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Inbound 4292974060758772366
Inbound 4292974060758772366
Inbound 4292974060758772366
PMM5
DISTRIBUTION
MANAGEMENT
LEARNING MODULE
SY 2023 - 2024
1
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Course Description:
The course covers the principles and functions of
distribution management, the roles of marketing channels and
physical distribution in the marketing system, the cost
implications of management decisions involving distribution.
The course aims to crystallize student’s understanding of
distribution cost analysis through their involvement in
exercises and actual projects in the area of distribution
management.
Pre-requisite: Marketing 1
Units: 3
Course Outline:
PRELIM
Unit 1: Overview of Distribution Management and the
Marketing Channels
Unit Requirements: A written case study on distribution
management
PRE-MIDTERM
Unit 2: The Behavioural Process and Development of Marketing
Channel
2
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
MIDTERM
Unit 3: Managing the Marketing Channels (Part 1)
Unit Requirements: Journal Critique
PRE-SEMI FINALS
Unit 4: Managing the Marketing Channels (Part 2)
Unit Requirements: Reflection paper and journal critique
SEMI FINALS
Unit 5: Other Perspectives on Marketing Channels
FINALS
Unit 6: Marketing Channel for Services and Distribution Plan
Unit Requirements: Distribution Plan
3
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 1
Learning Outcomes:
1. Define distribution management and distributor
2. Identify and explain the factors influencing
distribution management
3. Discuss successful distribution management
4
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Definition of Distributor
Distributor (Marketing Channels)- is a “business that
does not manufacture its own products but purchases and
resell these product (APICS Dictionary, 1998). It can
apply to enterprises ranging from various forms of
stock jobbers, importers, cooperative buying
associations, and drop shippers to manufacture
distributors, brokers, and commission merchants (Ross,
2004)
5
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
6
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: One Minute papers
Things to do:
1. A “one minute papers” activity will be done at the end
of the week. Students will be asked to write one-minute
papers. The papers must address a brief- but important-
question about the lesson to assess student’s
understanding
Assessment (Summative)
Title: Essay question
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
1. Students will be asked to answer the following
questions on distribution management and marketing
channels at the end of the week
1.1 What is distribution management and its importance
to a marketing organization?
1.2 Discuss briefly the channel marketing structure
and its participants
1.3 As a future channel manager, what do you think is
the long-range essence of having a good
disgtribution management to your organization and
customer?
Reference
8
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 2
Learning Outcomes:
1. Discuss the concept of marketing channels
2. Explain the flows in the marketing channels
3. Describe the channel structure
4. Identify the channel participants
5. Describe the facilitating agencies
9
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
10
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
11
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
12
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
13
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Facilitating Agencies
Facilitating agencies are business firms that assist in
the performance of distribution tasks other than
buying, selling and transferring title. They may be
viewed as subcontractors to whom various distribution
tasks can be farmed out based on the principle of
specialization and division of labor (Rosenbloom,
2016). The common types of facilitating agencies are:
Transportation agencies which include all firms
offering transportation services on a public basis
like the Bureau of Post
Storage agencies which consist of public
warehouses that specializes in the storage of
goods on a fee basis
Order processing agencies are those firms which
specialize in order fulfilment tasks
Third party logistics are firms that specialize in
providing logistics services to companies or
organizations that are not capable or who find it
more convenient and efficient to let an outside
firm perform most or all of the distribution tasks
involved in the supply chain management.
