Professional Documents
Culture Documents
Test Bank For Media Essentials A Brief Introduction 3rd Edition Campbell Martin Fabos 1457693763 9781457693762
Test Bank For Media Essentials A Brief Introduction 3rd Edition Campbell Martin Fabos 1457693763 9781457693762
True/False
1. The Chinese were printing books using carved blocks of wood long before Gutenberg printed
his Bible using movable type. (T)
2. Because books are such an old and traditional medium, they have been slow to converge with
other media. (F)
3. In the publishing industry, advance money is actually an early payment to the author that is then
deducted from the author’s initial royalties on book sales. (T)
4. The first printed books were so inexpensive and modest that they were primarily sold to the
middle and lower classes. (F)
5. Pulp fiction was another name for the popular paperbacks and dime novels of the 1870s. (T)
7. Trade books refers to the category of books sold to the general reader. (T)
8. For hundreds of years, books were the only mass medium. (T)
9. Professional books are sold mostly through mail order, the Internet, or specialized sales
representatives. (T)
10. Professional books are subdivided into the areas of law, business, medicine, and technology. (T)
11. Despite their low cost, mass market paperbacks represent the smallest segment of the industry
in terms of units sold. (F)
12. Sales of religious books have dropped substantially over the past twenty years. (F)
13. Once strongly influenced by books, television and film now look elsewhere for most of their
story ideas. (F)
14. University presses often publish books that only a handful of scholars read. (T)
15. Bookstores must absorb the cost of any new books they do not sell. (F)
16. Before the advent of online stores, book sales in the United States were dominated by two large
chains. (T)
17. Commercial book publishing in the United States is dominated by a small group of large
corporations. (T)
Multiple Choice
Note: The correct answer is asterisked.
19. Rules of punctuation, capitalization, and spacing of English words were developed
A. During the Middle Ages by priests and monks*
B. In 1452 by printer Johannes Gutenberg
C. In the 1500s for the publication of Canterbury Tales
D. In the ninth century by Wang Chieh for the Diamond Sutra
21. A topical book that is published quickly after a major event is called
A. A reference book
B. An instant book*
C. A dime novel
D. No option is correct
24. The right to use the contents of a book in another form, such as a CD or movie script, is called
A. Royalties
B. Residuals
C. Subsidiary rights*
D. An advance
25. The division of the book industry that makes the most money is
A. Trade books*
B. Textbooks
C. Religious books
D. Mass market paperbacks
27. The first type of protomodern book, which used sheets of material sewed together at the edges
to allow the book to be opened at any page, was
A. Papyrus
B. Parchment
C. Codex*
D. Illuminated manuscript
E. Vellum
28. Many books from the Middle Ages were called illuminated manuscripts because they were
A. Elaborately decorated with colorful designs and illustrations*
B. Printed using reflective ink
C. Burned in castle fireplaces to honor God
D. Read aloud in the town square by scholars who explained, or illuminated, the text
33. The process of promotion and sale of different versions of a media product across the various
subsidiaries of a media conglomerate is called . (synergy)
35. In book publishing, editors provide authors with feedback, make suggestions for
improvements, and obtain advice from knowledgeable members of the academic community.
(developmental editors)
36. Sometimes identified as pulp fiction, were cheaply produced and low-priced
novels popular in the United States beginning in the 1860s. (dime novels)
38. One of the first substances to hold written language and symbols, was obtained
from plant reeds found along the Nile River. (papyrus)
39. The was a protomodern book made by sewing sheets of parchment together
along one edge and binding it with thin pieces of wood covered with leather. (codex)
Matching
At the time when the Woodcocks are travelling from the south
towards all parts of the United States, on their way to their breeding
places, these birds, although they migrate singly, follow each other with
such rapidity, that they might be said to arrive in flocks, the one coming
directly in the wake of the other. This is particularly observable by a
person standing on the eastern banks of the Mississippi or the Ohio, in
the evening dusk, from the middle of March to that of April, when
almost every instant there whizzes past him a Woodcock, with a velocity
equalling that of our swiftest birds. See them flying across and low over
the broad stream; the sound produced by the action of their wings
reaches your ear as they approach, and gradually dies away after they
have passed and again entered the woods. While travelling with my
family, in the month of October, through New Brunswick and the
northern part of the State of Maine, I saw the Woodcocks returning
southward in equal numbers late in the evenings, and in the same
continuous manner, within a few yards or even feet of the ground, on the
roads or through the woods.
