DAFTAR ISI

DAFTAR ISI .................................................................................................. i

BAB I PENDAHULUAN
A. Latar Belakang ....................................................................... 1
B. Tujuan Pendirian .................................................................... 3
C. Visi ......................................................................................... 3
D. Misi ........................................................................................ 3

BAB II RENCANA PEMASARAN

A. Ruang Lingkup Rencana Pemasaran ...................................... 4
B. Konsep AIDA+S ..................................................................... 4
C. Komponen Marketing Konsep ............................................... 7
D. Strategi Pemasaran ................................................................. 8
E. Marketing Mix (Bauran Pasar) ............................................... 8
F. Pengembangan Produk ........................................................... 8
G. Marketing Inteligent ............................................................... 9
H. Analisa SWOT ....................................................................... 9

BAB III RENCANA PRODUK

A. Sumber Dana .......................................................................... 10
B. Sumber Daya Manusia ........................................................... 10
C. Biaya Produk dan Pendapatan................................................ 10

BAB III KESIMPULAN DAN SARAN

A. Kesimpulan............................................................................. 13
B. Saran....................................................................................... 13