Professional Documents
Culture Documents
M Marketing 4th Edition Grewal Solutions Manual 1
M Marketing 4th Edition Grewal Solutions Manual 1
5-1
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 05 - Analyzing the Marketing Environment
LEARNING OBJECTIVES
LO 5-1 Outline how customers, the company, competitors, and corporate partners affect
marketing strategy.
LO 5-2 Explain why marketers must consider their macroenvironment when they make
decisions.
LO 5-3 Describe the differences among the various generational cohorts.
LO 5-4 Identify various social trends that affect marketing.
Outline how customers, the company, competitors, and corporate partners affect
marketing strategy.
Everything a firm does should revolve around the customer; without the customer, nothing
gets sold. Firms must discover their customers’ wants and needs and then be able to provide
a valuable product or service that will satisfy those wants or needs. If there were only one
firm and many customers, a marketer’s life would be a piece of cake. But because this
situation rarely occurs, firms must monitor their competitors to discover how they might
be appealing to their customers. Without competitive intelligence, a firm’s customers might
soon belong to its competitors. Though life certainly would be easier without competitors,
it would be difficult, if not impossible, without corporate partners. Good marketing firms
or departments work closely with suppliers, marketing research firms, consultants, and
transportation firms to coordinate the extensive process of discovering what customers
want and finally getting it to them when and where they want it. Each of these activities—
discovering customer needs, studying competitors’ actions, and working with corporate
partners—helps add value to firms’ products and services.
Explain why marketers must consider their macroenvironment when they make
decisions.
What are the chances that a fast-food hamburger restaurant would be successful in a
predominantly Hindu neighborhood? Not good. Marketers must be sensitive to such
cultural issues to be successful, and they must also consider customer demographics—age,
income, market size, education, gender, and ethnicity—to identify specific customer target
groups. In any society, major social trends influence the way people live. In no other time
in history has technology moved so rapidly and had such a pervasive influence on the way
we live. Not only do marketers help identify and develop technologies for practical,
everyday uses, but technological advances help marketers provide consumers with more
products and services more quickly and efficiently. The general state of the economy
influences how people spend their discretionary income. When the economy is healthy,
marketing success comes relatively easily. But when the economy gets bumpy, only
wellhoned marketing skills can yield long-term successes. Naturally, all firms must abide
by the law, and many legal issues affect marketing directly. These laws pertain to
competitive practices and protecting consumers from unfair or dangerous products.
5-2
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 05 - Analyzing the Marketing Environment
Generational cohorts are groups of consumers of the same generation. They are likely to
have similar purchase and consumption behaviors due to their shared experiences and
stages of life. The four main types include Gen Z (born 2001–2014), Gen Y (born 1977–
2000), Gen X (1965–1976), and Baby Boomers (1946–1964). Each of these segments
exhibits different consumption patterns, attitudes toward the world, and preferences with
regard to marketing efforts.
Social trends have a tremendous impact on what consumers purchase and consume.
Understanding these trends—such as thrift, health and wellness, green marketing, privacy
issues, and the time-poor society—can help marketers serve their customers better.
Check Yourself: Several questions are offered for students to check their understanding of
core concepts.
1. What are the components of the immediate environment? (PPT slide 5-10)
Answer: The components of the immediate environment are the company’s
capabilities, competitors, and competitive intelligence, and the company’s
corporate partners.
1. Country Culture
2. Regional Culture
5-3
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 05 - Analyzing the Marketing Environment
Check Yourself: Several questions are offered for students to check their understanding of
core concepts. (PPT slide 5-29)
4. What are some important social trends shaping consumer values and shopping
behavior?
Answer: The green movement, privacy concerns, time-poor lifestyles, and
responsible marketing to children are some important social trends shaping
consumer values these days.
5-4
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 05 - Analyzing the Marketing Environment
5-3: The Cool Hunter and Trend Hunters Services such as The Cool Hunter and
Trend Hunters collect, summarize, and
describe the latest and greatest ideas in
various realms.