The nest, which is formed of dried leaves and grass, without much
apparent care, is usually placed in some secluded part of the woods, at
the foot of some bush, or by the side of a fallen trunk. In one instance,
near Camden, in New Jersey, I found one in a small swamp, on the upper
part of a log, the lower portion of which was covered with water to the
height of several inches. The eggs, which are laid from February to the
first of June, according to the latitude of the place selected, are usually
four, although I have not very unfrequently found five in a nest. They
average one inch and five and a half-eighths in length, by one inch and
an eighth in breadth, are smooth, of a dull yellowish clay colour, varying
in depth, and irregularly but pretty thickly marked with patches of dark
brown, and others of a purple tint.
The young run about as soon as they emerge from the shell. To my
astonishment, I once met with three of them on the border of a sand-bar
on the Ohio, without their parent, and to all appearance not more than
half a day old. I concealed myself near them for about half an hour,
during which time the little things continued to totter about the edge of
the water, as if their mother had gone that way. During the time I
remained I did not see the old bird, and what became of them I know not.
The young birds are at first covered with down of a dull yellowish-brown
colour, then become streaked with deeper umber tints, and gradually
acquire the colours of the old. At the age of from three to four weeks,
although not fully fledged, they are able to fly and escape from their
enemies, and when they are six weeks old, it requires nearly as much
skill to shoot them on wing as if they were much older. At this age they
are called stupid by most people; and, in fact, being themselves innocent,
and not yet having had much experience, they are not sufficiently aware
of the danger that may threaten them, when a two-legged monster, armed
with a gun, makes his appearance. But, Reader, observe an old cock on
such occasions: there he lies, snugly squatted beneath the broad leaves of
that “sconk cabbage” or dock. I see its large dark eye meeting my glance;
the bird shrinks as it were within its usual size, and, in a crouching
attitude, it shifts with short steps to the other side. The nose of the
faithful pointer marks the spot, but unless you are well acquainted with
the ways of Woodcocks, it has every chance of escaping from you both,
for at this moment it runs off through the grass, reaches a clump of
bushes, crosses it, and, taking to wing from a place toward which neither
you nor your dog have been looking, you become flustered, take a bad
aim, and lose your shot.
Now and then, the American Woodcock, after being pursued for a
considerable time, throws itself into the centre of large miry places,
where it is very difficult for either man or dog to approach it; and indeed
if you succeed, it will not rise unless you almost tread upon it. In such
cases I have seen dogs point at them, when they were only a few inches
distant, and after several minutes seize upon them. When in clear woods,
such as pine barrens, the Woodcock on being put up flies at times to a
considerable distance, and then performs a circuit and alights not far
from you. It is extremely attached to particular spots, to which it returns
after being disturbed.
S , Gmel. Syst. Nat. vol. i. p. 661.—Lath. Ind. Ornith. vol. ii. p. 714.—Ch.
Bonaparte, Synopsis of Birds of the United States, p. 331.
W ,S , Wils. Amer. Ornith. vol. vi. p. 40. pl. 48. fig. 2.
Plumage very soft, elastic, blended; of the fore part of the head very
short, of the neck full. Wings short, rounded; the fourth and fifth quills
about equal and longest, the first three extraordinarily attenuated, being
in fact sublinear, narrower beyond the middle, the inner web slightly
enlarged towards the end, the first as long as the seventh; secondaries
broad, the outer a little incurved and rounded, the inner tapering and
elongated. Tail very short, wedge-shaped, of twelve narrow feathers,
which taper towards the rounded point.
Bill light yellowish-brown, dusky towards the end. Iris brown. Feet
flesh coloured; claws brownish-black. The forehead is yellowish-grey,
with a few dark mottlings in the centre; on the upper part of the head are
two broad blackish brown transverse bands, and on the occiput two
narrower, separated by bands of light red; a brownish-black loral band,
and a narrow irregular line of the same across the cheek and continued to
the occiput. The upper parts are variegated with brownish-black, light
yellowish-red, and ash-grey; there are three broad longitudinal bands of
the first colour, barred with the second, down the back, separated by two
of the last. The inner wing-coverts and secondary quills are similarly
barred; the outer pale greyish-red, faintly barred with dusky. The quills
are greyish-brown, tipped with dull grey, the secondaries spotted on the
outer web with dull red. Upper tail-coverts barred; tail-feathers
brownish-black, their tips grey, their outer edges mottled with reddish.
