ONE TEAM - TEAM RHINOS

2024
 THE CLUB
Formed in 1870, Leeds Rhinos play at The AMT Headingley Rugby Stadium, one of the most historic and iconic stadiums in the world.
The venue o�ers state of the art facilities, steeped in history having witnessed many unforgettable sporting moments.

The Club is spearheaded by our trailblazing inclusivity led, family of teams known as ONE TEAM – TEAM RHINOS which
comprises of our Women’s, Men’s, Wheelchair, Physical Disability, Learning Disability, Academy Rugby teams and more recently Leeds
Rhinos Netball teams. Our ONE TEAM – TEAM RHINOS positioning is the �rst of its kind in UK sport – incorporating a family of teams
under the same brand, management and all striving for success. An exciting and valuable partnership proposition for any business.
WHY PARTNER WITH
LEEDS RHINOS NOW?
• The sport is in the SPOTLIGHT after the success of the 2021 Rugby
League World Cup

• Rugby League has a commercial agreement with

ENTERTAINMENT GIANT IMG to improve and grow the sport

• Leeds Rhinos is trailblazing INCLUSIVITY in the game – showing that

rugby league is for everyone

• The club’s fanbase is growing and we have a HIGHLY ENGAGED audience

• On the pitch our new men’s Head Coach, Rohan Smith, is building
something special. We are building towards LONG TERM SUCCESS for
ALL of our TEAMS
 OUR TEAMS
THE RHINOS FAMILY

LEEDS RHINOS MEN LEEDS RHINOS WOMEN LEEDS RHINOS ACADEMY

 OUR TEAMS
THE RHINOS FAMILY

LEEDS RHINOS LEEDS RHINOS LEEDS RHINOS NETBALL LEEDS RHINOS WHEELCHAIR
PHYSICAL DISABILITY RUGBY LEAGUE LEARNING DISABILITY RUGBY LEAGUE
CULTURE, DIVERSITY
& INCLUSIVITY
The last 27 years at the Leeds Rhinos have impressed upon me a perpetuating culture
within a club which; metaphorically speaking, is a “Diverse, Inclusive and fertile �owerbed
of opportunity.

The accumulation of all our people, rooted into the fabric of the Rhinos brand, have created
a beautiful mosaic of ful�lled potential on the vehicle of sport. We are inspired, educated
and entertained by the fruits of our connections, powered by the creativity of our
individuals. My role which �lls me with gratitude each day.

“Changing lives through the power of Sport” is our purpose and AMT Headingley Stadium is
the garden in which our teams (Men, Women, Wheelchair, Physical Disability and Learning
Disability Rugby league teams - along with our Netball team) manifest their collective
potential.

We have a rich history and a deep heritage within the Landscape of Leeds, a city from which
we reach beyond our grasp with the mission of creating opportunities for ALL".

That garden is cultivated by our amazing Leeds Rhinos Foundation, sta�, fans,
communities, sponsors, partners and stakeholders who together identify as “One Team,
Team Rhinos”.

We believe that there is nothing we can’t achieve or overcome when we are committed do
doing it together, in a space without barriers, limited only by the edges of imagination.

Jamie Jones-Buchanan
Director of Culture, Diversity and Inclusion
Leeds Rhinos Foundation is the o�cial charity of Leeds Rhinos.
We deliver projects in the heart of the community by
harnessing the power of sport to make a lasting, positive
impact on individuals’ lives. As Leeds Rhinos’ charity we have a
unique opportunity to truly change lives through sport.

We deliver a variety of projects under our �ve principles of

Education, Health, Sport, Art and Heritage. Sport is an
engaging tool that allows our sta� to work with a whole range
of individuals, delivering important lifestyle messages to
inspire others to make positive changes to their own lives.

We work alongside primary and secondary schools,

community clubs and run holiday rugby camps, rugby festivals,
community days and health and education projects year-round
to engage with both children and adults from all over the
community.
 LEEDS RHINOS
FOUNDATION & COMMUNITY

50,000 people benefit from the Leeds Rhinos

Foundation every year
Delivering 75 school sessions per day

Engaged with 140 schools in the region

2,280 hours, a year of sport plan and dance delivery

97 partner schools recieve 5,500 hours a year
of school delivery

Engaged with 36 amateur clubs in the region

40 dedicated members of sta� & volunteers
ENVIRONMENT, SOCIAL,
AND CORPORATE GOVERNANCE
By the end of the year, we will have �nalised a benchmarking exercise to understand our
baseline energy and carbon footprint and be in a position to set targets and publish our
roadmap to net zero.

As we step into 2024 we will continue to focus on our Environmental, Social, and Governance
(ESG) strategy ensuring we commit to planet and community goals. We will continue to
decarbonise our operations by reducing the amount of energy consumed, installing solar
panels, and aspiring to recycle 65% of all waste produced by the Club with zero waste to
land�ll.

ESG will be very much BAU as we implement supply chain charters with key contractors and
suppliers. All new projects will have ESG at the heart of their design and we will continue to
support local communities and businesses to thrive.

During the new season we will raise ESG awareness by promoting sustainable travel and food
options to our spectators and demonstrate how making environmentally friendly changes
and choices can make a big di�erence to their carbon footprint.

