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    Toaz - Info Igcse Business Studies Revision Guide PR

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    Arman Javed

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    © All Rights Reserved
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    eal IGCSE™ and 0 Level Business Studies Bice R= lieca) ecabahecole nese as acter ou aaconptorsaonportar aa Teacher's comments This acer tiey nats the benefits of sting objectives. These benefits snap the fuses achieve scress, Hower. the tent recognises tat feeeae cant be munranted In grtiulay increasing competition wl Irate fe moe diel forth Burnoss and tray act male 2 poh. al mars. tam tart exploring fr oxi he national park all stakennicers wi Donat ane terol be no cont Baten them, sale Myla. (Cet Executive 91 SureO Tie pun ented company ane othe ‘meet praise obusneseasin the country fs amloyees ae well Da an the government races much taxrevenue rem Sure Some uelomers tik rat hey ba) fo mach for peta rom SureOh garages. > lunes carmpany a . 2 Sure’ stakeholder groups, eth han sharaholders e © Gutinetwo cbjectives that ihe drectors ofa company cou st father than mae profits tw Expiantae bereft to sureOdo! boing proranio wt 1 Do yeu agro tat al taonsiers alban ané here wile na cont poten her’ a business starts exploring Toro x natanal pari? sty your answer 1 Anguerson gage 1s coe to photocopy a Carnridge GCSE and 0 Level Busnes Sues Sid andReision Gute Case study: Understanding busine EToah aio Walt’s Wood Products [WWP} WAP chased in country - The busines 8 priate linted compar Waltons or 30 per ent othe hares wth hereof the hare ‘prever milymember who ae not inooved ‘he dated running the bases. Wal wed to bean employe father wood prodets busines, making windows and does. When Wal inherited seme nice Fos his wane he decid sa. hsv tunes wih the ep och. Fe ws lle in king wooden prods arid had haem ies of ess for gadenfeniie 7? predices pnden tne mae fom wood. “The fate self a ge en company ar hs sop nal the min tovas ad cies in centy Z WW bays #5 wood or Toa oes that pclae stash woe Exported wood a ehaper price ba Walt preter 0 ae loeilly prodaced won. The cry sled “nplyeerto make good esky garden fraitre ad thy ace pid wg plenty ht ‘Wale hiking ofespanding WT by ither ‘opening his ova shops esl thi fei buying 40 per centsace ina njr rel company ‘asl fis garden foie, Appendix 1: The factory production process for making wooden furniture 1 2. Elan four possible reasons why Walt wanted to start his ‘own business rather than war for someone ese. @ Student's answer Teacher's comments lownm te pss ‘a wants tbr aunboos evans ve maleancanncecobis ne antadtozayp alle pe thebaiase adept then Wal could inaadet uct bons pad aways Provo fer coreoe dt © ts nantes tom apendent andere tow tsps ere ance le ad ert er ancter cerry and e werd cortracan tering hours nstendet ang ald nt to dy sore eee 4 Walt ad worked nao protons prvous ba had Hs wn ues secre eosin meats wc seta yphownbestess Wd four cer points giving eases for setting up his fo bsiness are write, Btn the lest tno reasrs are apple to this ont. Hence se marks be anorded, Full aes ‘wouldve boon anarced “the Sette pnts ad been api to this contest Bee apy ose OAT Hodder Stughic Liried © Karen Boreinton and Pr Stimpson 21? i Cee study: Understanding business activity Explain one objective foreach ofthe following stakeholder ‘aroups in WAP. Do you think there wil be conflicts between these stakeholder groups? dusify you answer. (2 ‘WHP employees WNP customers 1 the goveramant of country 2. ‘Student's answer ‘Teacher's comments Wurerjgnn svieanstanienaesbansnaarcoipear | (Wasi See Gat _phamdpertopsgesavegetaease Fhe honwve'scurceeshiondrencce | | eaflaks ech of Be Seasoratecknyeucstonecten tehanerony soobewte tron | Seer rcondpchinaybepalceiwestenecrmtoeeeh | es ‘The contusion ecussee We csstemes lan gaa predicate areal ade andar pusilla Eaten ‘orintjlovn ree Catone tet aretopny bwprcestrceaphencive |e diferent gaps and ‘Hattrets edly oro gly nthe grt Thebans topayeresonate | evens othe fal roofer que ote here “arden. The crlsion Tegnrnert cout Zaltrtarntd WMP brane prose ‘sincatest aswel, errresandermpayerspy tance earrasa te eoverren. | ay ‘sopavtacor rots care, hetere ae govemmentvivan hetssessto | "LMA Terteconat an Reariesonoee ge cry “Theerayb confi btueen hes sar gupsbcouse the amples va wae wagerand therfore thay wilver han highr pes cargo Tortie utr Howe ourtonare wana yd ay rst at iw (reen Te goerrmert live ototedeitarerowtoare nozbers apied ‘aeabusnaes ta: dosnoc gp oasrspt but vi 69 Nan gh oe Pctren anpeesandte israss Sot may hveconts ven WMP RE leo cvetonere ty hangin Higher pies thang bn pated coe not ‘leutmerethotnthabort pralicto to omaragy thant than The german labo want sebuahes tobesceotl and pay Hehe ‘enplooes arathobuiecs treatergheroe So sbre may be corcebeweon ‘Psestateroaers. ate ce enpojns wate aad qual fumtire tac le 22 prcentor the qty. and NWP ances nmartingcieteear ad hon there may not bean cont Reser och hase taker rps Geena 2 2 Explain two ways Wait can increase the ed value of WNP provers Consider the oiowing tno options fox Walt o expand WAP. Recormnend wnicnopton he should cnoese.Jusy your answer 2 Opening hewn shape te slltherfrnturs Buying 90 percent share nz mejor cetai company tat sells MIP garcen urnture Answerson page 157 Iv isegel wo phatocony thi page i Cambridge IGCSE ond 0 Level Busines Studies Study sd Revision Oude Motivating employees Key objectives ‘ne objectives