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Mwero Business Plan
Mwero Business Plan
Mwero Business Plan
ELECTRICAL
MWERO MUZI
SIGN …………………………………..
DATE ……………………………………..
The business plan project has been submitted to Kenya National Examination council Board with
my authority as supervisor.
MD.MARIAM
ii
DEDICATION
iii
ACKNOWLEDGEMENT
I wish to acknowledge my sincere gratitude to all who has greatly attributed to the
accomplishment of this project. I wish to give my sincere gratitude to Md.mariam my supervisor.
He has guided through writing of this project. Special thanks to my parents both biological and
spiritual for their financial support, encouragement and prayers.
I also give ma sincere gratitude’s to my God for it was in Him that all this was accomplished.
iv
Table of content
Contents
DECLARATION..............................................................................................................................................ii
DEDICATION................................................................................................................................................iii
ACKNOWLEDGEMENT.................................................................................................................................iv
1.0 EXECUTIVE SUMMARY...........................................................................................................................1
1.1 BUSINESS DESCRIPTION.........................................................................................................................1
1.2 MARKETING PLAN..................................................................................................................................1
1.3 ORGANISATION AND MANAGEMENT....................................................................................................1
1.4 OPERATION /PRODUCTION PLAN..........................................................................................................1
1.5 FINANCIAL PLAN....................................................................................................................................1
CHAPTER TWO.............................................................................................................................................2
2.0 BUSINESS ADMINISTRATION.................................................................................................................2
2.1 BUSINESS NAME....................................................................................................................................2
2.2 BUSINESS LOCATION..............................................................................................................................2
2.3 TYPE OF OWNERSHIP.............................................................................................................................2
2.4 TYPE OF BUSINESS.................................................................................................................................3
THE ENTRY AND GROWTH STRATEGY..........................................................................................................3
2.5 Products and services............................................................................................................................4
2.6 Business industry...................................................................................................................................4
2.7 Business justification............................................................................................................................4
2.8 goals of the business.............................................................................................................................4
CHA PTER THREE..........................................................................................................................................5
3.1 MARKETING PLAN.................................................................................................................................5
CUSTOMERS................................................................................................................................................5
3.2 POTENTIAL CUSTOMERS........................................................................................................................5
3.3 MARKET PLAN.......................................................................................................................................5
3.4 COMPETITORS.......................................................................................................................................6
v
3.5 ADVERTISING AND PROMOTION STRATEGY..........................................................................................6
3.6 PRICING STRATEGY................................................................................................................................7
3.7 SALES STRATEGY....................................................................................................................................7
3.8 DISTRIBUTION STRATEGY......................................................................................................................7
CHAPTER FOUR............................................................................................................................................9
4.0 ORGANIZATIONAL PLAN........................................................................................................................9
4.1 ORGANIZATIONAL STRUCTURE..............................................................................................................9
4.2 KEY MANAGEMENT PERSONEL.............................................................................................................9
4.3 OTHER PERSONEL................................................................................................................................10
4.4 RECRUITING ,TRAINING AND PROMOTION OF PERSONEL...................................................................11
4.4.2 TRAINING..........................................................................................................................................11
4.5 RENUMERATION AND INCENTIVES FOR PERSONEL.............................................................................12
4.6 LICENCE AND PERMIT AND BY- LAW....................................................................................................12
4.7 SUPPORTING STAFFS AND SERVICES...................................................................................................12
CHAPTER 5.................................................................................................................................................13
5.0 OPERATIONAL PLAN............................................................................................................................13
5.1 OPERATIONAL FACILITIES AND CAPACITY PLAN..................................................................................13
5.2 OPERATIONAL STRATEGY....................................................................................................................15
5.2.2 MONTHLY LABOUR REQUIREMENT..................................................................................................15
5.3 OPERATIONAL PROCESS......................................................................................................................17
5.4 REGULATION AFFECTING OPERATION.................................................................................................17
CHAPTER 6.................................................................................................................................................17
6.0: FINANCIAL PLAN................................................................................................................................17
6.1: PREPARATION COST...........................................................................................................................17
6.2: WORKING CAPITAL.............................................................................................................................18
6.3: PROJECT CASH FLOW..........................................................................................................................19
6.4: PROFORMA INCOME STATEMENT.....................................................................................................23
6.5: PROFORMA BALANCE SHEET..............................................................................................................24
6.6 BREAK EVEN ANALYSIS........................................................................................................................25
6.7: PROFITABILITY RATIO.........................................................................................................................26
6.8: DESIRED FINANCING...........................................................................................................................27
vi
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1.0 EXECUTIVE SUMMARY
The business will be located in Voi town Taita taveta county. The business will be operating
under one roof. The major activity will be to offer electrical installation services, maintenance
and sales of electrical accessories. The owner will be the sole proprietor.