5-5
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Another document from Scribd.com that is
random and unrelated content:
zur Blume, inn, i. 123;
Carthusian Monastery, i. 90;
Cathedral, i. 87, 91, 95, 113-115, 148, 154, 340;
Dominican Monastery, i. 205, 208;
ii. 156;
Eisengasse, i. 117-118, 120;
Fischmarktplatz, i. 123, 163;
Gerbergasse (“zum Papst”), i. 1;
Historical Museum, i. 83, 150;
Kunstverein, i. 51;
Library, i. 5, 91-92, 113, 239;
ii. 6, 329;
Painters’ Guild (Zunft zum Himmel), i. 58-59, 82-83, 97, 121, 232;
ii. 32-33, 47, 63, 157-158;
Public Picture Gallery (see below);
Rheingasse, i. 122;
Rhine Bridge, i. 102, 117;
Rhine Gate, i. 351;
St. Leonhard, i. 190;
St. Johann Vorstadt, i. 205, 339;
ii. 156;
Haus zum Tanz, see Dance, House of the;
Town Archives, i. 58-59, 83, 126, 339;
Town Council, i. 59, 90, 106, 124, 126-127, 130, 181, 198, 205, 232,
252, 254-255, 338-340, 347, 351;
ii. 34-35, 63, 158-159, 161-163, 191, 300;
Town Hall and Council Chamber (wall-paintings), i. 91-92, 106, 118,
123-134, 343, 347-352;
ii. 157, 262-264, 313-314;
University, i. 37, 45, 84, 93, 145, 183;
ii. 328-329, 357
Basel Public Picture Collection (Gallery), i. 7 note, 9, 19, 26, 35, 37, 39,
42-43, 45, 50-52, 54 note, 55, 58-61, 63, 65, 68, 77-79, 81, 84-85, 87-
88, 91, 98-99, 101, 106, 112-113, 120-121, 125, 127-131, 137, 142-
143, 145, 147-150, 159-161, 172-173, 175, 177, 180, 182-183, 185,
186 note, 188, 205, 207, 228, 230, 236, 241, 245, 289, 291, 321, 338,
343, 346-348, 350-351;
ii. 87 and notes, 167-168, 189, 211, 238, 248, 255-256, 259-260, 273,
275-278, 281, 283-284, 314, 327-329, 356-357, 400
—— Jergen ze, ii. 7
Basilea Sepulta (Tonjola), i. 127, 130
Basville, Marquis de, ii. 46
Bathoe (James II’s catalogue of pictures), ii. 249
Battle of Bosworth Field (jewel with pendant miniatures, by Hilliard), ii.
234
Battle of Spurs (Hampton Court), i. 258, 315-316;
ii. 64, 91, 215
“Bauerntanz,” see Dance, House of the Bavaria, i. 15
—— Duke Albrecht V of, ii. 241
—— Maximilian I, Elector of, i. 17
Bavarian National Museum, Munich, ii. 241-242
Bayersdorfer, A., i. 237
Bayonne, ii. 38
Beard (Byrd), Richard, ii. 173-175, 177, 184
Beauchamp, Earl (collection), ii. 304, 309
Beaufort, Lady Margaret, her monument, i. 272
Beaujon, Nicolas, ii. 45 and note, 46
—— Sale and Catalogue, 45 and note, 46-47
Beaune, i. 153, 174
Beaver, Alfred, Memorials of Old Chelsea, i. 315;
ii. 272
Bebelius, Johannes, printer, i. 202, 225
Beckford Collection, ii. 278
Beckman, Barthold, Steelyard merchant, ii. 6
Bedford, Duke of (sale and collection), i. 304 note;
ii. 112, 351
Bedford, John Russell, Earl of, ii. 256
Bell, Mr. C. F., F.S.A., ii. 237, 390
—— John (painter of Henry VIII’s tomb), i. 269, 272
Bellay, Guillaume du, ii. 38-39
—— Jean du, ii. 38-39
Bellin, Nicolas, of Modena, i. 281-286, 287 note, 314;
ii. 186, 201, 269 note, 303, 333
Belvoir Castle, ii. 100
Bemberg Ducal Library, ii. 277
Bemposta, Castle of, i. 16
“Benedict, the King’s tomb-maker,” see Rovezzano
Bentinck family, ii. 187
Bentinck, Hans William, 1st Earl of Portland, ii. 187
Bentinck, William, 3rd son of 1st Earl of Portland, ii. 187
“Benting, Lord William, Lord of Rhoon,” ii. 187
Berck (Berg), Derich, Steelyard merchant, ii. 22-23, 83
Bergh, Mayer van den, Collection, Antwerp, ii. 230
Beringen, Anna von, i. 33
—— Ycher von, i. 33
Berkeley, Thomas, Lord, ii. 72
Berlepsch, H. E. von, i. 121
Berlin, i. 204, 242