Advertising agencies are firms which offer the
channel member expertise in developing promotion
strategy
Financial agencies consist of firms such as banks,
and finance companies that specialize in
discounting accounts receivable
14
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Exit Ticket: 3-2-1 activity
Things to do:
1. Title: An “Exit Ticket: 3 – 2 - 1” activity will be
done at the end of the week. Students will be asked to
write an exit ticket, having them reflect on the
content from lessons discussed to determine how well
they processed and retained the lessons
2. Write your answers on the worksheet provided for this
activity
Assessment (Summative)
Title: journal critique
Date of Submission:
Rubric Used: Rubrics for Journal Critique
Things to do:
1. Students will be asked make a journal critique on a
given article at the end of the week
Article
References:
16
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
17
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 3
Learning Outcomes:
1. Identify and described the environmental factors in
the marketing channel
19
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
20
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
21
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
22
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
23
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Countdown activity
Things to do:
Assessment (Summative)
Title: Case study
Date of Submission:
Rubric Used: Rubrics for Case study
Things to do:
1. Students will be asked to conduct a SWOT analysis and
analyzed the given case study at the end of the week
24
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
25
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
26
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Strengths Weaknesses
Intern
al
External
27
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
References:
28
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 4
Learning Outcomes:
1. Discuss the effects of conflicts in marketing channel
2. Identify and explain the cause of channel conflict
3. Discuss the ways to manage channel conflict
29
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
30
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
31
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Three Summaries activity
Things to do:
32
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Assessment (Summative)
Title: Situational analysis and Essay questions
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
Situation Analysis
Questions
33
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
References
34
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 5
Learning Outcomes:
1. Enumerate and discuss the different marketing
channel strategy and the role of distribution in
corporate objectives
2. Design marketing channels
35
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
36
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Countdown activity
Things to do:
Assessment (Summative)
Title: Reflection paper
Date of Submission:
Rubric Used: Rubrics for reflection paper
Things to do:
1. At the end of the week, students will be asked to make
a reflection paper on marketing channel strategies
37
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
38
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
39
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Exclusive products
Offer products on your ecommerce site that are exclusive to
you. Examples are shoes customized to the buyer’s feet, a
unique hydration bottle design, a specially branded tent, or
a jacket that can only be purchased on your site.
Product Giveaways
Every consumer loves free stuff. By using this tactic, you
can create value for your consumer. “Buy a ski jacket at the
regular price, get your choice of gloves free.”
Your fans will love it, and your entire sales channel will
benefit from the added exposure and marketplace chatter.
40
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
References
41
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 6
Learning Outcomes:
1. Describe the steps in selecting the channel members
2. Identify and discuss target market and channel
design strategy
42
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
43
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
44
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
45
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Exit ticket 3-2-1 activity
Things to do:
Assessment (Summative)
Title: Case Analysis
Date of Submission:
Rubric Used: Rubrics for Case Analysis
Things to do:
Background:
Star Chemical is a chemical supply company who has recently
struggled due to the fact
that it could not compete on price with its competitors and
their clientele was moving elsewhere. In addition, Star
Chemical was not creating its own line of consumer products
like many of their competitors were because of their lack of
knowledge in marketing and not having a specific product
which they could sell. However, Star Chemical recently
created a pool cleaning chemical which could launch them
into the consumer market. The company is unsure about how
they should go about the process. Their ideas for handling
this were either to let the current sales force attempt to
sell the chemical, use either a distributor, or start a
whole new sales force. A few of the issues that were
47
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Discussion Question
1. If you will be asked to become the consultant of the
company, what option do you think is the best among the
four (4) options the company wants to employ?
References
48
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 7
Learning Outcomes:
1. Discuss channel management and motivation management
2. Analyze and explain product issues in channel
management
49
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
50
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: One Minute paper activity
Things to do:
Assessment (Summative)
Title: Essay questions
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
51
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Reference
Week 8
52
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Learning Outcomes:
1. Analyze and explain product issues in channel
management
2. Discuss product management and channel management
53
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Three Summaries
Things to do:
Assessment (Summative)
Title: Reflection paper
Date of Submission:
Rubric Used: Rubrics for reflection paper
Things to do:
1. Students will be asked to make a reflection paper on
managing marketing channels at the end of the week
2. Write your answers on the worksheet provided for this
activity
54
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
55
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Reference
56
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 9
Learning Outcomes:
1. Discuss the pricing issues in channel management
2. Explain the major pricing issues that manufacture
faces
57
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Countdown Activity
Things to do:
Assessment (Summative)
Title: Journal Critique
Date of Submission:
Rubric Used: Rubrics for Journal Critique
Things to do:
1. Students will be asked to make a journal critique at
the end of the week
59
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Article
60
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Source: https://bluecanyonpartners.com/pricing-and-channel-
strategy-the-importance-of-understanding-customer-chain-
economics/
References
61
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 10
Learning Outcomes:
1. Discuss the relevance of promotions in the marketing
channel
2. Explain the importance of push strategy in
distribution
62
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
63
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Exit ticket 3-2-1 activity
Things to do:
Assessment (Summative)