of tes chapter are revise: ‘© wy people work ana what metvation means 1 thebenetts of awelsmotnated worklerce labour product, ‘cuted absenteeism and iano" tercover ‘the concep: of human news Maslow erarehy 1 ey motiaionl tacts ~ layar ara Herzberg 1 nancial ewarasasa metned 9! etalon. or example, wage "lary tenus somerssion ret snarng ‘© noncnaneal metnag motivation fr example ob erechment [porotationteamaerirg tain, oppertuntes fr pramation «© howto racommena ane sty apprepiate methods of mation in venereumstances. Key definitions Ee | ‘Moriation Woy ‘Rpopmont for work, ucwally pai wee Sligeraie The amountyae oan erpoye Bice rate — Prymeetior wrk usuly pa month ne tar good wort. Eommescn””Papmentroiatng iste nertarl sls mais et sharng ee saison real erie raring hal youve dove 9 “Tebraiation ”imatvos emeiayees swapping around and deing each specie laneforetyivatetenesegtnen charge aoune sin “ei erchman”nvbes coking at obs and deg teks that require more ‘Milandleerepenmbtty “ariveriing oto wig groupe! wngloyve are alieabng spot ating Teter cir in engine ala renetos "Tv atncmtel a orpoee men crenision or (mpl. tsa ghar ehiranageral ea Five ay saa OTS Meter & Stughin Liried © Karen Boriogton and Fer Stimpson 20? i photocopy ins page is Uagal Motivating employees (9) oe na Ve tty sete lation "Si rps Ronardsandjeb aislction Rewards and job satisfaction (@B) nsien iy cambridge 18¢SE and @ Level Business Sues Study and Revision Gude ——— spec GTi SaSiee es oe es Siew | [ae ee Sees a ana YA acannon enna ‘non-financial sit ian mtn “pence ze rewards: of cere en ase Stor oe Cpt Target your revision m= | © WelLmotvstod employees teal in many banafits to businesses © Several motivation theories attomptto analyse what leads to effective ‘employee motivation and thoy mak ePforet corelusons. © Financial methods of motivation include wages, salaries, bonuses, ‘commission and profit staring, © or-Fancil methods of motivation include jb rotation job ‘ecsichment, teanworking, tang and promotion opportunites. 1 siesta ican wand copier. 2 bry ene ers ves en rae, 4 Sale bree ined at pled Horo & Waste erection come end ot shang? 5 lin doe teaming tien nd nih tran elt 5 > ‘State we ethos of motion suable for a produciion emploree, ‘Stale we methods of matnation suitable fora manager Answers on pope 15 Common errors m=] [Bree Waitin SSS mores ‘eyo certain tevel a payt cou be ete aca =Sich 9 00 I alstecon-mciaie empljees mere then mon (ersberya hygiene ciers motiate Herzbarg, hier ate pay. arengeandlons, [rayeee tert meson i eanramavesctattcin sar ble cnet ect (aythe motvaters can dos Sab cutee arora ot p> Ashing enpayes od dren ons waheet ging em more | contre IMependencecriovesuherty ete enicnnen Tvs requess loyoests ba guan mers chengingardrszrenele wars Sample questions and answers _ EET) ‘ABCs tite corpary that operates @ drink brtting factory. Procuctien employes are pais an hourly wage at, erk I epetitve ane ‘employees ae tao nt te work in oars But to concentate on just doing ‘heron jobs, Senior meragers se poids salary and have a proft sharing scheme ABC spends great deal of money each yeer on recruiting new employes. Dutput of filed bottles has fallen recent. A new manager, ‘SUR, was heard saying: Paying employees more snot the Dest vay to. improve motivation Hodder Stougblon Lirited @ Karon Barrington and Ptr Stempsen 207 i 1 Outline two problems resulting fom poor employee tivation. (4) Bleitcmnue sauna SRR TTRTTNGTENG) “pupatennine aesceee arian Tincinpeeacaonmaneinneeiin| Stee “Marks: 2; AnO = 2 fn total 2 Explain two financial methods that could be used to improve fe Student's answer ‘ABC cald cor atoms toorplas Fovipc cones srt eel Tho vaudproldcenpiyers whan roeetetaicecoaunewtichisfairas | lw Youareoncaeraged ‘ABC ph The she sho ow he bon cola wark eure sketches or Soerame to cupport yout anevre they Perales : Preston pees col offeedaproft-stary ackeeK) Irth er rangers of ADC ae) Teacher's comments he fist tho ie wal span and appli te ABC The econ method Snpled once bee ot epeteayiniyget The student coute nave stated that a profit-sharing scheme encoarages {pneu hod i the biseeS to vr ae athe WA Denar tor a cave of aru pets when be users sesh asks: as Ap Ant = 5 fn taal Iie Hlagal te photocopy hie page a (Cambridge B0SE and 0 Level Business Seles Std and Revon Cue ENetvaing emptoees Student's answer ‘Fa busneasonnarsaresto rotate ar onpojca eravay eggectady “ajenlstelnconplayes pay taut Thea caledpacerata [K}Hthught tal enpoyenare mathotadytorenony Thecuncec egal ie proce euremghe metas eyes fl Heraery dnc chevmore money motets "entrees eestotacten Hesheut tae venchmere x reanoyofnoating empleo [for namgley ging hom marecalonging and respi phe ‘ac vilincreeslobeottecuon I ‘employers ver bay pad ey sade ie ey are we pal Werjeberthmertnculbe the best waytonobiae than (EH Fhe carga ‘Snomed sow ag outps smite re best ete ofmetaton 36 ane share mereitevsting [Es] Pete fetal business tha sels clathes. empleys 15 sep employees ad Ive oli employees. One manager isn charge of all the employees Ske insists that all employees cre raredin one eo ofthe business and should concentrate on ths task employees are pada wage based ntine rte Pato’ shop hast recruit we new employees each ent {Dreplace those who leave. The business wie’, Dev, hs been old by 2 ind te concentrate on improving pay end working condi of Ns employees. Detine te rate a z deny we way. eter than ie, which an be sed to determine le employees pay a 2 «© Dulline we non-financial mettads of rotation a ould be le