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MR 2 2nd Edition Brown Test Bank 1
MR 2 2nd Edition Brown Test Bank 1
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Chapter 4—Collecting Secondary Data from Inside and Outside the Organization
MULTIPLE CHOICE
2. Which of the following might NOT be considered a benefit of using secondary data?
a. Secondary data help clarify the problem under investigation better.
b. Secondary data cost less to collect than primary data.
c. Secondary data suggest improved methods or data for addressing research problems.
d. Secondary data provide comparative data to primary data.
e. Secondary data fit the problem under investigation better.
ANS: E PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension
3. Which of the following are examples of secondary data (as contrasted with primary data)?
a. Demographic information (birth, age, marriage, income, etc.) collected from a sample of
respondents as a part of a market segmentation study for a prominent grocery chain.
b. Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of
Marketing and later used by a researcher working on a project for a construction company.
c. Housing data especially collected from a sample by a researcher working on a project for a
construction company.
d. Consumer attitudes as measured by an attitude questionnaire designed and used by a
researcher investigating a model of consumer behavior.
e. Results of an experiment used to evaluate advertisement effectiveness for a new product.
ANS: B PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Application
5. The basic rule that should be followed by all researchers when beginning the data collection process is
to:
a. begin with secondary data, and then proceed if necessary to collect primary data.
b. always start by consulting the statistical abstract of the United States.
c. begin with primary data, then supplement if needed with secondary data.
d. always investigate external sources of secondary data first.
e. design a field experiment to collect primary data.
ANS: A PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge
6. Which of the following does not constitute an advantage of secondary sources of information?
a. Help to better state the problem under investigation
b. Complete fit with the problem
c. Suggest improved methods or data for better coming to grips with the problem
d. Provide comparative data by which primary data can be more insightfully interpreted
e. Less costly
ANS: B PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension
9. A source of secondary data that presents data, often in abstracted form, secured from the originator of
the data is known as a(n):
a. mediated source.
b. secondary source.
c. third-party source.
d. primary source.
e. abstractive source.
ANS: B PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge
10. A researcher is attempting to evaluate the market potential of a new product in a new area and has used
the Statistical Abstract of the United States for some of the needed information. Which of the
following has the researcher used?
a. A primary source of primary data.
b. A secondary source of primary data.
c. A primary source of secondary data.
d. A secondary source of secondary data.
e. None of the above.
ANS: D PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Application
15. In general, the one most productive source of internal secondary data for marketing research problems
is:
a. the firm's Annual Report.
b. warranty registration cards.
c. the sales invoice.
d. salesperson's call reports.
e. individual customer records.
ANS: C PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension
17. One key to effectively using prior marketing research projects as secondary data sources is:
a. selecting only those projects that addressed the current problem.
b. using only project results that were generated by laboratory experiments.
c. always using project results in isolation, in other words, not confusing the issue by
combining results from various projects.
d. combining key learnings on related topics in order to arrive at synergistic learnings.
e. using only the learnings from projects conducted by commercial research companies, in
order to avoid internal bias.
ANS: D PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension
18. Which of the following is a main reason for always using the primary source of secondary data?
a. The primary source typically describes the process of data collection and analysis, while
secondary sources typically do not.
b. Secondary sources typically change units of measurement.
c. Primary sources are usually more accurate and complete.
d. Only a and b are correct.
e. Only a and c are correct.
ANS: E PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge
19. The first step in searching for published sources of secondary data is to:
a. talk to the reference librarian.
b. go to the library and page through sources to get a feel for what is in them.
c. use a computer data base to locate possible sources.
d. identify what you know and what you wish to know about your topic.
e. consult an index of data sources.
ANS: D PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge
21. You are searching for relevant secondary data via computer searching. After determining what you
already know and what you wish to know about your topic, what is the next step?
a. Go to the library and begin searching through relevant marketing publications.
b. Consult an authority in the field.
c. Consult a reference librarian for help.
d. Consult a specialized index that relates to your topic.
e. Generate a list of key terms and names.
ANS: E PTS: 1
NAT: AACSB Analytic | CB&E Model Research | Bloom's: Application
22. The primary advantage of using online computer searches to gather secondary data is:
a. savings in time spent.
b. savings in cost of assembling data.
c. the accuracy of the data obtained.
d. the ability to take advantage of expert help from a reference librarian.
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Cream 125 + 50 = 175 × 0.47 = 0.823
Hominy 150 × 0.20 = 0.300
Bread 61 × 1.60 = 0.976
Potato 100 × 0.49 = 0.490
Fried hominy 114 × 0.67 = 0.764
Syrup 48 × 0.024 = 0.012
Onion 139 × 0.27 = 0.375
Bread 40 × 1.74 = 0.696
Tomato purée 200 × 0.53 = 1.060
Fried sweet potato 77 × 0.38 = 0.293
Macaroni 100 × 0.93 = 0.930
Spinach 100 × 0.56 = 0.560
Bacon 21 × 3.00 = 0.630
Pudding 100 × 0.20 = 0.200
Total nitrogen in food 9.482 grams.