Berlin, Kaiser Friedrich Museum and Royal Print Room, i. 11, 18, 21,
25-26, 119-120, 142-143, 182, 206-207, 214, 242, 354;
ii. 4-6, 15, 16, 31, 201, 205-206, 248, 255, 259, 278, 324, 353
Bermondsey, i. 262
Bernal, Ralph, Sale (1855), ii. 53
Bernardi family, painters, i. 287
Bernburg Library, i. 5
Berne, i. 3, 32, 77, 202, 204, 241;
ii. 161-162
—— Dominican Monastery, i. 206;
Historical Museum, i. 141;
Town Council, ii. 162
Bernoulli, Dr. C. Chr., ii. 331, 341
Beromünster Cloisters, Lucerne, i. 79
Berry, dukes of, i. 175
—— Duke Jehan of, and Duchess, i. 175-176
Bertholdo, i. 271
Besançon, i. 149, 174, 179 note
Besselsleigh, Berks., i. 301
Bettes, John, ii. 210, 241, 308-309
—— Thomas, ii. 241, 309
Beverley, Yorks., ii. 334
Bewick, John, Emblems of Mortality, i. 214
—— Thomas, i. 214
Bibliothèque Nationale, Paris, i. 142, 144, 207
Bickley Hall, Kent, ii. 33
Bicocca, battle of, i. 72
Bienenvater, Matthias (Apiarius), printer of Berne, i. 202
Binck, Jacob, ii. 250
Binnink, Simon, of Bruges, miniaturist, ii. 238-239
Binyon, Mr. Laurence, i. 356;
ii. 390
Birmann, i. 127
Bisschop, Jan de, i. 243;
ii. 27-28
Black, Mr. W. H., F.S.A., ii. 294, 297-298, 390
Blackheath, i. 295
Blakenhall, William, i. 327
Blamire, Mr. W., sale (1863), ii. 230, 237
“Blanche Rose,” i. 283;
ii. 333
Blankenberghe, near Bruges, ii. 238
Bletz, Zacharias, registrar of Lucerne, i. 64
Bloemaert, ii. 341
Blomefield, Norfolk, i. 326
Blomfield, Mr. Reginald, A.R.A., ii. 272 and note, 390
Blond, Michel le, see Le Blond
Bock, Hans, the Elder, i. 105-106, 126-127;
ii. 311 note
Bode, Dr., i. 335;
ii. 196, 342
Bodenham family, i. 353, 355-356;
ii. 351
—— Mr. Charles, i. 355
—— Thomas, i. 356
Bodleian Library, Oxford, i. 171 note, 326;
ii. 81, 113, 247, 274
Boetius, De Consolatione Philosophiæ, i. 296
Bohemia, King and Queen of, i. 241
Boisserée, i. 91 note
Boke called the Governour (Sir T. Elyot), i. 336
Boleyn, Queen Anne, i. 178, 262, 306, 319;
ii. 30-33, 38, 59, 78, 91, 104, 109-110, 116, 192, 196, 208, 235, 237,
288
—— Sir Thomas, Earl of Wiltshire and Ormonde, i. 327;
ii. 256
—— Sir William, ii. 272
Boling, Sir John, and his mother, miniature, signed “L.,” ii. 240
Bolingbroke, Lord, ii. 230
Bollonia, Hierome Trevix, see Treviso, G. da
Bologna, i. 286
Bonnat, M. Léon, Paris (collection), i. 19, 148
Bonner, wood-engraver, i. 214
Booth, Mrs., of Glendon Hall (collection), i. 269
Borcht, H. Van der, ii. 15
Bordeaux, i. 329
Bordone, Paris, ii. 107
Born, Derich, Steelyard merchant, ii. 17-20, 65
—— Theodoricus, ii. 18-19
Borough, Lady, ii. 256
Boston, U.S.A., ii. 210, 347
Boswell, William, ii. 65
“Bottle, The,” Bermondsey, i. 262
Botzheim, von, family, i. 33
—— Johann von, i. 33;
ii. 332
—— Michael von, i. 33
Bouchot, Mons., i. 305
Boulogne, i. 286, 326;
ii. 144, 303
—— Captain of, ii. 6
—— siege of, ii. 119
Bourbon, Nicolas, i. 211, 227, 328;
ii. 38, 63, 72-75, 79, 90-91, 92 note, 288
Bourges Cathedral, i. 175-176
Brabant, i. 269
Bracquemond, Félix, etcher, i. 173
Braganza, Catherine of, i. 16
Brandon, Anne, Lady Powys, ii. 227
—— Charles, Duke of Suffolk, i. 269;
ii. 11, 44 note, 59, 193, 214, 220, 223-225, 227, 241, 280
—— Charles, son of above, ii. 201, 220, 222-227, 258
—— “Duke of,” ii. 224
—— Eleanor, Countess of Cumberland, ii. 195, 227
—— family, ii. 227
—— Frances, Countess of Dorset, ii. 227
—— Henry, afterwards Duke of, ii. 63, 167, 220, 222-227
—— Mary, Lady Monteagle, ii. 227