sed to mprovemaivation of employees CT z Explain tworeasonswiy meted employees areinperiant z {oDer's business 3 ‘© Doyou thnk hao busines shouts focus one etwaors or SS Tene factors when tryna improve employee maton? z Jastiyyour answer, a i ‘Arswerson page 145 Hodder & Stoughton Limted © Karon Rervingen ara Pate Stimpson 2012 a Organisation and management | Key objectives “The objocies ofthis enaper ae o revise “6- now tcraw interpre and understand organisation charts Simpleisrarchca siuctures: span of cerita evel of hierarchy, Chavet commend the rolos and rosponsibies of tectors, narager, supervisors ‘nf oter employees nan erganoation,erdincer-relationhips Derween ther land Kneons 0 management ~ plana orcerisina ‘oorcinating, commanding one cortalling ‘© tne iemportance of delegation: rst versus coir 1 testures of he mas leadership sites autocratic, democratic and laissesate ‘6 howto reeommene and stan appropriate leadership siytein 2 | ven ccumstance | © ihata rage unten sand the etecs of emoioyes being union remaer, Key definitions ni elsi management ond direct respons within aergaricatin. Orgersctoncrart ——_-Adagramthataulinas be mlermalrmaraperentseactre. Merah “he evel manaeemert in any orapistn, om the eghest tie lowes ot ice chy elevate ranagertsuprsserlaher employes whose given mar ieeteresponssity nanrgsrcaen srutirein anorgariatin tat tiowsnstctons vobe passe dwn From Se Soa cet. Sesters ibe rangert "Supervisors 2 | "Leaterenpayiae” The deren appraches to eating wh pape ane makin esi 3 WW __alaunonty= aerate gmozttieoisseay | auvericleaiersup Tae rarager mcherge ofthe bsinee, kos al =| “eens Falones ©] “Genecraiclenerchip”allenploest ave mvaved ne deasion-mahin process. - | Lasers icteranio” Maes he ond sete th basnass ncn tampons, we rt tt zs "hehehe ewn dcoane oe organise tei own wah ‘Agrvpaternloyes ho have ined tngethe lense thats are reed. Cambridge ICSE an 0 Level Busines Sues Stn and Ronson Gul Organisational structure (nes =| “Tenet ave wae paso siipcn ar re ceegaon eae = es eer ee, Seiciene ee tect iorors fone we a eetesestemneeod Reger rmshory Management, leaders! ip and trade unions (2) = m= | — iat SS ae thes se mon eee Vectra Bee ess = ae aneret == eu. [ ote en ees ——— oo ee ee Exe eee etone comet eo ota — 2a ct Sonisrmesn oe eo Bat ain avon A Hodder & Stoughton Limited © Haren Barrington an eter Stinpsn 2077 a Semple questions an get your revision Ea The evls of management end division of responsibilities within an cexgetcation are shown hy its oxganistional structure. Wide spans of control ret insert chains of command [Neragor sn any ogereaten have portant cles, f ‘legation Fes up nanagerent tne to concentate cn important {issues sich a key decision making © There av several contrasting leadership styles and each one might be appcoprietein different circumstances. 1 mployees can often teri rom joining 2 ade ution. ts uscalyfound inthe Suggest one passble benefit ctegation to ureof purines aneraragement employee: 2 State twe possible benefits of svat chain of 5 Nome twoleadership ile comnmand |S Suggest two posse benetis of rage union 2. List ene functions of management rambershiptoan employe, Answers on rage 1 Common errors my | Error rie tts rome e ‘Deleonin means ht spots Have | Deletion res te autarly or power ta jer mergers eramployese fargo resins’ lodenoy-the ener manager loreal egareibly “Teduneraiecereip yee best | Wabperd onthe nature ote businessand the skatbntsn. There eraltpreneeens sige leacrsip tea gest for al bashers 6a sto Wile pas ol eval vaun thts [Alder a eto ans that mere ampayes pat tb030) managers ore needs | manager solonsr managers might bree Sample questions and answers | urn i large retall furniture shop. 1 has several departments Fela letehonfuritre, lounge furniture and bedroom Furricue, a5 well as imareting and finance. Fur organization chai fen m are Ossie Fwoweavo OO 2: Oust O Cum ~~ ~ 22 Tiedt esp araridge GCSE ard O Lert Busress Satis Stuy and Reson Bute 7orgonivion and mage Finn ie the Managing Dcector He belive: that making all cecisions and telling employees to carry them out the best syle of leadership for FurnCo. Tt worked well en we had the verious fire lest yer ~ everyone re wat to do because told then” Inecent months he has receved more cmplaints from customers tae furntate see ara nck changing to mect carve custamse tata, 1 Explain two features of FurnCo's organisation chart. co ‘Student's answer Teacher's comments: Tedundiamndbagninh tecmeeaicaata | aie BS Thomatcraiccomunestonsovassrweaes stapes tara aay || apes ens fn mecpe Ste oe Tespnlertciuniron(Neadimgeritncmaaicgeca | (MERiaMat ay loyatiy ant sroodbyocages Bl tina cnmnd eae ntl tet ty 2 aya greta aig al detonating oles Sula ioe be Soveeretnediessnotea emacs Justify your answer. 