Professional Documents
Culture Documents
Test Bank For International Marketing 1st Edition Baack Harris 9781452226354
Test Bank For International Marketing 1st Edition Baack Harris 9781452226354
9781452226354
Full link download:
Test Bank:
https://testbankpack.com/p/test-bank-for-international-marketing-1st-
edition-baack-harris-9781452226354/
Baack - International Marketing Test Bank
1. An economy in which most economic decisions are made in the marketplace is known as
a:
A) Market economy
B) Planned economy
C) Command economy
D) Mixed economy
E) Stabilized economy
5. When the marketplace guides part of an economic system and the government runs the
other part, this is called a:
A) Moderate economy
B) Mixed economy
C) Planned economy
D) Fixed economy
E) Stabilized economy
Page 1
Baack - International Marketing Test Bank
7. The amount of goods and services that producers will provide at various prices is:
A) Supply
B) Demand
C) Price
D) Quantity
E) Quality
Page 2
Baack - International Marketing Test Bank
11. In which stage of Rostow's model do manufacturing industries grow rapidly, and airports,
roads and railways are built?
A) Traditional
B) Preconditions for takeoff
C) Takeoff
D) The drive to maturity
E) Mass consumption
12. South Korea, Taiwan, Hong Kong, and Singapore are referred to as:
A) Four Giants
B) Four Lions
C) Four Leaders
D) Four Tigers
E) Four Bears
13. Older consumers who remain resistant to foreign goods after a conversion from
communism suffer from what is known as:
A) Ethnocentric fatigue
B) Transition fatigue
C) Socialist fatigue
D) Regiocentric fatigue
E) Economic fatigue
14. In which stage of Rostow's model does rapid expansion of tertiary, third-wave support
industries occur alongside a decline in manufacturing?
A) Traditional
B) Preconditions for takeoff
C) Takeoff
D) Drive to maturity
E) Mass consumption
15. Which feature of transition economies is described by prices being set by supply and
demand and removal of trade barriers?
A) Privatization
B) Liberalization
C) Budget reform
D) Maturation
E) Stabilization
Page 3
Baack - International Marketing Test Bank
16. Which of the following factors generate national competitive advantage according to
Michael Porter's theory?
A) Firm strategy, structure, and rivalry
B) Climate conditions
C) International economics
D) Firm age
E) Firm size
18. A strong scientific community represents which of the following factors in the theory of
national competitive advantage?
A) Demand conditions
B) Related and supporting industries
C) Factor conditions
D) Government
E) Supply conditions
19. Which has occurred in what were formerly communist countries as they moved to free
markets?
A) Industrialization
B) Commercialization
C) Transition economy
D) Fragmented economy
E) Moderation in economic growth
20. Which of the following is not one of Porter's Five Competitive Forces?
A) Threat of new entrants
B) Threat of substitute products
C) Bargaining power of suppliers
D) Rivalry among competitors
E) Threat of governmental actions
Page 4
Another document from Scribd.com that is
random and unrelated content:
CHAPTER XXVIII
OVER THE AN-KIL YUNG PASS
In crossing the plain at a point where the road was good, I was
remarking to Mr. Yi what a pleasant and prosperous journey we had had,
and hoping our good fortune might continue, when there was a sudden
clash and flurry, I was nearly kicked off my pony, and in a moment we
were in the midst of disaster. One baggage pony was on his back on his
load, pawing the air in the middle of a ploughed field, his mapu helpless
for the time, lamed by a kick above the knee, sobbing, blood and tears
running down his face; the other baggage animal, having divested
himself of Im, was kicking off the rest of his load; and Im, who had been
thrown from the top of the pack, was sitting on the roadside, evidently in
intense pain—all the work of a moment. Mr. Yi called to me that the
soldier had broken his ankle, and it was a great relief when he rose and
walked towards me. Everything breakable was broken except my
photographic camera, which I did not look at for two days for fear of
what I might find!
Leaving the men to get the loads and ponies together, we walked on to
a hamlet so destitute as not to be able to provide either wood or wadding
for a splint! I picked up a thick faggot, however, which had been dropped
from a load, and it was thinned into being usable with a hatchet, the only
tool the village possessed, and after padding it with a pair of stockings
and making a six-yard bandage out of a cotton garment, I put up Im’s
right arm, which was broken just above the wrist, in splints, and made a
sling out of one of the two towels which the rats had left to me. I should
have been glad to know Korean enough to rate the gossiping mapu, three
men to two horses, who allowed the accident to happen.
The animals always fight if they are left to themselves, and loads and
riders are nowhere. One day Mr. Yi had a bit of a finger taken off in a
fight, and if a strange brute had not kicked my stirrup iron (which was
bent by the blow) instead of myself, I should have had a broken ankle.
When we halted at midday the villagers tried hard to induce Im to have
his arm “needled” to “let out the bad blood,” a most risky surgical
proceeding, which often destroys the usefulness of a limb for life, and he
was anxious for it, but yielded to persuasion.
Being delayed by this accident, it was late when we started to cross the
pass of An-kil Yung, regarded as “the most dangerous in Korea,” owing
to its liability to sudden fogs and violent storms, 3,346 feet in altitude,
and said to be 30 li long.
