INVESTMENT PROPOSAL ON CHICKEN BREEDING FOR

MEAT AND EGG PRODUCTION POULTRY FARM

Place of Investment: Dire Dawa city

Sept 2023

Dire Dawa City

 Table of contents

Executive summery………………………………………………………………………

1. Introduction…………………………………………………………………….........
2. Background…………………………………………………………………….........
3. Project overview……………………………………………………………………..
4. Business model………………………………………………………………………
4.1. Overall business
strategy………………………………………………………..
4.2. Revenue
streams…………………………………………………………………
5. Site and infrastructure……………………………………………………………….
5.1. Proposed location
of the farm…………………………………………………...
5.2. Benefit of this
location………………………………………………………….
5.3. Detail
design…………………………………………………………………….
6. Operational strategy…………………………………………………………………
6.1. Breeding
techniques and schedules……………………………………………..
6.2. Feed and nutrition
management………………………………………………...
6.3. Health and
veterinary care protocols……………………………………………
6.4. Egg collection,
grading, packaging, and distribution…………………………..
7. Marketing and Sells………………………………………………………………….
7.1. Target market
segmentation……………………………………………………..
 7.2. Pricing strategy
based on market research……………………………………….
7.3. Promotional
activities and branding……………………………………………..
7.4. Distribution
channels…………………………………………………………….
8. Financial projection………………………………………………………………….
8.1. Detailed budget
breakdown……………………………………………………..
8.2. Break-even
analysis……………………………………………………………..
8.3. Projected profit
statements……………………………………………………...
8.4. Return on
Investment (ROI) calculation………………………………………..
9. Human resource plan.……………………………………………………………….
9.1. Detail about key
team members………………………………………………….
9.2. Organizational
chart……………………………………………………………..
10. Investment requirement……………………………………………………………...
10.1. Total capital requirement………………………………………………………
10.2. Details on investment utilization….…………………………………………...
10.3. Proposed terms of the investment……………………………………………..
11. Risk analysis and Mitigation………………………………………………………...
11.1. Identification of potential risks………………………………………………..
11.2. Measures and strategies to mitigate these risks……………………………….
12. Exit strategy for investor……………………………………………………………
12.1 Description of return on investment…………………………………………..
13. Conclusion…………………………………………………………………………...
14. References…………………………………………………………………………..
LIST OF TABLES