Cover Story

10
Chris Leger

Articles
28 The App Development Trends
To Watch In 2023

32 What You Can Do to Uniquely Market Your Blog

for the Modern Audience

36 Online Business Surveys & Their Benefits

To Your Business
 Contents
Mike Crandall 16

Hussein Faraj 20

Susheel Ladwa 24
 Editor In Cheif Prashant C.
Managing Editor Ehsan Jami
Publishing Control Team Alexis, Michael

Visualiser Mary Chars

Art and Design Head Stephan Wood
Art And Design Assistant Shweta Ambilwade
Art and Pictures Editor Anushka Bhosle

Business Development Manager Wilson Shan

Marketing Manager Chirs Philip
Business Development Executive Maria, Wilson, Martina, Alex, Kelvin

Technical Head Jacob Smile

Assistant Technical Head Alina Sege

Digital Marketing Manager Jennifer Parker

Assistant Digital Marketing Manager David King

Research Analyst Earl Lewis

Circulation Manager Scoot Taylor

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 Editor’s Note
Let's Delve into this Fascinating Journey of successful,
Intellectual, Enthusiastic, and Zeal-filled Minds

We find ourselves eagerly awaiting November to gently arrive as we stand on the edge of new and intriguing
beginnings. The Inc Magazine devoted this special edition to capturing the essence of this magical transition
as the world goes through its usual shifts from rain-soaked regions to the vibrant tapestry of fall foliage while
presenting the top CEOs who have paved the way in making themselves and their company a brand. They are
leading the lives of everyone around them.

Within the pages of this edition, "The 10 Most Inspiring CEOs to Follow in 2023”, which celebrates their
success, presents advice to aspiring entrepreneurs hoping to leave an impact on the world, and highlights the
top business executives sharing their motivational stories and showcasing how they have evolved into who
they are, These CEOs have changed the organizations as well as their own lives.

Our editorial team is continuously putting together articles that present the views and ideologies of all the
great game changers. Each feature of the edition features iconic leaders who are in charge of elevating their
organizations to new heights, all while bringing together a group of talented and passionate individuals.

Exemplary leaders are those who can treat their team members with respect and ensure that they are not only
productive but also add value to the company. These are a few of the renowned CEOs around the globe with
outstanding and remarkable people management abilities. We truly believe that this captivating read will
enrich the lives of our global readership panel and inspire building leaders everywhere to conquer obstacles
and follow their aspirations. With each turn of the page, a new tale of polite, prosperous, learned, passionate,
and bright people is unfolded.

Finally, "I would like to close with one of my favorite quotes from Yahoo CEO Marissa Mayer, “It’s about
getting the best people, retaining them, nurturing a creative environment, and helping to find a way to
innovate."

Happy Reading ...!!