The sides of the neck are grey tinged with red; the lower parts in general
light red, tinged with grey on the breast, on the sides and lower wing-
coverts deeper; the lower tail-coverts with a central dusky line, and the
tip white.
T ,B .
PLATE CCLXIX. M .
While on Sand Key, which is about six miles distant from Cape
Sable of the Floridas, in lat. 24° 57´ north, and 81° 45´ long, west of
Greenwich, I shot three birds of this species on the 28th of May 1832. I
had at first supposed them to be Tell-tale Godwits, as they walked on the
bars and into the shallows much in the same manner, and, on obtaining
them, imagined they were new; but on shewing them to my assistant Mr
W , who was acquainted with the Greenshank of Europe, he
pronounced them to be of that species, and I have since ascertained the
fact by a comparison of specimens. They were all male birds, and I
observed no material difference in their plumage. We did not find any
afterwards; but it is probable that we had seen some previously, although
we did not endeavour to procure them, having supposed them to be Tell-
tales. Almost all the birds seen in the Floridas at this date had young or
eggs; and this circumstance increased my surprise at finding all the three
individuals to be males. They had been shot merely because they offered
a tempting opportunity, being all close together, and it is not often that
one can kill three Tell-tales at once. As I am not acquainted with the
habits of this species, I have applied to my friend Mr M ,
who has kindly furnished me with the following notice of them as
observed in the Hebrides.
S G , Linn. Syst. Nat. vol. i. p. 245.—Lath. Ind. Ornith. vol. ii. p. 270.
T G , Temm. Man. d’Ornith. part ii. p. 659.—Selby, Illust. vol. ii. p. 86.
G , Nuttall, Manual, vol. ii. p. 618.
Plumage soft and blended, on the fore part of the head very short, on
the neck short and almost downy. Wings rather long, very acute, narrow;
primaries tapering and rounded, the first longest, the second little shorter,
the rest rapidly graduated; secondaries obliquely rounded, the inner
elongated and tapering. Tail short, of twelve narrow, rounded feathers,
the two middle ones considerably longer than the rest.
Bill dusky-green, black at the end. Iris brown. Feet dull greenish-
grey. A broad band from the bill to the eye, all the lower parts, as well as
the back, excepting a small portion anteriorly, pure white; that colour,
however, does not appear on the back, when the wings are closed, it
being covered over by the scapulars. Loral space white, marked with
small oblong spots of greyish brown; sides of the lower part of fore neck
and a portion of the breast faintly barred with grey. The upper part of the
head, and the hind part and sides of the neck are greyish-white, with
longitudinal central greyish-brown markings. The scapulars and inner
secondaries are greyish-brown, the feathers edged with greyish-white,
and lined or mottled with dark brown towards the margins; the smaller
wing-coverts plain, the larger darker near the edge and margined with
whitish, as are the outer secondaries; the primary quills and their coverts
dark brown, the shaft of the outer white. The tail is greyish-white,
undulated with light brown, the four outer feathers on each side with
only a series of spots on the outer edge, which on the outermost feathers
is almost obliterated.
T W .
PLATE CCLXX. M F .
The gale is over; the clear blue of the sky looks clearer than ever, the
sun’s rays are brighter, on the quiet waters the ship seems to settle in
repose, and her wings, though widely spread, no longer swell with the
breeze. At a distance around us the dusky wanderers are enjoying the
bright morning; the rudder-fish, yesterday so lively, has ended its career,
so violently was it beaten by the waves against the vessel; and now the
Petrels gather around it, as it floats on the surface. Various other matters
they find; here a small crab, there the fragments of a sea-plant. Low over
the deep they range, and now with little steps run on the waters. Few are
their notes, but great their pleasure, at this moment. It is needless for me
to feed them now, and therefore I will return to my task.