Voi Kenya
MOB:0792138047
EMAIL: mweromuzi75@gmail.com
2
Ii] For easy rising of starting capital
i]Manager
The business will aim to add stock after every single month.The business will also aim to beat all
other competitors at the end of five years.
It will make sure that the shop does not lack products so that the customers not to miss any
commodity at any given time.
It will also offer free delivery to any customer who are in nearby town like
mwatate,wundanyi,maungu and sagala.
3
2.5 Products and services
The variety of goods that will be offered include; Grinders, Drills, Circularsaw, Power saws,
Router machine, Cable wires, Prepay and post pay meter, Circuit brakes, Capacitors, Compactors
and others.
1. Free diagnosis of machines whenever they brought them for repair and maintenance
2. After sell free delivery for the commodity bought from our shop.
3. We will offer discount on the product bought by each and every customer.
The business will aim to make profit and expand the business by the end of each year
4
CHA PTER THREE
CUSTOMERS
INDIVIDUAL CUSTOMERS
Mwero tools & electricals will be also target the people who are constructing houses in VOI
area.it will also target far places customers like Mombasa,Nairobi and Taveta.
5
MARKET SHARE
COMPETITORS 60%
3.4 COMPETITORS
Mwero tools & electricals will face a stiff competition from Tumaini tools an general
hardware, Power spring electrical, Taita distributors and Kevo electrical.
More effort will be emphasized since it has variety of brand and work s for long hours.
WORKING HOURS 12 10 10 12
6
3.5 ADVERTISING AND PROMOTION STRATEGY
3.1.1 ADVERTISING STRATEGY
The products will be advertised in social media like face book, whastApp and instergram so
that it reaches large volume of people.
Any one who will bring a new customer will be given a t-shirt for free.
It will also advertised on two radio station twice a week for one month for sh 800 per
advertisements. Which will cost a general amount of sh 6400 per month
7
3.8 DISTRIBUTION STRATEGY
The channel distribution of the business will be wholesale to retail then final
customers .There will be also sale direct to final customers, the means of transport will be
road which will be costing 15000 per month. Power flex general electrical will face
problem of pour road during rainy season which may force the sales men to carry the
products to the final customers.
8
CHAPTER FOUR
MANAGER
9
MANAGER SALES&REPAIR SALES
PERSON &MARKETING
PERSON
QUALIFICATION -Having a diploma in -certificate in electrical -certificate in sales and
S business administration &electronic engineering marketing
-knowledge in computer -knowledge in computer
accounting accounting
EXPERIENCES - 2years experience in tools -at least one year - eight months
town power tools and experience in related experience in the same
machineries. field field
DUTY & -Recruiting and dismissing -receive and repair faulty -sales and market
RESPONSIBILITI of staffs machines products
ES - decision on how to meet -make sales and charge -ensures goods are
the end goals of the repair cost to the stored well
business customers -ensure customers get
there required products
in time
QUALIFICATIONS
10
SECURITY GUARD
QUALIFICATION
-The workers will be paid monthly and also received overtime payment incase they will
work past the working hours.
4.4.2 TRAINING
The business will train its members before assign duties to them.
11
High discipline well performance of job and faithfulness will lead to increasement
of salary.
Resignation may take place due to age if one reached the retirement age,prolonged sickness or
death.
12
4.7 SUPPORTING STAFFS AND SERVICES
The business will acquire bank services through Equity Bank in VOI TOWN.It will help in
saving money which will be collected in daily bases.It will also have
Its lawyer incase there is any legal case, he or she will be responsible at it.
CHAPTER 5
13
CHAIR 4 200 800
FUN 2 2000 4000
DRAWS 2 1000 2000
GRAND TOTAL 21800
Power flex will purchase its facilities on Cash bases
Funds will be serviced after every one month and chairs and table will be cleaned every
day.
