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E-Commerce 2015 11th Edition Laudon Test Bank 1
E-Commerce 2015 11th Edition Laudon Test Bank 1
Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
1) The systems development life cycle methodology that can be used to create an e-commerce
Web site has five major steps.
Answer: TRUE
Page Ref: 196
Difficulty: Moderate
AACSB: Information technology
3) Using prebuilt templates is typically one of the most cost-effective choices when building an
e-commerce site.
Answer: TRUE
Page Ref: 201
Difficulty: Easy
AACSB: Information technology
4) The annual maintenance cost for a Web site is likely to be as high as its development cost.
Answer: TRUE
Page Ref: 206
Difficulty: Moderate
AACSB: Information technology
2
Copyright © 2015 Pearson Education, Inc.
7) The Web server software used has a significant impact on how a Web site's Web pages look
on a user's computer.
Answer: FALSE
Page Ref: 210
Difficulty: Moderate
AACSB: Information technology
8) Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.
Answer: TRUE
Page Ref: 212
Difficulty: Moderate
AACSB: Information technology
10) A list server is an example of a buy-side application server that provides a database for
product descriptions and prices.
Answer: FALSE
Page Ref: 213-214
Difficulty: Moderate
AACSB: Information technology
11) Upgrading a server from a single processor to multiple processors is an example of scaling a
site horizontally.
Answer: FALSE
Page Ref: 221
Difficulty: Difficult
AACSB: Information technology
12) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to
fine-tune the processing architecture of a Web site.
Answer: TRUE
Page Ref: 222
Difficulty: Difficult
AACSB: Information technology
13) A native app is one designed to specifically operate using a mobile device's hardware and
operating system.
Answer: TRUE
Page Ref: 232
Difficulty: Moderate
AACSB: Information technology
3
Copyright © 2015 Pearson Education, Inc.
14) PHP is an open source, general purpose scripting language that is most frequently used in
server-side Web applications to generate dynamic Web page content.
Answer: TRUE
Page Ref: 227
Difficulty: Moderate
AACSB: Information technology
15) Mobile Web apps are typically built using HTML5 and Java.
Answer: TRUE
Page Ref: 232
Difficulty: Moderate
AACSB: Information technology
16) What are the two most important management challenges in building a successful e-
commerce presence?
A) developing a clear understanding of business objectives and knowing how to choose the right
technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable business
plan
C) building a team with the right skill sets and closely managing the development process
D) identifying the key components of your business plan and selecting the right software,
hardware, and infrastructure for your site
Answer: A
Page Ref: 194
Difficulty: Difficult
AACSB: Application of knowledge
17) In order from beginning to end, the major steps in the SDLC are:
A) systems analysis/planning; systems design; building the system; testing; and implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation; and testing.
D) systems analysis/planning; implementation; building the system; and testing.
Answer: A
Page Ref: 196
Difficulty: Difficult
AACSB: Application of knowledge
18) ________ are the types of information systems capabilities needed to meet business
objectives.
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications
Answer: B
Page Ref: 197
Difficulty: Moderate
AACSB: Application of knowledge
4
Copyright © 2015 Pearson Education, Inc.
19) Which of the following basic system functionalities is used to display goods on a Web site?
A) product database
B) digital catalog
C) shopping cart system
D) customer database system
Answer: B
Page Ref: 197
Difficulty: Moderate
AACSB: Information technology
20) Which system functionality must your Web site have in order to be able to personalize or
customize a product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking
Answer: D
Page Ref: 197
Difficulty: Difficult
AACSB: Information technology
22) Which of the following helps you understand the marketing effectiveness of your e-
commerce site?
A) shopping cart
B) product database
C) site tracking and reporting system
D) inventory management system
Answer: C
Page Ref: 197
Difficulty: Difficult
AACSB: Information technology
5
Copyright © 2015 Pearson Education, Inc.
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Figs. 1, 2). Monemvasia’s importance is, however, wholly mediæval; and
its history has hitherto never been written; for the painstaking brochure
of the patriotic Monemvasiote ex-deputy and ex-Minister K.
Papamichalopoulos[285], was composed before modern research rendered
it possible to draw upon the original authorities at Venice and elsewhere.
In the present chapter I have endeavoured to state briefly what, in the
present state of Greek mediæval studies, is known about this interesting
city during the Frankish period.
