Mari Alizel O. Marasigan 09.11.

23
12 ABM YA-3 Ms. Ilay
ASSIGNMENT: BUSINESS PROFILLING
GRWM Cosmetics

CEO Mae Layug

2019, Mae was in Myeong-dong, South Korea. She was browsing Korean make up
products and said “It feels good if I can say Filipinos being represented globally”.
She knew she wanted to launch her own cosmetics and so, she did.

Mae was a Filipina registered nurse here in Philippines and in US. She is also a
Youtube vlogger or a content creator focuses on women’s health and beauty.

She launched her own makeup brand last May 15, 2020. The first release of her
product was the multi-use creamy tint that can be used on eyes, lips, and cheeks.

GRWM Cosmetics was originally made here in the Philippines. Its desire not just selling
makeup to crowd, but become a community that listens to consumers and offers
the best value for their money. The owner, Mae, made sure to present not just
women but all genders.

It became more successful because she launched 126-piece collection last June
2023. The GRWM Cosmetics made PH cosmetics industry evolved.

CEO Mae Layug income starts in 1 to 5 million dollars at the age of 25.