Title: Essay questions
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
1. Students will be asked to answer the following
questions on channel marketing promotions at the end of
the week
1.1 What is integrated marketing communications?
1.2 As a future channel manager, what do you think is
the long-range essence of integrated marketing
communications to your organization and customer?
References
Bruce, N., Desai, P., & Staelin, R. (2005), “The Better They
Are, the More They Give: Trade Promotions of Consumer
Durables,” Journal of Marketing Research, pp 54 -66
64
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Gu, F., Kim, N., Tse, D., & Wang T, (2010), Managing
Distributors Changing Motivations Over the Course of
Joint Program,” Journal of Marketing, pp 32 – 47
Week 11
Learning Outcomes:
1. Identify and explains the other forms of push strategy
2. Discuss the importance of logistics to channel
management
65
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
66
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Countdown activity
Things to do:
Assessment (Summative)
Title: Reflection paper
Date of Submission:
Rubric Used: Rubrics for Reflection Paper
Things to do:
1. Students will be asked to make a reflection paper on
logistics and channel management at the end of the week
67
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
THE CHALLENGE
As the COVID-19 pandemic swept the country, overflowing ICUs
and bed shortages in hot spots strained the country's
already exhausted front-line responders. SEKO's dedication
to equipping, supporting, and inspiring came full circle as
they partnered with their long-time client to meet the needs
of caregivers and patients.
To aid with the unprecedented high demand for patient
platforms in the midst of the COVID-19 pandemic, SEKO's
client redefined their product offering to build a low-cost,
readily available bed to quickly serve those on the front
lines. Within seven days, a solution was designed and
sourced to allow emergency responders and caregivers to move
and position patients efficiently. However, a fast, reliable
logistics solution was imperative for effective
distribution.
THE SOLUTION
With ingenuity and collaboration, SEKO Logistics teamed up
with their client to build a new supply chain within one
week, and integrated it vertically for regional
manufacturing to meet the overwhelming demand. SEKO's MedTec
team worked hand in hand to deploy five regional forward
stocking locations in New Jersey, Texas, Indiana, Arizona,
and Pennsylvania.
SEKO sourced and managed the on-site Yard Jockeys at their
New Jersey distribution center to ensure successful
transport to and from the warehouses, distribution centers,
and hospitals.
68
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
References
69
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 12
Learning Outcomes:
1. Discuss the importance of evaluating logistics program
to channel management
2. Discuss the importance of evaluating channel member’s
performance
70
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
71
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: One minute paper activity
Things to do:
Assessment (Summative)
Title: Journal Critique
Date of Submission:
Rubric Used: Rubrics for Journal Critique
Things to do:
1. Students will be asked to make a journal critique on
evaluating channel members performance at the end of
the week
Article
72
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
73
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Source: https://www.smstudy.com
References
Week 13
Learning Outcomes:
1. Discuss the importance of evaluating logistics program
to channel management
2. Discuss the importance of evaluating channel member’s
performance
74
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
75
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: Three summaries activity
Things to do:
Assessment (Summative)
Title: Essay questions
76
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
1. Students will be asked to answer the following
questions on electronic marketing channels at the end
of the week
1.1 Describe briefly the internet distribution matrix?
References
Week 14
Learning Outcomes:
1. Discuss the concept of franchise marketing channels
2. Describe the franchise channel structures
77
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
78
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
Title: One Minute paper activity
Things to do:
Assessment (Summative)
Title: Reflection paper
Date of Submission:
Rubric Used: Rubrics for reflection paper
Things to do:
1. Students will be asked to make a reflection paper on
franchise marketing channels at the end of the week
1.1 What is customer relationship management?
1.2 Discuss briefly the evolution of customer
relationship management (CRM)
1.3 As a future service manager, what do you think is
the long-range essence of customer relationship
management to your organization and customer?