On wing this species is more lively than the Forked-tailed, but less
so than the Common Stormy Petrel. It keeps its wings nearly at right
angles with its body, and makes considerable use of its feet, particularly
during calm weather, when it at times hops or leaps for several feet, or
pats the water, whilst its wings are extended upwards with a fluttering
motion, and it inclines its head downwards to pick up its food from the
water, and I have observed it immerse the whole head beneath the
surface, to seize on small fishes, in which it generally succeeded. It can
walk pretty well on the deck of a vessel, or any other flat surface, and
rise from it without much difficulty. Its notes are different from that of
the Forked-tailed Petrel, and resembles the syllables kee-re-kee kee. They
are more frequently emitted at night than by day. I never could ascertain
whether or not these birds alight on the rigging at night, but my opinion
is that they do not, for the sailors, to whom I had offered premiums for
catching some of them, told me that although they flew about them while
aloft, they could not see one standing anywhere.
Bill shorter than the head, slender, straight, with the tips curved, as
broad as high at the base, compressed towards the end. Upper mandible
with the nostrils forming a tube at the base, beyond which, for a short
space, the dorsal line is straight, then decurved, the ridge narrow and
separated from the sides by a narrow groove, the edges sharp, inflected,
the tip compressed obliquely deflected. Lower mandible with the angle
rather long, narrow and pointed, the dorsal line beyond it very slightly
concave and decurved, the sides erect, the edges sharp, the dip slightly
decurved.
Plumage very soft, blended, the feathers distinct only on the wings,
which are very long; primary quills tapering, but rounded, the third
longest, the second slightly longer than the fourth, the first much shorter
and a little longer than the sixth; secondaries short, the outer incurved,
obliquely rounded. Tail rather long, even, of twelve broad rounded
feathers.
Bill and feet black, but the webs yellow excepting at the margin. Iris
dark brown. The general colour of the plumage is dark greyish-brown,
the quills and tail brownish-black, the outer secondary wing-coverts and
some of the secondary quills light greyish-brown, and tipped with
whitish. The rump, sides of the abdomen, and exterior lower tail-coverts,
white.
You must not suppose that the Dolphin is without its enemies. Who,
in this world, man or fish, has not enough of them? Often it conceives
itself on the very eve of swallowing a fish, which, after all, is nothing but
a piece of lead, with a few feathers fastened to it, to make it look like a
flying-fish, when it is seized and severed in two by the insidious
Balacouda, which I have once seen to carry off by means of its sharp
teeth, the better part of a Dolphin that was hooked, and already hoisted to
the surface of the water.
The Dolphins caught in the Gulf of Mexico during this calm were
suspected to be poisonous; and to ascertain whether this was really the
case, our cook, who was an African Negro, never boiled or fried one
without placing beside it a dollar. If the silver was not tarnished by the
time the Dolphin was ready for the table, the fish was presented to the
passengers, with an assurance that it was perfectly good. But as not a
single individual of the hundred that we caught had the property of
converting silver into copper, I suspect that our African sage was no
magician.
One morning, that of the 22d of June, the weather sultry, I was
surprised, on getting out of my hammock, which was slung on deck, to
find the water all around swarming with Dolphins, which were sporting
in great glee. The sailors assured me that this was a certain “token of
wind,” and, as they watched the movement of the fishes, added, “aye,
and of a fair breeze too.” I caught several Dolphins in the course of an
hour, after which scarcely any remained about the ship. Not a breath of
air came to our relief all that day, no, nor even the next. The sailors were
in despair, and I would probably have become despondent also, had not
my spirits been excited by finding a very large Dolphin on my hook.
When I had hauled it on board, I found it to be the largest I had ever
caught. It was a magnificent creature. See how it quivers in the agonies
of death! its tail flaps the hard deck, producing a sound like the rapid roll
of a drum. How beautiful the changes of its colours! Now it is blue, now
green, silvery, golden, and burnished copper; now it presents a blaze of
all the hues of the rainbow intermingled; but, alack! it is dead, and the
play of its colours is no longer seen. It has settled into the deep calm that
has paralyzed the energies of the blustering winds, and smoothed down
the proud waves of the ocean.