 CHRIS
LEGER
CEO-BYTHON

01 10 | October 2023 www.theincmagazine.com


A Tech-Enthusiast Leader Offering Top-notch
Demand Generation Solutions at Bython
K
ick-starting his professional journey as a
customer service coordinator, Chris Leger
transformed into an inspirational business
leader, CEO, hands-on entrepreneur, and industry
veteran, empowering Bython to continue its
trajectory and metamorphosis in the market as a
full-service, full-funnel, Tech-Enabled Demand
Generation partner.
Like a classic inspirational story, the innovative,
passionate, and focused Chris Leger joined IDG
(now Foundry) after graduation and worked at
Computerworld on their events team. He eventually
became an expert in custom events and sales after
managing attendance, golf events, and marketing
throughout his career. In addition to working on
major events in mobile and wireless, business
intelligence, and the Premier 100 IT Leaders
Conference, Chris was a successful business
development specialist for Storage Networking
World, the largest global conference on the subject.
Chris became part of Bython in May 2022, and
shortly after he did, he invited marketing agency
partners to the platform. He continued expanding
Bython by entering the UK and Asia. Recently,
Chris was included in Forbes' list of the "Top 10
Innovators Shaping the Industry in 2023." Chris has
been a notable figure in the international marketing
and sales sector for more than 20 years.
Chris is renowned worldwide for his role as Senior
Vice President and General Manager for Merkle
B2B, where he established the Austin office and
quickly built it into a dominant agency in the
technology sector. Chris also contributed to
Merkle's placing second on LinkedIn's list of the
best marketing and advertising organizations.
Merkle DWA was also recognized as the "Fastest
Growing B2B Agency in B2B Marketing’s 2020 US
Benchmarking Report."
11 | October 2023
02
The 10 Most Inspiring CEOs to Follow in 2023
Chris' involvement in the tech industry sparked his
interest in learning about the industry and
technology itself. Notably, he secured a significant
event sponsorship deal with Research in Motion
(RIM), recognized by Pat McGovern, founder of
IDG, a renowned publisher and tech industry
advocate.
Chris transitioned to Computerworld's digital team,
where he experienced the early phases of content
syndication, contrasting the ease of lead creation
through the distribution of white papers with the
current complexity of the demand generation sector.
Chris has loved following the development of
marketing strategies throughout the course of his
20-year career.
In 2012, Chris made a career move from the
publishing sector to the agency sector, starting in
Singapore with DWA (now a branch of
Merkle/Dentsu). This signaled the beginning of a
ten-year journey in the agency profession, which
culminated in the formation and management of the
B2B team located in Austin, Texas. The group
quickly rose to prominence within the company,
skillfully managing large-scale, prestigious client
accounts.
The Inc Magazine had an exclusive chat with Chris
Leger, a tech enthusiast, a seasoned expert with
20+ years of experience, and a visionary leader,
who is continuously scaling the company with
record growth. He shared about the company, the
innovative solutions, future plans, and many other
aspects.
Bython: Powering Businesses to Develop
Successful Campaigns
With the help of Bython's comprehensive set of
highly tailored capabilities, marketing and sales can
take charge of the results of demand generation
www.theincmagazine.com
across all campaigns. Bython continues to strive to data delivery platforms (Integrate, Converter, FTP)
support you as you create and carry out campaigns as well as your CRM and MAP.
in a completely transparent way.
Edge Over the Peers
Marketing Channels Benefits Bython plans to work with its clients to offer
Content Syndication individualized advertising built on an omnichannel
Improve your reach
Campaigns architecture. Additionally, Bython operates globally
using their own first- and third-party data and
ABM Target high value, specific customers
procedures to produce campaigns on schedule and
Identify which customers are within budget. Every campaign is completely
Intent Data
researching your solution transparent in real-time because of the Byonic
Platform, which belongs to Bython. Four
Form Fill Track who has acted
multi-graph dashboards with real-time insights are
Interactive Content Boost Engagement included: Account Overview, Campaign Overview,
Campaign Asset Documents, and Campaign
Multi-Touch Campaigns Improve your chances of success Statistics.
Target specific hardware Install Base Technologies By leveraging a business like Bython, which
& software employs its own first-party data, technology, and
Buying Groups Target influencers to sell more & faster resources, marketing, and sales customers are able
Surveys Get answers to important questions to trust the outcomes, collaborate with confidence,
and make the most of their expenditures. When you
Events and Webinars Position you as an expert
partner with Bython, you can rely on
Telemarketing customer-centric outcomes that sell, a quick time to
BANT Gain more insight into prospect needs market leveraging data and technology, quality, and
transparency with real-time analytics, as well as
Follow-up Additional qualification & verification
engagement-boosting experiences.
The Exclusive Service Portfolio
Bython is dedicated to directing effective
demand-creation initiatives. They offer all of the
operational tools required to run and sustain
effective campaigns.
ƒ&UHDWHDQGFDUU\RXWVPDUWFDPSDLJQVWRJHQHUDWH
demand using 61+ M global contact records.
ƒ6PDUW'DWD,QWHOOLJHQWDOJRULWKPVWRERRVW
campaign effectiveness.
ƒ'HYHORS\RXUEUDQGDQGERRVW\RXUHQJDJHPHQW
through creative content design.
ƒ*OREDO'HOLYHU\&HQWHUV(QVXUHRQWLPH
delivery. (multi-language staff)
ƒ&RPELQLQJDXWRPDWHGDQGPDQXDOPHWKRGVWKH
14-point quality assurance process.
ƒ5HDOWLPHUHSRUWLQJDQGWUDQVSDUHQWH[HFXWLRQ
speed up decision-making.
ƒ'HOLYHU\$XWRPDWLRQ6HDPOHVVLQWHJUDWLRQZLWK