At the time of the Frankish Conquest of the rest of Greece,
Monemvasia was already a place of considerable importance. Even if we
reject the statement of the fifteenth century historian, Phrantzes[286],
himself a native of the place, that the Emperor Maurice had raised it to
the rank of the 34th Metropolitan see—a statement contradicted by an
ecclesiastical document of 1397—we know at least that it was even then
the seat of a Greek bishopric, whose holder remained a suffragan of
Corinth[287] till the Latins captured the latter city in 1210. The Comneni
had confirmed the liberties of a community so favourably situated, and
the local aristocracy of Monemvasia enjoyed the privilege of self-
government. Thanks to the public spirit of its inhabitants, the wisdom of
the local magnates, and the strength of its natural defences, which made
it in the Middle Ages the Gibraltar of Greece, it had repelled the attack
of the Normans from Sicily in the middle of the twelfth century. Fifty
years later it was a busy sea-port town, whose ships were seen at the
Piræus by Michael Akominatos, the last Metropolitan of Athens before
the Conquest, and whose great artistic treasure, the famous picture of
Our Lord being “dragged,” which has given its name to the Ἑλκόμενος
church, attracted the covetousness of the Emperor Isaac II[288].
As might have been expected from its position and history,
Monemvasia was the last spot in the Peloponnese to acknowledge the
Frankish supremacy. Geoffroy I Villehardouin had contented himself
perforce with sending a body of troops to raid the country as far as the
causeway, or μόνη ἔμβασις, which leads to the great rock-fortress and
from which its name is derived[289]; and his son Geoffroy II seems to
have meditated the conquest of the place[290]; but it was reserved for the
third of the Villehardouins, soldierly Prince William, to hoist the croix
ancrée of his family over the “sacred rock” of Hellenism, which was in
uninterrupted communication by sea with the successor of Byzantium,
the Greek Emperor of Nice[291], and was therefore a constant source of
annoyance to the Franks of the Peloponnese. The Prince, after elaborate
preparations, began the siege not long after his accession in 1246. He
summoned to his aid the great vassals of the Principality—Guy I of
Athens, who owed him allegiance for Nauplia and Argos; the three
barons of Eubœa; Angelo Sanudo, Duke of Naxos, with the other lords
of the Cyclades, and the veteran Count Palatine of Cephalonia, Matteo
Orsini, ruler of the island-realm of Odysseus[292]. But the Prince of
Achaia saw that without the naval assistance of Venice, which had taken
care that his principality should not become a sea-power, he could never
capture the place. He accordingly obtained the aid of four Venetian
galleys, and then proceeded to invest the great rock-fortress by land and
water. For three long years the garrison held out, “like a nightingale in its
cage,” as the Chronicler quaintly says—and the simile is most
appropriate, for the place abounds with those songsters—till all supplies
were exhausted, and they had eaten the very cats and mice. Even then,
however, they only surrendered on condition that they should be excused
from all feudal services, except at sea, and should even in that case be
paid. True to the conciliatory policy of his family, William wisely
granted their terms, and then the three archontes of Monemvasia,
Mamonas, Daimonoyannes, and Sophianos, advanced along the narrow
causeway to his camp and offered him the keys of their town. The
conqueror received them with the respect of one brave man for another,
loaded them with costly gifts, and gave them fiefs at Vatika near Cape
Malea. A Frankish garrison was installed in the coveted fortress; and a
Latin bishop, Oddo of Verdun, at last occupied the episcopal palace
there, which had been his (on paper) ever since Innocent III[293] had
organised the Latin see of Monemvasia as one of the suffragans of
Corinth.
The Frankish occupation lasted, however, barely fourteen years, and
has left no marks on the picturesque town. Buchon, indeed, who spied
the Villehardouin arms on the Gorgoepekoos church at Athens, thought
that he had discovered the famous croix ancrée on one of the
churches[294]. He apparently meant the Ἑλκόμενος church, which the late
Sir T. Wyse called and Murray’s Handbook still calls St Peter’s—a name
not now known in Monemvasia, but derived perhaps from an inscription
to a certain Dominus Petrus, whose remains “lie in peace” hard by. One
church in the town, “Our Lady of the Myrtle,” bears, it is true, a cross
with anchored work below, and four stars above the door. But this
church, as I was informed and as the name implies, was founded by
people from Cerigo, whose patron saint is the Παναγία Μυρτιδιώτισσα
(Plate III, Fig. 1). The capture of the town by the Franks is, however, still
remembered at Monemvasia, and local tradition points out the place on
the mainland where Villehardouin left his cavalry. One pathetic event
occurred at the rock during the brief Frankish period—the visit of the last
Latin Emperor of Constantinople, Baldwin II, in 1261, on his way from
his lost capital to Italy[295]. In the following year Monemvasia was one
of the castles ceded to his successor, the Emperor Michael VIII
Palaiologos, as the ransom of Prince William of Achaia, captured by the
Greeks three years earlier after the fatal battle of Pelagonia.
