breakeven
Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Fixed cost $84,000 $159,600 $356,280 $602,364 $610,273
Variable 0.00% 0.00% 0.00% 0.00% 0.00%
Cost %
Gross 100.00% 100.00% 100.00% 100.00% 100.00%
Margin %
Break Even $84,000 $159,600 $356,280 $602,364 $610,273
Income

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 Revenue $132,000 $264,000 $528,000 $792,000 $1,029,600

The business is seen to break even in the first year of business activities. This means that there

must be more than $84,000 worth of sales in the first year before any profit can be recorded. The

above analysis can be seen in the below graph showing the breakeven income and revenue.

Breakeven Curve
$1,200,000

$1,000,000 $1,029,600

$800,000 $792,000

$600,000 $602,364 $610,273

$528,000
$400,000
$356,280
$264,000
$200,000
$132,000 $159,600
$84,000
$-
1 2 3 4 5
Year

Break Even Income Revenue

Page 52 of 52