INTERNATIONAL BUSINESS

Luu Tien Dung (PhD)

LOGO
COURSE –
GENERAL
INFORMATION
LEARNING OUTCOMES

¡ The nature of International Business

¡ The difference of International business
environments
¡ International business strategy
¡ Functional strategies for a international
business firm
REFERENCES MATERIALS

¡ Course Book:
Charles W. L. Hill (2011), International Business: Competing in the Global
Marketplace, 8th Edition, McGraw-Hill/ Irwin, New York.

¡ Reference Books:
o Ricky W. Griffin, Michael W. Pustay (2013), International Business, Seventh
Edition, Pearson.
o Phillip R. Cateora, Mary C. Gilly, John L. Graham, International Marketing,
Fifteenth Edition, McGraw-Hill/ Irwin, New York.
o John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan (2002), Globalization
and Business, First Edition, Prentice Hall.
EVALUATION

EXAM CONTRIBUTION

Class assignment (Participation 30%

in class)

Midterm exam (Presentation – 20%

Group assignment) cá nhân

Final Exam đề mở, tiếng anh, TN+TL 50%

Peer evaluation form

A grade will be adjusted by the evaluation by your team members
CLASS ASSIGNMENT

• Assignments in class (individual/group marks):

• Around 10 assignments in class

• Assignment can be finished by a group or individual

• Contribution in class (individual marks):

• Bonus will added thanks to the number of times contribution
and the quality of your contribution
GROUP PRESENTATION_MID-TERM

Timing:

List of projects:

• Each group will be random assigned a project

Requirement:

• A video, 10 mins
• Be creative, clear, storytelling
• Closed presentation
• Questioning each member of group at the end
• Grade will be adjusted by peer evaluation
 LIST OF TOPICS

Topic 1: Choose a establishment and explain:

- Why did your group choose this firm?

- What is the firm’s international business strategy?

- How is the firm’s international operation?

- Conduct a SWOT analysis

- Suggestions for increasing operational efficiency?

Lựa chọn 1 DN của Việt Nam có KDQT. Sau đó chiến lược chức năng nhân sự, tài chính,
marketing,.... rồi đề xuất.
 LIST OF TOPICS

Topic 2: International Entrepreneurship project:

- Create your own group's startup project

- Presentation of a project using the Business Model

Canvas?

- Core question: How can Vietnamese goods be

made more valuable in the international market?
Khởi nghiệp DN KDQT mới, đánh vào thị trường nào.

làm clip 15p

FINAL EXAM

• Requirement:
• Open-book exam
• 60 - 75 minutes (English)
EXPECTATION

¡ Good: Participate the course + proactive + fully

responsibility in the class assignment/ group
assignment

¡ Better: Above + suggested reading

¡ Get better together

¡ Have fun! J
INSTRUCTOR INFORMATION

¡ Email: dunglt@uel.edu.vn
¡ Address: The Office of Faculty of
International Economic Relations, UEL
(B2.606)
¡ In case of any difficulties during the course,
please do not hesitate to contact me.