EXTERNAL ENVIRONMENT

ANALYSIS

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 ANALISIS PEST
Politic Economy Social Technology
Political Stability ‘Economic ‘Birth rate Policy on usage
outlook’ /death rate’ of new
technology
Country ‘Sources of ‘Life Innovation level
Development Policy credit facilities’ expectancy of
rates’ product/service
Licensing needs Interest rates ‘Ethnic Govt R&D
composition’ spending
‘Foreign trade Inflation ‘Lifestyles’ ‘Technology
relations’ transfer’
‘Tax laws’ GNP trend ‘Immigration/ productivity level
Emigration’
‘Environmental ‘Budget deficit’ Level of Automation use
protection law’ Education
‘worker New technology
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productivity incoming
Critical Success Factors
l Focus: To forecast future trends for
industry, current issues and
upcoming trends and the impact on
industry and firm operations
l > EFAS: External Factor Analysis
Analisis Summary

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EFAS: External Factor Analysis
Summary
l List External factors
l ‘Rating’ (R) for factor: 1-5
– How is the response of the firm to this
issue?
– 5: Very good firm response
– 3: Medium response from firm
– 1: Low response from firm

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 EFAS – US household goods
company – Maytag. Rating Only
opportunities rating
economic integration of EC 4
demographics 5
economic development of Asia 1
Opening of Eastern Europe 2
trend to super stores 2

threats
Increasing government regulations 4
Strong US competition 4
whirlpool and electrolux strong 3
new product advances 1
japanese appliances 1
0.00 0 5
EFAS: samb
l Weighting:
– Must sum up to 1.00 for total
– How important is this issue?

l Multiply Weighting and Rating to get

Total

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EFAS – US household goods
company: Maytag
opportunities weight rating weighted score
economic integration of EC 0.20 4 0.8
demographics 0.10 5 0.5
economic development of Asia 0.05 1 0.05
Opening of Eastern Europe 0.05 2 0.1
trend to super stores 0.10 2 0.2

threats 0
Increasing government regulations 0.10 4 0.4
Strong US competition 0.10 4 0.4
whirlpool and electrolux strong 0.15 3 0.45
new product advances 0.05 1 0.05
japanese appliances 0.10 1 0.1
1.00 3.05

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 EFAS – US household goods
company: Maytag - FINAL
opportunities weight rating weighted score
economic integration of EC 0.20 4 0.8
demographics 0.10 5 0.5
economic development of Asia 0.05 1 0.05
Opening of Eastern Europe 0.05 2 0.1
trend to super stores 0.10 2 0.2

threats 0
Increasing gov't regulations 0.10 4 0.4
Strong US competition 0.10 4 0.4
whirlpool and electrolux strong 0.15 3 0.45
new product advances 0.05 1 0.05
japanese appliances 0.10 1 0.1
1.00 3.05

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Industri: Perladangan [BM]

opportunities weight rating weighted score

Polisi negara yang menggalakkan pertanian 0.10 4 0.4
Usaha penternakan lembu 0.08 5 0.4
Pelancaran aturcara penjimatan kos 0.08 4 0.32
Pengurusan ladang secara komersial 0.06 4 0.24
Kawalan matawang 0.08 5 0.4
Pengambilalihan subsidiari 0.10 4 0.4

threats
kecurian sebyk RM 2.4 juta sthn 0.04 3 0.12
Sykt mungkin mencapai keefisyenan 0.04 2 0.08
projek baru mudah dapat tentangan 0.08 4 0.32
pemberhentian mega projek akibat gawat 0.08 4 0.32
deregulasi 0.08 4 0.32
***>
projek baru bergantung pada pihak lain 0.06 2 0.12 hapseng
naik turun matawang asing 0.06 4 0.24 corp
0.94 3.68 structure
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Corporate Structure
Hap Seng Consolidated Bhd

perladangan pelaburan makanan & minuman

The River Estates Sdn Bhd Euro Progress Sdn Bhd Euro-Asia Food & Beverage (Bermuda) Ltd
(100%) (100%) (100%)
Wecan Enterprise Sdn Bhd Euro-Asia Brand Holding Co. Sdn Bhd
(100%) (100%)
Tampilit Sdn Bhd Euro-Asia (South) BVI Investment Ltd
(100%) (100%)
Ladang Kawa Sdn Bhd Hainan Euro-Asia Brewery Co. Ltd
(100%) (70%)
Oriental Horticulture (M) Sdn Bhd Hainan Euro-Asia Property Holding Ltd
(70%) (95%)
Jeroco Plantations Sdn Bhd Brewinvest (Bermula) Ltd
(60.61%) (100%)
Jeroco Agro Research & Management Sdn Bhd
(100%)
Hevea Palm Advisory Services Sdn Bhd
(100%)

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