12 | October 2023
03 www.theincmagazine.com
Overcoming the Obstacles Along the way
Generally, the primary challenges in the industry
include conversations about quality, transparency,
and accountability.
Quality: First-party and third-party data are owned
by Bython. Naturally, they also uphold the highest
standards for data cleanliness and enrichment and
numerous other open sources. The data quality
regime has machine learning features built in to
help identify gaps, and with every touch, records
are updated to give the most up-to-date and
accurate view of the market.
Transparency: Transparency begins before Bython
drops the first email. Marketers want a say in the
procedure, but they also want to feel confident in
their capacity to carry it out and stand out with their
message in a crowded market. Customers can use
the company portal after the Bython team has
begun working to monitor demand generation
marketing analytics in real-time and modify criteria
based on the performance of the campaign or their
own requirements.
Plans in the Pipeline
Chris successfully expanded the client and prospect
base this year by bringing in agency partners. After
adding EMEA last year, he is actively moving into
Asia. In the upcoming years, Chris will keep up
with this globalization. He will also actively update
Byonic on a regular basis while working on our
portfolio to fulfill regional needs. The company
intends to keep up the current growth trajectory that
Bython is experiencing.
Bython’s Vision and Mission
Brand proposition: Accelerating Performance and
Growth
Value proposition: Bython provides B2B demand
generation solutions that foster meaningful
connections, drive tangible results, and create
positive ROI for our customers.