The mediæval importance of Monemvasia really dates from this
retrocession to the Byzantine Emperor in 1262, when a Byzantine
province was established in the south-east of the Morea. It not only
became the seat of an Imperial governor, or κεφαλή, but it was the
landing-place where the Imperial troops were disembarked for operations
against the Franks, the port where the Tzakones and the Gasmoûloi, or
half-castes, of the Peloponnese enlisted for service in the Greek navy.
During the war which began in 1263 between Michael VIII and his late
captive, we accordingly frequently find it mentioned; it was thither that
the Genoese transports in the Imperial service conveyed the Greek
troops; it was thither, too, that the news of the first breach of the peace
was carried post-haste, and thence communicated to Constantinople; it
was there that the Imperial generals took up their headquarters at the
outset of the campaign; and it was upon the Monemvasiotes that the
combatants, when they were reconciled, agreed to lay the blame for the
war[296]. Under the shadow of the Greek flag, Monemvasia became, too,
one of the most dangerous lairs of corsairs in the Levant. The great local
families did not disdain to enter the profession, and we read of both the
Daimonoyannai and the Mamonades in the report of the Venetian judges,
who drew up a long statement in 1278 of the depredations caused by
pirates to Venetian commerce in the Levant. On one occasion the citizens
looked calmly on while a flagrant act of piracy was being committed in
their harbour, which, as the port of shipment for Malmsey wine, attracted
corsairs who were also connoisseurs[297]. Moreover, the Greek
occupation of so important a position was fatal to the Venetian lords of
the neighbouring islands, no less than to Venetian trade in the Ægean.
The chief sufferers were the two Marquesses of Cerigo and Cerigotto,
members of the great families of Venier and Viaro, who had occupied
those islands after the Fourth Crusade. It would appear from a confused
passage of the Italian Memoir on Cerigo, that the islanders, impatient at
the treatment which they received from their Latin lord, the descendant,
as he boasted, of the island-goddess Venus herself, sent a deputation to
invoke the aid of the Greek governor of the new Byzantine province in
the Morea[298]. At any rate, the famous cruise of Licario, the upstart
Italian of Negroponte who went over to the Greeks, temporarily ended
the rule of the Venetian Marquesses. A governor was sent to Cerigo from
Monemvasia; but ere long Michael VIII conferred that island upon the
eminent Monemvasiote archon, Paul Monoyannes, who is described in a
Venetian document as being in 1275 “the vassal of the Emperor and
captain of Cerigo.” Monoyannes fortified the island, where his tomb was
discovered during the British protectorate, and it remained in the
possession of his family till 1309, when intermarriage between the
children of its Greek and Latin lords restored Cerigo to the Venieri[299].
PLATE II
Fig. 1. M L .
Fig. 2. M .E K .
PLATE III
Fig. 1. M . Παναγία Μυρτιδιώτισσα.
PLATE V
Fig. 1. M .T W G .
Fig. 2. M .M T B C .