Total nitrogen in urine 6.640
NITROGEN BALANCE.—Donahue.
Nitrogen Output.
Taken in. Nitrogen in Urine. Weight of Fæces[43] (dry).
May 18 8.119 grams. 5.75 grams.
19 9.482 6.64 15 grams.
20 10.560 8.45
21 8.992 8.64
22 9.025 8.53
23 8.393 7.69 89
24 7.284 7.34 24
128 grams contain
6.40% N.
61.855 53.04 + 8.192 grams nitrogen.
61.855 grams nitrogen. 61.232 grams nitrogen.
Average Intake.
With Jacobus, a similar trial for nitrogen balance gave the following
results:
JACOBUS.
Per cent
Food. Grams. Total Nitrogen.
Nitrogen.
Orange 44 × 0.20 = 0.088
Oatmeal 130 × 0.43 = 0.559
Roll 52 × 1.67 = 0.868
Cream 45 + 120 + 50 = 215 × 0.45 = 0.968
Sugar 30 + 20 + 14 = 64 × 0.00 = 0.000
Coffee 150 + 150 + 75 = 375 × 0.06 = 0.225
Bread 33 × 1.57 = 0.518
Butter 14.5 + 12 = 26.5 × 0.15 = 0.040
Onions 70 × 0.25 = 0.175
Potato 100 × 0.30 = 0.300
Ice cream 147 × 0.53 = 0.779
Fried rice 72 × 0.75 = 0.540
Syrup 48 × 0.024 = 0.012
Bread 48 × 1.91 = 0.917
Soup 100 × 0.30 = 0.300
Chicken 75 × 3.02 = 2.265
Fried potato 50 × 0.37 = 0.185
Spinach 15 × 0.55 = 0.083
Strawberry short-cake 210 × 0.50 = 1.005
Total nitrogen in food 9.827 grams.
Total nitrogen in urine 7.620
NITROGEN BALANCE.—Jacobus.
Nitrogen Output.
Taken in. Nitrogen in Urine. Weight of Fæces (dry).
May 18 9.920 grams. 6.75 grams. 5.0 grams.
19 8.914 6.27 10.0
20 11.844 7.29 30.0
21 9.835 7.07 28.3
22 9.827 7.62 20.7
23 7.625 6.48 18.8
24 9.665 7.64 32.0
144.8 grams contain
6.58 % N.
67.630 49.12 + 9.528 grams nitrogen.
67.630 grams nitrogen. 58.648 grams nitrogen.
Average Intake.
During this balance period of seven days, 67.630 grams of nitrogen were
taken in with the food, while 49.12 grams of nitrogen were excreted through
the urine and 9.528 grams were passed out through the fæces. This means a
large plus balance of 8.98 grams of nitrogen for the entire period, showing
that the body was being supplied with considerably more proteid than was
necessary for the establishment of nitrogen equilibrium. The average daily
intake of nitrogen was 9.661 grams, whereas this might have been reduced
to 8.4 grams per day with perfect assurance of nitrogen equilibrium being
maintained. Further, it is to be noticed that the average daily intake of food
for this period had a fuel value of only 2542 calories. The average daily
excretion of metabolized nitrogen during the balance period was only 7.01
grams, while the average daily excretion for the last two months of the
experiment amounted to 7.43 grams.
SCHENKER.
Wednesday, May 18, 1904.
Breakfast.—None.
Lunch.—Bread 53 grams, butter 22 grams, stewed potato 148 grams, string
beans 110 grams.
Dinner.—Consommé 200 grams, bread 84 grams, butter 35 grams,
Hamburg steak 119 grams, boiled potato 200 grams, spinach 100
grams, apple pie 138 grams.
NITROGEN BALANCE.—Schenker.
Nitrogen Output.
Taken in. Nitrogen in Urine. Weight of Fæces (dry).
May 18 10.269 grams. 8.77 grams.8.0 grams.
19 8.239 8.73 41.0
20 15.545 12.48 26.5
21 9.977 8.76 43.4
22 10.741 9.98 29.0
23 12.167 10.04 14.7
24 9.736 8.71 20.5
11.0
193.4 grams contain
6.50% N.
76.674 67.47 + 12.571 grams nitrogen.
76.674 grams nitrogen. 80.041 grams nitrogen.
Average Intake.