13 | October 2023 www.theincmagazine.com

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CEO | NuGenesis
T
he past decade has seen a seismic shift in the
business landscape, underscoring the vital role
that industry leaders play in shaping and
propelling businesses forward. This understanding has
inspired a myriad of CEOs across the globe, whose
efforts are universally recognized and lauded within the
business sphere.
Mr. Hussein Faraj, a seasoned corporate leader and CEO
of NuGenesis, stands as a shining testament to this. As
one of the pioneers in blockchain technology, he has
been at the forefront of the industry's evolution. Faraj's
influence extends beyond his role at NuGenesis, as he is
also the co-creator of Regenerate Earth and the Founder
and CEO of Advantage Group Australasia.
Faraj's professional journey began over a decade ago,
when he chose to delve into blockchain technology,
captivated by its transformative potential. This curiosity
fuelled his quest to master this trailblazing technology,
leading to the birth of NuGenesis. Having written two
comprehensive books, "The Great Crypto Hype" and
"Everything Decentralised", Faraj continues to share his
wealth of knowledge gathered over his demanding, yet
fruitful 13-year career.
20 | October 2023
Faraj envisions his legacy as follows: "I seek to be
recognized as a trailblazing blockchain architect who not
only saw the potential in this technology but also made
significant contributions to its evolution. I have strived
to disseminate knowledge through various avenues,
including the publication of two comprehensive books
on the subject. I hope to be remembered for fostering
innovation, championing ethical corporate behavior, and
effecting substantial global change through the medium
of blockchain technology.
A Glimpse into NuGenesis: Revolutionizing the
Blockchain Landscape
NuGenesis aims to radically transform how businesses
and individuals interact with blockchain technology. The
company seeks to catalyze a novel phase in blockchain
development, envisioning a future where it becomes a
universal standard across diverse business sectors,
facilitating transparent, reliable, and efficient operations
globally.
Hussein Faraj, at the helm of NuGenesis, is committed
to making the platform a conduit for pioneering
meta-research and reshaping human engagement with
technology. He foresees that the research emanating
from NuGenesis will bring about substantial changes in
societal practices and medical protocols. Aspiring to
witness the initial stage of this vision within the next
five years, Hussein eagerly anticipates recognition as a
trailblazer in this transformative field.
NuGenesis envisions the creation of a comprehensive
ecosystem of blockchains, each uniquely designed to
serve a wide array of uses and industries, surpassing the
scope of conventional single-purpose blockchain
networks. The multifaceted network they are developing
spans from supply chain management to decentralized
banking and beyond.
Each segment is poised to revolutionize its designated
field through enhanced transparency, efficiency, and
decentralization, leveraging the disruptive potential of
blockchain technology.
At the heart of the NuGenesis ecosystem is their
exclusive offering, NuCoin. More than just a medium of
exchange, NuCoin is designed to function as a catalyst
for a broad spectrum of commercial activities within the
ecosystem, fostering innovation and growth.
 Hussein Faraj
A Visionary Leader and Entrepreneur Pioneering
the Blockchain Industry
Yet, the NuGenesis team isn't content with merely
maintaining the status quo. Hussein's efforts extend to the
adoption of innovative methodologies and theories
surrounding decentralized ledger systems. By scrutinizing
the fundamental components of the technology, they aim
to unlock the full functional potential of decentralization,
thereby reshaping the growth trajectory of this field.
NuGenesis is uniquely positioned to catalyze a shift not
only in the perception of blockchain technology but also
in its practical applications to drive socioeconomic
progress. By integrating these avant-garde theories and
methodologies into its blockchain design, NuGenesis is
offering fundamental transformations within the
blockchain industry. This forward-thinking vision and
innovative approach underscore the paradigm-shifting
changes that NuGenesis brings to the blockchain sphere.
The Healthy and Happy Work Environment
NuGenesis embraces a work culture that champions open
dialogue and innovative problem-solving. It cultivates an
environment where the team is inspired to take risks,
think out-of-the-box, and challenge the status quo. In this
nurturing setting, errors are perceived not as setbacks,
but as opportunities for growth and learning.
NuGenesis also prioritizes work-life balance,
acknowledging the importance of meeting individual
needs. The organization advocates for a collaborative
approach, ensuring that every team member's voice is
heard and valued. Through promoting respect, flexibility,
and teamwork, NuGenesis establishes a work
environment that contributes to the overall well-being
and happiness of its employees.
21 | October 2023
Primary Hurdles Along the Way
One of the most pressing hurdles in the blockchain sector
is achieving scalable high-speed transactions without
compromising transaction speed. At NuGenesis, Hussein
Faraj is passionately committed to tackling this issue,
focusing on the development of a revolutionary
decentralized ledger system that blends speed, scalability,
and security seamlessly.
Staying abreast of rapidly evolving technological
advancements presents another considerable challenge.
To maintain a cutting-edge stance, NuGenesis places a
significant emphasis on continuous research and
development. Regulatory uncertainty forms another
major obstacle, to which the team responds by actively
engaging with regulatory agencies.
The final challenge lies in addressing public
misconceptions about blockchain. Hussein firmly
believes in the importance of public education to dispel
these misconceptions and foster wider adoption, by
elucidating the full potential of blockchain.
Far from being deterred, Hussein draws inspiration from
these challenges to push boundaries and propel the
blockchain sector forward. Overcoming these hurdles
necessitates a rethink of blockchain architecture, a task
that Hussein leads at NuGenesis. The team focuses on
designing and implementing innovative solutions,
including hybrid and decentralized systems. These
advanced systems circumvent the limitations of earlier
chains by offering high-speed transactions, scalability, and
superior security, essentially reinventing the blockchain
infrastructure for greater efficiency and effectiveness.
By maintaining a relentless focus on research,
development, and education, the team at NuGenesis is
bridging gaps and leading the way towards a bright
future for the blockchain industry.
The Unique Leadership Approach of Hussein
Hussein's leadership style has been characterized by
open communication, the promotion of an innovative
culture, and the setting of an exemplary example. He
values giving his staff the freedom to develop and be
creative while also trusting in their abilities. In this line
of work, resilience is essential, and the visionary works
hard to instill that in his staff.
In line with this, he envisions NuGenesis becoming a
global leader in meta-research. "I hope to see us making
strides in studying the interplay between meta-technology
and human interaction. I believe this research will be
pivotal in transforming our understanding of society and
medicine, and I am pleased to be at the vanguard of this
ground-breaking investigation because I believe this
research will be essential in revolutionizing our
understanding of society and medicine", said Mr. Hussain.