16] control is not applied — ABest sed ve : sheen ef ie ‘Student's answer span of coritl being two Siouravtos sou “Wechatone maka decions ardtclig enplayeo tocar Hem vt inatocrte'eatergenie() Thecantare soneveneteswnencretsa | Marks K2; ADL And = (Gases sechanatve Cnlancan be grenquctyandal anpinyesvainowset | WEL tedoinan energovey Thre otinater thon toadequectarsor hetwchedin seooenmaing ‘Actes ty sa rarager coitus oud he deocate wher ab “posers rc erourageao ake pare decimate rage I) Tiscanve metre “ating epee cary ac decides ht the bast of ads. Teacher's comments ‘hs soner starts nl bt fis to ue why ether ato ot Genera adeisip nih be the est style. Te anne des not ‘resend nah fer nas ecu of sande erat ‘leer that supe ly anesthe fia sentences could Sime eaten fee dinn = nome ape _eanpl, the demorati ye night be bst when 2 anager wars t cain ‘Sores fas el wih cet psc coon eer ts purchase ares: 2; Ar: Ev = otal Tata ona Hodder 2 Stoughton Limtes © Karon Berringon sed Pate Stimpson 209 a a “camaridge GCSE an. 0 Level Business Sates Sty and Reston 6uie ‘Tlaco operates in mines several courtries thas a lear ‘organ satona structure with several evls oi irarchy Jn isthe Managing Directo: He doesnot delegate much authority ois juror managers, There hate been many acidents in Tinos ines hi eur Jn fes giver inatructions to mine managers tha safy must bo Improved: Mine emoioyees i no! receive «poy se is year New machinery mas recent purchesed for use in some Tina mines, These machines once delivered, were to big for some ef the mine tunnel Enelayees ren ths mould be o grobier bu they ware not asked f= ‘machines were erred. Bete teva of heraety a 3 Wert two tenets oT ctbovreclerergnaional siructore ta © Ouline two reasons why Tints’ employees might wat tin atrage unin a 4 Explain two ranagerenirles that Ja hssin Tine, a Weuldyouresommend « monegertouse democratic leadership style? Justi your answer. a Answers on page 165 Recruitment, selection and training of employees Key objectives ‘The abecties a this chapter ar to revise & itferences the man stages reerstmen! ond asiectoncermployees hom fo recomnmend an justly who e emote in iren circumstances the Benet on limtations of part-time employees and ul Hine ing toa business and to empleyens the bones ore Uinitaions of nducton wrag,onheeb raring fandl-the-eb eating 1» the diferences between damiassl and recundancy. with examples 1 how tourdestandstuatensin which dewnsicing the no Horce might bberecessary. fr example, automation or reduced demand fer products ‘© how torecommend andjusty which enplayees Vo make redondart inaiven cicumstonces © lecel contels over employment contrcts, unfsir dismissl Aiscrrintion heath and selety legal rinimum wage end ther Impact on employers ard employees Key de Fecrltment ‘The precessrom ering ht be business nods tempo semecno po the pit IN OMihappleatone nev red the bueneze Te ees a evan carats tora specie jo and seein an nda tiple basen he neds he gaan ios nag \ceiles ae resort responsibtiee ane took ‘cloeg oa Eloy sei terion Duns he rsponcitec nd tint be caredou!y smeer angle . specie, {oi pecifcaion””” Adocumeat odio he eq enone qualictanaexperize, pj choraceraice inorareccionnt Tne vacancy slay comonee whe ean ening aye ebusnass. Exernalrecitmert Tae ycany ified by Someone whe se a9 esting employe até wie ren tthe “Partiime employment Flume emoigmen._Joes were erioeos wt Inducion raring” Anintrocuio ve ou new employe, explain the bsnness's ica, sams _Tnsesonorirg and procedures and rteducing nme toll splays ‘GnahojpbiaringTesiing a pace of nr by watoyng.a mare experiences emploee donate, tein weeny yopeiakaedicners. eros plsaning ines fer fresele hurt ormeal loo regia emiees ‘Wren epleyeets ere agains ne wi othe eile usual era waring eco dance wi be empty co at adder & Stoughton mites © Karan Berrngan ar Pte Stimpson 2018 a : 2 Redendancy ‘ihe on empleo e lengr needed ood tsi ob Wo el any apech sis mertbning wnstlacoy Coniact et ‘leglaroeertSetween an empleer nd ero ising ite nghs ane erotornet Fespansintie st ersayecs iaatuacal “Augean nts ewan balan esa ‘Eihicat decison ‘AGecisiontaten bya manager or a company Uecause ef the roral code observed by HR: employee recruitment and selection (@) assem EES eee aon ee, ree ‘sinteat nbn. woe bons Bich y on eos emote eae es renga So Bi ro PRESS pies ss ie peneoeanteree many Stanoaae’ cases der eee Eee Training Trg ae —— ay Harem are fecures eer Pema eae eae BRecrlimen seen ant training of enployes Store teri ded tar hn Heke nen no teens te ee {etl reenter mfr Snbefeer ce os wnat eet age Contract of employment and other legal controls PAGES 108-112 =e En a Enoioynere Sa aeee Sener. Eee eae apes oe ae Secret er, L controle, eee eae OT ference ee eae Target your revision i (2 The Human Resources department undertates several important functions n 3 busnats. ‘© fective recrutnent and selection processes help to employ the est peopl fora busiess. ‘¢ Employees can be recited either internally or exteraly. 1 Employons may be offre sitar a parttime contacto 3 fulltime contact of employment “6 Taning of erpoyees con lea to higher procuctvity and higher evls of motvation ‘9 Sometimes, the workforce na be raced in ie. 1 managers need tobe ewere of many lecel controls over employment bractices Hotser&Stughton Linked © Karon Borington and eter Stinpcon 20) 4 List feu function of» Hanan Resources departont 2 What the torence between recrutment' and selectirt of employees? 2 List thraeempioyoe esletin mathode {Sate two possioe bere of external recruitment ofa senior manager State two posrible benefits ca business offering many empeyaas rime entre Us threeiypes of training. * Gwoone benefit ad one érambck to a Business fom rating ite cempleyene © Suggest two reasons why a business might hove to reduce the sie of the workforce, 9 State three pezile egal controls over emplaymeat practices. Arewereon page 146 Common errors ma Bren |i tic wrene “ipgescrigtons state tte | bdescrgten outie te autes and quaifcatons nedst‘er” | resperatitvesctajtjetspectcabers he Sach eats the qatar fhe perso tly noupd a spacitaiear aw ateceis fSetbam pad or tet rainrats nt ‘ee Th sypeenceserplyecndeaing fring woy natbe sl oworkee Ist 32 eral halene i xlaiing hsb on he ‘Sate rcurecte tenon rare. An accountant at nan ete shld