In this seven days’ balance trial, there were taken in with the food 76.674
grams of nitrogen, with an output of 67.47 grams of nitrogen through the
urine and 12.571 grams through the fæces, thus showing a minus balance of
3.367 grams of nitrogen for the seven days. The fuel value of the food
averaged 2486 calories per day, while the average daily excretion of
metabolized nitrogen amounted to 9.63 grams. Schenker’s daily nitrogen
excretion for the last two months of the experiment averaged 9.82 grams.
Presumably, the slight minus balance of nitrogen was due to the relatively
small fuel value of the food, which doubtless was not quite sufficient for the
body-weight, and the degree of bodily activity then prevailing.
G. W. ANDERSON.
Per cent
Food. Grams. Total Nitrogen.
Nitrogen.
Butter 11 + 15.5 + 20 = 46.5 × 0.15 = 0.070 grams.
Sugar 42 + 24 + 14 = 80.0 × 0.00 = 0.000
Banana 103.0 × 0.23 = 0.237
Cream 125 + 30 + 30 = 185.0 × 0.46 = 0.851
Fried rice 45.0 × 0.75 = 0.338
Roll 65.0 × 1.66 = 1.079
Potato 92.0 × 0.39 = 0.359
Coffee 150 + 150 + 200 = 500.0 × 0.06 = 0.300
Bread 62.0 × 1.60 = 0.992
Soup 150.0 × 0.41 = 0.615
Farina croquette 88.0 × 1.09 = 0.959
Sweet potato 206.0 × 0.32 = 0.659
String beans 75.0 × 0.34 = 0.255
Bread 59.0 × 1.80 = 1.062
Soup (consommé) 200.0 × 0.38 = 0.760
Hamburg steak 109.0 × 3.64 = 3.968
Potato 150.0 × 0.38 = 0.570
Spinach 100.0 × 0.53 = 0.530
Apple pie 150.0 × 0.43 = 0.645
Total nitrogen in food 14.249 grams.
Total nitrogen in urine 8.870
Per cent
Food. Grams. Total Nitrogen.
Nitrogen.
Orange 80 × 0.20 = 0.160 grams.
Butter 16 + 14.5 + 16 = 46.5 × 0.15 = 0.070
Oatmeal 100 × 0.43 = 0.430
Sugar 35 + 14 + 14 + 7 = 70 × 0.00 = 0.000
Potato 103 × 0.40 = 0.412
Cream 125 + 50 + 100 = 275 × 0.45 = 1.238
Roll 50 × 1.67 = 0.835
Coffee 150 + 150 + 150 = 450 × 0.06 = 0.270
Bread 47 × 1.57 = 0.738
Macaroni 116 × 0.46 = 0.534
Potato 150 × 0.30 = 0.450
Fried rice 85 × 0.75 = 0.638
Syrup 48 × 0.024 = 0.012
Ice cream 169 × 0.53 = 0.896
Bread 40.5 × 1.91 = 0.774
Celery soup 100 × 0.33 = 0.330
Fried potato 50 × 0.57 = 0.285
Mashed potato 100 × 0.37 = 0.370
Strawberry short-cake 214 × 0.50 = 1.070
Total nitrogen in food 9.512 grams.
Total nitrogen in urine 6.500
Nitrogen Output.
Taken in. Nitrogen in Urine. Weight of Fæces (dry).
May 18 14.249 grams. 8.87 grams.
19 9.295 8.36
20 13.911 9.95 12.0 grams.
21 10.161 8.51 46.0
22 9.512 6.50 39.0
23 11.488 6.90 67.0
24 12.226 8.45
164.0 grams contain
6.92% N.
80.842 57.54 + 11.349 grams nitrogen.
80.842 grams nitrogen. 68.889 grams nitrogen.
Average Intake.
STAPLETON.
Per cent
Food. Grams. Total Nitrogen.
Nitrogen.
Banana 74 × 0.23 = 0.170 grams.
Roll 71 × 1.65 = 1.172
Coffee 150 + 150 + 150 = 450 × 0.06 = 0.270
Sugar 30 + 21 + 21 = 72 × 0.00 = 0.000
Cream 100 + 50 + 50 = 200 × 0.43 = 0.860
Potato 95 × 0.40 = 0.380
Butter 18 + 14 + 18 = 50 × 0.15 = 0.075
Bread 48 × 1.82 = 0.874
Lamb chop 27 × 4.63 = 1.250
Croquette (potato) 91 × 0.71 = 0.646
Tomato 105 × 0.17 = 0.179
Water ice 185 × 0.012 = 0.022
Bread 77 × 1.62 = 1.247
Bean soup 150 × 1.21 = 1.815
Fried egg 127 × 2.27 = 2.883
Bacon 2 × 3.05 = 0.061
Fried potato 108 × 0.60 = 0.648
Jelly roll 56 × 0.86 = 0.482
Beer 600 × 0.069 = 0.414
Total nitrogen in food 13.448 grams.
Total nitrogen in urine 9.640