Hussein stated, "I would like to be remembered as an

early blockchain architect who embraced the potential
of this technology, significantly contributed to its
growth, and strived to share acquired knowledge
through various means, including authoring a
comprehensive book on decentralized ledger systems,"
when asked how he wished to be remembered by his
peers and businesspeople. I want to use blockchain
technology to have a significant impact on the world,
inspire creativity, and promote moral business

Booming on the Way

Hussein personally strives to consistently increase his

skills and expertise. Within the next five years, he
intends to finish writing a thorough books about
decentralized ledger systems and share with the world
his knowledge gained from more than a decade of
experience with blockchain design. In addition to being
a critical turning point in his career, this project
demonstrates his dedication to spreading awareness of
the transformative potential of blockchain technology.

Professionally, the visionary leader has ambitious goals

for NuGenesis. Over the next five years, he hopes to
redefine blockchain's potential and fix its current issues,
notably those relating to transaction speed and
scalability. In order to push the limits of what
blockchain technology is capable of, I'm working to
create a cutting-edge decentralized ledger system that
overcomes these challenges.

22 | October 2023
Susheel
Ladwa
Disrupting Healthcare for Better Patient Care
S
usheel Ladwa has always been passionate
about healthcare. He began his career at Texas
Instruments before becoming part of the initial
team that built Wipro's healthcare practice, where
he led the growth of the payer, provider, and
medical device business to over $250M in revenue.
He then served as a client partner for major
healthcare transformation projects at EDS, later
acquired by HP.
However, Susheel’s most impactful role was at
IBM, where he served as an industry leader for
healthcare and life sciences for Cloud Application
Services. Following his time at IBM, Susheel
joined a start-up in Silicon Valley, and he learned
valuable lessons on how not to run a company.
24 | October 2023
With this experience, he took up the CEO role at
Onyx Health, a healthcare company disrupting the
industry by making data interoperable across the
healthcare value chain leveraging the FHIR
standards.
Besides his work at Onyx Health, Susheel is a
contributing editor at DistilINFO Publications and
has chaired the American Health Insurance Plans IT
workgroup. He has also authored over ten books of
quotes and sayings.
Solving the Growing Issue of Healthcare Data
Interoperability
Over the last decade, healthcare digitization has
generated a massive amount of healthcare data.
However, the real problem in the healthcare sector is
not the lack of data but the lack of interoperability
across the healthcare value chain.
Patient health data is scattered across various health
plans, providers, and pharmacies, creating a
fragmented system that hinders effective care
delivery for better patient outcomes. Onyx, however,
is leading the charge in tackling this challenge
head-on.
The Onyx team brings experience building Blue
Button 2.0 for CMS, the world's largest FHIR
standards-based interoperability implementation
serving over 53 million beneficiaries. Refining the
lessons learned at CMS, and applying them for
Health Plans, has placed Onyx at the forefront of
healthcare data interoperability.
Collaborating with Microsoft, Onyx has developed
its revolutionary OnyxOS, the world's first
“Interoperability Operating System” built on the
FHIR standards. Onyx helps Health Plans comply to
CMS Interoperability rules and leverage the
investments to automate Prior Auth, Acquire
Clinical Data for Quality reporting and more. Onyx
also brings the first Payer to Payer data exchange
platform that is connected to over 300+ healthcare
plans.
"OnyxOS enables healthcare companies to adopt
FHIR standards quickly and make their data
interoperable, facilitating effective programs that
deliver impactful healthcare to patients. We're
thrilled about the opportunity that lies ahead and
believe that Onyx is well-positioned to disrupt the
healthcare industry,"- states Susheel Ladwa.
Changing the Industry for Good
Despite being a relatively new start-up, Onyx has
made remarkable progress in the healthcare
industry. Presently, Onyx’s platform hosts over 4%
of all Government Regulated healthcare lives
