A STUDY ON CONSUMER BRAND PREFERENCE TOWARDS

CEMENT WITH SPECIAL REFERENCE TO DHARMAPURI

TOWN
1) Name
2) Gender
a) Male b) Female
3) Age (in years)
a) Below 25 b) 25 - 45
c) 45 - 65 d) Above 65
4) Marital status
a) Married b) Unmarried
5) Number of Family Members
a) 2 b) 3
c) 4 d) Above 4
6) Educational Qualification
a) No Formal Education b) School Level
c) College Level d) Professional Qualification
e) Others- Please Specify ------------
7) Occupational Status
a) Public Sector Employee b) Private Sector Employee
c) Professional d) Business
e) Agricultural
8) Monthly income (in rupees)
a) Below 10,000 b) 10,000 – 20,000
c) 20,000 – 30,000 d) Above 30,000
9) State year level of awareness about the following
Brand name Fully Aware Partly Aware Just Aware
Ultra - Tech
Ramco
Sankar
JSW
ACC
Chettinad
10) How did you come to know about various brands of Cement?
a) Advertisement b) Agents/Sales Representatives
c) Friends/Relatives d) Engineers
e) Others - Please Specify -------------------
11) If it is through advertisement, please specify the media
a) News Paper & magazines b) Television
c) Internet d) Radio
e) Wall paintings f) others – please Specify -----------------
12) Which brand of cement you have purchased
a) Ultra Tech b) Ramco
c) Sankar d) JSW
e) ACC f) Chettinad
g) Other – please specify-----------------
13) How did you select the brand?
a) Own decision
b) On the recommendation of civil engineers
c) On the recommendation of friends
d) Other – please specify--------------
14) Rank the following Factor influenced you to Purchase this Particular Cement (1,2,3,
….)
Factors Ranks
Price
Quality
Quantity
Brand Image
Easy Availability
Terms of Finance
Package
Free Door Delivery
15) State the level of satisfaction towards the following
Factors Very Highly Highly Moderat Low Very low
Satisfied Satisfied e Satisfied Satisfied
Price
Quality
Quantity
Brand Image
Easy Availability
Free door delivery
Package
Terms of finance
16) Give your opinion about the delivery of cement
a) Every time b) On Time
c) Delayed d) others Specify --------------------
17) What type of offer you have availed in the purchase of cement?
a) Cash discount b) Complements
c) Free door delivery d) Trade discount
e) other - please specify
18) Will you recommend this brand to others?
a) Yes b) No
19) State the nature of the problem
a) Quality b) Quantity
c) Price discrimination d) others – please specify -----------------
20) Please give your suggestions for improvement in the quality of cement etc,
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