Purposive Communication

James Euric A. Llamado, LPT

Our Lady of Fatima University
AGENDA:
1. Culture and Globalization
2. Cultural Ignorance
a. Cultural Differences
b. Cultural Sensitivity
c. Cultural Appreciation VS Cultural Appropriation
CULTURE
 was derived from a Latin word “colere”, which means
CULTURE to tend to the earth and grow, or cultivation and
nurture (Zimmermann, 2017)

It encompasses
religion, food,
clothes, language,
marriage, music,
beliefs, behavior,
etiquette, and a
million other things
(De Rossi, 2017).
 Involves the formation of shared norms and
Cultural
knowledge with which people associate their
Globalization individual and collective cultural identities.

Globalization is described as a
structural phenomenon of
increasing interdependence among
various parts of the world, for
which the effects of an action feel
at a distance has produced a
variety of economic, cultural, and
social changes that have shaped
the world over the past 50 years
(Cornali & Tirocchi, 2012).
Individual and Social Benefits of Culture
 1. Intrinsic benefits- culture brings people
together (leisure, entertainment,
information, shared experiences)

2. Improved learning and valuable skills-

education and lifelong learning
Individual and
Social Benefits of 3. Better health and well-being- creativity
Culture and cultural engagement improve mental
and physical health

4. Vibrant Communities- social solidarity,

cohesion, social inclusion, community
empowerment, civic pride, tolerance
 1.Contribution to job creation- from
industrial to ‘creative’ economy

Economic Benefits 2.Contribution to tourism

of Culture
3.Cultural planning- involves broad
community engagement
CULTURAL IGNORANCE
 a situation in which ‘a
majority of group members
privately reject a norm, but
incorrectly assume that most
others accept it, and
therefore go along with
it’ (Katz and Allport, 1931)(as
cited in Duque 2017)

PLURALISTIC IGNORANCE
CULTURAL DIFFERENCES
Random
Facts
FART means
speed in Danish,
Norwegian, and
Swedish language
Random
Facts
GIFT means poison in German

And it means both poison and

marriage in Scandinavian language
Random
Facts
‘CRAP’ means
carp in Romanian
language
Random
Facts
BRAT means brother
in Russian, Polish,
Ukranian, Croatian,
and Serbian
language
Random
Facts
KISS means pee
in Swedish
language
Random
Facts PRESERVATIVES
mean condom in
European
language
Random
Facts
SLUT means
ending in Swedish
language
Cultural Sensitivity
 An attitude and way of behaving in
which you are aware of and
acknowledge cultural differences; it’s
crucial for such global goals as world
Cultural peace and economic growth a well as for
effective interpersonal communication
Sensitivity
(Franklin & Mizell, 1995)
 1. Gender Assignment- gender from birth (biological
classification)
2. Gender Role- defined by society and its view on what
a male or female should be
3. Gender Identity- how a person identifies and sees
himself/herself
Cultural 4. Gender Attribution- how a society/culture identifies a
Sensitivity person based on that society’s view of gender role
without knowing the person’s identification
(Gender sensitivity)
CULTURAL APPRECIATION vs
CULTURAL APPROPRIATION
Cultural appreciation is when elements of a
culture are used while honoring the source
they came from. It is important to take note
that appreciation involves respect and
value.

CULTURAL APPRECIATION
Cultural appropriation is taking intellectual property,
traditional knowledge, cultural expressions, or
artifacts from someone else’s culture without
permission. This can include unauthorized use of
another culture’s dance, dress, music, language,
folklore, cuisine, traditional medicine, religious
symbols, etc.

CULTURAL APPROPRIATION
Thank You!
James Euric A. Llamado, LPT
Our Lady of Fatima University
Senior High School

eullamado@ymail.com