What method did Apple use to make the conference successful?

First, we analyze Apple’s idea and how it makes its marketing decisions based on
analysis and research on samples from society, and Apple’s idea depends on
difference and innovation in all its activities.
The success of the Apple conference came through the combination of innovative
technology, attractive design, and focus on user experience. It also presented new
and interesting products and services

Elements of conference success

1. The idea of ​developing and issuing its products in a balanced manner, so that
every year the annual offer is issued and is specified at an annual time, which
makes it easy for the public to memorize it, and this offer is not repeated in a
year.
2. Some of the conference information was leaked, and this is what makes the
innovators group talk about it before its launch
3. Innovation in the presentation idea is to make the presentation attractive and
professional and provide high-quality enriching content that showcases the
latest products and technologies
4. Innovative and large-scale promotion through social media and digital
marketing and collaborated with partners and influencers to attract attention
and increase enthusiasm around the conference
5. In order to give the event its magnitude, the CEO himself presented the
presentation
6. The diversity of nationalities and ages of the presenters and the simplicity of
their clothing.
7. Paying attention to the environmental aspect and showing social responsibility

Paying attention to all elements of marketing communication, namely the sender and
the receiver, the message and the media, encoding and decoding, response and
feedback, and noise, which is random or competing messages that interfere with the
communication process.

How successful is the idea:

The idea of ​its success is not because it was not because Apple paid $50 million for
the cost of the offer, but rather because it used the elements of marketing
communication in an innovative and different way.
The greatest evidence of its success is that this event is classified as a global
event.

Are there other methods of promotion?

Yes 1- Events and experiences

2- Personal selling
3- Word of mouth marketing

marketing line{What Apple wants to sell - patternand style life }

Abdullah Mubarak Al-Subhi