The best bait for the Dolphin is a long stripe of shark’s flesh. I think
it generally prefers this to the semblance of a flying-fish, which indeed it
does not often seize unless when the ship is under weigh, and it is made
to rise to the surface. There are times, however, when hunger and the
absence of their usual food, will induce the Dolphins to dash at any sort
of bait; and I have seen some caught by means of a piece of white linen
fastened to a hook. Their appetite is as keen as that of the Vulture, and
whenever a good opportunity occurs, they gorge themselves to such a
degree that they become an easy prey to their enemies the Balacouda and
the Bottle-nosed Porpoise. One that had been grained while lazily
swimming immediately under the stern of our ship, was found to have its
stomach completely crammed with flying-fish, all regularly disposed
side by side, with their tails downwards,—by which I mean to say that
the Dolphin always swallows its prey tail foremost. They looked in fact
like so many salted herrings packed in a box, and were to the number of
twenty-two, each six or seven inches in length.
The flesh of the Dolphin is rather firm, very white, and lies in flakes
when cooked. The first caught are generally eaten with great pleasure,
but when served many days in succession, they become insipid. It is not,
as an article of food, equal to the Balacouda, which is perhaps as good as
any fish caught in the waters of the Gulf of Mexico.
THE FRIGATE PELICAN.
T A ,V .
PLATE CCLXXI. A .
Previous to my visit to the Florida Keys, I had seen but few Frigate
Birds, and those only at some distance, while I was on the Gulf of
Mexico, so that I could merely recognise them by their mode of flight.
On approaching Indian Key, however, I observed several of them, and as
I proceeded farther south, their numbers rapidly increased; but on the
Tortugas very few were observed. This bird rarely travels farther
eastward than the Bay of Charleston in South Carolina, although it is
abundant at all seasons from Cape Florida to Cape Sable, the two
extreme points of the peninsula. How far south it may be found I cannot
tell.
The nests are usually placed on the south side of the keys, and on
such trees as hang over the water, some low, others high, several in a
single tree, or only one, according to the size of the mangrove, but in
some cases lining the whole side of the island. They are composed of
sticks crossing each other to the height of about two inches, and are
flattish but not very large. When the birds are incubating, their long
wings and tail are seen extending beyond the nest for more than a foot.
The eggs are two or three, more frequently the latter number, measure
two inches and seven-eighths in length, two in breadth, being thus of a
rather elongated form, and have a thick smooth shell, of a greenish-white
colour, frequently soiled by the filth of the nests. The young are covered
with yellowish-white down, and look at first as if they had no feet. They
are fed by regurgitation, but grow tardily, and do not leave the nest until
they are able to follow their parents on wing.
The third spring, the upper parts of the head and neck are of a purer
brownish-black, which extends down to the extremity of the angle, as are
the feathers of the belly and the lower tail-coverts, the dark colour
reaching now to within five inches of the angle on the breast. The white
of the intermediate space has become much purer; here and there light
tints of bronze appear; the feet, which at first were dull yellow, have
become of a rich reddish-orange, and the bill is pale blue. The bird is
now capable of breeding, although its full plumage is not obtained until
the next moult, when the colours become glossy above, and the white of
the breast pure.
The changes which the males undergo are less remarkable. They are
at first, when fully fledged, entirely of the colour seen on the upper parts
of the young females; and the tint is merely improved afterwards,
becoming of a deeper brownish-black, and acquiring purer reflections of
green, purple and bronze, which in certain lights are seen on every part
of the head, neck and body, and in very old males on the wings and tail.
They also commence breeding the third spring. But I now return to the
habits of this interesting bird.
Sights like these you may every day see, if you take ship and sail for
the Florida Keys. I have more to tell you, however, and of things that to
me were equally pleasing. While standing in the cool veranda of Major
G of the United States army, at Key West, I observed a Frigate
Pelican that had forced a Cayenne Tern, yet in sight, to drop a fish,
which the broad-winged warrior had seized as it fell. This fish was rather
large for the Tern, and might probably be about eight inches in length.
The Frigate Pelican mounted with it across his bill about a hundred
yards, and then tossing it up caught it as it fell, but not in the proper
manner. He therefore dropped it, but before it had fallen many yards,
caught it again. Still it was not in a good position, the weight of the head,
it seemed, having prevented the bird from seizing it by that part. A
second time the fish was thrown upwards, and now at last was received
in a convenient manner, that is, with its head downwards, and
immediately swallowed.