including Medicare Advantage, Medicaid, CHIP,
and QHP plans. The OnyxOS platform is rapidly
becoming the preferred choice for healthcare
organizations that want to embrace FHIR standards
and accelerate data interoperability.
25 | October 2023
OnyxOS is a revolutionary plug-and-play product
that seamlessly integrates with legacy healthcare
data and platforms, enabling the adoption of FHIR
standards and creating new business cases to
enhance patient outcomes. The organization is
presently focused on helping health plans meet the
CMS Interoperability requirements, but the benefits
of its FHIR standard-based operating system extend
far beyond just health plans. Providers, medical
device companies, pharmacies, and life sciences
companies can all leverage the power of OnyxOS to
unlock the full potential of their healthcare data.
Embracing New Technologies
Healthcare data is notoriously complex, and
adopting a new standard like FHIR can add to the
complexity for healthcare organizations. However,
with Onyx's platform, OnyxOS, healthcare
organizations can quickly embrace the new
opportunities that arise from the boundaryless
healthcare data enabled through the FHIR standards.
OnyxOS simplifies the process for healthcare
organizations to transform their businesses and reap
the benefits of FHIR standards without undergoing a
lengthy and stressful build project. Onyx provides a
straightforward configuration program that enables
organizations to take advantage of the full potential
of their data. Moreover, new use cases like prior
electronic authorization, digital insurance cards,
payer-to-payer data exchange, good faith estimates,
and upgrades to FHIR standards are handled on the
platform as a version update, making the process
seamless.
Onyx is proud to offer the industry's first fully SaaS
platform for interoperability, making it easier than
ever for healthcare organizations to unlock the full
potential of their data. Under Susheel’s leadership,
Onyx has won the “Frost and Sullivan Best
Practices" Award for Healthcare data
interoperability.
Assembling a World Class Team
Susheel feels the best thing a leader can do is to
assemble a great team, inspire and encourage them,
set an aggressive goal and then step back and let
them work their magic. To achieve this, Susheel
follows three guiding principles that he prioritizes:
● 10x Rule: The first guiding principle that
Susheel prioritizes is that every team member
should strive to deliver 10x better than anyone else
in the industry. When every team member is
committed to performing at their best, the collective
impact of Onyx on the industry can be almost
magical.
● Maniacal Sense of Urgency: In his second
guiding principle, Susheel believes that traditional
human thinking can be limiting. So he and his team
strive to challenge themselves to think differently
and disrupt the healthcare industry. They believe
that disruptive innovation occurs when people
challenge themselves to achieve what may seem
impossible, like building something assumed to
take sixteen months in just six weeks. Susheel and
his team are relentless in their drive to
#DisruptHealthcare for the better.
The Future
Susheel believes building a meaningful business that
positively impacts patients' lives is critical to success.
Over the next half a decade, the Onyx platform will
touch 1 in 4 lives in the US, impacting positive
healthcare delivery by making patient data
interoperable. Also, the healthcare system is in dire
need of a new, easily scalable Operating System that
can roll out new capabilities within weeks instead of
several years, and OnyxOS is poised to become the
gold standard for the next generation of healthcare
systems.
Personally, Susheel is also a big advocate for girl
empowerment and will continue his work to improve
the lives of underprivileged girls worldwide.

● Comfort Zone Elimination: Susheel believes

that culture is one of the hardest things to get right
and keep it right. The first element of culture he
believes in is "Open Communication," it's
incredible how open, non-hierarchy, honest, and
candid communication can create an environment
for the best ideas to win. Two, "Empathy," treat
people how you want them to treat you. Three
"Comfort Zone Elimination," nothing significant
gets accomplished in the boundary of the comfort
zone. As a leader, it is essential to push teams out of
their comfort zones; that is where the magic
happens.