People are very much a key part of the growth of a sustainable business so it's important we
educate our colleagues with the ESG knowledge and skills. We listen to our people by under-
taking sta� engagement surveys, we analyse their feedback, and take action. In a recent sta�
engagement survey 93% of our sta� told us that they love working at Leeds Rhinos and 97%
told us that they care about the Rhinos. We want to build on these results and at the same
time continue to do the right thing in a sustainable and well governed business

“Changing Lives Through Sport” – Sue Ward, Operations Director September 2023.
 LEEDS RHINOS BUSINESS COMMUNITY
Leeds is the largest centre
for �nancial and legal
services in the UK outside
London and has one of the
largest concentrations of
higher education institutions
in Europe. Home to FIVE
Universities and 9,000
International students
West Yorkshire- The region
with the highest number of
companies - 239,367
Leeds currently welcomes
26 million day visitors and
has consistently been ranked
as one of the UK’s top five retail
destinations by Lonely Planet.
We have over 3,200 companies in the corporate database, with a mix of national businesses and regional SME’s
Leeds is the second largest
metropolitan district in the
UK; The City of Leeds has a
population of 770,000 and
is one of the fastest growing
cities in the UK, with the
number of residents set to
rise to 1 million. Leeds is the
second centre of banking in
the UK employing 12,700
people in the industry
The skyline of Leeds is being
transformed with an additional
£5 billion in the development
pipeline.
A large and growing cluster
of digital businesses such as
Sky, Sky Bet, Trans Union and
Channel 4.
 WORLD CLASS FACILITIES
AMT HEADINGLEY RUGBY STADIUM

7 Hospitality Suites 12 Private Boxes Regularly welcome 1500 corporate

guests at every Rhnos Game

2023 Matchday Hospitality Award Winner (Medium stadium)

 DIGITAL FOOTPRINT

9,500
PAYING SEASONAL MEMBERS

200
EMAIL CAMPAIGNS PER YEAR

50-60%
EMAIL OPEN RATE

100,000
OPTED IN SUBSCRIBERS

1.5M
PAGE VIEWS PER YEAR
(55K USERS)
195,000 203,000 98,000 15.6K
PAGE LIKES FOLLOWERS FOLLOWERS SUBSCRIBERS

MOST FOLLOWERS
IN RUGBY LEAGUE
 VIEWING FIGURES
HOW MANY PEOPLE WATCH RHINOS GAMES?

4.5m Per Year 785,500 Viewers 4M Viewers 200,000

collective TV audience on for the Challenge Cup game on YouTube spectators attend Rhinos
Sky Sports, C4 & BBC vs Wigan in May 2023 matches per season
BRAND VISIBILITY
BRAND VISIBILITY
BRAND VISIBILITY
BRAND VISIBILITY
Kit Branding Opportunities
Kit Branding Opportunities
Kit Branding Opportunities
 Example Partnership Rights
DESIGNATION
• O�cial Club Partner
• Category Exclusivity
BRAND EXPOSURE
• Logo on Rhinos Playing and Training Kit
• Full bowl 4-sided LED advertising at every Leeds Rhinos game
• Logo shown across stadium TV’s + Big Screen
DIGITAL MARKETING
• Right to use the Leeds Rhinos club marks
• Right to use the Leeds Rhinos logo
• Logo to feature on Leeds Rhinos website
• Regular inclusion on mailings to Leeds Rhinos membership database
• Branded social content on Leeds Rhinos Social Channels
EXPERIENCES/ACCESS
• Opportunity to run experiential events on matchdays
• Money can’t buy experiences such as Training with the Rhinos Day,
Behind the Scenes Tours
• Children Match Day Walkout with ball and Player per season
• Access to players from all our teams throughout the year, including
opportunity to create bespoke video content using players
Community / CSR
• Opportunity to partner with our Charity Partner, Leeds Rhinos Foundation
• Partner with an existing initiative or develop a bespoke programme aligned to
your CSR agenda
• Opportunity to volunteer and work with Leeds Rhinos Foundation on amazing
causes in the community
Business Development
• Introductions to other Leeds Rhinos Club Partners
• Inclusion on mailing to Corporate Database
Hospitality / Tickets
• VIP Hospitality in the award winning Howard suite
• General admission tickets for all men’s and women’s matches across the
season
• VIP Passes at Leeds Rhinos Netball matches held at First Direct Arena
• Passes for all Rhinos Team matches including Wheelchair, PDRL, LDRL games
• Invites to other Leeds Rhinos events throughout the year including, Season
Launch, End of Season of Awards
MERCHANDISE
• Leeds Rhinos Men’s Signed shirts
• Leeds Rhinos Women’s Signed shirts
• Leeds Rhinos Netball Signed dress.
• Leeds Rhinos Signed balls
WE WORK WITH SOME
AMAZING BRANDS
WE WORK WITH SOME
AMAZING BRANDS
WE WORK WITH SOME
AMAZING BRANDS
WE WORK WITH SOME
AMAZING BRANDS
BE PART OF IT

CONTACT
ben.turnbull@therhinos.co.uk
07442 937268