STORE
MANAGER’SOFFICE TOILET
ENTRY EXIT
14
5.1.3 OTHER EQUIPMENTS
15
5.2.2 MONTHLY LABOUR REQUIREMENT
5.2.2.1 DIRECT LABOUR
MONTHLY OVERHEADS
ITEM AMOUNT
ELECTRICITY 1500
RENT 20000
TRANSPORT 5000
ADVERTISEMENT 9000
16
BUSINESS CARDS 1200
PHONE CREDIT 2000
TOTAL 28700
COST AMOUNT
MATERIAL COST 134000
LABOUR COST 49000
OVERHEADS EXPENDITURE 28700
TOTAL 201700
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CHAPTER 6
Rent/lease 10,000
Power 5,000
Water 1,000
Advertisement 2,000
Inventory 54,650
Transport 5,000
License 10,000
TOTAL= 217,150
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Bank overdrafts 40,000 50,000 60,000
Creditor 30,000 40,000 35,000
Total current = 88,000 = 110,000 = 125,000
liabilities
Working capital 288,000 310,000 362,000
19
6.3: PROJECT CASH FLOW
Item JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC Total
Cash in flow
Sales 220,00 221,00 222,00 223,00 224,00 225,00 226,00 226,00 228,00 229,00 230,00 231,00 2,706,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Debtors 15,000 20,000 25,000 20,000 80,000
Total outflow 220,00 236,00 222,00 223,00 244,00 250,00 226,00 227,00 228,00 229,00 230,00 251,00 2,786,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Cash outflow
Purchase 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 318,000
Salaries 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 1,200,00
0 0 0 0 0 0 0 0 0 0 0 0 0
License&Per 10,000 10,000
mit
Electricity 3,000 4,000 5,000 2,000 3,000 4,000 6,000 5,000 4,000 3,000 2,000 6,000 47,000
Water 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 1,300 1,200 2,000 2,100 19,000
Loan Payment 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 50,400
Insurance 15,000
Telephone 6,000 1,100 1,000 1,200 1,300 1,800 1,700 2,600 1050 1060 3,000 4,000 25,810
Transport 2,500 2,000 2,600 2,700 2,800 3,000 3,100 3,000 3,200 33,000 30,000 31,000 34,300
Advertisement 2,000 2,100 2,200 2,300 2,500 2,400 2,300 2,200 2,100 2,000 2,100 2,200 26,400
Total Outflow 164,90 136,70 139,40 137,90 140,40 143,10 146,10 146,90 144,85 144,76 174,30 181,50
0 0 0 0 0 0 0 0 0 0 0 0
Net cash 55,100 99,300 82,600 85,100 83,600 81,900 79,900 79,100 83,150 84,240 55,700 69,500
Accumulated 55,100 154,40 237,00 322,10 405,70 487,60 567,50 646,60 729,75 813,99 869,69 939,19
cash 0 0 0 0 0 0 0 0 0 0 0
Item JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC Total
Cash in flow
Sales 220,00 221,00 222,00 223,00 224,00 225,00 226,00 226,00 228,00 229,00 230,00 231,00 2,706,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Debtors 15,000 20,000 25,000 20,000 80,000
Total outflow 220,00 236,00 222,00 223,00 244,00 250,00 226,00 227,00 228,00 229,00 230,00 251,00 2,786,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Cash outflow
Purchase 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 318,000
Salaries 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 1,200,00
0 0 0 0 0 0 0 0 0 0 0 0 0
License&Per 10,000 10,000
mit
Electricity 3,000 4,000 5,000 2,000 3,000 4,000 6,000 5,000 4,000 3,000 2,000 6,000 47,000
21
Water 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 1,300 1,200 2,000 2,100 19,000
Loan Payment 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 50,400
Insurance 15,000
Telephone 6,000 1,100 1,000 1,200 1,300 1,800 1,700 2,600 1050 1060 3,000 4,000 25,810
Transport 2,500 2,000 2,600 2,700 2,800 3,000 3,100 3,000 3,200 33,000 30,000 31,000 34,300
