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Patterns of Entrepreneurship Management 5th Edition Kaplan Test Bank 1
Patterns of Entrepreneurship Management 5th Edition Kaplan Test Bank 1
Patterns of Entrepreneurship Management 5th Edition Kaplan Test Bank 1
True/False
6. Factors that reportedly influence whether or not crowds are willing to contribute
their knowledge relate to the extent to which they perceive the crowdsourcing
initiative to be fair and how much they are attached to the product or brand of the
firm.
Ans: True Page: 111
8. Studies comparing the quality of crowd-sourced ideas and those from within an
organization i have found that on average ideas generated by external users of a
product or service score lower in novelty and customer benefit.
Ans: False Page: 114
9. Crowd wisdom is a term first coined by a French social sciences researcher, who
observed machinists creating complex and personal ornaments that they placed
close to their workplace.
Ans: False Page: 111
10. In the case of patents, trademarks, and copyrights, the “solver” can have found
their contribution from another source, as they are free to transfer the rights to the
challenger.
Ans: False Page: 116
16. __________________is the most common form as it avoids the regulatory and
organizational problems arising from equity-based funding , used for a wide range
of purposes such as film-making, music production and software development.
Ans: Reward-based crowdfunding Page: 122
18. Leveraging existing internal knowledge via licensing and other mechanisms,
called ___________________, can be highly effective.
Ans: Inside-out approach Page: 110
20. The traditional model for new product or service development (NPD) uses
internal resources entirely in what is termed the _______________________.
Ans: closed model of innovation Page 110
Multiple Choice
21. Successfully accessing the wisdom of a crowd needs four conditions. Which one
is not a condition?
a. Common experiences and opinions
b. Individuals must be independent and not influenced by others in the
crowd
c. Must be an effective mechanism to aggregate the inputs
d. Individuals must be decentralized and immersed in different locations
cultures, experiences
Ans: A Page: 113
22. Some of the main factors driving crowd contributions include all but which of
the following?
a. An opportunity to build a reputation,
b. The chance of working on “a cool” project,
c. Opportunity to meet new people
d. Addiction to the platform community
Ans: C. Page: 111
23. Benefits of crowdfunding include all but which one of the following?
a. Promotion to a large audience/customers
b. Receiving market feedback/beta testing
c. Retention of operating control
d. Low valuation when selling shares
Ans: D. Page: 124
28. ________________________is the most common form as it avoids the regulatory and
organizational problems arising from equity-based funding (see below). It has been
used for a wide range of purposes such as filmmaking, music production and software
development.
a. Donation based
b. Reward based
c. Hybrid funding
d. Equity based
Ans. B. Page: 122
32. Which of the following is not a key ingredient required for breakthrough
thinking?
a. Smartest people who attended similar universities with similar courses
b. Employees who are strongly influenced by the workplace culture and
expectations.
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