ener) frtinedcbege rating gpa recognised reels ailcalns anatnet ak te beans Sample questions and answers nm] Top Hotels (TH) operates tree hotes. Thee ate 25 employes fn each hota, Most ofthe have pare-tme contracts ~ only one chef each hott and the hotel managers have Fulltime contracte.Soveral employees lave ‘rer yer and ecrting and selecting new employees taka a lot ofthe Human Resource marager’ tne. Most new employes have no exerience cf Hotel yen. Bur cote a ow becace we haw sway prt tore fenployes. TH Managing Director told hotel managers Last week, gat tn photcopy isp a Cambridge 16058 and°0 Level Business Stas Study and Revision Guide 7 1 Outline two legal controls on employment that might affect TH. [4] Student's answer Mimamsanes Hes ond sty Teacher's comments Two wars fr bronlede ~ but he ssner Lack ey attempt to late to TH. Because the question is woth four marks it mast make some reference to the basiess te cata given. Ths is calle aplication. The swcet ‘ould rave writen: ven parctne employes will eed to be pal the trinimum hourly wage, Mose and cloty wl be enportan, especialy n the Wezhene with game dangeeus equipment Marks: K2: ApO= 2 total. 2 plan any two stages of recruiting new TH employes, i Student's answer ‘uestons that include the name othe uses ‘raping a pb devepton i portant [k) nea coee oF Tench sr owers/maragers cescrptsnwaddncde tojreare gh nen fy Ts woolnalp Usualyrequre yen ‘apr your answer directs Marks are serio vacane santo saan [Tce dre the ‘rclued tor meting reonioatet aloes aongrechacl Ts noudbechesp[ia) andere ‘Riowetrteroncos 6 (atrating etude terest art rewcrt at hehoea (A) fe ato stu. ery seer personal quae fr b chav chet ulations) Teacher's comments | hops you can soe that tis ane ppd to TH, Tho tn tags re cct an there i sere, bri, devclopmet cf then so thi mean the Students anoying these points Mark: Has Ap fu mare, aa Tecaaand aT Hodder Stughton Linea © Karo Borigton and FeterStnpsen 2019 a siete aay Student's answer Tlleme contrata cabo contig enpaees Raat ore secur thn parvo ps Ta nouaaptoreduce thew of enlvees ‘woleve abuinees tach yeacuttngktoerecrutmer.contsandtane pant onthe (A Free contrac canteen tough sree wale padrent “tures onoe fortum (a ADissessnaytebser irra ceran tees ce sear and wuld neileahne mireparetime epee ten Teacher's comments Sree ighsoualy are made using je ‘hanged for soreral [ASP alco nas aHuman Resources eran an Acceurts manager Employene 6 afighstandar. Dus te retirement avaranc ora new tam teaser nowewets Whats meant by well et Detine tistine employee Exptan two dane Woule you recommend fing 2 s2eaneyfor manger? Justi) your arse a Anewerson page 4b a Combridye I6CSE and O Level Business Stues Study ond Reson Cue Semple quetiens and anawors Hal clare) clare Mo accimare|( communication Key objectives The objectives ofthis copter orate ravisn remmneation and ite mertance te bueinses "nd liitatons of ferent communication rnethods, Including those based on informatie loehaaiogy Th 1 wc recommand and justi which commaneation math to use Ingen ceumstancas ‘ow communication barrier rie and prtlame of inalfactve communieation ow communication barriers con be reduced er remeved Key definitions Ey The ranrig ofa cgs ron tote esane The ifermetionaresiructon eng pssed bythe intrl emmicaion”” Commaricstonbatweenremberscl ihe same ‘ecmitarleraar The preon tring ofthe proses by soning te mostge, ‘Necumal crumunaton "The method sede sea messog lor example eter isametiecfwritercommuneaten snd Insving se mstod verbal cemmuntaten acne The ptconahorsceestne message. Festbace The reps Wom recor that stows whatiar ‘Wemonsoge as arrived been enersbed a, ‘S-sycomeniieiun” Amoceage hat doe at eaerer rages Farmalcamminiaton” When emseages aren! reughesblisee reysenmunimi hanna wing tlessnatinuece Twiormalcrsmniaten When nora sea ordreceives casa " nog every longue. ‘Canihniaten arias” actre mal etpotoctae communiatancl messes. ‘HNO 8 WB eer & Stoughton Lima © Karen Berrngen 34 Por Simpson 2018 a ol lors to cermmunicaton~ anhow te reduce tem ation methods (7) mrss = cog retadnitaresrar Communication aes Tacs tra ee oe erred Vad nbd 49 Stes ‘hinted emai xs ey [te el eo ny Becerra iis eecie [a0PSeme germ ce, ay tecorot Barriers to communication and how to reduce them (5) saoes 5-17 Barter to ‘communication ‘nave gt Somane- mass ‘oor eee erro’ escace, a \amteiig 1605 and O Level Business States Study and Revision Gide Ite loge potocony this page Target your revision ‘»Esfective communication naads a clear message: apprpeate mecum to be used and las eadbach- ‘© Susiness comrumiations can be interal for example between manager and erpiyes: ov externa, fr exampie, with suppers 386 tutors (9 There are mary communication methods ~ the use of T for communieaticnef inereating, © Bases to effective communication cen preven: a esse belay recsved: correctly understood; acted on or responded to with appropiate reecbact ‘© Hfective communication needs bres tobe eliminated or reduced. Stain 2 State two dvantages of two-way communication compared wth one-way cornrrscation "5 List three ways a manager cout communicatewith the employees. 