26 | October 2023
 The App Development Trends To
Watch In 2023
Mobile apps that make it easier for consumers to connect, interact, and shop, are gaining popularity across
even small business markets. Last year, for example, 48% of small businesses had an app compared with just
32% the year before. Like web presence, applications are therefore becoming a business requisite. But with
app development costing anywhere between $30,000 to $400,000, it takes a little more work than simply
boosting online sales to justify this expense.
Brands looking to enjoy viable app ROIs particularly need to work on not only developing their app in the first
place but ensuring its relevance in a quickly growing market by prioritizing legacy application modernization
based on current market trends. In this article, we consider just five of the app development trends that
companies of all sizes should be implementing to ensure returns in 2023.
# 1 – 5G
2023 spells the start of full-scale 5G usage, and the growth of fully 5G-enabled mobile devices. The faster load
times, higher resolutions, and quicker app payments possible with 5G pave the way for app developments like
seamless cloud compatibility, enhanced graphics, and even advanced in-app games with improved
performance.
# 2 – AR & VR
App developers continue to consider what augmented and virtual realities have to offer, especially in light of
the speed of 5G. Outside of even game-specific apps, brands like Ikea and L’Oreal are using these focuses to

28 | October 2023
enable things like virtual makeup trials, and the ability to test how furniture will look in a room at home
before purchase. As this technology continues to advance, consumer expectations for interactive, intuitive
app usage will inevitably grow.
# 3 – Microservices
Brands including Amazon, Netflix, and Etsy are increasingly relying on microservices that make it possible
to build an app using multiple independent services. This makes scalability, and ultimately profitability, far
easier to achieve when microservices are connected via APIs, and serve a definite purpose within an app’s
monolith architecture. According to Amazon, success simply relies on small teams and complete developer
oversight of each microservice. From there, brands can build apps with less downtime, enhanced
capabilities, and potential profit increases despite a little extra expense at the development stages.
# 4 – Foldable devices
Foldable smartphones form a small portion of mobile markets, but they’re increasing in popularity at a fast
rate. For app developers, this shift is paving the way for graphic improvements based on larger screens, as
well as additions like multiple windows, and on-screen information and controls that aren’t typically
possible.
# 5 – Mobile app security
Mobile app security continues to be a pressing concern, especially in light of ever-changing risks, and
growing pressures regarding data protection. Companies like Apple are heralding the way for security trends
that include password-less passkeys, while the app development industry, in general, is seeing a shift
towards more robust DevOps strategies.
By staying on top of trends like these, businesses can save time, money, and efficiency setbacks with their
app development, as well as ensuring modern options that appeal to every audience.

29 | October 2023
WHAT YOU CAN DO TO UNiQUELY MARKET
YOUR BLOG FOR THE MODERN AUDiENCE

The blog realm has changed a lot. It doesn’t matter what type of blogger you are, whether it is a fashion,
lifestyle blogger, Mommy blogger, or basically being the best type of blog; over the last few years, the
blogging world has changed. With the rise of TikTok meant that other platforms had to cater, meaning that
more platforms needed to cater more towards video content rather than pictures and text.
So, as a blogger, that means that if you want to continue creating content that people see (whether you make
money or not), you’re going to have to keep up and create this content too. This doesn’t mean that blogs are out
of fashion; when it comes to looking for answers, a blog can help you out more than a video. But for the
modern audience, when it comes to marketing your blog, things will need to be done a bit differently. So,
here’s what you need to know!
Leverage Visual Content
As stated above, modern audiences want videos; they want something that’s visually appealing. Visual content,
such as infographics, videos, and eye-catching images, can make your blog more shareable and engaging.
Incorporate visuals that complement your blog posts and share them on social media platforms to attract a
wider audience.

