Principles of Design Thinking: Apple’s Way

Feasible (Sustainability and Business Profitability).

1. Apple has great competitive Possible (Technology and Organization)

advantages and always on top
with its marketing strategies.
2. Being in the tech industry
allows the company to take
advantages of customers
needs in a digitizsed world.
Desirable (Customer-
Focused)
1. Creation and design of
1. Apple engages
products and services is
customers in the creation
centred technology.
of its software.
2. Software is tested with
customer before release.
3. Company keeps up-to-
date with the trends and
needs of customer.