The infamous path traverses a wild rocky glen with an impetuous
torrent at its bottom, and only a few wretched hamlets, in which the
hovels are indistinguishable from the millet and brushwood stacks, along
its length of several miles. Poverty, limiting the people to the barest
necessaries of life, is the lot of the peasant in that region, but I believe
that his dirty and squalid habits give an impression of want which does
not actually exist. I doubt much whether any Koreans are unable to
provide themselves with two daily meals of millet, with clothes
sufficient for decency in summer and for warmth in winter, and with fuel
(grass, leaves, twigs, and weeds) enough to keep their miserable rooms at
a temperature of 70° and more by means of the hot floor.
To the west the valley is absolutely closed in by a wall of peaks. The
bridle-path, a well-engineered road, when it ascends the very steep ridge
of the watershed in many zigzags, rests for 100 feet, and descends the
western side by seventy-five turns. Except in Tibet, I never saw so
apparently insurmountable an obstacle, but it does not present any real
difficulty. The ascent took seventy minutes. Rain fell very heavily, but
the superb view to the northeast was scarcely obscured. At the top, which
is only 100 feet wide, there is a celebrated shrine to the dæmon of the
past. To him all travellers put up petitions for deliverance from the many
malignant spirits who are waiting to injure them, and for a safe descent.
The shrine contains many strips of paper inscribed with the names of
those who have made special payments for special prayers, and a few
wreaths and posies of faded paper flowers. The woman who lives in the
one hovel on the pass makes a good living by receiving money from
travellers, who offer rice cakes and desire prayers. The worship is nearly
all done by proxy, and the rice cakes do duty any number of times.
Besides the shrine and a one-roomed hovel, there are some open sheds
made of millet stalks to give shelter during storms. The An-kil Yung pass
is blocked by snow for three months of the year, but at other times is
much used in spite of its great height. Excellent potatoes are grown on
the mountain slopes at an altitude exceeding 3,000 feet, and round Tok
Chhön they are largely cultivated and enter into the diet of the people,
never having had the disease.
Darkness came on prematurely with the heavy rain, and we asked the
shrine-keeper to give us shelter for the night, but she said that to take in
six men and a foreign woman was impossible, as she had only one room.
But it was equally impossible for us to descend the pass in the darkness
with tired ponies, and after half an hour’s altercation the matter was
arranged, Im, who retained his wits, securing for me a degree of privacy
by hanging some heavy mats from a beam, giving me, I am sure, the
lion’s share of the apartment. Really the accommodation was not much
worse than usual, but though the mercury fell to the freezing point, the
hot floor kept the inside temperature up to 83°, and the dread of tigers on
the part of my hostess forbade my having even a chink of the door open!
The rain cleared off in time for the last sunset gleam on the distant
mountains, which, when darkness fell on the pass, burned fiery red
against a strip of pale green sky, taking on afterwards one by one the
ashy look of death as the light died off from their snows. All about An-
kil Yung the mountains are wooded to their summits with deciduous
trees, the ubiquitous Pinus sinensis being rare; but to the northward in
the direction of Paik-tu San the character of the scenery changes, and
peaks and precipices of naked rock, and lofty mountain monoliths, with
snow-crowned ranges beyond, form by far the grandest view that I saw
in this land of hill and valley.
Then Im had to be attended to, and though I was very anxious about
him, I could not be blind to the picturesqueness of the scene in the hovel,
Mr. Yi sitting in my chair holding the candle, the soldier, with his face
puckered with pain, squatting on the floor with his swollen arm lying on
a writing board on my lap, and no room to move. I failed there as
elsewhere to get a better piece of wood for the splint, which was too
short, and I could only get wadding for padding it by taking some out of
Im’s sleeve, and all the time and afterwards I was very anxious for fear
that I had put the bandage on too tightly or too loosely, and that my want
of experience would give the poor fellow a useless right arm. He was in
severe pain all that night, but he was very plucky about it, made no fuss,
and never allowed me to suffer in the slightest degree from his accident.
Indeed, he was even more attentive than before. He said to Mr. Yi, “The
foreign woman looked so sorry, and touched my arm as if I had been one
of her own people, I shall do my best”—and so he did. I had indulged in
a long perspective of pheasant curries, and I must confess that when the
prospect faded I felt a little dismal. To a traveller who carries no “foreign
food,” it makes a great difference to get a nice, hot, stimulating dish
(even though it is served in the pot it is cooked in) after a ten hours’ cold
ride. To my surprise, I was never without curry for dinner, and though
before the accident I had only cold rice for tiffin, after it I was never
without something hot.