The inhabitants of the two cities had been loyal to Venice, and Venice
was loyal to them. The first idea of transporting the Monemvasiotes to
the rocky island of Cerigo—then partly a Venetian colony and partly
under the rule of the great Venetian family of Venier, which boasted its
descent from Venus, the fabled goddess of Kythera—was abandoned, in
deference to the eloquent protests of the Metropolitan, and lands were
assigned to the exiles in the more fertile colonies of the Republic. A
commission of five nobles was appointed to consider the claims, and
provide for the settlement, of the stradioti, or light horsemen from
Nauplia and Monemvasia, who had fought like heroes against the Turks;
and this commission sat for several years, for the claimants were
numerous and not all genuine[323]. Some, like the ancient local family of
Daimonoyannes, formerly lords of Cerigo, received lands in Crete[324],
where various members of the Athenian branch of the great Florentine
family of the Medici, which had been settled for two hundred years at
Nauplia, also found a home. Scions of the clan of Mamonas went to
Zante and Crete, and are found later on at Corinth, Nauplia, Athens and
Corfù. Others were removed to Corfù, where they soon formed an
integral part of the Corfiote population and where the name of these
stradioti is still preserved in a locality of the island; while others again
were transplanted to Cephalonia, Cyprus, or Dalmatia. Not a few of them
were soon, however, smitten with home-sickness; they sold their new
lands and returned to be Turkish subjects at Nauplia and
Monemvasia[325].
The Venetian fortifications; the old Venetian pictures on the
eikonostasis of the Ἑλκόμενος church; the quaint Italian chimneys, and
the well-head up in the castle, which bears the winged lion of St Mark,
two private coats of arms, the date MDXIV and the initials S R upon it,
the latter those of Sebastiano Renier, Podestà from 1510 to 1512 (to
whom the first coat belongs, while the second is that of Antonio Garzoni,
Podestà in 1526 and again in 1538, when he was the last Podestà before
the Turkish conquest), still speak to us of this first Venetian occupation,
when the ancient Byzantine city, after the brief vicissitudes of French
and Papal government, found shelter for nearly eighty years beneath the
flag of the Evangelist (Plate V, Fig. 2 and Text-fig. 2).
APPENDIX
TWO VENETIAN DOCUMENTS RELATING TO THE
ACQUISITION OF MONEMVASIA IN 1464
indictione xij.
Die xxi Septembris.
Cum per gratiam omnipotentis Dei acquista sit in partibus
grecie insula Staliminis dives et opulenta in qua sunt tres terre
cum Castellis viz Cochinum, Mudrum et Paleocastrum que
tempore pacis reddere solent ducatos circa xᵐ. Item etiam Civitas
Malvasie sita in Amorea. Ad quorum locorum bonam
gubernationem et conservationem sub obedientia nostri Dominii
providendum est de rectoribus et camerariis e venetiis mittendis
tam pro populis regendis et jure reddendo quam pro introitibus
earum bene gubernandis et non perdendis sicut hucusque dicitur
esse factum....
Eligatur per quattuor manus electionum in maiori consilio unus
potestas Malvasie cum salario ducatorum V. auri in anno, sit per
duos annos tantum; et habeat salarium liberum cum prerogativis
et exemptionibus rectoris Staliminis et similiter in contumacia
sua. Debeat habere duos famulos et tres equos et recipiat salarium
suum ab insula Staliminis de tribus mensibus in tres menses ante
tempus.
†De parte 474
De non 14
Non syncere 9
De parte 26
De non 0
Non sync. 1
Jan. 9, 1420.
Capta.
Attenta humili et devota supplicatione fidelium civium
nostrorum mercatorum Monavaxie et Romanie et considerate
quod mercantia huiusmodi vinorum hoc anno parvum vel nichil
valuit, ob quod ipsi mercatores multa et maxima damna
sustinuerunt, ob quibus (sic) nullo modo possunt ad terminum
quatuor mensium sibi limitatum solvere eorum datia prout nobis
supplicaverunt; Vadit pars quod ultra terminum quatuor mensium
sibi concessum per terram ad solvendum datia sua pro suis
monavasiis et romaniis, concedatur eisdem et prorogetur dictus
terminus usque ad duos menses ultra predictos menses quatuor
sibi statuitos per terram ut supra dando plezariam ita bonam et
sufficientem pro ista prorogatione termini, quod comune nostrum
sit securum de datio suo, solvendo ad terminum debitum.
De parte omnes.
(Archivio di State Venezia—Deliberazioni Senate Misti Reg.
53. c. 21.)
De parte omnes.
De non 0.
Non sinceri 0.
Feb. 9, 1428.
In Consilio Rogatorum.
Capta.
Quod mercatoribus Monovaxie et Romanie, qui non potuerunt
expedire vina sua propter novitates presentes elongetur terminus
solvendi datia sua per unum mensem ultra terminum limitatum
per ordines nostros.
Fig. 2. B .T C E .
PLATE VII
Fig. 1. B .T K H G .
Fig. 2. B .T H G .