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Solution Manual For Public Relations Writing Form and Style 10th Edition Newsom Haynes 1133307310 9781133307310
Solution Manual For Public Relations Writing Form and Style 10th Edition Newsom Haynes 1133307310 9781133307310
Solution Manual:
https://testbankpack.com/p/solution-manual-for-
public-relations-writing-form-and-style-10th-
edition-newsom-haynes-1133307310-
9781133307310/
Instructor's Manual
Doug Newsom
Emeritus, Texas Christian University
Jim Haynes
QuickSilver Interactive Group
Prepared by
Doug Newsom
Emeritus, Texas Christian University
Jim Haynes
QuickSilver Interactive Group
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1 2 3 4 5 6 7 16 15 14 13 12
Contents
Introduction.................................................................................................................. ................. 1
Course Syllabus ......................................................................................................... ................... 5
Course Schedule..................................................................................................................... ....... 9
Additional Thoughts ........................................................................................................... ........ 12
Chapter 1. Public Relations and the Writer ................................................................................ 13
Chapter 2. Ethical and Legal Responsibilities of the PR Writer................................................ 18
Chapter 3. Persuasion........................................................................................................ ......... 23
Chapter 4. Research for the Public Relations Writer ................................................................. 28
Chapter 5. The Public Relations Planning Process.................................................................... 46
Chapter 6. Writing to Clarify and Simplify the Complex: Style and Content........................... 54
Chapter 7. Grammar, Spelling and Punctuation ........................................................................ 62
Chapter 8. PR’s Role in Social Media: Monitoring and Participating....................................... 71
Chapter 9. Media Kits, Media Pitches, Backgrounders and Columns....................................... 76
Suggested Review Test ......................................................................................................... ...... 90
Mid-Semester Exam Questions................................................................................................... 92
Chapter 10. Writing for “Traditional” or “Legacy” Media...................................................... 101
Chapter 11. Emails, Memos, Letters, Reports and Proposals.................................................. 115
Chapter 12. Crafting Messages for Controlled Media ............................................................. 130
Chapter 13. Newsletters and Magazines.................................................................................. 134
Chapter 14. Magazines and Brochures .................................................................................... 143
Chapter 15. Speeches and Other Oral Presentations................................................................ 150
Chapter 16. Crisis Communication.......................................................................................... 161
Comprehensive Exams.............................................................................................................. 167
Answer Keys to Questions........................................................................................................ 177
3
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1880 he was one of the proprietors of Woodson and Allen’s Minstrels,
which made tours off and on until October 28, 1883, when the last
performance was given at Cynthiana, Ky. Season of 1886-87 he created
the part of “Rufus,” the old negro in “Held by the Enemy.”
He married Miss Laura Bennett, a well-known star of the old variety
days; they had one daughter.
Mr. Woodson’s singing of “That Old Gray Mule of Mine” was a
classic.
His last engagement was with Cleveland’s Minstrels in 1891.
Harry Woodson was born in Richmond, Va., January 15, 1852; he died
at Amityville, Long Island, N. Y., August 30, 1898.
Bryant and Williams played the best variety houses in the country
until 1876, when he married Lizzie Richmond, and as Bryant &
Richmond they gave “Imprisoned” for many years; afterwards they
produced “Keep it Dark”; for seven seasons they played it with much
success.
Alice Hanson, an unusually clever and vivacious soubrette, is his
daughter.
Billy Bryant was born in Platteville, Wis., October 12, 1853; he died
at Chicago, Ill., July 22, 1902.
are beyond all question the greatest duo of black-face delineators of the
real Southern darky that the stage ever has or ever will know.
They give an absolutely faithful portrayal of the black man as he really
exists.
Mr. McIntyre as a pessimistic coon, and Mr. Heath as the colored
gemmen with pronounced optimistic ideas of life, are excruciatingly
funny in everything they do; but as the “Georgia Minstrels” their talents
probably appear to the greatest advantage.
McIntyre and Heath joined hands in San Antonio, Texas, in the Spring
of 1874, at the Vaudeville Theatre. They played many variety and circus
engagements until the fall of 1878, when they organized McIntyre and
Heath’s Minstrels. A year later they made their first New York
appearance at Tony Pastor’s Theatre; their success was instantaneous and
pronounced.