4. Uist four possible barriers fective communication. |S For exch bariristedin Qussion 6, plan nowt ould be eumuratediredicee. {6 Whyare IT methods of communication becoming mere polar? ‘Arewersen page 147 Common errors ==] Er [Wining “A\inertaleerrorsslon mabishoes | Nanyeeseayeewil pare an the hierar wes passes dun the igansatian ommureatonmetacs vil mean tat ndtv pat bce tntneorgnenion some commanirsienwitasote eras ~ beieean dos Ureeetmoroers er eel "Oee-noycomanician & rere cllocive | tmght be iu tht one-way eomeni \Sanina-say communion seeiegqucter |tereiergescy shushasewntre ear istctbne mut be en {picky Hoveer sethere no edback howenn te sender be Slre mat massegasnave een rceve ard oestoe? Mo ‘Sieneicao au eneourayes emoluyee nee and tscan temotvaingsepernce, eben dscssig pedir that Ravarinenn he progetsniine mit erage st aceearly ere! bt might er tata or ucerstaot ying oe meted. © nese anata methoumghe Hei enevede arene lorsp phone cal ater eases berries theteprprite sen lve oy sing rare than ena eth i Hose 4 Stughon Lites © Haren Borigion and Peer Stason 2019 a Sample qusvione snd ancwore Sample questions and answers Pes “op Food (IF) eparste 15 rottaurars, Theo are 20 employees in e2ch restaurant, most of thom part ine, The ober of TF zens et instructions fn targets cach week by eter to ech restaurant manager. Emplayeas ae {ald to read the noticeboard in each restaurant dal topic up important snescages. A worthy printed newsletter containing etal about the business fe gen to each manager and employee, TFs owner often compas ‘nthe revsletar thot hie targets ale nat mat and astructions are ignores, He ie planning to ure only IT-baged method cFeammuriaton in Future. 4 Explain two barriers te communication within TE a Student's answer ‘One tare hot te wrengrctnd bused Neiccbanl arabada ‘cemestsas tne ecoces tera: be ead Enbjecal hereto rope to buy [pore aly ices somportatessoge wile ‘gre (A) “Thesecon brotha the wooly nonlettrthoelana hance st ‘eodbct fe] oot thar oe maeagenniznlen ane boer ond ot erro (Ml mg not be realy par tine nye 12 0» you aero that busines managers shel only ase IT methods of conmuricston? Justify your ae. a Student's answer ‘Weta ofeorrancaieenlae emaivand ocala [Tse can ‘ulckwassofcormancaurawihlage numbers eee Taya abe cheap as {spostage cont areimeed Fantact an aac gens frexorpe ‘epyingtoan ema rrepingtoamacsagecn tay Thich hep 2 bust ‘ome to vadersenduhy target havenot ant Pr) ating fended Jetorce iprcertrascennyIT maths stouabousodby abuses oe onthe manage Eo Teacher's comments ‘his newer tas some fal strengths - 1 communication i indestood sth some apprapmste examples The potertat batts of 7 thee re eary explained {UT there are no arguments appr using nly TT metas so ths nts ‘he arenas mats fr ana ard evaluation. The tudet cous have ‘aggestad that meeting manages face-to-face o meeting employees “in eon ritngs would ase bea vor affective way of encouraging _eeussion spa tvoay conmuricsber. So IT matheds sould net be the “nly Fore of commanization ud within a busines, as: Kt: Ev = 3 otal, gal to phetocepy thie page a (Camriiga G0SE and 0 Lee! BueinnceStucee Sty and Roveon Guile (© Mace ure thet, when you are asked lortwe reasons! Iacers/benets) Aiadvartages, et, ‘hat the two poles Imexioned arerealy dierent = and not he Sanepoitexpressee inedtlerentwar! Teacher's commonts ‘is ia sted aver at two conmate pots 36 sed. Same evidence frome ase stay ‘ied supper ‘exiantion Wark Kod: And 6 in atl sete i ! : Hosder Stoughton ited © Haren Botingtn and eer Stngsen 2017 Case study: People in business MH Hotels ‘ene ofthe gymnasium employe will ede be ‘ade edandoreand ee ther to employees wil be ‘period to wove inthe censors “The main hotel gens ae butines people sting ‘ompania in the oxy conte. Awa umber of these oho guts but abe am ‘tenets ae planing to cls the py de to os beng sed by may gees This means tat Appendix 1: MH Hotels organisation chart SSS ee fwygintan, ego —Gttn eet | | | | eaten Jehan Seca | | Appendix 2; Details of the three gymnasium employees Persea rane None Tiacses ievdyicanleri iT | Ratata Rone punctual, | Thou aig tae Gallon wonkewelin steam | Tabi folewe rane | war: carener rears Camtridge I65E and @ Level Business Sees Stud and Revision Guide 1 2. plan the spans of control andthe chain of command for INH Hetels a shown inthe organisation chart in Appendix. (8), Student's answer Tae pao cet thermore arg racy mdar anager the can UrtHotalstneeprccoteler Pare ad Fedora here feu pope crc bow chem Me orpation chart. Fer th pore Canes Manager terres prs nl oot pan of oni Thechanetconrand webs reve talebyirtrucon stare posed down fromeeno: nanagovence telnet nab thecrgneatonInstecase total the chan commandos elect ran nun 2 90 From Pare a ado to thenatere iv te ottrnughenoctherlonle obreitgtototie mors Teacher’s comments ‘The span of contrl is lent exlanes and corey apie tothe ogansation chart n Append 1 However the chai of conmand is Cerrecty defied but there ae our eves the erarchy nat te, So thie answer gene Five mare i total (fou forspan of conto ane a Jer chain ot comans) 1b Corsiéer tha information about the three employees in ‘Appercx 2. Recommend which employee Pere should make ‘redundant ust your answer: ta Student's answer anus quaiaticnsas apse oro forth tel fr "eyes He ofrerdy seduce wen vem chlo nm asta te Tomas ne cations but hewerted att hotaloe 25g He a ial oer ad pect ployee wich nahi uae teeta Hel thas te ore rtine advert sho down ay hao 71GCOEe nz Aland hao worked a tetoel fr 10 yrs Hels han sndcanng awl mates ecoserpoyee he etait leeconmes mating Hary reads asheisetenlae sles ves uacer sthehlarotnededinthereetaurr The ocher a enptyeare anda ‘eats andre bets enone inte recov. eece &Stougion Limited © Karen Berrington ané Pier Stinson 29 i te i Kova4d oF Teacher's comments “he student just repeats th infomation provided and makes tie ‘emment on what ft mean fe the ob inthe restaurant. Tho