Braneburgh, ii. 55
Brasseur, Herr, of Cologne, i. 344 note
Braun, Urbium Præcipuarum Mundi, &c. (1583), i. 276
—— photographer, ii. 72, 342
Bray, i. 78
—— Sir Edward, of Shere, i. 309-310
—— family, of Shere, i. 309
Brede Church, Sussex, ii. 272
Breidrood, Lord of, ii. 116
Brentano-Birckenstock Sale (1870), ii. 207
Brentford, i. 300
Brera Gallery, see Milan
Brescia, i. 275
Breslau, i. 83
Bretten, i. 185
Brewer, Dr., i. 256, 315;
ii. 390
Brian, Sir Francis, Master of the Toils, ii. 142, 144-146
Brickdon, Huntingdonshire, ii. 226
Bridewell Hospital, see London
—— Palace, ii. 42-43, 292
Brighton Art Gallery, ii. 104
Bristol, Marquis of, ii. 72
British Institution Exhibition, 1846, ii. 359
British Museum, Print Room, i. 21-22, 63, 80, 146, 156, 182, 188, 207,
214 note, 307, 324, 356;
ii. 26-27, 40, 61, 92 note, 113, 196, 211, 219, 226-227, 246, 247 note,
254, 269-270, 273-274, 276-280, 283-284, 314, 327, 337
Brocklebank, Mr. Ralph (collection), i. 54 note
Brockwell, Mr. Maurice W., i. 354-355, 357
Browne, Sir Anthony, ii. 180, 227
—— John, serjeant-painter, i. 258-262, 273-274, 314
Bruce, Mr., ii. 79
Bruges, i. 289;
ii. 5, 238-239;
Carmelite Church, i. 245;
Golden Fleece Exhibition (1907), ii. 141 note;
Painters’ Guild, i. 269
Brunner, Barbara, i. 35
Brunswick Gallery, i. 73, 79;
ii. 18, 22, 323, 326, 353
Brussels, i. 170;
ii. 57, 61, 115-116, 119-120, 125, 127, 129, 140-141, 148, 150, 153,
155, 180, 349
Brussels Exhibition of Miniatures (1912), ii. 57 note, 230
—— Museum, i. 304
Bruyn, Bartholomäus, i. 96
Buccleuch, Duke of (collection), ii. 62, 88, 109, 170, 192-194, 221-222,
230-231, 234, 237-238, 346, 351
Bucer, Martin, ii. 225
Buchanan, dealer, ii. 37
Büchel, Emmanuel, i. 113, 205
Buchheit, Dr. Hans, ii. 241-242
Buckingham (town), ii. 52
—— Duke of, i. 166, 240, 320
—— —— Collection and Inventory (1635), i. 320;
ii. 14, 87, 215, 237, 308
—— Earl of, ii. 292
—— Edward Stafford, Duke of, ii. 44 note
—— House, ii. 26
—— Palace, ii. 249
Bugenhagen, Interpretation of the Psalms, i. 198
Buildwas Park, Shropshire, ii. 212, 348
Bullinger, Heinrich, ii. 156
Bulstrode Park, Bucks., ii. 52-53, 352
Burckhardt family, i. 74
Burckhardt, A., ii. 390
Burckhardt-Werthemann, D., ii. 390
Büren, Colonel May von, i. 71-72
Burford Priory, Oxfordshire, i. 301-302 ii. 335
Burgkmair, Hans, i. 4, 6, 12, 30-31, 55 note, 74
—— Thomas, i. 4
Burgratus, Francis, ii. 152, 172-173
Burgundy, ii. 38
—— county of, ii. 150
—— duchy of, ii. 150
Burke’s Peerage, ii. 225
Burleigh House, ii. 107
Burlington, Earl of, ii. 294
—— Fine Arts Club Exhibition (1906), i. 20, 81
—— —— (1909), i. 269, 286-287, 303, 308, 332;
ii. 81, 85, 88, 103-104, 107, 109, 165, 167, 169-170, 193-194,
199, 204, 210, 221-222, 230, 234-239, 384-386
—— —— Catalogue, ii. 106, 194, 204, 233-235, 239
—— House, ii. 135
Burlington Magazine of Fine Arts, ii. 23, 45 note, 52 and note, 60 note,
65, 228-229, 231, 337, 400
Burnet, Bishop, History of the Reformation, ii. 178-179
Burrell, Sir William, i. 320
Burton, Sir Frederick, ii. 44
Bute, Marquis of (collection), i. 266;
ii. 102
Buttery, Mr. Ayerst H., i. 353, 357-358;
ii. 351
Buttessey, Bamardyne, ii. 188
Butts, Edmund, ii. 210-211, 309
—— family, ii. 210-211
—— Lady, ii. 83, 205, 209-210, 255
—— Sir William, ii. 73, 205, 208-211, 255, 289, 291, 309
Byfield, John, wood-engraver, i. 214
Bygnalle, Rychard, painter-stainer, i. 261
Byrom, George, of Salford, ii. 6