When the morning light gladdens the face of nature, and while the
warblers are yet waiting in silence the first rays of the sun, whose
appearance they will hail with songs of joy, the Frigate Bird, on extended
pinions, sails from his roosting place. Slowly and gently, with retracted
neck he glides, as if desirous of quietly trying the renovated strength of
his wings. Toward the vast deep he moves, rising apace, and before any
other bird views the bright orb emerging from the waters. Pure is the
azure of the heavens, and rich the deep green of the smooth sea below;
there is every prospect of the finest weather; and now the glad bird
shakes his pinions; and far up into the air, far beyond the reach of man’s
unaided eye, he soars in his quiet but rapid flight. There he floats in the
pure air, but thither can fancy alone follow him. Would that I could
accompany him! But now I see him again, with half-closed wings, gently
falling towards the sea. He pauses a while, and again dives through the
air. Thrice, four times, has he gradually approached the surface of the
ocean; now he shakes his pinions as violently as the swordsman whirls
his claymore; all is right; and he sweeps away, shooting to this side and
that, in search of prey.
Mid-day has arrived, and threatening clouds obscure the horizon; the
breeze, ere felt, ruffles the waters around; a thick mist advances over the
deep; the sky darkens, and as the angry blasts curl the waves, the thunder
mutters afar; all nature is involved in gloom, and all is in confusion, save
only the Man-of-war Bird, who gallantly meets the gale. If he cannot
force his way against the storm, he keeps his ground, balancing himself
like a hawk watching his prey beneath; but now the tempest rages, and
rising obliquely, he shoots away, and ere long surmounts the tumultuous
clouds, entering a region calm and serene, where he floats secure until
the world below has resumed its tranquillity.
I have frequently observed the Frigate Bird scratch its head with its
feet while on wing; and this happening one day, when the bird fell
through the air, as it is accustomed to do at such times, until it came
within shot, I killed it when almost over my head, and immediately
picked it up. I had been for years anxious to know what might be the use
of the pectinated claws of birds; and on examining both its feet with a
glass, I found the racks crammed with insects, such as occur on the bird’s
head, and especially around the ears. I also observed that the pectinated
claws of birds of this species were much longer, flatter, and more comb-
like than those of any other species with which I am acquainted. I now
therefore feel convinced, that, however useful this instrument may be on
other occasions, it is certainly employed in cleansing parts of the skin of
birds which cannot be reached by the bill.
At times these birds may be seen chasing and jostling each other as
if engaged in a frolic, after which they bear away on extended wings, and
fly in a direct course until out of sight. But although their flight is easy
and powerful, in a degree not surpassed by any other bird, they move
with great difficulty on the ground. They can rise, however, from a sand-
bar, no matter how low and level it may be. At such times, as well as
when sitting on the water, which it occasionally does, the bird raises its
wings almost perpendicularly, spreads its tail half erect, and at the first
flap of the former, and simultaneous stroke of the latter, on the ground or
the water, bounces away. Its feet, however, are of little service beyond
what I have mentioned, and the supporting of its body when it has
alighted on a branch, on which it rarely stands very erect, although it
moves sideways on it, as Parrots sometimes do. It never dives, its bill in
form resembling that of the Cormorants, which also never plunge from
on wing in pursuit of fish, and only dip into the water when dropping
from a perch or a rock to escape danger, as the Anhingas and some other
birds are also accustomed to do.
They are extremely silent, and the only note which I heard them
utter was a rough croaking one. They devour the young of the Brown
Pelican when quite small, as well as those of other birds whose nests are
flat and exposed during the absence of the parent birds; but their own
young suffer in the same manner from the still more voracious Turkey
Buzzard. The notion that the Frigate Bird forces the Pelicans and
Boobies to disgorge their prey is erroneous. The Pelican, if attacked or
pursued by this bird, could alight on the water or elsewhere, and by one
stroke of its sharp and powerful bill destroy the rash aggressor. The
Booby would in all probability thrust its strong and pointed bill against
the assailant with equal success. The Cayenne Tern, and other species of
that genus, as well as several small Gulls, all abundant on the Florida