The descent of An-kil Yung is very grand. The road leads into a wide
valley with a fine stream, one side of which looks as if the mountains
had dumped down all their available stones upon it, while the other is
rich alluvial soil. Gold washing is carried on to a great extent along this
stream, which is a tributary of the Tai-döng, and some of the workings
show more care and method than usual, being pits neatly lined with stone
in their upper parts. Eighty cents per day is the average earning of a
gold-seeker there. This valley terminates in pretty, broken country, with
fine mountain views, and picturesque cliffs along the river, on which the
dark blue gloom of pines was lighted by the fading scarlet of the maple,
and crimson streaks of the Ampelopsis Veitchii brightened the russet into
which the countless trailers which draped the rocks had passed. The
increased fertility of the soil was denoted by the number of villages and
hamlets on the road, and foot passengers in twos and threes gave
something of life and movement. But it was remarkable that so soon
after the harvest, and when the roads were in their best condition, there
were no goods in transit except such local productions as paper and
tobacco—no strings of porters or ponies carrying goods into the interior
from Phyöng-yang, no evidence of trade but that given by the pedlars
going the round of the market-places.
Along that road and elsewhere near the villages there are tall poles
branching at the top into a V, which are erected in the belief that they
will guard the inhabitants from cholera and other pestilences. On that
day’s journey, at a crossroad, a small log with several holes like those of
a mouse-trap, one of them plugged doubly with bungs of wood, was
lying on the path, and the mapu were careful to step over it and lead their
ponies over it, though it might easily have been avoided. Into the bunged
hole the mu-tang or sorceress by her arts had inveigled a dæmon which
was causing sickness in a family, and had corked him up! It is proper for
passers-by to step over the log. At nightfall it is buried. That afternoon’s
ride was through extremely attractive country—small valley basins of
rich stoneless soil, with brown hamlets nestling round them in calm,
pine-sheltered folds of hills, which though not high are shapely, and were
etherealized into purple beauty by the sinking sun, which turned the lake-
like expanse of the Tai-döng at Mon-chin Tai, the beautifully situated
halting-place for the night, into a sheet of gold.
With a splendid climate, an abundant, but not superabundant, rainfall,
a fertile soil, a measure of freedom from civil war and robber bands, the
Koreans ought to be a happy and fairly prosperous people. If
“squeezing,” yamen runners and their exactions, and certain malign
practices of officials can be put down with a strong hand, and the land
tax is fairly levied and collected, and law becomes an agent for
protection rather than an instrument of injustice, I see no reason why the
Korean peasant should not be as happy and industrious as the Japanese
peasant. But these are great “ifs”! Security for the gains of industry, from
whatever quarter it comes, will, I believe, transform the limp, apathetic
native. Such ameliorations as have been made are owed to Japan, but she
had not a free hand, and she was too inexperienced in the rôle which she
undertook (and I believe honestly) to play, to produce a harmonious
working scheme of reform. Besides, the men through whom any such
scheme must be carried out are nearly universally corrupt both by
tradition and habit. Reform was jerky and piecemeal, and Japan irritated
the people by meddlesomeness in small matters and suggested
interferences with national habits, giving the impression, which I found
prevailing everywhere, that her object is to denationalize the Koreans for
purposes of her own.
Travellers are much impressed with the laziness of the Koreans, but
after seeing their energy and industry in Russian Manchuria, their thrift,
and the abundant and comfortable furnishings of their houses, I greatly
doubt whether it is to be regarded as a matter of temperament. Every
man in Korea knows that poverty is his best security, and that anything
he possesses beyond that which provides himself and his family with
food and clothing is certain to be taken from him by voracious and
corrupt officials. It is only when the exactions of officials become
absolutely intolerable and encroach upon his means of providing the
necessaries of life that he resorts to the only method of redress in his
power, which has a sort of counterpart in China. This consists in driving
out, and occasionally in killing, the obnoxious and intolerable magistrate,
or, as in a case which lately gained much notoriety, roasting his favorite
secretary on a wood pile. The popular outburst, though under unusual
provocation it may culminate in deeds of regrettable violence, is usually
founded on right, and is an effective protest.
Among the modes of squeezing are forced labor, doubling or trebling
the amount of a legitimate tax, exacting bribes in cases of litigation,
forced loans, etc. If a man is reported to have saved a little money, an
official asks for the loan of it. If it is granted, the lender frequently never
sees principal or interest; if it is refused, he is arrested, thrown into
prison on some charge invented for his destruction, and beaten until
either he or his relations for him produce the sum demanded. To such an
extent are these demands carried, that in Northern Korea, Where the
winters are fairly severe, the peasants, when the harvest has left them
with a few thousand cash, put them in a hole in the ground, and pour
water into it, the frozen mass which results then being earthed over,
when it is fairly safe both from officials and thieves.
CHAPTER XXIX
SOCIAL POSITION OF WOMEN
FOOTNOTES:
[39] The Seoul Christian News, a paper recently started, gave its readers an
account of the Indian famine, with the result that the Christians in the
magistracy of Chang-yang raised among themselves $84 for the sufferers in a
land they had hardly heard of, some of the women sending their solid silver
rings to be turned into cash. In Seoul the native Presbyterian churches gave
$60 to the same fund, of which $20 were collected by a new congregation
organized entirely by Koreans. I am under the impression that the liberality of
the Korean Christians in proportion to their means far exceeds our own.
[40] The American Presbyterian Board of Foreign Missions.
CHAPTER XXXI
THE HAIR-CROPPING EDICT