79
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
80
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
81
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Reference
Week 15
Learning Outcomes:
1. Analyze and explain the rationale behind franchise
marketing channels
2. Discuss the essential elements of a franchise
marketing strategy
82
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
83
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
2. Prioritize channels
84
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Source: GrowthHackers
85
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
6. Key takeaway
Activities (Formative)
Title: Exit ticket 3-2-1 activity
Things to do:
Assessment (Summative)
Title: Journal critique
Date of Submission:
Rubric Used: Rubrics for journal critique
Things to do:
1. Students will be asked to make a journal critique at
the end of the week
Article
Innovation Enterprise
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
88
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
89
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
90
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
91
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Final thoughts
There are plenty of things to worry about when trying to
grow a business using the franchise model. Marketing needs
to be done with care as a failed location reflects poorly on
the brand regardless if it was a rogue franchisee that
disregarded everything corporate had told them to do.
Marketing is the lifeblood of growing a franchise business
as there is a possibility of hundreds of marketing campaigns
going on at once.
Source:
https://channels.theinnovationenterprise.com/articles/the-dos-
and-don-ts-of-franchise-marketing
References
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Week 16
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
94
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
95
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Activities (Formative)
96
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Assessment (Summative)
Title: Essay questions
Date of Submission:
Rubric Used: Rubrics for Essay questions
Things to do:
1. Students will be asked to answer the following
questions on marketing channel for services at the end
of the week
1.1 How will you differentiate the marketing channel
for services as compared to product channel
market?
1.2 Discuss briefly the international channel
management environment?
1.3 As a future service channel manager, what do you
think is the long-range importance of motivating
international channel members to your
organization?
Weeks 17-18
Learning Outcomes:
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
3. Situation Analysis
4. Target Markets
5. Strategies
Activities (Formative)
Title: My Marketing Plan
Things to do:
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Assessment (Summative)
Title: Presentation of New Product Distribution Plan
Date of Submission:
Rubric Used: Rubrics for Marketing plan
Things to do:
APPENDICES
100
DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
the unclear.
enhancement of
the student’s
appreciation
for the
discipline.
The reflection The reflection The reflection The reflection
Making is an in-depth is an analysis attempts to does not move
Connections analysis of of the analyze the beyond a
the learning learning learning description of
experience, experience and experience but the learning
the value of the value of the value of experience.
the derived the derived the learning
learning to learning to to the student
self or self or or others is
others, and others. vague and/or
the unclear.
enhancement of
the student’s
appreciation
for the
discipline.
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
CRITERIA
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
Traits 10 8 6 4
Focus & There is one There is one There is one he topic and
Details clear, well clear, well topic. main
focused focused Main ideas ideas are
topic. Main topic. Main
ideas are ideas are
are not clear
clear and clear but are somewhat
are well not well clear..
supported by supported by
detailed and detailed
accurate information.
information.
Word Choice The author The author The author The writer
uses vivid uses vivid uses words uses a
words and words and that limited
phrases. The phrases. The communicate vocabulary.
choice and choice and clearly, but Jargon or
placement placement the writing clichés may
of words of words is lacks be present and
seems inaccurate variety.. detract
accurate, at times from the
natural, and and/or seems meaning
not forced. overdon
Comments
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
The article is clearly but The article is clearly The article summary is
succinctly summarized - summarized, but some unclear or overly
only the key points of the sub points are addressed detailed. Often well over
article are touched upon. along with main points. half of the assignment is
The article summary takes The summary is not taken up by the
up no more than one third succinct. Often the summary.
of the total assignment. summary takes up more
than 1/3 of the total
assignment.
https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=A22B44
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DAVAO CENTRAL COLLEGE, INC.
Juan dela Cruz Street, Toril, Davao City
Landline No. (082) 291 1882
Accredited by ACSCU-ACI
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