Advertisement 2,000 2,100 2,200 2,300 2,500 2,400 2,300 2,200 2,100 2,000 2,100 2,200 26,400
Total Outflow 164,90 136,70 139,40 137,90 140,40 143,10 146,10 146,90 144,85 144,76 174,30 181,50
0 0 0 0 0 0 0 0 0 0 0 0
Net cash 55,100 99,300 82,600 85,100 83,600 81,900 79,900 79,100 83,150 84,240 55,700 69,500
Accumulated 55,100 154,40 237,00 322,10 405,70 487,60 567,50 646,60 729,75 813,99 869,69 939,19
cash 0 0 0 0 0 0 0 0 0 0 0
22
Item JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC Total
Cash in flow
Sales 220,00 221,00 222,00 223,00 224,00 225,00 226,00 226,00 228,00 229,00 230,00 231,00 2,706,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Debtors 15,000 20,000 25,000 20,000 80,000
Total outflow 220,00 236,00 222,00 223,00 244,00 250,00 226,00 227,00 228,00 229,00 230,00 251,00 2,786,00
0 0 0 0 0 0 0 0 0 0 0 0 0
Cash outflow
Purchase 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 318,000
Salaries 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 1,200,00
0 0 0 0 0 0 0 0 0 0 0 0 0
License&Per 10,000 10,000
mit
Electricity 3,000 4,000 5,000 2,000 3,000 4,000 6,000 5,000 4,000 3,000 2,000 6,000 47,000
Water 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 1,300 1,200 2,000 2,100 19,000
Loan Payment 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 4,200 50,400
Insurance 15,000
Telephone 6,000 1,100 1,000 1,200 1,300 1,800 1,700 2,600 1050 1060 3,000 4,000 25,810
Transport 2,500 2,000 2,600 2,700 2,800 3,000 3,100 3,000 3,200 33,000 30,000 31,000 34,300
Advertisement 2,000 2,100 2,200 2,300 2,500 2,400 2,300 2,200 2,100 2,000 2,100 2,200 26,400
Total Outflow 164,90 136,70 139,40 137,90 140,40 143,10 146,10 146,90 144,85 144,76 174,30 181,50
0 0 0 0 0 0 0 0 0 0 0 0
Net cash 55,100 99,300 82,600 85,100 83,600 81,900 79,900 79,100 83,150 84,240 55,700 69,500
Accumulated 55,100 154,40 237,00 322,10 405,70 487,60 567,50 646,60 729,75 813,99 869,69 939,19
cash 0 0 0 0 0 0 0 0 0 0 0
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6.4: PROFORMA INCOME STATEMENT
ABBY’S SEEDS AND CEREALS DISTRIBUTORS Proforma income statement for years
starting 2024
25
6.5: PROFORMA BALANCE SHEET
ITEM As per Opening As per year As per year
1/1/2024 31/12/2025 31/12/2025
Assets
Current assets
Cash 30,000 40,000 50,000
Stock 100,000 100,000 100,000
Debtor 75,000 80,000 85,000
Total current assets 205,000 220,000 235,000
Fixed assets
Motor vehicle 34,300 34,400 34,500
Machinery 12,000 15,000 20,000
Tools and equipments 91,500 93,000 94,000
Motor vehicle 137,800 142,400 148,500
Total assets 342,800 362,400 381,500
Current liabilities
Creditors 30,000 40,000 50,000
Bank overdraft 40,000 50,000 60,000
Total current liability 70,000 90,000 110,000
Long term loan
Bank loan 50,400 50,600 50,800
Owner equity 550,000 560,000 570,000
Net profit 400,463 318,500 311,640
Total long term 1,000,863 929,100 932,440
liability
Total liability and 1,070,863 1,019,100 1,042,440
equity
2,706,000-126,700 Sales
= 2,579,300 = 2,579,300×100
2,706,000
= 95.32%
contribution
27
= 1,275,400
95.32
= 13,380.19303
2. Return on equity
Net profit after tax ×100
Owner’s equity
400,463 × 100
550,000
= 72.6%
3. Return on investment
Net profit after tax × 100
Total investment
400,463 × 100
1,070,863
=37.3%
28
6.8: DESIRED FINANCING
Item Amount
Pre-operation cost 103,500
Working capital 288,000
Fixed assets 109,800
Total desired financing = 500, 300
29