32 | October 2023
But of course, there’s only so much that you can have on your blog itself. This is why you’ll want to use
other platforms to show off your gorgeous visual content. If some huge platforms are simply not your style,
then you could even look into the best Youtube alternatives for content creation, too. But overall, videos and
visual appeal are going to get you far.
Can You Make it Interactive?
This is more focused on your blog, but to a small degree, you can kind of make marketing interactive, too.
Think of TikTok and YouTube creators; they’ll let their audience make some decisions for them, such as
what to buy, what to make, and what to wear. It’s usually polls or quizzes, but you could do the same. In
general, audiences love interacting, and it does help with that parasocial relationship.
Seek Out Podcast Appearances
Podcasts are a growing medium with dedicated listeners, and these seem to be getting bigger each year.
Reach out to podcast hosts in your niche and request to be a guest on their show. This can introduce your
blog to a new and engaged audience. Honestly, a lot of podcasters prefer to reach out to other content
creators or professionals, so having a website will immediately help you out with being selected.
Encourage User-Generated Content
Instead of becoming a trend follower, try to be a trendsetter. Make challenges, create memes, do something
that captures the attention of others so they can hop on in and join the bandwagon. UGC is one of the best
ways to market yourself, and it’s super genuine, too; it’s just about encouragement.
At the end of the day, content creation is just going to keep on changing, and as a creator, you need to just
keep up. While blogging sounds like it’s fading from relevancy, it’s not. Instead, it’s just evolved, and the
marketing surrounding it evolved as well.

33 | October 2023
 Online Business Surveys & Their
Benefits To Your Business
Online business surveys refer to surveys conducted through digital platforms or the internet to gather
information and insights related to various aspects of a business. These surveys are designed to collect
feedback, opinions, and data from customers, employees, or other stakeholders, with the aim of improving
business operations, making informed decisions, and enhancing customer satisfaction. Well, let’s look into
the benefits of using online surveys for your business:
Improve Your Products
Online surveys are a powerful tool you can leverage to gather feedback and opinions from customers to gain
valuable insights into your product strengths, weaknesses, and areas for improvement. For example, if you are
a SaaS business, you can design questionnaires and open-ended responses as a way to collect specific data on
features, usability, performance, and customer satisfaction.
This will let you identify patterns and trends and prioritize product enhancements. You will ultimately deliver
products that resonate with their target audience and stay ahead of the competitions.
Enhance Customer Satisfaction, Customer Loyalty and Advocacy
One of the other primary benefits of online business surveys is to help improve customer satisfaction. Your
business can get insights to help understand and meet customer expectations.

36 | October 2023
For example, you can tap into key customer feedback from avenues like online surveys to gain a deeper
understanding of customer preferences, pain points, and needs. You can be able to provide seamless and
personalized experiences across all touchpoints that build trust and loyalty, resulting in higher customer
satisfaction levels and increased customer retention. You can learn more about strengths and weaknesses of a
survey to derive customer insights for your business.
The goal is to help create loyal customers who are more likely to stay with your brand and become
advocates. Satisfied customers are more inclined to recommend your products or services to others, thereby
driving organic growth and expanding your customer base. Remember, positive word-of-mouth referrals and
online reviews from loyal customers can significantly impact your business’s reputation and attract new
customers.
Gain Competitive Advantage
These surveys can give your business a competitive edge in the market. Keep in mind that research has
shown that companies that prioritize customer experience tend to differentiate themselves from competitors,
especially in industries where products and services are similar. In this case, online surveys can help you get
a unique selling proposition, attracting customers who value superior experiences and are willing to pay a
premium for them. Beating your competitors in the realm of customer experience can help your business
gain a significant advantage and capture a larger market share.
Increase Your Revenue and Grow Business
Investing in online business surveys also has a direct impact on your bottom line. Again, studies have shown
that companies that prioritize aspects like customer experience tend to outperform their competitors in terms
of revenue growth. When customers have positive experiences, they are more likely to make repeat
purchases and spend more on your products or services. Loyal customers also tend to have higher customer
lifetime value, contributing to long-term revenue growth and business sustainability.
Improve Operational Efficiency
Online business surveys can help in optimizing internal processes and systems to deliver better customer and
employee experiences. This focus on efficiency can lead to improved operational effectiveness and cost
savings. Streamlined customer service workflows, automation of repetitive tasks, and the implementation of
self-service options reduce operational inefficiencies, allowing resources to be allocated strategically and
improving overall productivity.
Wrapping up
The benefits of online business surveys are significant and far-reaching, including better products, enhanced
customer satisfaction, increased loyalty and advocacy, competitive advantage, revenue growth, improved
operational efficiency, and other valuable insights. As a business it it time to start prioritizing online business
surveys to help create lasting customer relationships, drive sustainable growth, and secure a strong position
in the market.

37 | October 2023
 

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