infermation {ese but the studen should conmenten wheter the information malas ‘the employee rove oes suited to wong inthe restaurant. Fer eagle, ax wl be fled to the customers and mae then welcome so they wil be rae ely to return again. “This means tet only level can be awarded asthe answer des nt go Into any deal abut the advontegesodsadvantags of employing these “trloyees ithe vestarant, The recomienction makes statemerts about the employes bit aga does not realy excain nb Harry should be the tne chesan tobe made recunaan yt ote two enpoyees re the ark: ony base stateent ae Usted and applied = 4 mak nexium, For ger mart the sted pots wale have need to be explained and then 2 justified recommendation made. 2. Explan two naysin whch the hotel mil Dene from wa ‘mathe empoyees @ 'b Consider n-th and e-thejo raining methods to retrain fayrnnastam employees fr workin he restaurant Recommend Wheh methed of trarvng to use Jus your ensner i Answers on Fage 158 of phetocapy this page a Cambridge \GCSE ape O Lael Business Studies Stuy are Revision Bie Marketing, competition and the customer Key objectives The objectives of this chpter are to ravse 4 the eet marking identiying an satistyrg customer needs, tmamntaring ezstomer ovat and ulsing cutomer resteneh pe ‘¢martat changes why customer spending pattorns change andthe Importance of hanging customer reece why come maria nave fecerse mare compete ‘¢ how tusiness cn respond to changing custom ineresced competitor 44 he coneoote of nizhe marketing and maze merkaling— tow bench aneiisistene ‘¢ marist segmentation - how markets canbe segmented, petontl| Benefits agintsten srimend ae ucily an apprprietorethod of jonin gen eeumstoness ve and aogier wnt: steping om tt. Featonshiog _feyltetne business andi reduc, aria share The percanage ott marl cle held by ane bande Cersamer Samoan who buys goods 0 Serves ar persnal se ello rene. iia mat” Whar three ry large namber a cise aap Nene market Asal usualy soeitses segment ofa ruc larger mare Warhae””Aniedaie sub-group ato whslermrietin which conerers fegren,___ havesiar harctrisiesorgrlerercs. esc &Stouion Listed © Karen Borregtan and Pater Sengson 2 a Target your evision Marketing () moceiss1o7 ee —— 1 frvmoteninte latins oe nee ato em Samat ort Soe Sie z Ett ence Ete egrets {ipsa age cee eae es “+ mania good custanerrelevoriyn serene eter TSS Serco we: roene eee ceanee senna gee Market segmentation (9) ratsunae Pv + tact retry —drecedat ome bye ay Target your revision i= 4 The lof matings kghery npn ect 2 atts se ens ng od hon canges te | aula ene ee cor tnt tte ns retin adhe | aun + at sper iy sd yt snes an tee Staeeen ait ones cnteoanenn Combrige1OCSE end 0 Level Business Studies Suey and Revision Bude 10Marheting, compotion and th estore Siac +) Ustfouretenensfziuded inte ole of marking 2 Give two raasone wy merkate charge. | State two ways in whch business could increase ‘ustome loyalty 4 Suggest twe reszns why the global markt forT equipment hae bozome more spate. 5 State twa possible tations of mass marketing 6 Stato we pecciblo tations of nice marketing 7 Suggest three ways in which a market might be segmented 18 Suggest two bonis oa spertschoe marufatursr of segmontng themarat. Anowors on page 147 Common errors mE or ivi wrens erkting i abet sling uc and | Marketing includes my vies Oot sevens Domes bree emis baat caltrg tie set onting deta ‘temere ‘only tha egies ‘ictamare So customer rans are “Werke segmentaoe wileivays ead | mpi ed totigherprofis but totegherpritslrthe besnene’ | market cpennton eo sas inpenave ora busnecee esting shy eieren product, ‘nding tere promoters to uu segnet, Reem Warn raret Sst tava ve Sample questions and answers nn GF preduces Frozen food products such es pizees and ie cream. Ie ims its products at mass markets The Marketing Manager recently sat: Hass marketing is abvays going toe more profitable than niche marketing: The Managing Director thine Gr shoul consider maciet segmentation: The iarhot For fozen Food coals be divided into sb grou. With our good reputation, we could aim products at these groups succesfull A food indstey eport recently suggested that consumers incomes were by rising unemployment and there was inceasirg consumer Ineests “raat fooes. sit Hosier & Stoughton Lites © Karen Barrington and Ptr Stipe 219 aba a [czas on ac) egal to phetoceny ‘Sample questens and answers 1 dantfy two ways 0 which GF cold segment the mast for Be a ‘Student's answer Teacher's comments ‘income conse KD (fee iar ssosecioe pea Eines tine “Marks: C2. FA marks 2 plain two nays In Which GF ould respond tothe mart ange 1 Student's answer ‘ecerwurers caeoare alga vorngwrorpayenttaywvaciane |] | When aehed wave ‘recip OF alae ren hJco Wa heen andes see rie ‘Ceama eco fore afr cermioa 9) salad a Wor pots youmaiacan Sinead Eeeppled othe bosteas nthe dato ‘Aecentmerrenirltevetl hey ode Gcaidtreicane tien he queton prota awh toe poe {Rlrtothe cont Teacher's comments Theft yoke evant wth sane pation and anal. The seo Prt evant ae pied ~ bit eres ecpanaton er arabs of ys sugpestion ght ea Ga ea for ars Ke: A N= 3 otal. ‘3 Doyou ame that fnass marketing is lveys going tobe more profitable than che marketing? o Student's answer ‘Nhemaratigie ang roses nenalnaretatoepece cnauner ope [The corkanp oct ouchae odie cevdopmarc cost srdprontien ots lew Low anttonighthaps hainsa nate a prot [4] iy oreuarpe rat fodiens or parted etc or aocl ups Dbinws mgr ae oselthce athe pce (Kf naaihe bees roles eo for pacilr ei gaipa.atuseess mgt ae hee | ‘ove make sagan aaa gh rote [A] -Arwanescoud sla olsengpodicztotheraeamaret ary tose ‘nates agri to on on podacta fr oar curios higher pees than abusneaos cng pret (EFehese re uccevoflton niche rareesirgmian te more roftae tan ease making (E] Teacher's comments ‘hiss a well written and wel laeed answer: Thee an rguent in fovour fas aren, Tet isan anes in support ef riche mating. ‘Thar ie daar concusen about the posible profitbiby ofthese siternative ways of makeing, Fall mars. cfr orempie, ow eae foe, families wtn bse, spore enthuriacte ane businosses tht opara \auneries. Co pans to produce s nem seap. C's morkating depart vil underishe market research among pepieintrestesn protecting the anvieanent If demand ceems le Be high for an enviromental fevndly oop wl precuce the preduct and promote and detribue to ‘hs group of consumers. 