In the Fall of 1880 they engaged with the Alice Oates Company,
playing “Long Branch.”
In the Fall of 1881 they again headed their own minstrel organization,
and the following season McIntyre and Heath’s Specialty Company took
the road.
In 1883 they were under the management of Hyde and Behman, and
the following season headed their own company under the direction of
Primrose and West. In 1886, Spencer, McIntyre and Heath’s Minstrels
toured.
Their next important minstrel engagement was with Lew Dockstader’s
Company in 1891. Subsequently they played extended engagements with
Hyde & Behman’s Company, and Weber and Fields’ organization.
It was with the latter company that their famous “Georgia Minstrels”
was first produced at the Gayety Theatre, Brooklyn, N. Y., in August,
1894.
McIntyre and Heath played vaudeville until 1906, when they starred in
the “Ham Tree,” a big musical production written, around the talents of
these famous funsters. They continued with that play for three seasons.
In 1909 they appeared with “In Hayti,” another pretentious musical
offering, in which they, of course, played black-face parts.
James McIntyre began his professional career at Chicago in the Fall of
1868, at Pete Kerwin’s, doing a song and dance in black-face; this
particular song was called “My Name Was Little Ned.”
The following year he went with Katie Putnam’s Company, where he
played Willie in “East Lynne,” and did a double clog with Peter Lester it
is now, but at that time, Peter Johnson. McIntyre and Johnson played
engagements with McKenzie’s Circus and Burton and Ridgway’s
Minstrels and a return to Katie Putnam’s Company.
The Minstrels closed at Indianapolis, Ind., in the Winter of 1871, and
Mr. McIntyre met Billy Fleming, and they decided to become
pedestrians; they “pedestered” from Indianapolis to Terre Haute, giving
performances at the various school houses en route.
Evansville, Ind., was the next objective point, after which Mr. Fleming
became enamoured with Mr. McIntyre’s professional attire, and without
permission from the latter young man, took them for his own.
* * * Mr. McIntyre’s next engagement was in a livery stable in
Henderson, Ky., where he remained two months, during which time he
organized an amateur minstrel company from local talent available; they
played four nights, the receipts of which were donated to McIntyre to get
him a new wardrobe, and a ticket to Louisville.
Several of Henderson, Ky’s. most prominent future citizens blacked
up in that memorable year of 1871, among whom were Jeff. Davis,
Harry Gilligan, Newton Shaw, John Reichert, Jr., and “Killis” Callender;
and when thirty-seven years later McIntyre and Heath returned to play an
engagement in the thrifty Blue Grass City, many of those “minstrels of
’71” responded to Mr. McIntyre’s invitation to a banquet, and pleasant
recollections were recalled.
Mr. McIntyre subsequently formed a partnership with Mike Butler,
and as McIntyre and Butler worked for several months; subsequently
William Carroll, (afterwards one of the Miaco Brothers), and Mr.
McIntyre were partners.
In the Spring of 1874 he again joined Butler and continued with him
until he met Mr. Heath.
Thomas K. Heath first “acted” at Mr. Kit Burns’ Theatorium in New
York City, 1867; the salary was $12 per week, most of which has been
invested in real estate at Deer Park, Long Island.
Mr. Heath then learned the trade of book binder, and continued at it
until he became programmer for Joseph Murphy in “Help”; this was in
1872. That same year he formed a partnership with George Howard, and
as Howard and Heath they did a black-face song and dance act, playing
the many variety theatres, finally landing at San Antonio, Texas, where
he formed a partnership with Mr. McIntyre.
James McIntyre was born in Kenosha, Wis., August 8, 1857.
Thomas K. Heath was born in Philadelphia, August 11, 1853.
He remained with Manning for a long period, and then played the
variety houses until 1876, when he formed a partnership with William J.
Sully, and as Williams and Sully did a black-face song and dance act for
eleven years.
Since which time Mr. Williams did mostly dramatic work. Billy
Williams was born in New York, July 1, 1854; he died in Elizabeth, N.
J., July 25, 1910.