1 Define marketing. B 5 ‘enly two relosof Cs morkstng department 2 © Ouiline te wors, ether han those mentored in which CO cud segment he merks! er soaps ond washing pone 4. Eaplaintwe reoconayihy the demandfor Cos producto might henge oe: tie © Doyau think a business should use market segmentation? sty our answer w ‘Answersen page 147 Hoste & Sevevon Limted © Kare Boeigton and FeerStnpson 017 a i 1 Market research Key objectives The objectives ofthis cheper ae ores: 4 the le of market reccorch andthe metnods used 1 rare! orients businesees lunes of merkelreseorh formation Chained 1 rimry research an secondary esearch [benef ts and li react 1 methods ot primary research, er example postal questennsices Dine surveys, interviews, focus groups the nee for somptine methods of secondary research, for example online, ecestng {overnment sources, pying for commerio market -eecarch ports 4 ectre mvluencing te accrsey of moet roseeren ote {presentation and use oferketfeseorch resus: erate market Feseorch dala shown she fr of erophs, charts and egroms ‘row snp cnclusions irom such data, Key defi Predutonetated Rousnes) isnied” Xotica carr out marke earch indo Conumar wane talere product ISeelopee a progicad arhsing badge” tian pla fr ne worn 9 pec produc range tr sume specie ered ot line hpecies he much rane svaisletmatht ie profueto rege Sa he rrareting operant ms he mach trey sped sac cnie! mpeg ‘aio tat as aieads ben caleted nda avai forse by ater (lsobiane a8 ‘eaten! Secondaryronerch eestannsre Asn etquecenstobe answeredasamearst acting deine marh@research Chine crvey ” Anurveythet requires toe eget same canoer series questions er hiner | ner ang nde erie af qutons ten feet aco eres ha pre Sere ‘grup poole mhooreseleciearepand te market restarch ues cach a2 fpecionnsie ancy saraple_ Whan pple ar sac 3 rand ae cere finan oe mart search j ust stepie Wego ar ceed Reef ceteris bch ene seer Inconel ars searcealnormstion rari resserch | Cambridge I5CSE ar 0 Level Business Sucies Sud and Revision Guide Types of market research (TE) rae == | Market research belpsconparles to derstand whether people wil buy thei peduets. Bey matae-orientated votes cing cut about: consume tastes ad preferences types of consumer; competitors’ products; mathe trends ard market demand. Tetra sigma ESSE ne hms sexo ree estrad oop st $ Sonne Heron SSrntugtntejon | nee Wom ot cee vet earn Time ce teste Undertaking market res i Heda Stoupin Lites © Karen Borrvgten an Par Stinson 2018 a Target your revision fsevise | 18 Martetorentod tusinestas depend on marat research to provide Important information tout the mareat and consume tastes (© Mattet esearch can be undertake using primary research and Secondary research, © There are many sources of secondary research information. ‘© Ther aro soveral methods of primary éat callaction 1 The size ofthe samples Jst one factor inflenciag the accuracy of racket orerch cata ao 1 Listtwo beneis ca business of vs market research 2 Suggest porcini sures: of cecondary esearch or abieyele rmonofactirer| 2 Site tree methods of primary market research, 4 Suggesttwo beret that primary roseareh has compared th ecoraary research 5 Suggest tno possible problems resulting from 2 ocr witien guestorvatre. {6 State twa reacons~ apart irom a sal! samale—why market retearch date might be maccurate, Answerson page 168 Common errors feciso | Ere ‘Wyk wrong Primary raceerchie | Not nessearly—Woacendary ezeoey haben areasae in i soesicaneaccrae een ard sl smote hare been wed Primary rosserohie | Secondary reetsrch ray hare ob pi orem esearch whe oenhas |Seeonfery dative. leret sarees. ‘naiaiaiel Primary reseachaiwaysimelies sore cos ene Simei carrying ose "alargearplamakes | Ostsctected toma argevamle ecienrere sire al may tecatatethn ea rom asmnl sample Ut srennialarge spe a itiscane. Sample ques ns and answers ban ple produces chocolate bor, Ills them in country X. Te hos searented the market ane produces many different bends of chowoiate bar. Most ofthese ae selling well but one brand, ‘hen’ has ‘experinced falling sales. Kar. the Narketng Director plans Co increase i tiaalo photo a Cambrige16CSE and O Love! Basness States Study an Roan seo the numberof branés the company targets at consumers wo ate between 14 and 38 years old. Before davloping these products he wants to conduct research by using a postal question to 25 people in this 4 Golain two benefits te Khan pe of carrying out detailed mare isearch. o Student's answer Bonet gusifomatonaboct consumer dona [K) Bone no cou prone norton a plate ysl aefing K] Saenot Ck eating (A) Teacher's comments ‘This anewar nt tailed eeough ad only eas tree mars a2: A). Tis ther tpt ei

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